Sea turtles, sweet treats and sunsets, our expert guide shows there's more to this Greek isle than raucous nightlife

When was the last time you played? Took part in an enjoyable activity for the sake of it, with no particular outcome? A moment where you laughed, felt awe, curiosity, creativity? Where time flew by? If you’re over the age of, say, 7, your answer is probably not recently.

According to Mia Sundstrom, CEO of the National Institute for Play, an organization that studies play and champions research-backed playful policies, American society is in a bit of a play drought. Attention spans are shrinking, the country is more polarized than ever, and some people might be more comfortable communicating with AI than other humans. “Our world is really overwhelming, and what we’re starting to see is these almost spontaneous bursts of playfulness infiltrate back into our society almost as a rebellion against the things that feel really hard and scary right now,” Sundstrom told Vox.

That desire for levity might explain the proliferation of “whimsical” online content and unconventional workout classes and events, Sundstrom said. In other words, play, which she defined as both a state (marked by experimentation and risk-taking) and a disposition (a curious, creative, and optimistic way of moving throughout the world). 

Playfulness benefits us all, not just kids. Playful people perceive less stress and have higher well-being, and life satisfaction. It also just feels good to partake in an activity that takes you out of the difficulties of life, if just for a little while. To help push back against the forces of seriousness, Sundstrom outlines three easy ways to imbue your life with more play. 

1. Figure out your “play style”

Play is highly subjective: What one person considers enjoyable might be another’s personal hell. And just because an activity brings you a moderate amount of enjoyment doesn’t mean it’s necessarily good for you. (Take mindlessly scrolling on your phone, for instance.) To be a more playful person, you need to consider — or remember — what makes you feel a little silly. The National Institute for Play developed six “play styles” to help people determine what activities light them up. For example, “creators” play through art, music, design, and performance while “competitors” like playing games or sports.

If you struggle to even pinpoint your play style, Sundstrom suggests recalling past memories of play. When was the last time you truly lost track of time or laughed so hard you cried with people you loved? What were you doing?

“Try and recall that vividly, because play is who we are before the world tells us who we have to be,” she said. “Whatever you loved to do early on, there’s a good chance somewhere inside of you that is still in there and is a great little spark for you to re-access play.” It’s likely you gradually stopped these playful hobbies, perhaps due to the demands of adult life, and picking them back up with no expectation can put you in touch with your younger self. 

2. Make your environment more conducive to play

Based on your play style, you might consider low- or no-cost upgrades to your physical space to make play easier. “In physical spaces, the fastest and easiest things you can do are how can you add bright colors or something that feels inspiring to you, whether that’s a picture of your favorite place or a memory that jogs back play, something that is a visual cue to you that brings you back to a play state,” Sundstrom said. You might keep some scrap paper handy to doodle while you’re on the phone, use brightly colored files to organize your important documents, or use a colorful keyboard instead of a standard one. 

Kids can make any space more playful. If you have children in your life, try to adopt their mindset: the curiosity, the wonder. And if you don’t have little ones, take inspiration from a childlike version of yourself and make decisions from their point of view, Sundstrom said.

Many adults, especially moms, feel pressure to curate a high-octane play experience for kids, Sundstrom said. But a more playful environment can simply incorporate an inside joke, a wink whenever you leave the room, or a silly way of greeting each other.

3. Find some bite-sized versions of play that you can add to your daily routine

Once you’ve figured out, say, adventuring and new experiences are what make you feel alive (also known as the “explorer” play style), what tiny measures can you take to regularly engage in play? 

“Even 30 seconds of a dance break or belting your favorite song or creating a handshake with somebody as you enter or exit a room, that is enough to create that play spark and to start those brain activations that do foster the deeper creativity and adaptability and resilience that build the play mindset,” Sundstrom said. 

The best places to infuse play are during moments of boredom, Sundstrom said. To allow yourself space to be bored, put your phone in another room during any downtime and when you would ordinarily feel the urge to pick up your device, do something playful instead. Anything from practicing an accent or turning on a random radio station and imagining what the musical artist looks like.

The world may be serious, but individuals can take ownership over how much whimsy and levity they bring to it. Who knows? You might make someone else’s day more playful, too.

Ever find yourself hunched over your laptop, eyes glazed, slack jawed, and stunned by the quantity of information modern life is throwing at you? You might take a break to stare at your phone. Or you could try switching from one browser tab to the next while checking your email and inching closer to the day’s deadline. 

Some people call this TikTok brain. Others call it brain rot. Either way, it feels like a distinctly 21st-century affliction, caused by scrolling through too many short-form videos and social media feeds that trains your brain to seek out little hits of dopamine and ruins your ability to focus on anything for more than a few seconds. People with the condition may not be able to read books or even watch feature-length films. They can’t do anything except watch little videos, leaving them prone, catatonic, faces blank and bright in the glow of their smartphone screens. 

I don’t even use TikTok, but I feel this way all the time. Give me one hour to complete a task that requires even a medium amount of mental fortitude, and I’ll find 55 minutes’ worth of other things to do. It’s not that I’m avoiding the task. But once I get started, my mind wanders relentlessly, no matter how hard I try to keep it on track.

You can blame technology for doing this to you — and I do — but the real issue is with how we treat our brains. Generally speaking, the human brain works like an analog computer, processing one thing at a time, and when you switch tasks (which is what we’re actually doing when we say we are multitasking), it comes at a cost: It drains your cognitive resources, which makes it even harder to pay attention in the future. The more you do this, the more ingrained the behavior becomes.

“It’s a myth to think that we should push ourselves to focus as long as possible and we’ll be more productive,” said Gloria Mark, the author of Attention Span: A Groundbreaking Way to Restore Balance, Happiness and Productivity and the Substack The Future of Attention. 

The human attention span is not one thing. There are different types of attention, including sustained attention (your ability to stay engaged with a task over a period of time) and selective attention (your capacity to take in certain information while tuning out irrelevant details). Alternating attention (the mental flexibility required to switch tasks rapidly) and dividing attention (process multiple things at once) are especially demanding on your cognitive resources. And all of this is managed by the brain’s command center, your prefrontal cortex, which handles executive function. When you’re experiencing cognitive fatigue, there’s a physical reason why: There’s actually less blood flowing to this portion of the brain.

“We need to stop trying to recover from cognitive fatigue and overload by consuming more information.”

Amisha Jha, University of Miami neuroscience professor

The good news is that the damage is not permanent. The human brain’s capacity to focus is just as intact as it was in the 19th century when everyone spent their evenings reading novels and knitting fisherman sweaters. Lots of things have changed since then, of course. As smartphones have driven us to consume endless amounts of information, psychologists have been working on strategies to put the pieces of our attention spans back together. I called a few of these attention experts hoping that they might tell me the secret to regaining my ability to focus. They all agreed that two things are necessary to solve the problem: Be intentional with your attention and let your brain rest.

“What we need most is the capacity to know where attention is, moment by moment, and greater agency over our attention so we can direct it intentionally,” Amishi Jha, a neuroscience professor at the University of Miami and author of Peak Mind, told me. “We need to stop trying to recover from cognitive fatigue and overload by consuming more information.” 

Put another way, in order to reclaim your attention span, you first need to be mindful. That means spending less brain power dissociating on social media feeds and more on whatever you’re actually interested in. You also need to give your brain a chance to rest and recover. Staring at your phone will not help you recharge and reclaim your attention span. Staring at a tree, however, will. 

Let your brain rest

One way to think about your own attention span is to consider what is voluntary and what is not. When something like a bright light or a loud noise grabs your attention, it engages your involuntary attention, which is effectively limitless. When you’re deciding to pay attention to something, however, you’re using your voluntary, or directed attention. This is a limited resource. As you’re making an effort to focus on something, like a book, your supply of directed attention runs down, but it can be replenished in specific ways.

This simpler way to understand how our attention works dates back to the 19th-century psychologists, like Williams James, but it’s making a comeback thanks to attention restoration theory (ART). This school of thought, first developed in the 1980s by University of Michigan psychology professors Stephen and Rachel Kaplan, suggests that spending time in nature restores your directed attention. The theory claims that the natural world does this by captivating our indirect, or involuntary, attention and allowing our cognitive resources to recover.

Imagine you’ve gone for a hike and happen upon a waterfall that’s so fascinating you can’t look away from it. Marc Berman, one of Stephen Kaplan’s former students and now a professor at the University of Chicago, refers to such a spectacle as a “soft fascination,” something that can grab your attention without consuming it, thus giving your mind space to wander. You might get the same effect from staring at a campfire or looking up at tree branches swaying in the breeze. Hard fascinations, by contrast, capture so much of your attention that you can’t look away and you can’t quickly recover. Times Square is a canonical example, but being on social media counts, too.

“Doomscrolling, streaming, surfing the internet — they’re activities that maybe seem restful, but we actually think that they’re fatiguing and depleting,” said Berman, who is also the author of the book Nature and the Mind: The Science of How Nature Improves Cognitive, Physical, and Social Well-Being. 

In one study Berman conducted, he and his team (which included Kaplan) gave research subjects difficult attention and memory tasks, sent them on a walk in nature or an urban environment, and then repeated the tests. The participants who went on nature walks improved their performance in these tests by about 20 percent, Berman said, and the improvements held regardless of whether participants said they liked the walk or not.

“One of the great misconceptions about attention is that it’s simply a matter of us paying attention.”

Nilli Lavie, University College London psychology professor

Berman said they aren’t entirely sure why nature seems to have this effect on us, but he theorizes that it relates to fractals, or repeating, self-similar patterns whose individual parts resemble their larger whole — tree branches or fern leaves, for instance. Fractals are common in nature, and Berman thinks their orderly arrangement helps our brains to process the information. “It’s easy to get the gist and you don’t need to encode all the details,” he said. “Whereas in the built environment, it’s not very fractal and you might have to encode everything, which might be more taxing.”

Of course, it’s not always possible to zip over a forest in the middle of the work day. If you can’t take a walk in the park, Berman said that even looking at a picture of nature scenes can help. (Try not to do that on Instagram, though, because you might end up just doomscrolling.) 

Be intentional with your attention

Reclaiming your attention is one thing, but holding onto it in the first place is its own distinct challenge. When you find yourself feeling distractable, it might be that you need a break. If that’s the case, you can’t will your way into concentrating.

“One of the great misconceptions about attention is that it’s simply a matter of us paying attention,” said Nilli Lavie, a professor of psychology and brain sciences at University College London. “It’s not enough to just want to pay attention.”

Instead, you have to put yourself in an environment that makes paying attention not only possible but achievable. That means making a concerted effort to avoid multitasking, which will drain your cognitive resources. Try the alternative: monotasking. 

Monotasking likely requires clearing away clutter, whether that’s literal clutter on your desk, or digital clutter on your screen in the form of extra apps or browser tabs. Turning off all notifications is essential. You should also hide your phone — put it in a drawer or in another room. (A widely cited study published in 2017 found that even having a phone in sight can reduce your cognitive capacity and affect your ability to concentrate.) When you need to take a break, don’t go find your phone: Take a walk outside, or stare at a tree, or look out the window and listen to a song you like.

Monotasking also means being intentional about how you do that one thing, avoiding distractions along the way. At work, this might mean carving up projects into digestible chunks. You might even try the Pomodoro technique: Set a timer for 25 minutes, focus hard on the task until it goes off, take a five-minute break, and repeat. At home, it could mean making to-do lists and prioritizing tasks so that the toughest ones get done first, while you still have some gas in the tank.

If you aren’t ready to turn off all notifications at this point, at the very least turn off all the ones that aren’t coming from humans. You do not need to be alerted of an Amazon flash sale while you’re trying to plan your family’s meals for the week.

Give yourself some constraints

There’s no such thing as being 100 percent locked in to any given task. When there are no external distractions, your brain actually turns inward and finds something else to pay attention to, which can lead to daydreaming and mind wandering. Daydreaming — creating a structured narrative of imaginary scenarios — is not necessarily a bad thing, by the way. It can be productive in helping you plan and think creatively. But if you’re just mentally wandering from random topic to topic, you’re getting into the danger zone. 

Some people find that adding constraints can improve their attention. One approach you’ll see in self-help books is the use of a so-called commitment device that restricts future behavior in service of a larger goal. If you’ve read (or seen) The Odyssey, you might remember the scene in which Odysseus orders his crew to tie him to the ship’s mast and ignore his orders so that he won’t steer the boat into the rocks when he hears the Sirens’ call. Odysseus was using a commitment device to avoid killing his whole crew. You might use a commitment device, like a dedicated writing space or the Pomodoro technique, to avoid distractions, both external and internal. 

So how do you focus just the right amount? Removing those external distractions is a great start. Much like paying attention, ignoring these distractions consumes your cognitive resources, impacting your performance, and causing you to make mistakes. It also takes more effort to stay on task as time goes on. From there, do your best to avoid overtaxing your brain to the point that the internal distractions take over and your mind is wandering. That’s how you know it’s time to take a break.

“For several minutes, give yourself no new input,” Jha said. “Do not reach for the phone while waiting in line. Take a short walk without listening to anything. Look out a window. Let the mind wander without trying to solve a problem.”

Take a walk in the park. Sit quietly and look at a bird. Paying attention has never sounded so relaxing.

Over the weekend, Rep. Alexandria Ocasio-Cortez (D-NY) announced on Instagram that she had joined the thousands of American women who freeze their eggs every year, a number that has been steadily growing for the past decade.

“This is a choice that I am making to feel more in control of my life,” Ocasio-Cortez said in her Instagram story sharing her decision. 

As politicians in the public eye often do, Ocasio-Cortez turned her personal choice into a statement:

Usually I keep my private life quite private, but I have made the decision to start freezing my eggs, and I want to share this because I was weighing it for a very long time. I was saving for it for a very long time, and there just isn’t a ton out there, I feel, and sometimes it can feel very daunting. As women in general, we are not taught about our own bodies. We are not prepared for our own lives. … We need to show more depictions of women having full lives.

At the same time, she acknowledged being “in a very privileged position” to be able to take advantage of egg freezing. The process still typically costs $10,000 or more — and most insurance still doesn’t cover it. Not even AOC’s federal health plan. Egg freezing is a luxury afforded only to the people who can pay for it and take on the significant burden of the treatment and all of the uncertainty that comes with it.

Ocasio-Cortez’s announcement underscores the awkward place that egg freezing still occupies in the landscape of fertility access — at a moment when Republicans in power are lamenting falling birth rates and searching for ways to encourage more people to start families. In theory, egg freezing gives women the flexibility to take more control of their decisions about having kids and preserve that possibility for themselves in the future. But in reality, the promises of this important procedure have often been unfulfilled. 

Beyond the intimidating price tag, as AOC alluded to, many young women don’t know some of the basics about age-related fertility decline and how to maximize their chances that egg freezing will lead to an actual pregnancy. There are some “significant gaps in fertility knowledge amongst Gen Z women in particular,” said Danielle Melfi, CEO of Resolve, a fertility treatment advocacy group. 

“That points to why someone like AOC who has such broad awareness and broad reach across her channels,” Melfi told me, “specifically younger people who aren’t tuned into any politician but would be tuned into her. Her sharing her story and journey matters.”

Egg freezing is not a panacea, and it never will be. But it can give individuals options and a sense of empowerment. And right now, as AOC acknowledged in her video, those are privileges reserved for the people who are in the know and have the means to take advantage of it. For everyone else, significant barriers still remain.

Freezing time doesn’t come cheap — or easily

On average, the cost of egg freezing averages between $10,000 and $20,000. And, for most people, including AOC, who makes $174,000 a year on her congressional salary alone, health insurance coverage is not an option. According to a 2024 KFF employer survey, just 12 percent of large employers who offer health insurance provide egg or sperm freezing.

That’s not for lack of trying.

As of now, 21 states have mandates requiring health insurers to provide some level of coverage for “fertility preservation” when it is deemed medically necessary — for a younger cancer patient who is about to undergo chemotherapy, for example, a more and more common scenario these days. But coverage for what is viewed as elective freezing, as AOC is doing, is still generally not included in those requirements.

But even the state-level mandates come with a huge carveout. Under America’s Frankenstein healthcare system, there is a very important type of health insurance plan that is exempt from such state laws: self-funded employer plans, meaning those that fully cover their workers’ medical expenses without relying on an outside insurance company. They are governed only by a federal law known as the Employee Retirement Income Security Act, and that law provides no guarantees for egg freezing or other reproductive care. 

About half of Americans get their insurance through their work, and of those employer plans, more than 60 percent are self-funded. That is a lot of people who have no guarantees for this kind of service, even when a serious medical reason is motivating them to freeze their eggs. The select few who can get egg freezing covered are typically higher-income, too, adding to the disparity between the US healthcare system’s haves and have-nots.

Support for IVF among the American public has been rising, with 70 percent saying in 2024 that access to IVF was a good thing. And fertility coverage is having a political moment, too: the HOPE With Fertility Services Act, which would require insurers to cover some basic fertility treatment when it is deemed medically necessary, was introduced this year with a bipartisan slate of more than 20 sponsors, though it remains stuck at the committee level for now. The Trump administration has fixated on dropping fertility rates, but, beyond a limited IVF executive order, they have not seriously pursued plans to expand access to egg freezing. A national mandate to cover egg freezing, even only when medically necessary, could end up being opposed by both health insurers (which have fought all kinds of benefit requirements in the past) and the religious right (which has specifically challenged mandates for reproductive healthcare, like the Affordable Care Act’s contraceptive mandate).

