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Thinktank reports epidemic of loneliness among England’s ‘disconnected’ young

Youth club closures, unaffordable housing and social media cited as factors contributing to a sharp decline in wellbeing

The number of young people with no close friends has risen fivefold since 2014 as a result of growing up in a “bleak world” dominated by austerity, the pandemic and social media.

New research paints a sobering picture of how 11- to 24-year-olds in England are increasingly lonely, isolated and “disconnected” from themselves, peers and wider society.

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© Photograph: Ievgen Chabanov/Alamy

© Photograph: Ievgen Chabanov/Alamy

© Photograph: Ievgen Chabanov/Alamy

Jurors in Lindsay Clancy trial deliberating for a third day

The jury could find her guilty of murder or the lesser crime of manslaughter, or it could acquit her if it finds that she wasn't in control of herself due to psychiatric problems.

Can you spend your way out of loneliness?

31 August 2026 at 17:30
a collage-style illustration showing one woman looking at three people smiling and making intense eye contact with her. Each of the three people have price tags attached to them.

Over the years, Julianne Holt-Lunstad has fielded many requests from startups looking for her help. These entrepreneurs came to the Brigham Young University professor with the well-meaning goal of “solving” loneliness; they believed their app or company could help consumers build genuine connections, and wanted Holt-Lunstad’s opinion on this feature or that business tactic. 

Across the pond, University College London professor Noreena Hertz was getting the same calls. They wanted her to join their boards, to advise them, to give their proof of concept a stamp of approval. 

“Of the many startups who’ve approached me, and it’s probably about 50 or 60 in the space,” Hertz told Vox, “there hasn’t been one where I felt convinced by their business model.”

That CEOs and founders were clamoring to pick the brains of these two women is entirely predictable — their work may have been the basis on which these startups were founded. Holt-Lunstad is among the most cited academics who study loneliness and social connection. The commonly repeated stat that loneliness is equivalent to smoking 15 cigarettes a day? That came from her research. She was the lead science editor on the Surgeon General’s 2023 advisory on loneliness and isolation. As for Hertz, in her 2020 book The Lonely Century: How to Restore Human Connection in a World That’s Pulling Apart, she coined the phrase “loneliness economy,” at the time, a fledgling market of niche services, like friends for rent and professional cuddling.

In the years since Hertz gave it a name, the loneliness economy has only ballooned. As public attention to loneliness has mounted — despite the fact that research doesn’t consistently show whether a loneliness epidemic exists in the first place — the market stepped in to offer solutions. No longer are the lonely limited to joining a running club, they can now rent friends and cuddlers. They can hire a coach to help vanquish loneliness and build a community. (One charges $3,000 for a three-month program.) They can attend a $1,000 weekend-long summer camp to make friends (with the option to pay in installments via Klarna). They can buy a $250 pendant that listens to their every word and can communicate back via voice or text. They can join a coworking space meant to quell loneliness with a nearly $300 a month price tag. They can enroll in a bootcamp for how to be less shy, hop in a group travel excursion with other solo venturers, download an app where AI pairs you with other strangers for activities. Loneliness is no longer a societal issue with mental and physical costs and structural solutions but one businesses hope consumers can buy their way out of.

But is it possible to disrupt the slow burn that is making a friend? To outsource the intimacies of friendship to AI? To put a price tag on human connection? 

“I would caution developers to really critically evaluate their business model and the barriers to who they’re actually reaching,” Holt-Lunstad told Vox. “Think about ways that [connection] can occur organically without monetizing it.”

The cottage industry of loneliness services is just another example of capitalism wrapping its tentacles around human desire. But in most cases, the cost of the app, or product, or experience is going to be much higher than the possibility of eliminating loneliness.

One person’s loneliness is another’s business opportunity

Since the early 2000s when Harvard political scientist Robert Putnam warned of the decline of civic and social spaces in his seminal work Bowling Alone, we have witnessed the “privatization of community,” according to Sam Pressler, a fellow at the Harvard Human Flourishing Program who studies community, connection, and class. Gathering spaces shifted away from places of worship and union halls to boutique fitness centers and private, members-only clubs. “There was already this dynamic in place where you could, at a premium level, sell people on community,” Pressler said.

The pandemic pushed the loneliness economy into overdrive. Widespread social isolation enabled researchers to study perceived levels of loneliness during lockdowns. Media coverage of loneliness outlined its harms. Although Vivek Murthy, the US surgeon general during the Obama and Biden administrations, first referred to loneliness as a “health epidemic” in 2017, his 2023 report opened the door for other iterations: the male loneliness epidemic, the Gen Z well-being slump, a worsening midlife crisis. Over the past five years, search interest in the loneliness epidemic grew over 600 percent.

Naturally, the startup world began to see a business opportunity, Pressler said. WeWork founder Adam Neumann launched a new residential real estate company with a goal of “solving loneliness” and $350 million in funding from Andreessen Horowitz. The app 222, which uses AI to pair strangers for group activities based on personality-based questions, raised $10 million in funding. “You then get this anchor within startup land that really has an approach of solve customers’ problems and pain points, in that loneliness is a customer problem or pain point to be solved, through productized market solutions,” Pressler said.

Brian Choi had heard of the male loneliness epidemic, but luckily didn’t feel like he fell into that category. He grew up in the Los Angeles area, where he still lives, and has plenty of friends, but he signed up for 222 several years ago as a way to supplement his social life and meet people who might be interested in activities his existing friends aren’t.

“Dance, for me, means a lot,” the 34-year-old video game character artist, told Vox. “For my best friends, hard to sell them on that. So 222 is a good angle on sharing that experience with other people who are presumably also open to dance.”

But most of the platform’s events, Choi found, were centered around dinner and drinks, which didn’t appeal to him. If there was a meetup with an interactive element, like brunch and a pottery class, he was more likely to engage. But despite attending about a dozen 222 events over the years, Choi hasn’t fostered any serious friendships. “It’s dependent on individuals to be proactive about inviting folks into their lives after the 222 event,” Choi said. “And that can be scary for a lot of people.” 

Once a market emerged for loneliness-adjacent services and products, influencers started promoting them. Over the last few years, the content creator Zaid Khan observed his peers hosting “community” events that seemed well-meaning enough until a few common themes emerged: The events seemed to be furthering the creators’ brands, they often came with a ticket price, and they were attended mostly by young, white people. This widespread commodification of community is what Hertz refers to as “WeWashing” — like greenwashing — because an occasional knitting club with a $50 fee does not a community make. 

Charging any sort of premium for a social event or service runs the risk of exacerbating inequities. According to Holt-Lunstad’s research, people with only a high school education or less or those who made less than $75,000 a year were less socially connected than those with higher education and incomes. People who stand to benefit the most from interventions to build relationships often can’t afford a $200 a month gym, or lack the time to swipe for friends. These spaces can then become, like Khan observed, homogenized by race, class, and ability. “I’m sorry, but young, attractive, white, straight, 20-somethings living in New York will have no issue. … You can walk into any West Village bar and meet those people,” Khan said. “It’s excluding the people who, I think, genuinely could need it.”

“Masking” a symptom

There is a contradiction at the heart of the loneliness economy: the need for human connection in the modern world is difficult to solve, let alone value and commodify. In order to make money, companies either have to charge top dollar for their social club or camp, or, they need their product to be used by as many people as possible, as often as possible, which inherently flies in the face of how relationships are fostered. 

“The ethical problem begins when a company intentionally exploits a consumer’s loneliness, insecure attachment, or fear of missing out to pressure that person into purchasing.”

Cindy Rippé, Terry College of Business at the University of Georgia

Relationships are projects of patience. They unfold after repeated interactions in a physical space, after slow revelations and disclosures and laughs. The loneliness economy isn’t built on unhurried bonding. Instead of consistently showing up to a community event and slowly building connections, some apps are effective at connecting users with strangers for one-time events, but are less focused on encouraging users to exchange numbers and hang out again. “We know from the research that relationships take time to develop, and that there needs to be consistency also over time. When you get to know someone, it takes time,” Holt-Lunstad said. “If you’re only doing it sporadically or once, that’s going to be less likely. If it’s all virtual, that’s going to be less likely.”