It will likely take a variety of policy changes to give people more financial support for this important but expensive service. So what now? Unfortunately, I think we are stuck with patchy coverage and can expect only incremental improvements for the foreseeable future. On the plus side, Melfi said, more employers may increasingly offer these benefits as a competitive advantage.

But access isn’t the only problem.

Egg freezing works best when people actually know how to take advantage of it

Even if a person is able to access egg freezing, it doesn’t always pay off. 

A study published in the American Journal of Obstetrics and Gynecology in February found that fewer than 6 percent of people who froze their eggs electively had come back to thaw them within five to seven years. Of those people, 79 percent had a usable embryo after warming and 29 percent had a pregnancy that resulted in a live birth.

Of course, just because some people haven’t warmed their eggs within seven years doesn’t mean they won’t come back in nine: The point of this service is you could freeze your eggs at 30 even if you’re not ready for kids until you are 40. Those numbers will likely grow with time. And some of those people might end up successfully getting pregnant on their own the old-fashioned way, which means they won’t need their frozen eggs at all. 

“Typically, people who are coming in to freeze their eggs haven’t actually tried to conceive yet. When they are ready to start conceiving, a lot of people may not have any issues conceiving,” said Dr. Mabel Lee, a reproductive endocrinologist and infertility specialist at HRC Fertility in Pasadena, California who led the published study. 

What is true is that getting pregnant is difficult no matter how you go about it — even conceiving through intercourse only results in a 20 to 25 percent success rate on a given try, Lee said — and success with frozen eggs depends on how young the person was when their eggs were preserved: The younger they are, the higher the chances of success. That makes it all the more important that people — particularly younger people — know about the realities of egg freezing and how to make the most of it, whether they are spending thousands of dollars of their own money or whether they are using insurance to pay for it. Awareness among young people of the basic relationship between age and fertility remains discouragingly low. Lee said she has patients come in all the time who say they wish they had known more about egg freezing sooner.

The likelihood of a live birth may go up if the eggs were younger, but is that enough to convince someone in their mid-20s to pay out of pocket to freeze their eggs? In the midst of an affordability crisis, is that even an option? It might not be; in the meantime, Lee said women could get a blood test to measure their ovarian reserves, which estimates a person’s egg count, and use that to make an informed decision about egg freezing in consultation with their doctor.

Once you have decided to freeze your eggs, using a high-quality clinic is a must: That’s the other major variable in success, Lee told me. The Society for Assisted Reproductive Technology maintains a national database covering clinics across the country and tracking birth success rates and other metrics. It’s like a report card of sorts, so you can hopefully choose the best provider for you.

There are still no guarantees. Fertility is too fickle. But by improving access and raising awareness, there are clear steps we can take to try to maximize egg freezing’s potential.

“Let him kiss me with the kisses of his mouth!”

No, that isn’t the latest Heated Rivalry fanfiction — it’s the opening line of a 2,000-year-old erotic poem. Yes, in the middle of the Hebrew Bible, a text that has so often been weaponized to shame sexual desire, there is a collection of straight-up filth: 

“I arose to open to my beloved,

    and my hands dripped with myrrh,

my fingers with liquid myrrh,

    on the handles of the bolt.” 

Girl. Tell me more…

As a gay kid growing up in the 1990s, sex was far from holy. Indeed, it was deemed dirty, diseased, and damned by the church. The shadow of AIDS lingered long and information readily accessible to me was limited to guidance on birth control. Nothing about pleasure; certainly nothing practical about the mechanics of gay sex. It meant that my first time, aged 18 at a youth conference with a Brazilian boy whose name I hardly knew, was both messy and painful.

For years, it didn’t cross my mind to look at what religion had to say about having good sex. Why trust these traditions that have been so callous and cruel to queer people like me? Well, it turns out that those sages of yore were just as horny as we are. And the practice of worship, the experience of divine intimacy, and the sweetness of surrender are as applicable in sex as they are in spiritual life.

To get more insight into this, I called author and Rabbi Jay Michaelson, whose book, God in Your Body: Kabbalah, Mindfulness, and Embodied Spiritual Practice, first got me thinking about sex as a spiritual practice. In it, he argues that spirit and body are not separate at all, and that our bodies are the very place where holiness expresses itself in the world. 

For Michaelson, there are three key gifts that religion offers us as a way of connecting with our sexual selves. First is the cultivation of presence. Michaelson isn’t just a rabbi; he’s also a meditation teacher, and so Buddhist practice is core to his spiritual life. “I don’t understand how people have sex without meditation!” he jokes. “To miss out on the intimacy with the other person or just with one’s own experience, with one’s own body, is, to me, a shame. … It can be really simple.” He adds that if you can have mindful eating, you can have mindful sex.

How can we practice presence? Take inspiration from religious rituals! Think about the ways in which worship services use incense, music, even mood lighting through stained-glass windows. The incantation of holy words, the eating of special food, the anointing with holy oil…these are all tools to help people be present in the here and now. So, the same is true for sex: Light some candles, use massage oil, tell your partner (or yourself) what you want and how, and put on a playlist to be truly present.

But just like meditating, sometimes being fully present to our sexuality can bring up unexpected negative emotions. Maybe we worry about how we look, or the sounds we’re making, or how we taste. We judge ourselves or get embarrassed about what we want. That’s where the second gift religion can offer us comes into play.

It’s “about really embodying the knowledge that pleasure is a blessing,” Michaelson says. Whether that blessing comes from God or is just the experience of being alive is immaterial to Michaelson; what matters is believing it. “That is something that is easy to read, but, like any other spiritual insight, to actually take it in and really believe it…that takes a lifetime of practice,” he says. 

In a story from the Talmud, a rabbi by the name of Kahana follows his teacher home and hides under the bed in order to learn how he should make love. He waits and listens — and when he’s discovered and scolded for his voyeurism, he tries to defend himself by saying, “It is Torah, and I must learn!” Luckily for us, we have better strategies for learning pleasure these days. 

Court Vox is an intimacy coach based in Los Angeles who helps gay, bi, trans, and queer men learn the language of their embodied pleasure. Through hands-on workshops that center sensation, touch, breath, and movement, Vox teaches men to understand their own nervous system and what feels good. You could try this by simply spending some time moving different objects over your body: a feather, a stone, a fork, a hand. Slow down enough to notice what really feels good, and where. You will likely be surprised by what does and doesn’t give you pleasure as you explore.

Fundamental to Vox’s work is moving people out of a state of hypervigilance so they can actually let go enough to enjoy themselves. “You cannot surrender when you are still managing,” he says. And for many, surrender can be so very sweet. Vox explains that for him, true letting go feels like being inside “some sort of Jell-O or honey, almost like a womb.” But for that to happen, you have to feel safe. If you don’t feel safe, you’re not going to find real pleasure — which means that consent is a prerequisite for everything that Vox does, and it should be for the rest of us too. 

So, if good sex is about presence and pleasure, the final element Michaelson says that we can pull from religious tradition is integration. “It’s not where I want to be spiritually to have great sex and then 15 minutes later…I go on as if it never happened,” he says. Sex shouldn’t be a random experience that’s separate from who we are in every other part of life. Sex connects us to the world; to each other; to the very force of life. 

Religious traditions have often integrated sex into daily living through myths and storytelling. By integrating stories of sex into their own creation myths, sex was deemed natural and necessary. Usually, these myths focus on fecundity — new life literally coming from some sexual activity. For example, the Mesopotamian goddess of the salt sea Tiamat mates with the freshwater god Abzû to birth a pantheon of newer gods. Or the Sumerian god Enki masturbates and ejaculates semen to create the Tigris and Euphrates rivers.

So, how might we find stories and rituals that give sex a meaningful place in our everyday lives? Yes, we might entwine our sex lives with the cycles of the moon, or host board game nights with a host of lovers! But some old traditions can find new life when we look at them anew, too.

Father Jarel Robinson-Brown is an Anglican priest. On Sunday mornings he officiates the Mass, or Eucharist, which is a ritual retelling of a story of love, sacrifice, death, and resurrection. This ritual has integrated core theological ideas into worshippers’ everyday lives for 2,000 years.

But for Robinson-Brown, this church service isn’t the only place where God’s presence is felt. Speaking in a personal capacity in an episode of the podcast All Out With Jon Dean earlier this year, he explained that dark rooms and cruising grounds can be similarly sacred. “The space of a dark room [is a] kind of metaphor for what I think a particular experience of God can be and with other people can be in terms of intimacy and safety. … People are not judged on their appearance, or their differences, but come to each other as they are.” In these sexual encounters where individuals are nameless to one another, there is an experience of union that transcends identity, biography, and status. They are simply bodies together. And for Robinson-Brown, being embodied is what Christianity is all about. “Not only does God belong in the bedroom, or wherever the erotic space might be,” he tells me, “God is already in us.”

What Robinson-Brown is modeling here is the integrating of our sex lives into a larger pantheon of meaning. Cruising and sex in a dark room is an affirmation of each person’s sacredness and the necessity of human connection. 

That’s our task: to find ways of narrating (through stories and rituals) the presence and pleasure we experience in sex. To celebrate it; to delight in it; to see its holiness. That’s why there’s an erotic love poem at the heart of the Bible. Its closing words offer us this invitation: 

“Come away, my beloved,

    and be like a gazelle

or like a young stag

    on the spice-laden mountains.“

Whatever you believe, and however you have sex, I hope you find presence, pleasure, and stories that can integrate it all into your life. Good sex is spiritual. And good religion is full of sex. Let us be glad for it!

Exercise can be a humbling experience. 

A simple push-up can debase the most dignified humans, transforming them into helpless little halibuts, unable to unmoor their bellies from the floor. Squats and lunges can leave their victims crouching like tiny goblins or trembling against gravity’s will. Have you ever willingly watched yourself run at full speed? Only if you have self-esteem of steel.

But for certain people, the most physically demanding experience of their lives is not something they want to avoid, but an alluring temptation: a challenge too impossible to ignore, an irresistible dare that must be completed day after day. And they quench this desire — as well as the thirst for friendship and community; some vanity muscles; and mini vacations to the likes of Oslo, Brisbane, and Bangkok — in the sweaty, grunty, made-for-TikTok $200 million world known as Hyrox. 

What is Hyrox and why is everyone doing it without me?

HYROX is stylized in all caps. Capitalization makes it seem as if it’s a word that only exists to be yelled, an apt choice for an experience that seems to take inspiration from military training and/or the PE class you hated growing up.  

Since launching in Germany in 2017, Hyrox has become a worldwide phenomenon. As CNBC reported in June, it initially started with just 650 people and now is projected to capture roughly 1.5 million participants across 121 events in 34 countries around the world. Revenue, which comes from a combination of contest entry fees, sponsorships, merch, licensing for Hyrox-affiliated gyms, and other avenues, is expected to reach $270 million in 2026. This year, 42,000 tickets were sold to the New York City race in the event’s first 24 hours. In 2025, there were roughly 12,700 athletes registered for the event.     

Technically speaking, Hyrox is a timed competition that spans eight rounds; the person or team — athletes can compete as individuals, as doubles with a partner, or as part of a relay — with the fastest overall time wins.

Each round consists of a 1-kilometer run followed by a more “functional” strength-based move, often done using a machine. These exercises include: 1,000 meters on a SkiErg; a weighted 50-meter sled push; a weighted 50-meter sled pull; 80-meter burpee broad jumps; a 1,000-meter row; a 200-meter Farmers Carry (lugging around two heavy weights at your side while walking); 100 meters of lunges with a sandbag on your back; and 100 wall balls (squat thrusts that involve launching a medicine ball into the air as you stand). It’s run-exercise-run-exercise-run-exercise until all eight kilometers and all eight movements are completed.

But Hyrox is also, Hyroxers say, a lifestyle. Because the best way to succeed at Hyrox — and for many participants, winning or at least finishing with a decent time is the goal — is to train for it. That likely means going to Hyrox-affiliated gyms that prepare you for the different exercises, and training alongside other people who also plan to run the race. And that’s where it can get all-consuming.    

Abby Roskind, a 35-year-old project manager living in Washington, DC, who has finished two races, told me that Hyrox sort of subsumes your entire existence. Training for Hyrox, she said, involved 5:30 am workouts, an excruciating amount of time learning how to properly broad jump, daily soreness, and lots of complaining. 

“Because you are always with other people doing these things, it becomes a little bit of a hostile takeover of your life where you meet up with your ‘fitness’ friends, and then they become your actual friends, and all you end up doing when you’re not training for Hyrox is talking about Hyrox,” she said. 

Roskind and other Hyroxers told me that people who are very serious about wanting to do well in competition may go on a diet, cut alcohol before the race, or squeeze in extra workouts, which naturally leads to less dinners out, less meeting up for drinks, and, ultimately, less socializing. It makes sense that people going through this experience will want to talk about Hyrox since so much of their life centers on it, and that the best audience for a discussion on Hyrox strategy would be other people doing Hyrox. 

“It definitely didn’t come across as culty where it’s like, ‘Oh, welcome to my Scientology of Exercise and you’re going to do this,’” said LJ, a 34-year-old with one Hyrox under his belt. (LJ told me he was afraid of being “canceled” by fellow Hyroxers and maybe his friends for talking to Vox, so we agreed to let him use his first initials to maintain some anonymity.) LJ said that one of his friends had run races in Europe and talked him and a small group of others in their circle into competing this past year. They generally approach it as a fun, casual thing to do together.  

@sotrue.kristin

just a spectator, speculating😌 #hyrox #chicago #fyp #foryoupage #spectator

♬ WHERE IS MY HUSBAND! – RAYE

“But then when I got to the actual venue day of the race, I felt like Hillary Clinton walking through that apartment like, What the hell is going on here?” he said. “Because there are a lot of people where this is a big chunk of their life. I saw people walking around — I guess they [Hyrox] give out badges — showing all the badges that they had from all the different cities that they competed in.” 

The idea of someone, ostensibly with a day job, going from city to city to compete in Hyrox and then showing off commemorative brooches is what signaled to LJ that the workout he enjoyed could be experienced in a different, more serious way. In that moment, LJ saw Hyrox the way outsiders might. Still, for him, the positives of Hyrox — being in better shape; experiencing runner’s highs, friendships, and the rush of competition — outweighed the possible cult-by-association.

A lot of people want to feel like an elite athlete, and now we can pay for the experience

If you make a Hyroxer feel comfortable enough, you will find that they all love to talk about the parts of the race they hate the most. It’s the feeling of thick death rushing through their lungs as they stare down the number of meters left in the burpee broad jump section. It’s the judges who are there to make sure participants are getting low enough during the wall balls. It’s seemingly everything about the race. 

There’s a bottomless chasm between how much people love Hyrox and how much they love to talk about how much it actually sucks to do. The bridge that connects the two is getting to feel like an elite athlete.  

“Once you become an adult, how many times are you going to get a sticker?” James McMillian, a trainer and the president at Tone House, a strength and conditioning facility in New York City, asked me. “How many times are you going to get a reward? How many times are you going to get a medal? People just want to be part of something. They want to feel close to greatness.”

McMillian, who has completed six Hyrox races, said that the vast majority of us will never ever know what it’s like to be a GOAT like A’ja Wilson or Lionel Messi, but Hyrox lets racers microdose it: the discipline sticking to a training schedule (as opposed to just working out day after day), the adrenaline of competing on game day, and the high of thousands of people cheering for you. 

“They turned working out into an athletic sport,” McMillian said. “Making everyday people feel like an athlete and giving them that opportunity to compete like one — that’s a smart business.”

Because it turns out that people are more than willing to pay for that athlete feeling. 

While participants aren’t required to work out at Hyrox-affiliated gyms to run the race, Hyrox-specific classes can cost more than regular group fitness packages. One Hyroxer told me that their 10-class package was around $600. There’s also a microindustry developing around getting better times. You might, for example, purchase Hyrox-branded fitness trackers and training apps, Hyrox shoes, and Hyrox equipment for your home gym (like a Hyrox Official Competition Power Rope, $275; Official Competition Sandbag, $87; or HYROX Perform Turf, starting at $1,799).     

The actual competition varies in price depending on the race and location, but can cost upward of $200. Racers can also opt in for a $35 photo package, which means a professional will take shots of themselves looking muscular and sweaty during the race.

You don’t have to beat anyone else better or qualify to compete in Hyrox — you just have to buy a ticket in.

Then there’s Hyrox’s travel aspect. Hyrox is a benchmark and a goal, and race day is the culmination of all the training and sacrifice. It’s also where you get an official time. More competitive racers are training not just for their home city’s Hyrox, but to go to other races on the Hyrox calendar. 

The races are often in desirable destinations like Rome, Berlin, and Miami Beach, which can make Hyrox seem like vacation or, I guess, make a vacation seem more like Hyrox. If you’re traveling for Hyrox, that may mean paying for a plane or train ticket, or gasoline, and lodging. One Hyroxer I spoke to said that he spent roughly $1,500 on airfare and a hotel in addition to the official entry fees and photo options. Another said they spent roughly $500 in travel, saving money by splitting a hotel with a fellow racer. 

“Look, it’s the fitness space’s Eras Tour,” Bobby McMullen, a trainer and founder of the fitness app Adonis, told me. McMullen has completed four Hyrox races. “If you don’t get to do as well as you think, you’re like, ‘I’ve always wanted to go to Vegas, I’ll go to Vegas,’” McMullen said. “Or if maybe you do really well and you’re like, ‘Oh, I want to go do that again.’”

“If you travel for Hyrox, just like if you travel for Taylor or if you travel for Disney, that’s fine,” McMullen added. “But the thing I learned about Disney adults is they’re rich. It’s so expensive. Same with Hyrox.” 

Hyrox is easy, sort of 

Here is a secret to the success of Hyrox that you may not believe: Despite its HARDCORE exterior and all of its supposed brutality, Hyrox is fairly accessible for a certain type of person, particularly millennials who have made fitness a part of their life for a couple of decades now, and who’ve dabbled in intense workout trends that included Tae Bo, CrossFit, Orange Theory, and Peloton. Think about it: Hyrox couldn’t do $270 million in business if it was too difficult for people with injuries, or if participants couldn’t finish, let alone do it over and over again.

Adherents claim there’s less injury risk compared to CrossFit because Hyrox exercises are relatively lower impact and don’t involve lifting heavy weights in complicated ways. Hyrox requires less training than preparing for something like a marathon, coaches and trainers told me. Unlike a triathlon, you don’t need to find access to water or risk drowning. The same cannot be said of an IRONMAN (another race, stylized in capitalizations that just feel very aggressive).

“For the New York marathon, I would have to start training right now,” McMillian, the coach and president at Tone House said. “I could start training a month and a half before and be able to finish.” 

To be clear, McMillian makes his living being fit. Though we did not put this to the test, I’m pretty sure he could squat two of me. McMillian competes in the pro division, the competition’s advanced tier. His definition of what’s physically doable is relative because McMillian looks like he could physically do anything. 

Still, he assured me that Hyrox’s barrier to entry is lower than it might seem. While prospective Hyrox racers also have the option of taking uniquely tailored classes at Hyrox-affiliated gyms (over 15,000 across the world) and group fitness studios, McMillian said you can do most of the race’s strength-based exercises or variations of them on your own, at any basic modern gym, making it somewhat more accessible. 

“What we noticed with our clients was that these are movements they’re already doing,” McMillian said. “All we have to do is make you better at those movements and teach you how to breathe during the movements, teach you the actual metrics on the rowers to be more efficient, teach you how to be a better runner instead of teaching you a whole new style of training. We’re already teaching you what you know how to do.”

Essentially, people already working out — and there are plenty of them — are well equipped to try Hyrox. Part of Hyrox’s appeal is that it’s a bigger, bolder version of the popular, grueling luxury fitness classes that already exist, or a more competitive version of what everyone’s already doing at Equinox. “It’s a little like, how good can you gym?” says Roskind, the DC-based project manager who’s competed in two Hyrox races. 

She wryly pointed out that being good at Hyrox is a little different than winning a tournament in a skill-based sport (e.g., tennis, soccer, basketball) or getting a qualifying time into a speed-based race like swimming or running. You don’t have to beat anyone else better or qualify to compete — you just have to buy a ticket in.

Being so good at the gym and spending money to compete against other people who are good at the gym is perhaps why some racers I spoke to seemed to temper their love of Hyrox with a scrim of self-deprecation. It’s as if they’re slightly embarrassed that this race may be a millennial-targeted fake Olympics, and it’s scored a direct hit with them. In mixed company, they might not want to say why they’re really going to Athens, Mexico City, or Dublin.

This may be the most relatable thing about Hyrox and the people who love it: Even when you’re really good at exercise, it can still find a way to be, at least, a little humbling.    

Editor’s note, August 9, 8 am ET: We’re bringing you some of our best-loved Your Mileage May Vary columns while Sigal Samuel is on parental leave. The one below was originally published in April.

This unconventional advice column offers you a unique framework for thinking through moral dilemmas. It’s based on value pluralism: the idea that each of us has multiple values that are equally valid but that often conflict with each other. Submit your own question here.

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I’m trying to decide whether to keep my elementary school-age kid in the neighborhood public school or move him to a more exclusive private school. Our public school is okay, but my partner and I feel that he might be more challenged and ultimately better off moving to a private school.

But I’m very aware of the increasing flow of students around the US out of public schools, and the effect that is having on the children who remain there. For one thing, since public schools get more funding the more students they have, every family that leaves effectively takes money with them. I worry that by taking my child out of public school, I’m contributing to that problem, but I also don’t want my child to bear the personal burden of my politics.

Dear Public School Parent,

The way you’ve framed the question makes it sound like keeping your kid in public school means imposing a burden on him. And if that were the case — if we really were talking about sacrificing your child’s well-being — I know exactly what I’d tell you.

I’d tell you not to be bullied by utilitarian philosophers. They argue we have to consider everyone’s well-being equally, with no special treatment for our own kids, so they’d probably say it’s wrong to give your child a fancy education while consigning other children to a school with fewer resources. But the 20th-century British philosopher and critic of utilitarianism Bernard Williams argues that this sort of total impartiality is an absurd demand — and I agree.

Williams points out that moral agency — the capacity to act on values and commitments — always comes from a specific person. And as specific people, we have our own specific, individual, core commitments. These “ground projects,” as Williams calls them, are the commitments that give a life its meaning and continuity. A parent has a commitment to ensuring their kid’s well-being, over and above their general wish for all kids everywhere to be well. Williams would say any moral theory that requires you to ignore such personal commitments severs you from the very things that make your life recognizably yours.

So if keeping your kid in public school really meant hurting him, I wouldn’t say you have to do it.

But you said your neighborhood school is okay. It sounds like it’s not bad and not unsafe. So I don’t have reason to think that it is actually hurting him. In fact, it might be helping him in ways you’re not fully accounting for. 

Education is complicated. If I were to get into all the details about school choice and vouchers and charter schools and magnet schools, I’d have to write a whole book. So let me just stick to the main points relevant to your dilemma, starting with this: There’s a popular narrative that says private schools are better than public schools, but the evidence does not support that — especially if we take a broad look at what we mean by “better.”

Although studies do show private school students outperforming their public school counterparts on tests, the studies also show that private school advantages disappear mostly or entirely once you control for family background. 

Longitudinal research led by Robert Pianta and Arya Ansari at the University of Virginia tracked more than 1,000 children from birth to age 15 in 10 locations nationwide. After controlling for family income, parental education, neighborhood socioeconomic makeup, and other background variables, the private school advantage…vanished.

“If you want to predict children’s outcomes — achievement test scores, the things we care about socially — in high school, the best thing you can use to predict that is going to be family income — regardless of what high school you go to,” Pianta said.

Pianta’s was a modest-sized study with some methodological limitations. But another analysis of two large, nationally representative datasets also found that public school kids did just as well in math as private school kids — or even outpaced them — after accounting for demographic differences. (Math is considered a particularly robust indicator of school quality writ large because, unlike reading, it’s a subject learned mostly at school and not at home.) The researchers suggested that might be because public school teachers have to do stricter certification and can be required to do more frequent professional development, so they may be more reliably up-to-date on the latest pedagogical approaches, like those developed by the National Council of Teachers of Mathematics.  

Admittedly, the very fanciest of private schools do offer some special advantages. Network effects are real. Maybe you want your kid rubbing elbows with a future senator. And maybe if you send your kid to ultra-elite Andover or Exeter, he’ll have a leg up if he applies to a fancy private college. 

But that is not the same as ensuring your child actually thrives. I’m sure you also care about your child’s psychological well-being. And here, some of the evidence about exclusive, high-achieving schools is worrying. 

The most important educational institution in your kid’s life is you.

The unrelenting pressure to compete and achieve can be brutal in those schools. When students constantly compare themselves to others and peg their self-worth to achievement, the results are alarming. Studies conducted over decades by psychologist Suniya Luthar and colleagues found that students attending high-achieving schools are at significantly higher risk for anxiety, depression, and substance use. (These are often private schools, though hyper-competitive public schools can also fall into this trap.) In fact, the National Academies of Sciences now names these students an “at-risk” group for mental health problems, alongside kids who live in poverty or in foster care or who have incarcerated parents.

In addition to potentially providing a less stressful environment, public schools can confer other important advantages. For one thing, your local public school can help you and your child be part of the neighborhood community, which is incredibly valuable for social development and countering loneliness. And being in an environment that’s more diverse in terms of race, ethnicity, or class can teach your kid to empathize and get along with a wide variety of people. 

As the American philosopher John Dewey pointed out, these are essential skills and capacities for a flourishing adult life and for a flourishing democracy. Democracy is a way of being in community with people unlike yourself; that’s a mode of life that has to be cultivated, and public schools are great grounds for learning to navigate a shared world.

Plus, public education is free! (Well, “free” — you’ve already paid for it with your taxes, whether or not your kid uses it.) So you could save all the money you’d spend on private school and instead use it on enriching opportunities to expand your child’s horizons. Personally, I’d take my kid to Italy and teach them about Ancient Roman gladiators and Renaissance art and the many flavors of gelato! Or you could collaborate with your child to decide where to donate some of that money to fund education resources for kids elsewhere. 

On balance, since the evidence suggests that a child at a decent public school, with involved parents, probably won’t gain meaningful advantages from switching to an exclusive private school — and may face real psychological risks in a hyper-competitive environment — I don’t see a compelling reason to make the move. If you’ve got the resources to even consider private school, then your home life will probably play the biggest role in your kid’s academic trajectory, regardless of which building he sits in during the day. The most important educational institution in your kid’s life is you.

That said, I’m not arguing that parents should never pick private school. To some extent, this depends on the unique needs of your kid and your family. Maybe your kid is absolutely in love with music and the private school nearby has an amazing music program. Maybe your kid is being bullied at his current school but has a couple great friends who attend the private school. Or maybe a religious education is very important to you, so a private parochial school makes sense. 

If you do make the choice to send your kid to private school, you’ll have to grapple with the collective action problem you hinted at: Any single family’s departure from a public school barely registers, but when every family with options reasons the same way, the cumulative effect on the school’s funding — and on the kids who remain — can be devastating.

Here, the American political philosopher Iris Marion Young can help you. She points out that our usual model of responsibility — the “liability model,” which says that when something bad happens we should assign blame to a particular individual — is inadequate when we’re dealing with situations of structural injustice. In these situations, it’s a whole system that’s producing predictable patterns of disadvantage. 

Just look at the complex web that breeds educational inequality: Historical housing segregation has concentrated poverty in certain neighborhoods. Poorer neighborhoods generate less property tax revenue, which means less money for local schools. States can try to offset that, but schools in poorer areas still tend to end up with fewer resources. Families with options leave for better-resourced schools, enrollment drops at the local public school, and the school loses even more funding. The kids who remain get less of the materials — from textbooks to counselors — that would have set them on the path to success. There’s a clear downward spiral, but no one person or decision is the villain.

So instead of blaming any one individual for their personal lifestyle choices, Young says that in cases of structural injustice, we should adopt the “social connection model” of responsibility. Under this model, you don’t bear blame if you send your kid to private school, because systemic problems shouldn’t rest on one family’s shoulders. Young doesn’t think you need to discharge your obligations through personal lifestyle choices. 

But that doesn’t mean you owe nothing. 

You do still have a political obligation: to work toward changing the structure that produces injustice. As a participant in the political system that shapes education in this country, you have some power to act on it. You can vote and organize and advocate. You can pressure decision-makers and support reform movements. The more power you’ve got, and the more privileged you are by the current system, the greater your obligation to take action.  

Make the effort to act on that obligation. Let your child watch as you do. Better yet, involve them in the process. Kids learn from seeing what their parents do: Show them that you’re bent on enacting your values, and you’ll be giving them an education for life.

Bonus: What I’m reading

• This is a fun piece in Asterisk about how high-school science fairs have become so ridiculously competitive that they no longer give students a chance to do real independent research.
  
• This week’s question prompted me to listen to the podcast series “Nice White Parents.” It’s a fascinating look at what happens when parents think that choosing public school would mean sacrificing their child’s prospects on the altar of their own political ideals. Spoiler: Practically no parent is willing to sacrifice their own child. But they often don’t realize they’ve constructed a false trade-off.
  
• Living life requires making choices. It’s unavoidable that we’ll feel regret about some of the paths not traveled. But this Aeon essay explains how “living in closer alignment with our values and authentic preferences may help us avoid the worst pain of regret.”

This story was originally published in The Highlight, Vox’s member-exclusive magazine. To get access to member-exclusive stories every month, become a Vox Member today.

I have to be honest about something that is a great source of personal shame: I am really, really bad at taking time off of work.

Despite working at a company with unlimited PTO, the last time I took a weeklong vacation was about a year ago, making me a walking cliche of the American who never goes on holiday. You could argue that the reason is cultural, that the Protestant work ethic has me in a chokehold. But I think the root cause is much simpler: For something allegedly relaxing and fun, vacations require a lot of planning and even more money. The price of flights is up, hotel rooms aren’t cheap, you need to factor in the cost of meals, and even that corny souvenir shot glass isn’t going to pay for itself. 

Hannah Sampson, who writes about travel for the Washington Post, says one answer is to take a staycation. “It’s taking the time to do things you normally wouldn’t do in your regular life and put on hold all of the burdensome things that you would do in your daily life,” she told Vox. “You’re enabling yourself to discover something that you might have taken for granted.” 

Plus, she says, a staycation can be “really fun and rewarding while also being budget-friendly and hopefully allowing you to put money aside for the bigger trip that you want to take sometime.”

So how do you make the most of a staycation? And how do you keep your typical day-to-day life from creeping in? We discuss that and more on the latest episode of Explain It to Me, Vox’s weekly call-in podcast.

Below is an excerpt of my conversation with Sampson, edited for length and clarity. You can listen to the full episode on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’d like to submit a question, send an email to askvox@vox.com or call 1-800-618-8545.

It sounds like the key to a successful staycation is all about mindset. How do you achieve that mindset shift?

The way to really get into the staycation zone is planning and preparing and getting yourself hyped for what you’re going to do. This is something that I love about going on vacation and it applies to staying home too. 

Read reviews for places that you might want to go. If you’ve picked a restaurant, look at the menu and start to drool over what you’re going to eat. Think about your favorite bookstores or paths or discover a new corner of your neighborhood that you want to explore in advance. The anticipation of that experience will give you that vacation high. 

It’s so hard though, because you’re around the house. How do you make your home feel a little more special?

I think we all got too much practice on this during the pandemic, but there are a lot of things you can do to change the vibes of your house. I have a candle that’s national park-scented, so it’s piney. In my house, we do a lot of things like use audio to set the mood. I have small kids, so we’ll play audio of a ride at Disney World or just ambient sound from a park that we like. 

During the pandemic, my husband and I meant to spend our anniversary at the beach where we got married, but I was pregnant. We couldn’t travel. So we found a webcam that showed the sunset on that beach and we got takeout. It was really sad, but we watched the sunset.

It’s sad, but it’s also quite sweet. It’s like, “We’ll bring the beach to us.”

Exactly. And it was a beautiful sunset.

For me, one of the challenges of a staycation — and for all vacations, if I’m honest — is not letting real life creep in. And that’s beyond taking time to do administrative tasks around the house. That Slack goes off. I get that email. A news alert goes out and I’m just like, “Well, what if I just take a little gander?” How do you keep from letting that happen?

Unplugging is so hard. You could have a couple of small kids and teach them to tell you to get off your phone, which mine have learned to do. My husband actually has a Brick device, which locks your phone for you. The discipline is real there. 

It takes work to force yourself out of that constant need of scrolling through TikTok or just seeing what’s up at work. You don’t need to be on there. If there’s an emergency, they know how to reach you at work. So trust that process. Be super in the moment with whatever you’re doing because you need that mental break, even if you haven’t gone somewhere. 

You need to make the most of the time that you have, especially if you’re taking vacation time and spending it at home. Vacation time is a precious resource that you should be using to the best of your ability. 

The influencers have started to promise me that they know how to get me to stop shopping: I just have to enter every garment of clothing I own into an app, one by one. “I digitally cataloged my ENTIRE wardrobe,” they swear on videos, routinely pulling in hundreds of thousands of views. 

The selling point of these apps (Indyx, Whering, ACloset, OpenWardrobe, and many more) is seductive; they promise to help users understand exactly what they already own so that they shop less. In theory, that means saving money — and slowing the steady damage the fashion industry is wrecking on our planet.

“Collectively, we are buying and then throwing away more than ever before,” Indyx warned on its website, before reciting dire statistics about how many clothes are produced now and how many of them end up in landfills. Luckily, it said, “We’re here to break the cycle.” 

That idea appealed to me. I am not a fashionista, but I enjoy clothes enough to buy more than I really need, despite what I know about fashion’s impact on the planet. My intellectual understanding of climate change can’t always stop me from clicking “add to cart” when I see a dashing pair of wide-legged trousers, even though there’s a hard limit on the number of times a person can wear wide-legged trousers in one week. 