Just like hunger and thirst cue you to eat and drink, loneliness is a sign to interact. Swiping for friends may feel productive and occupy time, but without actually hanging out, it may just be a distraction, Holt-Lunstad said. “What I worry is that [apps] may be effective in masking that symptom without actually fulfilling any social needs,” she said. “It would be like no longer feeling thirsty, but we’re not actually drinking any water.”

The loneliness economy also fails to take into account the barriers preventing people from making friends in the first place. In recent surveys, the results of which have not been published, Holt-Lunstad has found both internal and external obstacles to connection, including anxiety, a fear of rejection, physical and mental health limitations, the economic cost of participation, and the time investment required with joining a club. “It might be, that’s a great program, but it’s too far away, or that’s a great program, but it costs too much,” Holt-Lunstad said. “And then, of course, there’s the internal barriers where there’s so much shame and stigma associated with this that many people don’t want to feel like I have to have an app or a program to make friends.”

These potentially lonely consumers may be more vulnerable to companies’ marketing efforts, even though the products are unlikely to solve the underlying issue. According to research, when people feel like they are lacking close, intimate relationships, they are more likely to buy themselves things. “One of the things, for instance, could be spending money to go on group activities rather than individual activities,” Aulona Ulqinaku, an associate professor of marketing at Università Carlo Cattaneo LIUC in Italy, told Vox. People could spend money to join a club you aren’t particularly interested in just to feel a part of something. 

Shopping can also serve as a social experience in itself, Cindy Rippé, a senior lecturer in the Department of Marketing at the Terry College of Business at the University of Georgia, told Vox in an email. Employees and other patrons can become familiar and friendly faces, effectively turning a retail space into a third place. A paid social experience, such as a club, could theoretically achieve the same fulfilling effects as shopping, Rippé said. But spending money isn’t what makes people feel better; it’s repeated social interaction, familiarity, belonging.

Because companies can track your activity online, users who search for local clubs or interact with these groups on social media may be repeatedly served ads for other community-centric businesses and thus spend more money on services that may not be effective.

“I hope that we are looking at a world where marketing can be looked at as an instrument for helping people rather than exploiting people,” Ulqinaku said. “The aim should not be, ‘I make money [off] of you.’ The aim should be, ‘I want to make you feel better. I don’t want to exploit you.’”

Putting a price tag on relationships

The pairing of lonely consumers who might be willing to spend money and businesses that definitely want to make it may be good for the bottom line in the short-term, but perhaps not for social health or for revenue in the long-term. (After all, if these products don’t work, people will stop paying for them, and if they do work as promised, people will also stop paying for them.) Friendship isn’t a product you can advertise or put a dollar amount to, Pressler said, and we shouldn’t apply market solutions to non-market goods.

“You can approach it with a consumptive mindset where it’s like, ‘Well, I just need to consume more relationships, and if I consume more relationships, ergo, I will not be lonely or disconnected,’” he said — but that’s not how real-world interactions work. The power imbalance between the companies earning money and the consumer spending it to fulfill a core human need may veer on exploitative, too, Rippé said: “The ethical problem begins when a company intentionally exploits a consumer’s loneliness, insecure attachment, or fear of missing out to pressure that person into purchasing.”

Which isn’t to say communal gatherings with a price tag are inherently exploitative. Live music and events, like concerts, successfully bring people together for shared experiences, according to Hertz, the professor and author. (Of course, tickets have become so expensive that seeing your favorite act perform is becoming a luxury.) Groups centered around an activity have the potential to connect people, too. But buying your own yarn and needles to bring to a weekly craft night at your local knitting shop is different from paying $50 to join a one-off “knitting club” organized by a VC-backed friendship app.

Because social health touches so many aspects of life — the physical spaces we inhabit, the technology that both facilitates and inhibits socialization, the costs of interacting — the path toward connection is more complex than marketable products or individual purchases. It involves government investment in public spaces and low- or no-cost community events; policies that allow everyone to lead a dignified life, which includes the space for leisure activities; and a societal shift that prioritizes slow, intentional relationship building instead of instant connection. 

“The need is real,” Hertz said. “The purported solutions are many. Some of them I think can be part of the solution. Some of them may well end up making us lonelier as a society.”

Is it true that … mental health is affected by inflammation?