Still, to make these apps work, you have to individually enter photos of everything you own now and everything you buy in the future, which sounds like a tedious, laborious process. (You can take the photos yourself or hunt down product pictures from the brand.) And because so many influencers are pushing this, it’s hard to tell how life-changing it really is and how much is just marketing speak and hype. So, I decided to test one of these apps — Indyx — for you. I also talked to wardrobe cataloging enthusiasts and experts on sustainable consumption to see what I could learn from them. I wanted to know: Could cataloging our wardrobes actually make us shop less? And, if it can, would it be worth the effort? 

“There’s only one solution to the mess that we find ourselves in: buying less”

Wardrobe cataloging apps did not always advertise themselves as being good for the planet. 

In 2023, the journalist Avery Trufelman investigated the nascent wardrobe cataloging app industry for her podcast series Articles of Interest. She found that a lot of the apps flopped. The issue was the business model, which was based on revenue generated from affiliate links. The idea was that people would click to purchase items they saw within the apps, and the company would take a cut of each sale. But when the apps were well designed, Trufelman reported, users felt less of a need to buy more clothes.

The current generation of wardrobe cataloging app developers has turned this from a bug into a feature. They now market their wares as the solution to overshopping, and they make their money by charging for either the app itself or for its extra content. (Indyx itself is free, but you have to pay a $75 yearly subscription for its enhanced features.)

What the marketing gets right is that the fast fashion problem is real. “Anywhere from two to 10 percent of our global greenhouse gas emissions are associated with fashion,” said Brie Berry, assistant professor of environment and sustainability at Ursinus College in Pennsylvania.

Fashion’s emissions are generated by the factories that manufacture clothing (the water and the fertilizers for growing cotton, the oil for developing synthetics) and the consumers who wear these garments (the slow shed of microplastics from yoga pants, the water and the energy consumed by washing and drying). When we get rid of old clothes, much of it ends up in landfills or incinerated. By some estimates, the fashion industry contributes more to climate change than the aviation industry. 

“There’s only one solution to the mess that we find ourselves in: buying less,” said Katia Dayan Vladimirova, a researcher whose consulting firm Post Growth Fashion focuses on alternatives to growth in the fashion system. 

To buy less, it helps most people to know what they already own, said Alyssa Beltempo, a slow-fashion content creator and educator. Beltempo makes videos guiding viewers through the process of “shopping their own closets” to help them buy less stuff, but she’s found in her work that a lot of people aren’t clear on the contents of those closets. Because of that confusion, they end up buying stuff they don’t need.

That’s where cataloging can be helpful, Beltempo said. “These apps reduce that hurdle of not seeing the clothes you have,” she said.

Personally, what I was looking for wasn’t enhanced clarity so much as a barrier. I wanted to erect a wall between my desire to own a new piece of clothing and the click of the buy button. A searchable, scannable lookbook of everything I owned, I thought, might well do the trick. 

How to catalog every piece of clothing you own

Indyx has been hyping up its new AI feature, which transforms a picture of a garment hanging limply off a hanger into a neat flat lay photo. It sped the process up, but it was also buggy; it garbled text on the front of T-shirts, misread colors, and had a tendency to interpret loose threads as ornamental bows while leaving wrinkles (I am not an ironer) untouched. 

I was also concerned that the process inserted AI, with its insatiable need for water and energy, into a project sold as a way of reducing my environmental impact. But the sustainability experts I spoke to were both skeptical that this sort of light AI use was such a big deal. 

“Taking photos and then asking an app to think about how to arrange your clothing into outfits is probably one of the lighter uses of AI that I could imagine,” Berry said. Vladimirova agreed that using AI for this task is unlikely to be as bad for the planet as buying even one new garment. “But then, there is also no proven causality between using this app and reducing overconsumption,” she added as a caveat.

It’s possible to input your clothes into Indyx without using the AI feature, but the truth is: I don’t know that I could have made myself go through with the whole rigamarole without it. I ran out of free AI processing about 80 percent of the way through and, overwhelmed at the thought of having to do my own flat lays, paid $75 to buy more without hesitating.

All told, it took me about five hours and many old episodes of Top Chef to photograph my summer clothes, not including shoes, jewelry, or accessories. My time spent cataloging did not include the process of entering additional data about each garment (including its initial cost, its fiber composition, where I bought it), a herculean task that I have been tackling much more slowly than the initial entry process.

Doing the shoot properly would have taken longer. Angela Goodman, a 51-year-old marketer from Seattle with a background in product photography, says she ran her own cataloging session like a pro shoot, using art lights and folding and refolding each garment to lie perfectly. It took her 10 hours spread out over multiple weeks. 

As an exercise, photographing every piece of clothing I owned was clarifying, although not significantly more clarifying than going through it Marie Kondo-style. It left me with a small donation pile of items I no longer wanted and a fretful awareness that I own too many white T-shirts. In theory, that’s the kind of insight a wardrobe cataloging app produces by the spade.

“I’m not shopping. I’m building.”

Vladimirova, the sustainability consultant, said that, even though she has a better idea than most of how destructive the fashion industry is, she struggles with over-shopping. She thinks a lot about why people buy so many clothes; her best guess is that it’s a way to self-soothe. 

“A lot of consumption happens in the evening when we feel vulnerable and tired, and we’re trying to reward ourselves with this shot of dopamine,” she said. For some people, these apps can replace the dopamine hit that comes from scrolling through other people’s outfit photos with the dopamine hit of scrolling through your own clothes, neatly folded and filtered until they look like aspirational fashion inspo. 

Part of the satisfaction here is the infographics. After you’ve given Indyx all your fashion data, the app crunches your numbers and tells users how much you’ve bought new versus secondhand, as well as the share of natural fibers as opposed to synthetics in your closet, so that you can track the environmental impact of your shopping habits. (Synthetics tend to have a higher carbon footprint than natural fibers.) It tells you what their cost per wear is on each item to help you track which expensive garment was worth the splurge and which was a waste of money. Users can also plan outfits. You can share your wardrobe with stylists who will plan the outfits for you (on Indyx, the service ranges from $25 a month to “the low hundreds”). It’s like playing paper dolls with your own wardrobe. 

For Goodman, the former product photographer, all this data takes the place of recreational shopping. She describes getting a marketing email from one of her favorite brands about a sale. After a quick scroll through their offerings, she found that she felt no urge to buy. 

“I was like, ‘I do not need more clothes. I’m going to go update my Indyx, because I’m a couple of weeks behind,’” she said. She started inputting the last few outfits she’d worn into one of the Indyx services that is supposed to allow users to track their patterns and see which clothes they actually wear and what they like in an outfit. “I’m playing with clothes,” she said. “But, like, I’m not shopping. I’m, you know, building.”

Over time, all this data is supposed to inform future shopping choices. “There is something very clear about seeing two pieces that you’ve owned for the same amount of time — one that you’ve worn 57 times and one that you’ve worn twice,” said Alexandra, a 29-year-old consultant in Northern Virginia who requested her last name be withheld. She thinks tracking her clothes has given her “a little bit less buyer’s remorse.”

Cataloging your wardrobe can’t prevent a compulsive need to buy, though.

“I don’t think it cured me of my undiagnosed shopping addiction,” Alexandra said. “You can very quickly go from ‘I’m cataloging what I have’ to ‘I’m seeing a bunch of gaps in my wardrobe that I should fill immediately.’” 

“There just wasn’t incentive anymore”

The main question I had about these apps was whether, with such a labor-intensive process, there comes a time when the juice is no longer worth the squeeze. 

Alexandra says that she gradually stopped using her wardrobe app last year, after she moved out of her own apartment and back into her family’s suburban house in the midst of a career transition. 

“I was separated from a lot of my belongings for a very long time, and then, as I started to get things back, it didn’t feel worth the effort anymore,” she said. Who was she going to see in one of her curated outfits? “My job’s on a computer. When I leave the house, I go to the grocery store and the pharmacy and the bookstore,” she said. “There just wasn’t incentive anymore, compared to when I was closer to the city and doing things more regularly.”

Beltempo, the slow fashion content creator, said she doesn’t bother to add every new purchase to her own catalog. 

“I really use it more for my packing,” she said. Before she travels, she makes a list of likely candidates for her suitcase and enters them into the app. “And then, I’ll play, and I’ll make outfits,” she says. 

Vladimirova, the sustainable consumption researcher struggling with overshopping, gave the apps a spin. She tried three of them and found that she was only able to stick with each one for a matter of months. “In the beginning, when the novelty of the app is there, it’s very satisfying,” she said. “It records your outfits in vivid colors. It can crop out the ugly background and keep it very neat, create fancy capsules. They look so lovely.”

But over time, they all began to bore her. “And now, I forget to update when I buy something new — usually from secondhand sources — and it kind of lost its meaning for me,” she said. “But the premise is good!” 

My own experience seems to be closest to Vladimirova’s. I keep having to remind myself to enter my outfits into Indyx. Every time I put on a piece of clothing, I think with dread, “Oh god, if I don’t look up how much I paid for this, I’ll never know my cost per wear and, then, what’s the point?” I keep giving my shoes guilty looks and thinking about how I should really photograph and catalog them — if I’m doing this right. 

“It’s a project,” said Lauren Ludwig, a 41-year-old who has been using her wardrobe apps for the past three years. “But it’s a fun one for someone who enjoys clothing.”

Indyx and its brethren are slick, and their infographics are beautiful. For dedicated wardrobe hobbyists, they’re probably a great option. But for most people who just want to cut down on their clothes shopping, it’s hard to say that the $75 annual subscription is worth it. The free version will give you the same paper doll effect if you are willing to do your own flat lays, or you can recreate it by dragging phone camera pictures of your clothes onto a Google Slides deck. 

If you find, as Vladimirova theorized, that you shop when you don’t feel good, you can try replacing that habit with a “dopamine menu” of small acts that bring you joy, like hugging a pet, doing a puzzle, or going for a walk. And if your closet is filled with brand new clothes you never wear, you’re racking up debt buying clothes, or you just have the nagging sense that your shopping has spiraled completely out of control, therapy is not a bad idea. 

Personally, I found that Indyx could not give me what I really crave when I want to play with clothes: the understanding of the way fabric drapes against my body, the knowledge of its texture against my skin. There is no substitution for the slow analog process of walking into my closet, touching my clothes with my human hands, and learning with my five senses that what I have is already enough.

If you live in America in 2026, and you’re not so wealthy as to be absolutely shielded from daily life, you’re probably aware that everything is really expensive now. Gas and milk are both above $4 a gallon. Fresh vegetables are up almost 10 percent over this time last year, even though they will maybe give you explosive diarrhea. The median home in this country now costs almost half a million dollars. 

A lot of people — even those with relatively high-paying jobs — are very, very stressed about money.

In some ways, our current unaffordable era is starting to evoke the years right after the Great Recession. Unemployment was high, the economy was bleak, and a lot of Americans, myself included, were searching for ways to do more with less. 

One distinctive product of these harsh conditions was an entire blogosphere that emerged to give readers chatty, relatable advice on saving money. 

It was a kind of the golden age for personal writing on the internet, and these writers melded advice and personal narrative in a way that foreshadowed today’s influencers, but with a more lo-fi, DIY aesthetic. Starting in about 2008 and continuing for the next decade, these authors reached thousands of readers a day with tips on how to spend less and sock more away. There was Mr. Money Mustache, a brash “financial magician” who had retired at age 30 and believed ordinary people could save half or even 75 percent of their income. There was Trent Hamm of the Simple Dollar, an Iowa dad who shared his story of getting out of debt alongside recipes for cheap meals and homemade laundry detergent. There was my niche favorite, An English Major’s Money, by a young woman who shared my less-than-lucrative career path but who was nonetheless determined to achieve financial stability.

It wasn’t just old-school personal finance advice, it was a whole philosophical universe dedicated to the idea that by living on less, you could liberate yourself from the uncertainties of the economy and experience true freedom.

Collectively, I like to think of these writers as the frugalsphere.

Today, most of them are no longer blogging about saving money — some have gotten jobs in traditional media, while others have gone on to other careers entirely (or are simply enjoying early retirement). But their movement feels newly relevant today, as Americans struggle to afford necessities and face mounting anxiety over their economic future. So I decided to track down a bunch of frugality writers from that time, and see what they had to say about 2026.

One thing I wanted to know was why I wasn’t seeing the same outpouring of money-saving advice I’d seen in the wake of the 2008 crash. But I was also curious for bigger insights: What, if anything, is the equivalent of the frugalsphere in today’s inflationary era? And could the ethos of those optimistic coupon-clippers give us smarter ways to think about the unsettling new place we find ourselves in 2026?

What I found is that the frugalsphere still has lessons to teach us, but they’re not about reheating leftovers or washing out Ziploc bags. Instead, they’re about how to claim a sense of autonomy, even when our lives are buffeted by forces beyond our control.

The short, influential arc of the frugalsphere

The idea that you can achieve prosperity by carefully watching your spending is far from revolutionary, and self-help authors were extolling the virtues of frugality long before the Web 2.0 era. In the 1990s, for example, editor Amy Dacyczyn published a print newsletter called the Tightwad Gazette, teaching readers frugal tricks (Dacyczyn herself favored reusing aluminum foil) for the low price of $12 per year. 

But amid the upheaval of the Great Recession, when more than 15 million Americans found themselves unemployed in the worst crisis since the 1930s, a new generation of bloggers started offering advice about saving money, often directed at millennials starting their careers in a decimated job market.

“People were looking for something they could do,” Nicole Dieker Finley told me recently.

What Finley did was to start posting all her earnings and expenses on Tumblr around 2012, when she was trying to make it as an independent musician in Los Angeles. She soon caught the attention of the editors of The Billfold, a website launched the same year to cover money with a personal, relatable tone befitting the times. Billfold editors Logan Sachon and Mike Dang shared their student loan and credit card debt; Finley tracked her net worth and spending and wrote about her quest for financial independence. She later went on to a freelance career writing about money (including for Vox).

Kara Stevens, meanwhile, started the website the Frugal Feminista around 2012 while facing down student loans, credit card debt, and a tanking credit score: “It clicked to me that if I didn’t do something about it, I would be in this position of not being able to move forward in my life,” she told me.

Based in New York City, she shared tips for finding free events, cheaper dupes of popular brands, and deals on fancy hotels. “It was like, how am I living my Sex and the City life on a budget?” Stevens recalled.

As time went on, more bloggers joined the space, some of them already starting from a position of financial freedom. Kristy Shen and her husband Bryce Leung started the site Millennial Revolution after retiring in 2015 at age 31 with a seven-figure investment portfolio. 

“After 2008, people started freaking out and thinking that no job is safe,” Shen told me. “I think that’s when people started being more interested in finance.”

The message of the frugalsphere was that if you could leave cheaply enough and save enough money, you could weather any layoff — and eventually, not have to work at all. The bloggers of the era — many of them millennials aiming their advice at other millennials — tended to share a can-do attitude, a sense that with the right mix of care and planning, almost anyone could improve their financial situation.

Also, they wanted to stick it to the man

The frugalsphere also had a tinge of rebellion about it. “Americans tend to have a very up-down relationship with consumption,” said Helaine Olen, a longtime financial journalist and the managing editor at the American Economic Liberties Project, an anti-monopoly think tank. After 2008, the pendulum started swinging against buying stuff, and the frugality bloggers were leading the swing.

Their implicit message was often that by refusing to buy expensive things, you were pushing back against corporations that wanted to control you. Frugality was, at least to some degree, about sticking it to the man.

At their peak, some personal finance blogs were reaching thousands of readers a day and breaking through into mainstream media. Shen told me that Millennial Revolution got 15,000 page views the day after a post about the virtues of renting a home was picked up by the CBC. Shen and Leung, as well as Trent Hamm and other bloggers, got book deals and started to reach a broader audience.

But the culture soon began to shift. The written personal blog began to die out, replaced by more visually driven social media – and an influencer ethos that rewarded the acquisition of new possessions, rather than showcasing ways to do without. Today, social media is much more about celebrating consumption than questioning it. 

On TikTok and Instagram, “it becomes about showing perfection and showing a good life,” Olen said. “And part of a good life, as we define it in the United States, is spending money.”

How frugality lost its shine

Today, some frugality influencers have found a home on TikTok, and the deinfluencing trend of a few years ago shows there’s still an appetite for anti-capitalism, even in the age of short-form video. But overall, the cultural and economic winds have blown against frugality, frugalsphere writers and observers told me. 

As inflation rose in the 2020s, necessities cost more, but saving also became less attractive. More people made the calculation that “if I don’t take this trip this month, it’ll be more expensive next year,” Olen said.

Upheavals like the Covid pandemic gave some Americans “a grim outlook on money,” Stevens said. Their feeling was, “there’s no chance that any of us can be wealthy. What’s the point of saving anything?”

Today, tips like making all your coffee at home instead of going out for a little treat don’t resonate the way they once did. This time is fundamentally different from 2008: The economy is nominally “good” now, and unemployment is low, but everything from eggs to real estate feels more unaffordable than ever. 

“People say, The cost of living is so high, I need some joy,” Stevens said. “Like, You can’t deny me everything.”

What the frugalsphere can teach us now

When I talked to frugalsphere writers about today’s situation, I ended up realizing that even if some of their specific tips are no longer as applicable, their mindset still is.

At its best, frugality advice was always about adapting to your situation, whatever that might be. When rice is cheap, buy in bulk. When basil is expensive, use the leftover pesto you froze in an ice-cube tray. Nothing is cheap right now — and, to be honest, I have never had the energy to freeze pesto — but the basic idea stands.