31 August 2026 at 10:00

Studies have found that anti-inflammatory drugs can improve your mood. But what does that mean for conditions such as depression and anxiety?

Inflammation is the immune system’s response to injury or infection. If you cut yourself and the area becomes red and swollen, that’s inflammation: immune cells are rushing to fight germs and repair tissue.

But inflammation can also occur in the body during illnesses, and a low level of inflammation can arise from obesity or ageing. “A marker of that inflammation tends to be elevated cytokines in people’s blood,” says Prof Daniel M Davis, head of life sciences at Imperial College London and author of Immune Health: A Myth-Busting Guide. “They’re the molecules immune cells use to communicate with each other.”

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© Illustration: Becky Barnicoat/The Guardian

© Illustration: Becky Barnicoat/The Guardian

© Illustration: Becky Barnicoat/The Guardian

Statins can reduce dementia risk by up to 15%, long-term study suggests

The cholesterol-busting drugs are more effective the earlier in life they are taken, 15-year research project indicates

Statins can lower the risk of dementia by 15%, and the earlier in life they are taken the higher the chances of avoiding the disease, a 15-year study suggests.

The number of people living with dementia globally is forecast to nearly triple to 153 million by 2050. But experts believe almost half of dementia cases could be prevented or delayed.

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© Photograph: Joe Giddens/PA

© Photograph: Joe Giddens/PA

© Photograph: Joe Giddens/PA

LAPD releases footage of death of man whom police handcuffed and beat

29 August 2026 at 22:52

Jose Carlos Hoyoz-Munoz was arrested after a family altercation and restrained for ‘combative’ behavior

A cadre of Los Angeles police officers beat and restrained a handcuffed man in July, minutes before he was found dead in a jail cell, according to newly released body-cam footage.

On 15 July, Jose Carlos Hoyoz-Munoz, 58, was found unconscious in his cell at the Van Nuys regional jail. At the time, the LAPD said two use-of-force incidents had occurred, without specifying the nature. In the video released on Friday, the department said three use-of-force incidents occurred.

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© Photograph: Damian Dovarganes/AP

© Photograph: Damian Dovarganes/AP

© Photograph: Damian Dovarganes/AP

LAPD releases footage of death of man whom police handcuffed and beat

29 August 2026 at 22:52

Jose Carlos Hoyoz-Munoz was arrested after a family altercation and restrained for ‘combative’ behavior

A cadre of Los Angeles police officers beat and restrained a handcuffed man in July, minutes before he was found dead in a jail cell, according to newly released body-cam footage.

On 15 July, Jose Carlos Hoyoz-Munoz, 58, was found unconscious in his cell at the Van Nuys regional jail. At the time, the LAPD said two use-of-force incidents had occurred, without specifying the nature. In the video released on Friday, the department said three use-of-force incidents occurred.

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© Photograph: Damian Dovarganes/AP

© Photograph: Damian Dovarganes/AP

© Photograph: Damian Dovarganes/AP

An $18bn settlement – and Zuckerberg barely blinked. The tech titans must be stripped of their power, and soon | Jonathan Freedland

28 August 2026 at 19:10

Those who said Meta harms children struck a blow, but the ability of big tech to gouge profits and cause harm is barely diminished. That’s the battle to come

Follow the money. If you want to know how the tech giant Meta really feels about the $18bn it agreed to fork out to end a landmark lawsuit against it – an outcome widely hailed as a victory for campaigners – just look at its share price. It didn’t go down when word came on Wednesday that Meta had settled with the 29 US states that had argued that the company’s Facebook and Instagram platforms harmed children. On the contrary, Meta stock went up, initially surging by 5%, before levelling out at a gain of just over 1.25%. There could be no clearer proof that the money men reckon Meta dodged a bullet.

To be sure, there was plenty to hearten those who have long believed that social media damages teenagers especially, whether by exposing them to content they shouldn’t see or by sapping their self-esteem, offering them filters that show how much prettier they would look if they had cosmetic surgery or giving them a metric of their popularity – and unpopularity – in the form of a running tally of “likes” and views.

Jonathan Freedland is a Guardian columnist

Do you have an opinion on the issues raised in this article? If you would like to submit a response of up to 300 words by email to be considered for publication in our letters section, please click here.

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© Photograph: Wally Skalij/Getty Images

© Photograph: Wally Skalij/Getty Images

© Photograph: Wally Skalij/Getty Images

The central issue that the Lindsay Clancy jury will be deliberating

Jurors are deliberating in the murder trial of Lindsay Clancy, a case that has raised questions about maternal mental healthcare. Clancy does not deny killing her children, but she pleaded not guilty, arguing she can't be held criminally responsible because the murders occurred while she was suffering from postpartum psychosis. Amna Nawaz discussed more with Camilo Fonseca of The Boston Globe.

What is the treatment for postpartum psychosis, the condition central to the Lindsay Clancy trial?

27 August 2026 at 15:00

Clancy’s defense team argues she killed her three children under the condition, and should not be convicted of murder

Postpartum psychosis, a rare and severe mental illness, is central to the trial of Lindsay Clancy, who has pleaded not guilty to three counts of first-degree murder. Her defense team argues that she killed her three children while experiencing the condition, which can cause hallucinations, delusions and rapid mood changes.

While the outcome of the trial may hinge on a determination of Clancy’s mental state, women who have experienced postpartum psychosis say the attention surrounding the case could help raise awareness about the need for better support, including more research and improved medical training.

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© Photograph: Mark Chavous/Pool The Enterprise/AP

© Photograph: Mark Chavous/Pool The Enterprise/AP

© Photograph: Mark Chavous/Pool The Enterprise/AP

With time limits and stronger age checks, Meta's new rules for kids go further. Critics say it's not enough

Meta has agreed to strengthen its age estimates to keep kids under 13 off its platforms and teens in age-appropriate accounts, enact a hard limit of two hours a day for users under 18, block kids from the apps from midnight to 6 a.m., and hide "like" counts, among other changes.

WATCH: Jury deliberates in Lindsay Clancy trial after hearing closing arguments

27 August 2026 at 16:23
While both sides agree she killed her children, Clancy's defense team argued she suffered from postpartum psychosis, with defense attorney Kevin Reddington stating that "lousy medical care" exacerbated her condition. Prosecutors argued she intentionally planned the killings and that the nation's healthcare system is "not on trial here."

$17B Meta settlement puts focus on youth mental health crisis, Colorado AG says

Meta agreed to pay up to $17 billion in a settlement, putting to rest a trial where dozens of states accused it of deliberately endangering children through their platforms. The company behind Facebook and Instagram agreed to implement digital guardrails for minors and is asking other social platforms to do the same. Geoff Bennett discussed more with Colorado Attorney General Phil Weiser.

What the Lindsay Clancy trial reveals about a broken postpartum mental health system

Lindsay Clancy's murder trial hasn't just dominated headlines for its tragic story and true crime fascination. For many, it has prompted a groundswell of recognition and outrage around the barriers women face when seeking care, the lack of research on postpartum mental health conditions and little education for providers.

Meta reaches $17 billion settlement with states in landmark trial over teen social media addiction

Meta has agreed to pay $17 billion and add stronger child-safety measures to its Facebook and Instagram platforms to end a landmark trial over teen social media addiction and settle claims filed by 47 states, state attorneys general announced Wednesday.

Football is dangerous. Parents are finally steering their kids away from it.

25 August 2026 at 21:00
Two football players collide

When the NFL season kicks off next month, millions of Americans will gather around their televisions to watch athletes of comic book proportions crash into each other at breathtaking speeds. Inevitably, those players’ heads will smash into each other, leaving them dazed on the field. And according to a major new study, these repeated head-on collisions may eventually lead to a degenerative brain disease for many — if not most — of the players long after they’ve left the field.

For years now, America has been reckoning with the tension between its love for football and the growing evidence of its dangers. Those concerns can be boiled down to three letters: CTE, or chronic traumatic encephalopathy, which is the progressive brain disease that can lead to dementia, depression, suicide, and other serious mental health problems.