“Frugality to me means intentionality.”

Kara Stevens

“Be flexible,” Shen says. Millennial Americans once worried about their jobs being outsourced. Now workers all over the world are worried about getting replaced by AI. No matter what, though, “you have to change with the times.”

For Gen Z, that might look like entrepreneurship and investing rather than a traditional career and saving for a home, Shen said. I can’t yet imagine what it will look like for Gen Alpha, but there’s something reassuring about the idea that flexibility is a skill we can learn, one that can help carry us through even the most macro of macroeconomic shocks. 

One big thing that’s changed since 2008 is the politics of personal finance. In the 2010s and 2020s, many critics of the frugality approach began to point out that without systemic change to lower the costs of housing, health care, and education, all the coupons in the world weren’t going to make much difference. Today, affordability isn’t just an individual concern — it’s the cornerstone of a lot of political debates.

But even as we look to systemic solutions, there’s another big lesson Americans today can take from the frugalsphere: Control what you can.

For Stevens, that looks like acknowledging that “within any system that has a bias toward corporations or the wealthy, we understand that things may not be fair,” she said. “That also doesn’t mean that you don’t have personal agency.”

Exercising that agency might mean being more mindful around retail therapy rather than cutting it out entirely, Stevens said: “If I know that I need these little quick boosts to make me feel good because work is stressing me out, can I carve out a part of my budget that allows me to do that without completely disrupting my financial goals?”

Stevens, for instance, cares a lot about her skin, so she spends money on skincare products that really work for her, and cuts back on things like purses that don’t matter as much.

“Frugality to me means intentionality,” Stevens told me. It’s about “living more aligned with your values.”

In today’s era of polycrisis, it feels downright insensitive to promulgate the idea that anyone can get rich with the right combination of tips and tricks. But most Americans make at least a few choices every week about where our money is going.

If we can make whatever choices we do have in a way that’s intentional, in line with our larger goals for ourselves and the world — maybe that’s a 2026 version of financial independence.

If you’re Gen Z and it feels like something is different this summer, you’re not alone. 

I’ve spent my career documenting — and living — this generation’s coming of age through reporting, focus groups, and surveys. More than anything else, and especially for younger Zoomers, it’s been characterized by the experience of the pandemic, which left many still feeling bitter and isolated even years later.

But lately, the vibes are very different. Performative pessimism is out. The summer of 2026 has been called a “Great American Sleepover” that will be known decades from now as “the good ole days” and “the best of times.” 

After years of post-pandemic malaise that saw young people’s mental health plummet as they opted for online engagement over offline opportunities, embraced a politics of doubt, and channeled their frustration into nostalgia for simpler times, nature is finally healing. A cohort whose coming of age was stunted by the chaos of 2020 is finally coming out of its shell. 

We’ve seen it packed movie theaters and record-smashing ticket sales for Spider-Man: Brand New Day and The Odyssey. We’ve seen it in sports, especially in New York City, where joyous people filled the streets for weeks shoulder to shoulder, first for the New York Knicks’ championship run and later for the World Cup that concluded just across the river. For the young adults whose defining life experience to this point was being trapped inside, the images of impromptu mass gatherings and fan celebrations resonated far beyond the five boroughs. 

But sports aren’t the only thing that has communities coming together in person as of late. Doves of young people have been lining up for froyo on any given night of the week, Love Island-obsessed observers have gathered in bars to watch the dating show, and despite dwindling patriotism, communities nationwide celebrated the country’s 250th birthday with hot dogs, fireworks, and fanfare. 

As one 25-year-old from Illinois told me, it’s the season of “summer-maxxing,” which means “enjoying every bit of summer and the perks that come with it.” 

In my own conversations and research, there’s a burgeoning sense that — for the first time in their lives — young people are driving the cultural moment themselves rather than having it inflicted upon them by older adults and events outside of their control. Some of the comments in this piece were shared in focus groups. Others came from a qualitative survey sent out to Gen Z-ers.

And while hope is a fragile thing, the implications could be profound. Through my work, I’ve tracked Gen Z’s loneliness and the fallout of the Covid-19 pandemic for years — examining how the damage has shown up in school, work, and politics, and even split my generation in two. The national conversation about young people has been just as dark, featuring stories overwhelmingly about what they aren’t doing: Hanging out with friends, hooking up, taking risks. 

A generation dismissed as terminally online is taking its politics offline as well, making their presence loudly known in primaries by walking neighborhoods, knocking on doors, and turning out voters.

In recent years, post-pandemic trauma expressed itself in a craving for simpler times that fueled Gen Z’s nostalgia era. Young adults daydreamed about how good things must have been back in the 1990s, or in the early 2000s, or even within their own lifetime, before the pandemic, before the 2016 election, and especially before smartphones, social media, and AI took over the world. This nostalgia even helped power some young voters’ rightward shift in 2024, as they embraced a candidate who ran on a campaign to bring back the pre-pandemic past. 

But this summer, the summer of 2026, is a moment of its own, and it involves engaging with the present rather than wishing we were somewhere else. 

Take the movies, an industry that doomsayers warned was in danger of extinction after the pandemic trained a generation to stay inside with streaming devices.

Instead, this summer has seen two massive box-office hits — Obsession and Backrooms — that were made by young people, for young people, and saw young audiences turn out in droves for repeat in-person viewings. Obsession, directed by 26-year-old Curry Barker, drew on Gen Z’s anxieties about dating and intimacy. Backrooms, directed by 21-year-old Kane Parsons, drafted off a YouTube horror meme about people trapped in (generational metaphor alert) a never-ending indoor space. 

It’s probably not a coincidence that these movies came out at a time Gen Z was confronting their post-pandemic fears of isolation head-on. Again and again in focus group conversations across the country, I’ve heard from young people who are looking to log off their devices and spend time together in-person. 

“People seem a lot more interested in experiences rather than just like going out to go out,” a 17-year-old girl from Arkansas said. “People want to go…to concerts, go play pickleball, go to farmers market[s], go thrifting, go hiking, go on a coffee run. I think it’s just kind of more looking for community as opposed to entertainment.”

There are other signs of behavioral shifts. After years of data showing Gen Z drinking less than their adult peers, they are now keeping up with older generations: 74 percent of Gen Z reported drinking alcohol in March 2026, almost on par with the 76 percent rate for boomers, according to an IWSR report released in July. The report also found something very telling — rather than drinking to unwind, as has been the case for older generations, Gen Z is drinking more to socialize and to be with others.

In cultural events around the country, you can see this appetite for in-person gatherings that force young adults to unplug. The generationally beloved Phoebe Bridgers hosted phone-free concerts where she required her fans to put their devices in Yondr pouches. And there are impromptu “lie down” gatherings meant to encourage a collective, communal pause that are happening in Central Park. To keep up with this shift, Tinder — the epitome of online dating — will launch in-person dating events in 26 cities by the end of September, signaling that any business interested in capturing Gen Z must now have an in-person component. 

A generation dismissed as terminally online is taking its politics offline as well, making their presence loudly known in primaries by walking neighborhoods, knocking on doors, and turning out voters. When I ask focus groups about which politicians catch their attention, they’ve brought up figures like James Talarico, Jon Ossoff, and Marco Rubio, who they identify as having a more energetic and optimistic approach. Young people have often mentioned New York City Mayor Zohran Mamdani as a model politician, and one of the traits I hear consistently that they like about him is that he is out in the street and easy to bump into. His online videos also emphasize him out in the world, interacting with constituents, or walking down the entire island of Manhattan.

“I think there’s a stronger presence of people coming together, whether it is for their favorite sports team with the NBA Finals and World Cup (let’s go Knicks!), stronger political activism, especially with primaries coming up in states like New York, and simply attending events like Pride parades,” one 30-year-old man from Brooklyn said. 

There’s no doubt that we’re experiencing something new. The question then becomes whether it’s a momentary trend: Where does the IRL energy go when it gets cold, dark, and college kids are back in school? 

As the reality of fall intrudes, the vibes could certainly shift. And it will take time to see whether these nascent cultural trends show up in hard data — one thing I’ll be watching is whether Gen Z’s trademark self-reported anxiety, unhappiness, and loneliness start finally reversing.

But I do see a world in which some of the Gen Z summer trends persist — perhaps we’ll see more in-person NFL watch parties or fantasy football drafts, community organizing for midterm election candidates, and more energy around in-person celebrations for Halloween or Friendsgiving.  

My bet is the post-nostalgia era is here to stay. Just as Boomers were permanently changed by the “Summer of Love” — a period some history-minded young people have compared this season to — this is going to be a core memory going forward. It’s our time now, and we’re not going back inside.

Young American men are in trouble. They are the loneliest demographic in the Western world. Their social circles are shrinking. At all ages, they are significantly more likely to die by suicide than their female peers.

But if there’s one place where young American men are likely to congregate, regardless of race or political beliefs, it’s the world of video games. According to a 2017 Pew study, 72 percent of men under 30 say they play video games often or sometimes. The gaming world is a place they feel safe — which means it is full of untapped potential for building community, says video game expert George E. Osborn.

Osborn is the founder of Half-Space Consulting, which advises governments and NGOs on the social impact of video games. In his new book Power Play: Video Games, Politics, and the Battle for Global Influence, Osborn shows that anti-democratic powers and violent actors have been exploiting the video games space for decades. 

Most visibly in the US, a large community of gamers rallied together in 2014 to harass prominent female game developers and gaming journalists. They forced multiple women into hiding while claiming that they were fighting for ethics in gaming journalism. The campaign, which became known as Gamergate, made so much noise that it attracted the attention of Steve Bannon, who organized supportive coverage on Breitbart and treated it as a recruiting ground for the racist, misogynistic, and anti-democratic alt-right movement. As Osborn documents in Power Play, the communities that sprang up to organize Gamergate became pipelines to the communities that organized the deadly “Unite the Right” rally in Charlottesville in 2017.

“Bannon’s intuitive understanding of the power of toxic gamer communities created the digital-activist base, the tactical playbook and the strategic approach necessary for ‘mainstreaming’ populist far-right ideas within the online media ecosystem,” Osborn writes in Power Play. 

Yet Osborn also writes that there is a vast potential for good within gaming communities. He shows that gaming can help people understand pandemics and autocracies and climate change; that it can connect people to one another and make people less lonely.

I wanted to understand what those possibilities meant for the young men who are so invested in video games and are in so much trouble, so I called Osborn up to discuss. Our conversation has been edited for length and clarity.

You write in the book that there’s always been a wide audience for video games across demographics. But when people talk about gaming’s traditional audience, they’re mostly talking about young men. How does that happen?

In the 1980s and the 1990s, video games were not sold on the basis of who wants to play. They were sold on the basis of who buys technology. There were two primary audiences: families with kids, and young men buying tech.

Then a couple of things all happen at the same time: The introduction of the smartphone in about 2007; the emergence of digital storefronts like Steam and The App Store; the financial crash. Video games companies start to think, “We have done very well in a small number of markets. What happens if we start reaching a wider base?”

The number of people around the world playing video games goes from hundreds of millions to about the 3.6 billion that we see today. When you look at the gender split of players, roughly speaking, the gender split in the US is now nearly 50/50, and the average age of a player is much closer to late 30s, early 40s. It creates this space where that traditional audience of younger men start to feel left behind, like the industry is moving away from them. 

What’s really interesting, when you look at this in the context of the research that I’ve done, is that it creates a grievance culture amongst some of those younger men. That ultimately opens up the opportunity for someone to begin taking advantage of it. 

In the book, you talk about how there are a few different things that make gamers an attractive group for political actors to try to target. One of them was this idea that gamers are highly likely to act on their beliefs. What does that mean in this context?

The nature of play — I think it was actually the writer Naomi Alderman who talked about this — is that it encourages agency. If you compare it to other creative mediums, even the most linear of video games, a player [moves] through it in their own way. They don’t have exactly the same experience as everybody else.

It encourages people to really believe in themselves as participants in the medium. They are not solely consumers of the culture, and therefore they feel that they have a greater say over what happens.

Then it [also] creates a strong community tie between the people who are involved in play. The sheer breadth of choices available to you brings the community together to talk about how to play, and ultimately the way it makes them feel. [That’s] part of the reason why these information spaces are so powerful.

Along those lines, you document Steve Bannon getting interested in Gamergate and leveraging that phenomenon to help create the alt-right of the 2010s. A lot of the political groups you discuss who try to intervene with gamers use top-down propaganda, but it seems like Bannon’s really interested in them as a specific community, right? He’s not making didactic games about why they should support Trump. He’s talking about how they’re heroes fighting for ethics in gaming journalism. What’s the effect of that choice?

It creates a sense of power within those communities they may not have otherwise felt. If you compare it to the last US election, Kamala Harris’s campaign created an officially branded Fortnite experience. It promised players a chance to engage with the campaign’s key pillars. Which is exactly the kind of top-down, non-inclusive communication where you are going into someone else’s arena and putting something in there that would never emerge from that space organically. 

Obviously the message doesn’t work. It ends up reeking of elitism.

I think what Bannon realized is this group had its own things that it felt were important. Particularly within Gamergate — I think that they were talking about things that were toxic, lies, untrue. But it coalesced to create an identity around that group. Bannon realized that ultimately, if you promoted it upwards, then they would feel part of this wider community.

A lot of the most visible political activity associated with gamers in the US has been pretty dark and even quite violent. I’m thinking of not just Gamergate, but the Charlottesville riots and the assassination of Charlie Kirk. Is it possible to harness the energy of this community toward more constructive ends?

I just came back from Games for Change in New York. It’s a big festival in the US every year. There’s satellite events around the world. It looks at the way that these dynamics can be used for various social goods, provided that you are actually leaning into them. 

The UN’s Playing for the Planet Alliance reached hundreds of millions of people by asking game makers to create content on their behalf [about climate change]. It wasn’t a case of saying, “We need you to create games that do this specific thing.” It was much more, “Here is a theme. Create something that works for your community.” 

When more elite institutions chose to engage with games communities on their terms, they tended to achieve much bigger reach, at a much lower cost, and with much more positive outcomes than any of the hostile uses that I talk about in the book. And frankly, because these communities have often felt pushed to the side, they also feel particularly validated when someone comes into their space and says, “Actually, we do recognize your power. We would love to work with you to make the most of it.”

How do you know that the effects are so much bigger than something like Gamergate? Are there numbers you can cite?

One of the best examples was in 2022, when Epic Games did fundraisers for the Red Cross through things like Fortnite. Their game store raised more money for the charity and its work in places like Ukraine than were donated to it by the countries of France or Italy.

You’re talking about this potentially massive effect, but thus far it’s tended to be sporadic. When you compare it with a lot of the examples that I look at in the book, especially Saudi Arabia’s attempt to use video games within its soft power strategy, there’s clearly much more strategic thinking [from the Saudis] about the way to influence these communities. 

That’s one of the missing pieces of the puzzle in a lot of democracies. We have the ingredients for this to work really effectively, but at the moment it feels like we’ve not got anyone cooking.

I came away from this book with this sense that for a lot of young men, video game communities are a precious space where they feel seen in a way that they don’t in a lot of the rest of society right now. What makes this world so special to these men?

Video games have always been social. With young men in particular, because the medium has been so closely attuned to them, [many of them] are going to find their groups and communities within these worlds. 

This is me speaking more from British experience, of thinking what it’s like to be a man growing up in the UK. We’ve seen significant cutbacks in local investment into things like community groups, clubs, youth spaces. Online communities and online game communities have helped replace a lot of things taken out of civil society. 

The loss of investment in third spaces, especially for teens, is definitely something we’re seeing in the US as well.

You write about campaigning to combat the loneliness epidemic in the UK through gaming outreach. How did that initiative come together?

I was contacted by the government around April 2020, during the pandemic. I was working at the time as the head of campaigns and communications at Ukie, the video games trade association. 

Quite early into my job, I realized all of the different games companies that formed Ukie had very different cultures. You couldn’t tell them what to do, because frankly, it wouldn’t work. 

So I went in and said, “Okay, we’ve got an ask. We want you to encourage your communities to find one hour to sit down in their favorite online game with a friend, family member, or co-worker, and ask them how they’re doing.”

Different companies took part in the campaign. But they went out to their communities with different messages. Some of them were going out with streams from their community managers. Some of them were just replicating the messaging that we had. Some of them were doing more dedicated messages to players via games. 

It’s not particularly scientific, so take it with a pinch of salt. But afterwards, the polling firm Ipsos MORI found that across Europe, players in the UK were roughly 10 percentage points more likely to say that video games made them feel less lonely than other parts of the continent. 

Looking back on that, I can see that a lot of the ideas I’ve had, about how games can be an information ecosystem and about how you effectively communicate to it, can be found in that campaign. 

It’s about decentralizing the message. It’s allowing people to take it and run with it. That’s when it becomes really effective.

At first, it seems innocuous. You’re burned out at work, and an influencer video promising the five steps to find the career you’ve always wanted catches your eye on Instagram. Perhaps you’re also anxious about a big birthday approaching, so while commuting home, you listen to a podcast host explain the seven essential habits you should start today to extend your lifespan by 20 years. Later on, you ask AI assistant ChatGPT to help resolve a debate with your partner. 