One major question over the past 20 years has been: Exactly how often does playing football lead to CTE? What are the risks for peewee players versus pros? How quickly does the brain deteriorate once the disease takes hold? And new research, published this week in BMJ, has provided us with some staggering answers. After analyzing the death records for hundreds of former NFL players, the co-authors concluded that at least 25 percent of the former players who died between 2016 and 2021 had CTE at the time of their death. 

And the actual prevalence could be much higher, but more players’ brains would have to be given over to scientists for a CTE assessment for us to know for sure. Because among the 338 players whose brains were donated and studied, the CTE rate was an astonishing 93 percent. The question is, according to the researchers: Is that percentage skewed because the players exhibiting CTE symptoms were more likely to offer up their brain for research? Or, as the authors suggest is possible, is the real CTE rate closer to 90 percent? Only further research will be able to tell us, but even the latest estimate — one in four — is cause for concern.

It’s a stark reminder of football’s risks, delivered right on the cusp of a new season for pro, college, and high school teams around the country. And according to the Aspen Institute’s annual State of Play report, there are signs that the game’s future may actually be at risk. 

More and more American parents are steering their kids away from tackle football. How long can an elite league like the NFL last when the pool of players is getting smaller and smaller — at the same time the scientific evidence of its dangers is becoming clearer and clearer?

The youth football pipeline is drying up

Despite the latest research, the NFL is going to be fine in the short term. Professional football is the biggest TV show in the country: Last year, 83 of the top 100 rated TV shows were NFL games, up from 72 in 2024. The next Super Bowl will almost certainly attract more than 100 million viewers and end up the single most-watched TV program in the US for the whole year. Football is one thing that transcends politics in an increasingly polarized America.

But with each new piece of evidence about the physical and mental costs of playing football, football’s long-term dominance looks less and less certain. Already, if you dig into the trend lines for youth participation, they reveal a real threat to the sport’s future.

Let’s start with the good news for football enthusiasts: Flag football has become more and more popular among kids, supported by investments and promotion by the NFL itself and expert consensus that it’s much safer than tackle, especially when it comes to head injuries. According to the Aspen Institute’s State of Play survey, flag football participation among kids ages 6 to 12 grew by 13.6 percent from 2019 to 2024, while tackle football play dropped 7 percent among the same age group over that time.

But it’s participation among the next age group that may be most revealing. According to the Aspen Institute, tackle football participation rates among Americans ages 13 to 17 — the prime age for middle school and high school teams — decreased 9 percent from 2019 to 2024. It has even fallen behind tennis among the teenage cohort. Many of the tweens who play flag football may never strap on a helmet to play tackle.

Even if fewer kids play tackle football year over year, the sport may still subsist on its promises of upward mobility for people who come from poorer backgrounds. With the recent introduction of compensation for college players, elite athletes can make millions of dollars in income before they even reach the NFL. It may be no surprise, then, that the young people still playing tackle football are more likely to be lower-income and live in conservative states. 

Another study found that Black and Hispanic parents, who on average earn less money than their white counterparts, are more likely to see football as a path to college scholarship or even a professional career; the Washington Post reported in 2023 that the proportion of white players at the college level is falling while the percentage of Black players is rising. Football players are often thought of as modern gladiators: participants disproportionately from lower classes aspiring to riches and glory in a violent game for the viewing pleasure of the general public. That’s becoming more and more true as we learn more about its dangers. 

As the annual hoopla around the NFL kickoff makes clear, football’s cultural dominance remains unrivaled among professional sports. But this new study has left even me, a lifelong football fan, wondering how much longer it can, and should, last.

WATCH LIVE: Psychologist hired by prosecutors testifies Lindsay Clancy was criminally responsible for killing her 3 children

25 August 2026 at 16:27
Kirk Heilbrun told jurors that he didn't believe Clancy's claim that she hallucinated a voice telling her to kill her children, who ranged from 8 months to 5 years old. He said he instead believed she took their lives so they wouldn't "suffer" after she killed herself.

WATCH: Forensic psychologist testifies that Lindsay Clancy has bipolar disorder

Kirk Heilbrun, who examined Clancy over three days this year, said he struggled to reach a diagnosis of bipolar 2 disorder "because of all the diagnoses in the records and all the symptoms that she experienced."