In all of these moments, you are temporarily relieving your stress and anxiety. You might even be getting some answers. But with each path you go down, you’re also losing something important: the opportunity to sit with, and tolerate, uncertainty. 

Being able to keep it together when an outcome is unknown is critical to enjoying your life. It’s what helps us manage friction in relationships, allows us to make considered decisions as opposed to acting on impulse, and empowers us to eventually take big leaps. But we’re collectively losing our ability to bear uncertainty.

The proliferation of the internet and smartphones kicked off the trend of reduced exposure, which a 2019 study suggested was linked to an overall decline in our ability to tolerate uncertainty. Now there’s emerging evidence from multiple studies suggesting that AI systems could be weakening our uncertainty muscles further. AI systems not only supply instant answers, but remove the need for us to make meaning of ambiguous experiences. They convert interpretation from something actively done to something that is outsourced, then passively consumed. 

When we strengthen our uncertainty tolerance, what we’re really learning is a new definition of what it means to feel safe and secure.

One study comparing the responses of mental health professionals and chatbots found that the bots were more likely to provide advice than their human counterparts. Perhaps this is because they are designed to give us what we want, rather than what we need: Other research has found that people are more satisfied when their AI therapist provides advice instead of encouraging reflection, and are more likely to continue using it when it’s solution-oriented.

“It’s a skill to manage ambiguity and uncertainty, and if you’re not exposed to it, if you don’t know how to deal with it, you never learn that capacity,” Llewellyn van Zyl, a Netherlands-based wellbeing researcher and AI systems designer, told me. As LLMs supply immediate and sycophantic companionship, validation, and answers, they slowly replace the need to, for instance, practice ambiguity tolerance in the messy context of a human relationship, or to muddle through your own interpretation of an experience. “Friction, effort and struggle are not barriers to wellbeing but are the main ingredients needed for development to take place,” Van Zyl wrote in a paper.

Indeed, tolerating uncertainty often feels like a struggle, and for some people manifests as consistent anxiety or depression over being unable to control or predict the future. It is a state characterized by fear-based decision-making, where the ultimate achievement is avoiding discomfort and surprise at all costs.

But this way of living has an unexpected cost. If you’re especially anxious about a question or decision, that could indicate that you’re wedded to a single idea of what your future could look like, which could mean you close yourself off to other meaningful opportunities. 

If you’ve increasingly found yourself looking for certainty and definitive answers, here’s how to get more comfortable sitting with unknowns. 

How to strengthen your uncertainty muscles day-to-day 

If you’re lifting weights for the first time, you wouldn’t go in and try to deadlift 200 pounds; you’d work your way up to it. Similarly, building uncertainty tolerance starts by integrating small, safe, and low-stakes moments of practice — think of these ideas as your 5-pound dumbbells.  

Identify the small opportunities.

First, look for ways in your daily life to live with short bursts of uncertainty and break out of your routine: For instance, try going to a restaurant without looking at the menu if you typically scour it first. Attend an exercise class with a new instructor if you never stray from your favorite, or grab a coffee with that new potential friend you’ve been meaning to hang out with. 

Choosing uncertainty might lead to discomfort: The cafe could serve food you don’t like, the yoga teacher might be too intense, the new pal could turn out to be dull. 

But as in weight lifting, comfort isn’t the point. It’s about enduring discomfort and getting stronger. 

Find a simple phrase to bring you back to the present.

If you are feeling anxious as you attempt to practice this, you can try a couple of strategies from psychiatrist Judson Brewer’s book Unwinding Anxiety. He recommends learning to weave curiosity into our most stressful moments, asking questions like, “How is this feeling serving me right now?” Even a simple, “Hmmm…” when you feel anxiety can bring you into the present moment, and create the space for curiosity.

In her new book, Prophecy, Oxford philosopher Carissa Véliz also identifies curiosity as a salve for our obsession with answers. “If anxiety about the future is the main driver behind our craving for prediction, curiosity is one of its most powerful antidotes,” she writes. “… the more curiosity you can manage to conjure about the present, the less apprehension you’ll feel about the future, because your attention will be in the here and now.”

Learn to ask the right questions 

Curiosity is fueled by questions. But not all questions are created equal. 

A good question, the Zen Buddhist teacher Joan Sutherland told me for my recent book, “will always make the room bigger, or open a door in the room to let something else in, or blow down the walls of the room entirely.” Obsessing over finding fast, easy answers to your biggest life questions can give you tunnel vision, eliminating possible futures by keeping fear and anxiety at the wheel. 

From the stories and research I explored in my book, I’ve learned that great questions — the best curiosity fuel  — have a few key attributes:

Avoid yes or no questions in favor of something more expansive.

First, as Sutherland explained, the best questions grow your set of possible solutions and futures. Sometimes, a binary question — e.g., Am I in the right relationship? — can make you feel stuck because it’s artificially limiting the options. A better question opens up possibilities, so instead you might instead ask yourself, “How would my partner and I both need to change in order for us to stay together?

Make sure your question is your own.

A great question serves as an internal GPS leading you back to your own needs and values, not what someone else might want or expect of you. 

Take, for instance, a question like, Am I ever going to get married or Should I have a second kid? Not only are these binary questions, but they also could be questions that a family member is pressuring you to answer. 

The best questions are the ones you create. They are rooted in self-compassion, allowing you to build yourself up rather than tear yourself down. Try to ask yourself questions that take the pressure off, that give you space to breathe.  

Find a question that propels you forward.

Ah, regret. It plays an important role in our lives, but should be used sparingly, if at all, as question fuel. Think about questions like, What if I had just done it differently? or Why did we break up? If great questions open up a window or a door, these kinds of queries board them up. They keep you stuck in a stale, ruminative loop, rehashing the past rather than moving on and considering possible futures. If what you’re seeking is clarity or answers, these kinds of questions won’t provide them.   

Take the pressure off

The last way to get comfortable with uncertainty is more subtle. It’s a mindset shift rooted in a 120-year-old piece of advice that the Austrian poet Rainer Maria Rilke offered to an aspiring poet, Franz Kappus. 

Kappus had written to Rilke asking him all kinds of questions about how to live his life. Rilke responded:

I want to ask you, dear sir, as best I can, to have patience about everything that is still unresolved in your heart; try to love the questions themselves, like locked rooms, like books written in a truly foreign language. Don’t look for the answers now: they cannot be given to you yet because you cannot yet live them, and what matters is to live everything. For now, live the questions. If you do, then maybe, gradually, without your realizing it, some far-off day you will live your way into the answer.

Part of what can make uncertainty so uncomfortable is the sense of urgency it creates in us. We treat questions like problems that need immediate solutions. Rilke offers a powerful reframe: Questions are not tormentors, but teachers. And finding answers, especially to our most challenging questions, is not something that can happen instantly. Questions must be lived. 

This advice is an invitation to pause and take a breath. You do not need to have all of the answers today, tomorrow, or next week. In fact, when it comes to the big questions of our life, it’s better if you don’t seek the answers immediately. 

It is also a reminder to go out and live your life. It’s easy to let anxiety about uncertainty stop us from pursuing new experiences — even seemingly small steps into the unknown can feel very scary. When we strengthen our uncertainty tolerance, what we’re really learning is a new definition of what it means to feel safe and secure. Instead of defining security as being protected from challenge, we can define it as being ready to face whatever the future holds. 

There are two kinds of people in this world: those who find it acceptable to be a little tardy and those who consider it an affront to all that is decent. As someone who frequently runs late, I’m often relieved when someone else is, too. And I don’t mind if a friend is a bit behind; the worst-case scenario is I have a few minutes of peace in which to stare at my phone. But the perpetually punctual see this as disrespect, as showing up late is a sign you don’t value others’ time, that you believe what you’re doing is more important.

The reality is often much more banal. Chronically late people may overestimate how long something will take them (like getting ready or commuting), are perhaps multitasking, or lose track of time. 

Of course, few people would be satisfied with waiting at a restaurant for an hour while their date swears they’re only ten minutes away. Is there a socially acceptable sweet spot for tardiness that satisfies both the need for punctuality while giving grace to the time-challenged? To answer that question, I enlisted the help of three people with unique viewpoints: an etiquette expert, a researcher who has studied lateness, and an extremely punctual guy who has strong feelings on the matter.

Answers have been lightly edited and condensed for clarity.

The etiquette expert: You get a 15ish-minute buffer to casual events, 5 minutes for everything else

“Five minutes late to a Zoom call or a scheduled phone call for work is, in my mind, really late. Five minutes late to meet your friend at a restaurant is not very late and very forgivable. Five minutes late to their house, super forgivable. Half an hour late to dinner and they won’t seat you and now you’ve lost your table, that starts to be a bit annoying. Late to a surprise party is unforgivable. I’ve seen hosts get really upset about that one because you can likely ruin a very well-planned surprise. There’s a 15-to-30-minute arrival period for most gatherings. You push past that and you’re showing up really late. If you are going to be late, let somebody know, whether it’s a phone call or a text message.

If you were only getting together for an hour and you’re starting to push the half-hour mark, you might want to check in with someone about whether you’ve really messed up and it’s not worth it for them to stay and meet with you for 20 minutes by the time you arrive. 

There are definitely friends who take advantage of other people’s time and that would be something to talk with someone about if it’s chronic and to the point where it starts ruining the experience. You could say, ‘I know that you’re often 20 to 30 minutes late when we get together for something. It would mean a lot if you could try to be on time at seven for this one.’ We can’t control how other people react. They might feel offended. They might start rattling off reasons why they’re always late and you can say, ‘I know and I understand it really does happen, but it’s been consistent enough and this one’s important. I would really love to have you get there at the start time.’ I think that can make a difference.”

—Lizzie Post, co-author of Emily Post’s Etiquette: The Centennial Edition

The lateness researcher: It depends on the cultural norms of the people involved

“Being late differs across the world. We have wide windows of time or very narrow ones depending on the culture. In our research, we were comparing Dutch, South African, and Pakistani norms. We knew that there would be differences, but we had no idea how much. Pakistanis really have a different idea about lateness. They’re much more flexible about it. The window’s much wider. For the Dutch and South Africans, the window is about 15 minutes. After that, people will start thinking they’re not coming anymore or start calling. But for Pakistanis, that moment arrives much later.

For people who grew up in cultures that are more aligned with the Protestant work ethic, we would say there’s a deal between two people about the time frame. If you don’t conform to that, then you violate that norm and then you are late. For Pakistanis, it is a time frame that aligns with the clock, but it depends on who is there, not so much as a deal between two people. The Dutch are very egalitarian. Everyone, it doesn’t matter what status you have, is allowed about 15 minutes. But we saw that for Pakistanis, if you’re meeting a very important person, then they can arrive much later.

There’s also a bit of the emotional side or the feeling that you are personally responsible and you’re rude if you don’t stick to those norms. I discussed this in class with my students because a lot of them show up late. I was saying, ‘I think it’s very rude when there’s somebody presenting and they get interrupted by doors opening.’ A lot of them said, ‘I don’t think it’s rude.’ They had different norms about that situation. Some of them agreed with me, but not everyone.

In practice, I think that it depends on how important the appointment is. In our class, we emphasized that we as teachers find being on time important. The norm violation becomes more important when it is explicit. And I have a sense that now the students are more apologetic.

In developing intercultural skills, ‘bridging’ is often trained. One of the things in bridging is to make expectations explicit. It involves explaining how violating the norms surrounding them are experienced, and then trying to find solutions that are acceptable for both sides. Often, this leads to people agreeing that it means give and take, but it can also mean changing procedures or rules.”

—Wendelien van Eerde, associate professor at Amsterdam Business School at the University of Amsterdam

The punctual guy: Actually, just be early

“For a home-hosted dinner party, no more than 30 minutes late before it’s inconsiderate. 

For dinner reservations at a restaurant, five minutes before is inconsiderate as normally your party can’t be seated until everyone is there and making everyone wait for you isn’t cool. 

For house party gatherings, show up whenever unless specifically asked by the host to be there at a specific time. 

For work-related situations, like being on set ready to shoot at your scheduled call time, be there five minutes before your call time. The crew got there on time to prepare for you. Show them the same respect. Your time is not more valuable than theirs.”

—Bobby Berk, interior designer and host of HGTV’s Junk or Jackpot?

The bottom line: Be considerate and communicate

Try as we might to get everything done, leave the house in a timely manner, and hope for no traffic, life often has other plans. Lateness happens. But as long as you make a good faith effort to be on time, openly communicate when you’re running behind, and don’t make a habit of it, consider a 10-to-15 minute window an appropriate buffer. Any later and you might start to lose goodwill.

“Blue zones” are places around the world where people have been reported to live longer, healthier lives. The idea began with researchers studying communities in places like Ikaria, Greece; Loma Linda, California; Nicoya, Costa Rica; Okinawa, Japan; and Sardinia, Italy, where daily life seems to support longevity through movement, connection, purpose, and healthier eating.

But over time, blue zones have become more than a way to study longevity. They became a certification program exported to communities across the United States.

In this video, we visit California’s Beach Cities to see what happens when a community tries to recreate the conditions of a blue zone, and ask whether the lessons of longevity can really be engineered, or whether basic public health ideas have been repackaged into something much bigger.

Read more about blue zones:

• The longevity hot spots that weren’t (New Republic)
• Shades of blue: Blue zones, supposed havens of longevity, have become a global brand. But skeptics think they rest on shaky science (Science)
• Why people in “blue zones” live longer than the rest of the world (Healthline)
• Do people in “blue zones” actually live longer? (New York Times)

This video is presented by Colgate. Colgate doesn’t have a say in our editorial decisions, but they make videos like this one possible.

GLP-1 drugs promised to usher in a new era of treating obesity as a disease. We could leave behind the anti-fat biases of the past, which blamed obesity on moral failing or personal weakness. Instead, these drugs would allow us to approach it as a medical condition, a complex matrix of genetics and other forces which could be changed with the right dose of these powerful new medicines. 

Or so the thinking went. 

While the clinical potential of these drugs remains immense, they have yet to change how the broader US culture perceives and engages with weight and weight loss. Even as millions of Americans shed pounds in bulk for the first time, they are also contending with fierce stigma and shaming from others — instead of being criticized for being fat, they are being criticized for using GLP-1s. 

The social media communities that have blossomed around GLP-1s are filled with tales of awkward conversations and much worse. Partners who berate a significant other who wants to go on Wegovy or Zepbound. Coworkers who blame the drugs for their rising insurance costs. Even dismissive and unsympathetic doctors and nurses. 

Some people who take GLP-1s must contend with an uneasy sense of living behind enemy lines: Many people describe being at work or out in public and overhearing people talking about GLP-1s and passing judgment on people who they think are taking a “shortcut” to lose weight.

“It’s like you’re being stigmatized without the person who’s [saying] it even realizing it, necessarily,” said Adriana, a 33-year-old GLP-1 user who lives in the Chicago area. (Vox agreed to identify the people we spoke to by their first name, to protect their privacy when discussing stigma.)

“There’s a lot of internalized stigma and judgment we have from the culture about our bodies and ourselves.”

Erin Standen, psychology professor who studies health and behavior change at Rice University

This is not just evident from anecdotes. Researchers have put the question to the test. And they have found that Americans not only feel more negative stigma toward somebody who lost weight with a GLP-1 than somebody who lost weight through diet and exercise — they also feel more negatively about the GLP-1 user than somebody who never lost weight at all.

“It seems like people are really reacting negatively to the idea that somebody who has lost weight with a GLP-1 might be, quote-unquote, ‘taking the easy way out’ or cheating the system,” said Erin Standen, a psychology professor who studies health and behavior change at Rice University and led one such study. “There’s a lot of internalized stigma and judgment we have from the culture about our bodies and ourselves.”

Americans have internalized the message that being overweight is a personal failure so thoroughly that, now that the kind of extraordinarily powerful weight-loss shots and pills long hoped for are here, many people struggle to see it as good news. They see it as cheating.

GLP-users feel damned if they do, damned if they don’t 

GLP-1 users have found themselves in a trap. They’ve felt judged for years for their bodies: Studies have found that up to 42 percent of adults with obesity have experienced some kind of weight discrimination; and between 40 and 50 percent have internalized weight bias. One survey from this year found that 81 percent of people taking GLP-1s said that they had felt social pressure to be thin, and more than half said that those attitudes influenced their decision to take one of the new weight-loss drugs.

And yet, now that they’re cutting weight, they’re being judged for how they lose it. In the same survey, 69 percent of GLP-1 users said other people saw the drugs as a cheat code, 23 percent said that it was hard to handle other people’s feelings about the meds, and 43 percent said that they didn’t like talking about their GLP-1 use for fear of judgment.

“Culturally we have a widespread belief that weight isn’t complex — it’s simply energy in versus energy out,” Susan Persky, a behavioral scientist at the National Institutes of Health who has studied GLP-1 stigma, told me in an email. “If everyone ‘should’ be able to manage their weight through diet and exercise, engaging willpower and hard work, using GLP-1s is seen as a cheat or a hack. So someone with higher weight who uses a GLP-1 is not only seen as lazy or weak, they’re also seen as cheating to achieve weight loss that other people have ‘earned’.”

Perhaps the most extensive study on GLP-1 stigma so far is from scholars at Rice University, UCLA, and the Mayo Clinic, published in the International Journal of Obesity in April. It followed an earlier paper, published in April 2024 in the same journal, that suggested people had more negative views of a woman who lost weight with a GLP-1 versus somebody who lost weight with diet and exercise.

The new experiment sought to replicate those findings and extend them. How did people feel about somebody who took a GLP-1 versus somebody who never lost weight at all? How would people feel about somebody who regained weight? They gave more than 600 participants short profiles of hypothetical patients who were all alike except for one thing: One had lost weight with diet and exercise, one had lost weight using a GLP-1, one didn’t lose weight. They were asked to rate the person on various positive and negative metrics, to measure how they perceived the person and whether they’d want to associate with them socially.

What they found revealed how deep the bias against GLP-1 users seems to run.

When comparing the two hypothetical people who lost weight, study participants offered far more negative traits and far fewer positive ones to the people who had used a GLP-1, Standen told me. “That really stuck out,” she said. They also ranked the GLP-1 user as more unhealthy. 

But even beyond that, people actually rated the person who didn’t lose weight at all more positively than the GLP-1 user. “People were more likely to say they were willing to connect socially with the person who hadn’t lost weight as compared to the person who was a GLP-1 user,” Standen said.

The study didn’t ask the participants to explain in detail why they felt the way they did about GLP-1 users. But Standen and other experts attributed the attitude to those cultural norms around body weight that have turned obesity in the minds of many into a matter of personal morality rather than the medical and socioeconomic issue that most clinicians view it as.

“Stigma toward GLP-1 use reflects deeply rooted cultural beliefs about effort, discipline, and personal responsibility for weight and health,” Stacy Post, a postdoctoral scholar at Georgetown University who authored the 2024 study on GLP-1 stigma with Persky, told me over email. “In this context, it is not surprising that GLP-1s are often viewed as a ‘quick fix’ for a problem that many believe should be solved through willpower and lifestyle changes alone.” 

And the consequences of stigma go beyond straining someone’s personal relationships. People can feel shame and stress when they think they’re being judged, and that in turn can have direct physical effects that are bad for their health. 

“These small little moments where people feel discriminated against do accumulate in the body,” Standen said. “Experiencing stigma or feeling judged for having used or not used a GLP-1 is directly harmful to your overall physical and mental health.”

Feeling judgment “also might lead you to either avoid health care or be less open when seeking healthcare in ways that could long-term harm your health as well,” Standen said. We know how much GLP-1s can improve the health prospects of somebody who is obese, so if somebody decides not to take a weight-loss med for fear of being judged, that is a net loss to their health. 

What it’s like to be a GLP-1 user when society shames GLP-1 users

The Rice study affirms something GLP-1 users have been saying in online communities since these drugs hit the market a few years ago. I have spent the past few months reading these stories on the various Reddit communities dedicated to GLP-1 drugs and weight loss, and the frustration that users experience in being judged for medications they feel are approaching a miracle drug is palpable.

One poster described her boyfriend becoming “extremely upset” when she said she was considering going on a weight-loss medication; another person also detailed their fight with an unsupportive partner. Others have contended with rude comments from coworkers. People have faced judgmental questions when they were visiting a hospital’s emergency room for something unrelated. One person even encountered the stigma at their cross-stitch club.

I spoke with two people, Adriana and Mike, who had shared their experiences of GLP-1 stigma on Reddit.

Mike, 50, and living near Boston, says he had been big his entire life, but after seeing an unflattering vacation photo a couple years ago, he decided he wanted to get serious about losing weight and thought a GLP-1 could help him. After losing some weight through Weight Watchers, he went on Zepbound; all told, he’s shed about 170 pounds.

He and others have encountered judgment for his weight loss in surprising places. Mike told me the story of going to visit an old friend from college, after he had started taking Zepbound. 

His friend’s mother was there and she inquired about his evident weight loss. He told her he was taking a GLP-1 medication. And for the rest of the weekend, she badgered him about whether whatever he was eating fit with his “diet.”

“It was eye-opening because when I first went on it, I’m like, ‘I don’t understand why people don’t want to tell anybody. This is a good thing. The world should know,’” he told me. “And then you realize, ‘Oh, God, this is affecting my ability to enjoy myself this weekend because I have to answer for it every two seconds.’ That’s when you’re like, ‘Okay, I understand why people don’t want to tell.’” (He added that the incident has, fortunately, become a running joke between him and his friend.)

Adriana from Chicago had been naturally thin for most of her life, never developing particularly good diet or exercise habits. But a couple of years ago, she had a bad mental health episode and started to cope by overeating, she says; she gained 50 pounds in a year. She had a family history of diabetes, and her doctor told her she was prediabetic. She felt an urgency to do something, she told me: “I just need to go on this medication before I do irreversible damage to my health.”

The medicine has revitalized her she said. She hasn’t experienced serious side effects and the food temptations that led her to binge-eat have been quieted. She says she’s seeing a therapist and a dietitian and feels as good as she has in years.

But she’s experienced stigma at every stage of her journey too. Adriana said that growing up, she was often praised by her family for being thin. Then when she gained weight, her family nagged her about it and friends started cutting her out of more physical activities.

Since she started taking Zepbound, she hasn’t told a lot of people — but she has still felt the prejudice toward GLP-1 users in unexpected ways. Many people in her life just assume that she is reverting back to her previous body type and compliment her for looking slim, then turn around and judge somebody else who’s on a weight-loss drug.

“My coworkers will say, ‘Oh, you look so good,’ and then they’ll mention some other person who was maybe always bigger, and they’ll say, ‘But she’s on the shot,’” Adriana said.

And online spaces, where so many of our health and wellness conversations take place these days, are filled with people expressing hurtful opinions about GLP-1 users, often fixating on reports — both credible and not so credible — of dangerous side effects. That was what prompted Adriana to post her frustrations on Reddit.

“What really bothers me is the fake concern for our health, which is the thing that always comes along when people are policing other people’s bodies,” she said. “When people are overweight, people say, ‘Well, I’m just concerned for their health.’” she said. But “now that there is this medication that’s helping, the stigma is: ‘Well, what about the side effects?’”

Will the GLP-1 stigma ever go away?

As GLP-1 use continues to rapidly expand across the country, there are signs that this stigma could eventually be broken down.

It starts with sheer numbers: The more people who take a GLP-1 or know somebody who has, the more likely they might have a more charitable view of GLP-1 users. About 12 percent of Americans said in an August 2025 survey that they had taken a GLP-1 drug. As of May 2026, one in five US households had at least one GLP-1 user, according to data from PricewaterhouseCoopers. This growth may be the best hope for breaking the stigma that is a nasty asterisk on what is otherwise a remarkable moment in medicine. 

“As these medications become more prevalent and more people have either used them themselves or have a close loved one who has used them, it is possible that that will help to reduce the stigma and increase acceptance,” Standen said. “We know that in general, one of the more robust findings in social psychology is that as people have more contact with folks who have identities or situations that might be unfamiliar to them, bias tends to go down over time.”

It is expected to be one of the largest prescription drug rollouts ever.

Mike said he has confronted acquaintances who spoke badly of GLP-1s, explaining how they have worked for him and the hard work he has put into the process. “Your perspective always changes when you suddenly know someone,” he said. 

The number of GLP-1 users is probably as low as it will ever be. Medicare launched its $50 GLP-1 prescription program in July, and millions of Americans will be eligible to receive these medications cheaper. It is expected to be one of the largest prescription drug rollouts ever.

And access should continue to expand. Pharmaceutical executives say they are making inroads with the private employer-based insurance plans that cover about half of the US population; at a health conference — Aspen Ideas: Health — in late June, Laura Steele, group vice president of US cardiometabolic health at Eli Lilly, said the company has seen large employer coverage increase significantly, from about 20 percent covering the medications in 2025 to 67 percent. 

In a decade, 50 percent or more adults in the US may be taking one of these drugs, Alison Furman, partner and US consumer markets industry leader at PwC, said at the Aspen panel. 

As bad as things might still feel to people taking GLP-1s right now, social attitudes do seem to be evolving. According to PricewaterhouseCoopers data shared with Vox, 23 percent of current GLP-1 users openly share that they are on the drugs, compared to the 2 percent who say they haven’t told anyone. People who are considering going on a GLP-1 are even more open-minded. More than half of those considering the drugs (53 percent) say they would share their use with their immediate family members, versus 42 percent of current users.

“The stigma is subsiding,” Furman said. “You see an increase in just openness around this drug. All those signs we believe point to increased adoption over time.”

Adriana has even seen hints of it herself. She has opened up to a few friends who had asked about her weight loss. “Once you start that conversation,” she said, “it’s kind of shocking how many people are like, ‘You know what? I’ve been thinking about going on.’”

As millions of creatures are poached for the Asian traditional medicine market, rescuers scramble to preserve a vulnerable marine population

Last June, in a case that effectively guaranteed one of Alabama’s Black Democratic members of Congress would be replaced by a white Republican, the Supreme Court used a single word that delighted movement conservatives and made many longtime civil rights advocates want to weep. 

In the first sentence of its decision in Allen v. Milligan (2026), most of the justices concluded that there is a tension between the federal Voting Rights Act (VRA), the landmark law that ended Jim Crow-era race discrimination in elections, and “our colorblind Constitution.” All three of the Court’s Democratic members dissented in Allen.

The word “colorblind” might not suggest, to many casual observers, the gravity of what the phrase means, how much power it has to roll back civil-rights reforms enacted in the 1960s — and the major ideological change ushered in by this Supreme Court. Proponents of colorblindness argue that any law that draws distinctions on the basis of race, for any reason whatsoever, is equally repugnant under the Constitution. Under this theory, laws like the Voting Rights Act and similar efforts to lift up historically disadvantaged racial groups are legally indistinguishable from the very kind of Jim Crow discrimination that the VRA sought to abolish. 

It’s an idea that cuts across the Roberts Court’s race decisions, including its decisions abolishing affirmative action in nearly all universities, its decisions undercutting public school integration, and its decisions dismantling the VRA. Under the colorblind thesis, the Constitution sees a modern law intended to guarantee some Black representation in Congress as precisely as intolerable as a 19th-century law forbidding Black people from voting at all. 

As Chief Justice John Roberts summarized colorblindness in a 2007 opinion, “the way to stop discrimination on the basis of race is to stop discriminating on the basis of race.”

And lest there be any doubt, the Court’s commitment to this project extends far beyond a few pithy quotes. Just over one month before Allen, in Louisiana v. Callais (2026), the Court’s Republican majority imposed colorblindness on the laws governing US elections, effectively killing a 1982 amendment to the VRA — which was signed by President Ronald Reagan — in the process. Three years earlier, in Students for Fair Admissions v. Harvard (2023), the same justices implemented colorblindness in college and university admissions, ending affirmative action in nearly every institution of higher education in the country.

Allen’s reference to “our colorblind Constitution” confirms the breadth of this project, because if the colorblind thesis is imposed by the Constitution itself, that means that judges must strike down any law or government program that takes account of race, whether in hiring, federal contracting, university admissions, elections, or the military. (Though it is notable that the Harvard decision did dodge the question of whether service academies such as West Point may take account of race in admissions, after military leaders raised concerns that a racially diverse enlisted corps would resent being commanded by a corps of officers who do not resemble them.)

This shift in the Court’s approach to race cases is likely to lead to a purge of programs intended to benefit historically disadvantaged groups. Armed with precedents like Callais and Harvard, pro-colorblindness advocacy groups have filed a wide range of lawsuits challenging scholarships for minority youth, targeting groups that promote minority-owned businesses, and even trying to prevent universities from conducting surveys of Black students.

The GOP’s hard-right turn against laws like the Voting Rights Act is a recent development. Callais, after all, neutralized a law signed by Reagan, a Republican. An earlier Supreme Court case invalidating much of the VRA, Shelby County v. Holder (2013), struck down an extension of the VRA that was signed by Republican President George W. Bush. A significant faction within the GOP has fought against the VRA since the Nixon administration, but they repeatedly lost in the two elected branches of government and only prevailed after they captured an unelected judiciary.

But the victory of the “colorblind” theory in the conservative legal movement is also the result of decades of work. It is largely a story of how a once-fringe faction within the Republican Party took over both that party and then the Supreme Court. And, now that it controls the Court, that faction seeks to lock its approach to racial questions in place forever.

The pre-Roberts Court’s approach to race

Proponents of the colorblindness thesis often trace its origins to Justice John Marshall Harlan, the only dissenter in Plessy v. Ferguson (1896), the Supreme Court’s infamous decision permitting racial segregation. “Our Constitution is color-blind,” Harlan wrote in that dissent, “and neither knows nor tolerates classes among citizens. In respect of civil rights, all citizens are equal before the law.”

Yet, while Harlan was a racial progressive by the standards of late 19th-century legal elites, his views would offend nearly all modern-day Americans. The full context of Harlan’s famous “color-blind” line suggests that he rejected segregation, at least in part, because he viewed it as unnecessary to maintain white supremacy. “The white race deems itself to be the dominant race in this country. And so it is in prestige, in achievements, in education, in wealth and in power,” Harlan began the very same paragraph that includes the line about colorblindness. “So, I doubt not, it will continue to be for all time if it remains true to its great heritage and holds fast to the principles of constitutional liberty.”

The truth is that modern legal arguments regarding the Constitution’s racial equality provisions did not fully take shape until late in the 20th century. The Court’s landmark school desegregation decision in Brown v. Board of Education (1954) spoke only of a right to racially integrated public schools: “We conclude that in the field of public education the doctrine of ‘separate but equal’ has no place.” After Brown, the Court handed down a series of unexplained orders affirming lower court decisions that struck down segregation at public beaches, municipal golf courses, parks and elsewhere. But many of these orders were just one sentence long, and they hardly answered the question of why segregation is unconstitutional outside of the public school context.

By the 1970s, legal scholars began to split between two competing theories of how the Constitution approaches race. The first theory, which Yale law professor Reva Siegel labels the “antisubordination” principle, contends that “it is wrong for the state to engage in practices that enforce the inferior social status of historically oppressed groups.” On this theory, Brown was correctly decided because the purpose of school segregation was to subordinate Black people, and the Constitution does not tolerate a racial underclass.

The other theory, which Siegel labels the “anticlassification” principle, simply declares that “government may not classify on the basis of race.” And thus any law that draws any distinction on the basis of race is constitutionally suspect, even if that law was enacted to undo the legacy of racism.

The Supreme Court of the 1970s and ’80s, however, did not divide into two neat camps. Every late 20th-century justice was at least a moderate proponent of Siegel’s anticlassification principle. While Justice Thurgood Marshall, for example, argued that the Constitution views laws which seek to “remed[y] the present effects of past racial discrimination” with less skepticism than it does laws that enforce white supremacy, he still would have subjected affirmative action and similar programs to “intermediate scrutiny,” which is the same test that courts apply to laws that discriminate against women.

Such laws are unconstitutional unless the government can provide an “exceedingly persuasive justification” for them.

Meanwhile, while a majority of the Court ultimately concluded that both Jim Crow-like laws and programs like affirmative action must survive the same exacting legal test — known as “strict scrutiny” — the Court also permitted at least some affirmative action programs to exist. The seminal case was Regents of the University of California v. Bakke (1978), which recognized that students from underrepresented racial groups bring “experiences, outlooks, and ideas” to the classroom “that enrich the training of its student body and better equip its graduates.”

And thus, if universities could not take some steps to racially diversify their student bodies, all of those students, including the white ones, would receive an inferior education.

The pre-Roberts Court, in other words, took a pragmatic approach to race cases that avoided drawing rigid lines or categorically declaring well-meaning programs intended to achieve racial equality off-limits. The justices of this era also understood that institutions outside of the Court often had far more expertise on how to foster a pluralistic society than nine lawyers in black robes.

Take Justice Lewis Powell’s opinion in Bakke, which said that “it is the business of a university to provide that atmosphere which is most conducive to speculation, experiment and creation,” and which ultimately concluded that universities “must be accorded the right to select those students who will contribute the most to the ‘robust exchange of ideas.’” 

Powell was a white Southerner who, as chair of the Richmond, Virginia, school board, left office six years after Brown with only two of Richmond’s 23,000 Black children attending school alongside white students. But he was also humble enough to recognize that universities knew something about how to educate university students to succeed in a diverse nation that he and his fellow justices did not. And so he gave these universities some leeway to exercise that expertise.

Indeed, if anything, the current Court’s most defining feature is the complete absence of the very kind of humility that Powell showed in Bakke — especially on questions of race.

Writing colorblindness into the Constitution was one of Roberts’s top priorities as chief justice

John Roberts became chief justice of the United States in 2005. Less than two years later, he made his first big push to write colorblindness into the Constitution.

In a sharp break with earlier school segregation decisions, which concluded that public schools may require each school to have “a prescribed ratio of Negro to white students reflecting the proportion for the district as a whole,” Roberts wrote that public schools are forbidden from voluntarily integrating themselves.

Parents Involved v. Seattle School District No. 1 (2007) involved two school districts, one in Seattle and another in Louisville, that allowed families to select which schools they wanted their children to attend. If more students chose a particular school than that school could accommodate, however, the districts gave a preference to children who would make their chosen school more diverse. The idea was that, since the districts had to come up with some way to determine who got to attend oversubscribed schools, it should do so in a way that fostered racial integration.