WATCH: Lindsay Clancy's defense rests after testimony on postpartum psychosis

Clancy's lawyer, Kevin Reddington, hasn't disputed that she killed the children but says she should not be held criminally responsible because she had postpartum psychosis, a rare mental illness linked to the stress, sleep deprivation and hormonal changes that follow childbirth.

Can knowing less make you happier?

3 August 2026 at 13:00
person vacuuming up papers, computers, books, looking overwhelmed
But maybe I know too much, or…too little about how much to know? | Pete Gamlen for Vox

Hi readers! Shayla Love here, science journalist and longtime fan of Your Mileage May Vary. I’m honored to be subbing for Sigal Samuel while she’s out on parental leave. I’m diving into your questions as a way to help understand human nature and our choices through multiple lenses: philosophical, psychological, and beyond. Please send in any emotional, body/brain, sociological, perceptual, or other kind of life quandaries you might have.

I’m swimming in information. I have tracking apps to keep tally of my daily steps, minutes online, my calories, my sleep. Throughout the day, I am awash with data — some “actionable” and some useless. I find it a struggle to prioritize. I find myself looking up the latest betting odds for a Senate race in a state where I don’t live. (I didn’t bet on the race.) What I want to know is: What should I know less about? I’ve heard that ignorance is bliss, though I don’t often find that to be the case. But maybe I know too much, or…too little about how much to know?

Dear Un-blissfully Aware,

As a fellow know-it-all, I relate to your impulse to gather as much information as possible. I used to obstinately reject the idea that ignorance was bliss. Even if I learned something that was unpleasant, wouldn’t it be much worse not to know it? 

But, as you may suspect from sharing my temperament in this arena, this approach to life can lead to hoarding knowledge like a frantic animal preparing for winter. You’re acquiring information as if it’s a scarce resource (which it’s not) and as if choosing to know something is neutral (it isn’t). What helped me understand the implications of this sort of approach was learning about the cases when people decided not to know, or the study of “deliberate ignorance.” 

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Several years ago, a psychologist, Ralph Hertwig, and lawyer, Christoph Engel, who both work at the Max Planck Institute in Berlin, examined what happened in the early 1990s, when the archives of East Germany’s secret police, the Stasi, opened to the public. Any person who had been living in the German Democratic Republic could check if they had been spied on. There was a pretty substantial catch, though: The spies were often “unofficial collaborators” — friends, family, teachers, or lovers who had been tasked with covertly collecting information. When the files were opened, many elected not to look. Hertwig and Engel estimated that potentially more people chose not to know what their files contained than those who did. 

This goes against what we think we know about humans and how you have described yourself. Even Aristotle seemed quite certain that “all men naturally desire knowledge.” In the 1980s, the psychologist George Miller followed along in this line of thinking. He described humans as informavores: creatures with minds that constantly seek out and consume information. So, it can feel surprising to hear about occasions when people didn’t start grabbing for every available datapoint like squirrels dashing for acorns as the first winds of fall arrive. 

But, as Hertwig and Engel — who collaborated on an entire book called Deliberate Ignorance: Choosing Not to Know — point out, we’re surrounded by people choosing ignorance all the time. They avoid looking at their bank statements, they skip doctor’s appointments, and they cover their ears and say “no spoilers” if someone is talking about a movie they haven’t yet seen. 

Even Nobel Laureates do this. When James Watson, one of the co-discoverers of DNA’s double helix, had his own genome sequenced, he requested that a specific gene be left out: ApoE4, which can reveal an increased Alzheimer’s risk. Watson’s grandmother had Alzheimer’s, and her experience clearly made an impression on him. (Then, many in the scientific world tried to remain ignorant to Watson’s increasingly misogynistic and racist comments, until it was unignorable.) 

Why do people choose not to know? The most common reason: Ignorance can be an extremely effective way to regulate any emotions that might crop up in response to knowledge. You can minimize negative feelings by, for example, not knowing that your otherwise friendly neighbor had been reporting on your comings and goings. 

In a study about romantic relationships, a majority of people said they didn’t want to know if their partner had ever thought about cheating on them (but never acted on it). Other research showed that most people wouldn’t want to know the exact time of their death. Alternatively, someone could cultivate the feelings of joy and surprise by waiting to find out the sex of a baby until it’s born.

Deliberate ignorance can also be used to protect us from our biases. Scientists do blinded studies, because the knowledge of what drugs are being used can unwittingly change the outcomes or research. When orchestras implemented blind auditions, more women musicians were accepted. 

Of course, deliberate ignorance can be problematic when it causes harm to yourself or others, like failing to gather basic information about your financial or physical health. In some cases, for instance, about 10 percent of people who got tested for HIV didn’t come back for their results — which could lead to further spread of the disease. 

But when skipping out on knowledge doesn’t endanger you or those around you, it’s worth asking: How would this information make me feel? 

This sounds like a question that’s missing from your information-ingestion habits. You don’t have to — and shouldn’t — ignore everything that comes across your desk. But your deliberate ignorance filter is turned entirely off; seemingly anything passes through it. To take just one of your examples, you mentioned fitness wearables. It can be useful to be aware of your general activity levels and your sleep, but honestly, don’t you already know enough from your memories of a workout class and how rested you feel in the morning? A quest for more detailed knowledge like this can backfire, making people more anxious, and disconnected from their actual physical experience. 

It’s not just about how much knowledge to take in, it’s also about what kind. The breadth of information that you’re seeking out makes me wonder if you’re not already using knowledge to regulate your emotions by favoring superficial knowledge over the meaningful. When we face difficult tasks (even if they’re important, and we want to get them done), that’s usually when, suddenly, a Senate race in a far-off state starts to become interesting, or you find yourself scrolling a high school acquaintance’s wife’s Instagram. 

In the 1990s, two technology researchers proposed the concept of “information foraging,” which was inspired by early user behavior on the web. A few years later, Webster’s dictionary announced that their word of the year was “infosnacking,” or mindless grazing for useless knowledge online in order to pass the time. 

Snacking sometimes is fine, but you’ll start to suffer if you only eat chips for every meal rather than something more nutritious. I suspect you might be avoiding the slightly more challenging task of taking in other, more nutrient-dense knowledge. If you cut out the step tallies, screen minute totals, and news headlines scrolling, what could you choose to know instead? 

What I’ve learned about myself is that I will always lean towards being an informavore. I can’t help it. I am hungry to know, and there is no need to totally overhaul this valuable part of who you are (as I also tell myself!). This means you don’t need to replace your infosnacking with zenfully staring at the ceiling or emptying your mind through meditation. You can still put new things into it! But you could worry less about your daily information calorie intake and spend more time thinking about the nutrition content of your knowledge diet. 

Take a lesson from our many deliberately ignorant friends, and try disregarding some of the little stuff — the body tracking, the random factoids — for a period of time. But, at the same time, increase your knowledge about other subjects: a neglected hobby or a nonfiction book collecting dust on your shelf. Have a long conversation with your best friend and ask each other questions you’ve never asked before or interview an older relative about their childhood. 

And remember that all of this knowledge relates back to your emotional life. Rather than asking yourself what you should or shouldn’t know, examine how you might be using knowledge to alter how you feel. Knowledge changes us. It can make us happy, anxious, excited, or sad; it impacts our decisions and how we see ourselves and other people. 

In some of your newfound spaces of intentional ignorance, you may find just some surprising moments of bliss.

Bonus: What I’m reading

  • The ostrich may be famous for its head-burying ignorance, but that’s actually a myth dating back to the ancient Romans. Ostriches don’t hide their heads, but, rather, bury their eggs underground. I highly suggest flipping through the book Ostrich by Edgar Williams, professor of cardiopulmonary science at the University of South Wales, for a natural and cultural history of our largest living bird that is way more interesting than it needs to be. 
  • In a moving essay in the China Books Review, poet and writer Zhang Er remembers growing up during the Cultural Revolution and receiving “torn books,” or sections of forbidden books, to read from a family member. Even with incomplete knowledge, “my world expanded with each torn book,” she writes. 
  • Not a book, but a powerful story on the ripple effects of being exposed to new information in East Germany: the 2006 movie The Lives of Others, from director Florian Henckel von Donnersmarck, which I recently saw for the first time. A Stasi officer listens into the life of a playwright, whose own fragile ignorance about his situation in the GDR is becoming challenged.

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