This was the case where Roberts declared that “the way to stop discrimination on the basis of race is to stop discriminating on the basis of race.” Indeed, Roberts even wrote that these two districts’ attempt to integrate public schools was no less odious than Jim Crow segregation. “Before Brown, schoolchildren were told where they could and could not go to school based on the color of their skin.” The school districts in Parents Involved, he claimed, asked his Court to “allow this once again — even for very different reasons.”

This is the essence of the colorblind theory of the Constitution. According to Roberts, the Constitution draws no distinction between white supremacist laws that segregate children by race, and an administrative scheme that tries to slightly increase the racial diversity of public schools.

It’s worth noting that Roberts’s views did not fully carry the day in Parents Involved, although a total of five justices agreed that the two school districts’ assignment schemes must be struck down. Justice Anthony Kennedy, who retired in 2018, wrote a separate opinion criticizing Roberts for going too far. “In the administration of public schools by the state and local authorities,” Kennedy concluded, “it is permissible to consider the racial makeup of schools and to adopt general policies to encourage a diverse student body, one aspect of which is its racial composition.”

But the Court’s overarching conclusion that racial integration can violate the Constitution still shocked the seniormost member of the Court. In dissent, Justice John Paul Stevens wrote that “it is my firm conviction that no Member of the Court that I joined in 1975 would have agreed with today’s decision.”

A justice ready to take colorblindness from a fringe idea into the law of the land

Stevens, however, should not have been surprised that the new chief justice would reach such a conclusion, because Roberts had spent nearly his entire career fighting for the most absolutist version of the colorblindness thesis.

In 1982, President Reagan signed an amendment to the Voting Rights Act which clarified that state election laws that have a disproportionate negative impact on racial minorities violate the VRA, even if the plaintiffs cannot prove those laws were enacted with racist intent — this was the amendment that Roberts’s Court effectively repealed in its Callais decision. Reagan did so over the objections of a conservative faction within his administration, and one of the most vocal members of this faction was a young lawyer named John Roberts.

As a Reagan White House attorney, according to journalist Ari Berman, Roberts “wrote upwards of 25 memos opposing” the 1982 law. He “prepared administration officials for their testimony before the Senate; attended weekly strategy sessions; and worked closely with like-minded senators on Capitol Hill.”

Meanwhile, in an unrelated 1982 memo to Attorney General William French Smith regarding Smith’s upcoming meeting with the chair of the US Civil Rights Commission, Roberts urged Smith to “reiterate our commitment to the color-blind principle” in that meeting.

Though Roberts, and the conservative faction that he belonged to, lost the fight to get Reagan to veto the 1982 law, this movement was hardly a flash in the pan. The original Voting Rights Act of 1965 included a provision requiring states with a history of racist election practices to “preclear” any new election laws with federal officials to ensure that those laws would not prevent people of color from voting. This provision was initially set to expire in 1970, which meant that there was an internal fight within the Nixon administration over whether President Richard Nixon should sign an extension.

The conservative faction lost that fight too. They also lost similar fights over Voting Rights Act extensions in 1975, 1982, and 2006, all under Republican presidents. The 2006 extension, signed by President Bush, passed the House by a 390-33 margin, and it passed the Senate 98-0.

Ultimately, however, a conservative faction that was too weak to convince a single senator to oppose the 2006 extension had the last laugh. While this faction was only a minor player in Bush-era electoral politics, it dominated conservative legal groups like the Federalist Society and successfully pushed its own candidates for the Supreme Court. And so, in 2013, that Court struck down preclearance in Shelby County. Roberts wrote the opinion, which was joined by all of the Court’s Republicans.

The piecemeal death of the Voting Rights Act, in other words, wasn’t just the triumph of a once-impotent faction within the GOP over a voting rights law, it was a triumph over the democratic process itself. Time and time again, this faction lost its fight against the VRA in the two democratically elected branches of government. But none of that matters to a faction that controls the Supreme Court.

The colorblindness thesis is ahistorical

One irony of this fight over how the Constitution approaches race is that, while the most recent version of the Republican Party embraces colorblindness, it does so despite a lack of evidence that the Constitution’s racial equality provisions were originally understood to support this thesis. In Republican legal circles, it’s currently fashionable to tout originalism, the idea that the Constitution’s meaning was fixed at the time it was drafted or ratified, and that judges must interpret constitutional provisions in line with this original meaning. Several of the current justices, including Justices Clarence Thomas, Neil Gorsuch, and Amy Coney Barrett, are outspoken originalists.

But within the Supreme Court it was Justice Thurgood Marshall, the great civil rights lawyer turned liberal justice, who first examined how the 14th Amendment, with its guarantee that no one will be denied the “equal protection of the laws,” was understood by the post-Civil War Americans who drafted and ratified it. And that evidence does not support colorblindness.

“The Congress that passed the Fourteenth Amendment is the same Congress that passed the 1866 Freedmen’s Bureau Act, an Act that provided many of its benefits only to Negroes,” Marshall wrote in a separate opinion accompanying the Bakke decision. He also quoted members of Congress who complained during debates over this act that it gave Black people “favors that the poor white boy in the North cannot get,” as well as lawmakers who defended the “very discrimination” the Freedmen’s Bureau “makes between ‘destitute and suffering’ negroes and destitute and suffering white paupers.”

Seven years later, in 1985, legal scholar Eric Schnapper wrote a seminal paper fleshing out Marshall’s argument. Schnapper identified “eight Reconstruction measures establishing programs limited, in varying degrees, to blacks.” These laws included the Freedmen’s Bureau named by Marshall, as well as less significant laws offering targeted benefits to Black Americans. One law appropriated $15,000 “for the relief of freedmen or destitute colored people in the District of Columbia.” Another provided safeguards for Black veterans of the Union army.

For more than four decades, no justice even attempted to rebut Marshall and Schnapper’s originalist case for affirmative action. Indeed, the Court’s originalists were so silent that, in a 2013 article, conservative legal scholar Michael Rappaport complained that they have “not made any real effort to justify their affirmative action opinions based on the Constitution’s original meaning.”

Justice Thomas did finally attempt to rebut at least some of Marshall and Schnapper’s evidence in a concurring opinion in the Harvard case, but his response to the originalist case against colorblindness was quite feeble. Thomas’s opinion did “not contend that all of the individuals who put forth and ratified the Fourteenth Amendment universally believed” in colorblindness, and he claimed that the historical record is “sparse.” 

Regarding the Freedman’s Bureau, Thomas argued that the laws authorizing it “applied to freedmen (and refugees), a formally race-neutral category, not blacks writ large,” even though “freedmen” is a category that consisted entirely of Black people. Regarding the other Reconstruction-era laws identified by Schnapper, Thomas discussed two of them.

Thomas acknowledged that “an 1866 law adopted special rules and procedures for the payment of ‘colored’ servicemen in the Union Army,” but anachronistically claimed that this law does not show that its 19th-century drafters rejected colorblindness because it may survive the strict scrutiny test that the Supreme Court devised during the 20th century. Thomas also conceded that “another law, passed in 1867, provided funds for ‘freedmen or destitute colored people’ in the District of Columbia,” but speculated that Congress “may have enacted the measure” — which again, used the words “colored people” — “not because of race, but rather to address a special problem in shantytowns in the District where blacks lived.”

All of which is a long way of saying that the colorblindness thesis is a far more recent invention than its most prominent proponents acknowledge. It was primarily devised, not by post-Civil War lawmakers seeking to undo the legacy of slavery, but by late 20th-century conservatives who opposed programs like affirmative action. 

If there was a serious originalist case for colorblindness, one of the justices would have made it in the 45-year period between Marshall’s opinion in Bakke and Thomas’s opinion in Harvard. And when Thomas finally did attempt to rebut the evidence gathered by Marshall and Schnapper, key prongs of his argument rested on anachronism and conjecture.

The fate of affirmative action and similar programs should be decided by elected officials, not by judges

In 2006, the people of Michigan voted to end affirmative action in that state’s university system. This ban sparked a far-fetched lawsuit claiming that it was somehow unconstitutional for the state to enact such a policy. As Judge Jeffrey Sutton wrote about this suit, the plaintiffs’ argument “transforms a potential virtue of affirmative action into a vice,” because “if there is one feature of affirmative-action programs that favors their constitutionality, it is that they grow out of the democratic process.” 

The question of what, if anything, should be done to racially diversify campuses — or to otherwise lift up communities that faced hundreds of years of enslavement, segregation, or other forms of government-sanctioned racism — is fraught. It is entirely reasonable to believe, as Chief Justice Roberts argued in Shelby County, that the same aggressive civil rights policies that were necessary to tear down Jim Crow in the 1960s are no longer needed two generations later. It is also reasonable to believe that, in a nation where the median white household earns over $36,000 more per year than the median Black household, that not enough is being done to close this gap.

Judge Sutton’s insight, in other words, should cut both ways. In a democracy, we are supposed to resolve these sorts of fraught questions through elections, not litigation. As the original history of the 14th Amendment shows, the United States did not ratify the post-Civil War constitutional amendments to prevent Harvard from diversifying its campus, and we certainly did not do so to prevent Congress from requiring former Confederate states to give some legislative representation to Black people. 

Similarly, proponents of colorblindness are more than capable of enacting their preferred policies without having to bypass democracy. Unlike the disenfranchised families who brought the Brown case, advocates of colorblindness do not need a judicial decree to advance their political goals — they can enact their preferred policies the same way that they did in Michigan’s 2006 election, by persuading voters that they are correct.

Nevertheless, by constitutionalizing colorblindness, the Republican justices have attempted to lock in place what could be, at most, a very transient electoral consensus around their preferred racial policy. If the American people decide, in the 2028 election or beyond, that the recent turn against laws like the Voting Rights Act was a terrible idea, they will have to replace the Supreme Court before they can reinstate those laws.

Hi readers! Shayla Love here, science journalist and longtime fan of Your Mileage May Vary. I’m honored to be subbing for Sigal Samuel while she’s out on parental leave. I’m diving into your questions as a way to help understand human nature and our choices through multiple lenses: philosophical, psychological, and beyond. Please send in any emotional, body/brain, sociological, perceptual, or other kind of life quandaries you might have.

I’m swimming in information. I have tracking apps to keep tally of my daily steps, minutes online, my calories, my sleep. Throughout the day, I am awash with data — some “actionable” and some useless. I find it a struggle to prioritize. I find myself looking up the latest betting odds for a Senate race in a state where I don’t live. (I didn’t bet on the race.) What I want to know is: What should I know less about? I’ve heard that ignorance is bliss, though I don’t often find that to be the case. But maybe I know too much, or…too little about how much to know?

Dear Un-blissfully Aware,

As a fellow know-it-all, I relate to your impulse to gather as much information as possible. I used to obstinately reject the idea that ignorance was bliss. Even if I learned something that was unpleasant, wouldn’t it be much worse not to know it? 

But, as you may suspect from sharing my temperament in this arena, this approach to life can lead to hoarding knowledge like a frantic animal preparing for winter. You’re acquiring information as if it’s a scarce resource (which it’s not) and as if choosing to know something is neutral (it isn’t). What helped me understand the implications of this sort of approach was learning about the cases when people decided not to know, or the study of “deliberate ignorance.” 

Several years ago, a psychologist, Ralph Hertwig, and lawyer, Christoph Engel, who both work at the Max Planck Institute in Berlin, examined what happened in the early 1990s, when the archives of East Germany’s secret police, the Stasi, opened to the public. Any person who had been living in the German Democratic Republic could check if they had been spied on. There was a pretty substantial catch, though: The spies were often “unofficial collaborators” — friends, family, teachers, or lovers who had been tasked with covertly collecting information. When the files were opened, many elected not to look. Hertwig and Engel estimated that potentially more people chose not to know what their files contained than those who did. 

This goes against what we think we know about humans and how you have described yourself. Even Aristotle seemed quite certain that “all men naturally desire knowledge.” In the 1980s, the psychologist George Miller followed along in this line of thinking. He described humans as informavores: creatures with minds that constantly seek out and consume information. So, it can feel surprising to hear about occasions when people didn’t start grabbing for every available datapoint like squirrels dashing for acorns as the first winds of fall arrive. 

But, as Hertwig and Engel — who collaborated on an entire book called Deliberate Ignorance: Choosing Not to Know — point out, we’re surrounded by people choosing ignorance all the time. They avoid looking at their bank statements, they skip doctor’s appointments, and they cover their ears and say “no spoilers” if someone is talking about a movie they haven’t yet seen. 

Even Nobel Laureates do this. When James Watson, one of the co-discoverers of DNA’s double helix, had his own genome sequenced, he requested that a specific gene be left out: ApoE4, which can reveal an increased Alzheimer’s risk. Watson’s grandmother had Alzheimer’s, and her experience clearly made an impression on him. (Then, many in the scientific world tried to remain ignorant to Watson’s increasingly misogynistic and racist comments, until it was unignorable.) 

Why do people choose not to know? The most common reason: Ignorance can be an extremely effective way to regulate any emotions that might crop up in response to knowledge. You can minimize negative feelings by, for example, not knowing that your otherwise friendly neighbor had been reporting on your comings and goings. 

In a study about romantic relationships, a majority of people said they didn’t want to know if their partner had ever thought about cheating on them (but never acted on it). Other research showed that most people wouldn’t want to know the exact time of their death. Alternatively, someone could cultivate the feelings of joy and surprise by waiting to find out the sex of a baby until it’s born.

Deliberate ignorance can also be used to protect us from our biases. Scientists do blinded studies, because the knowledge of what drugs are being used can unwittingly change the outcomes or research. When orchestras implemented blind auditions, more women musicians were accepted. 

Of course, deliberate ignorance can be problematic when it causes harm to yourself or others, like failing to gather basic information about your financial or physical health. In some cases, for instance, about 10 percent of people who got tested for HIV didn’t come back for their results — which could lead to further spread of the disease. 

But when skipping out on knowledge doesn’t endanger you or those around you, it’s worth asking: How would this information make me feel? 

This sounds like a question that’s missing from your information-ingestion habits. You don’t have to — and shouldn’t — ignore everything that comes across your desk. But your deliberate ignorance filter is turned entirely off; seemingly anything passes through it. To take just one of your examples, you mentioned fitness wearables. It can be useful to be aware of your general activity levels and your sleep, but honestly, don’t you already know enough from your memories of a workout class and how rested you feel in the morning? A quest for more detailed knowledge like this can backfire, making people more anxious, and disconnected from their actual physical experience. 

It’s not just about how much knowledge to take in, it’s also about what kind. The breadth of information that you’re seeking out makes me wonder if you’re not already using knowledge to regulate your emotions by favoring superficial knowledge over the meaningful. When we face difficult tasks (even if they’re important, and we want to get them done), that’s usually when, suddenly, a Senate race in a far-off state starts to become interesting, or you find yourself scrolling a high school acquaintance’s wife’s Instagram. 

In the 1990s, two technology researchers proposed the concept of “information foraging,” which was inspired by early user behavior on the web. A few years later, Webster’s dictionary announced that their word of the year was “infosnacking,” or mindless grazing for useless knowledge online in order to pass the time. 

Snacking sometimes is fine, but you’ll start to suffer if you only eat chips for every meal rather than something more nutritious. I suspect you might be avoiding the slightly more challenging task of taking in other, more nutrient-dense knowledge. If you cut out the step tallies, screen minute totals, and news headlines scrolling, what could you choose to know instead? 

What I’ve learned about myself is that I will always lean towards being an informavore. I can’t help it. I am hungry to know, and there is no need to totally overhaul this valuable part of who you are (as I also tell myself!). This means you don’t need to replace your infosnacking with zenfully staring at the ceiling or emptying your mind through meditation. You can still put new things into it! But you could worry less about your daily information calorie intake and spend more time thinking about the nutrition content of your knowledge diet. 

Take a lesson from our many deliberately ignorant friends, and try disregarding some of the little stuff — the body tracking, the random factoids — for a period of time. But, at the same time, increase your knowledge about other subjects: a neglected hobby or a nonfiction book collecting dust on your shelf. Have a long conversation with your best friend and ask each other questions you’ve never asked before or interview an older relative about their childhood. 

And remember that all of this knowledge relates back to your emotional life. Rather than asking yourself what you should or shouldn’t know, examine how you might be using knowledge to alter how you feel. Knowledge changes us. It can make us happy, anxious, excited, or sad; it impacts our decisions and how we see ourselves and other people. 

In some of your newfound spaces of intentional ignorance, you may find just some surprising moments of bliss.

Bonus: What I’m reading

• The ostrich may be famous for its head-burying ignorance, but that’s actually a myth dating back to the ancient Romans. Ostriches don’t hide their heads, but, rather, bury their eggs underground. I highly suggest flipping through the book Ostrich by Edgar Williams, professor of cardiopulmonary science at the University of South Wales, for a natural and cultural history of our largest living bird that is way more interesting than it needs to be. 
  
• In a moving essay in the China Books Review, poet and writer Zhang Er remembers growing up during the Cultural Revolution and receiving “torn books,” or sections of forbidden books, to read from a family member. Even with incomplete knowledge, “my world expanded with each torn book,” she writes. 
  
• Not a book, but a powerful story on the ripple effects of being exposed to new information in East Germany: the 2006 movie The Lives of Others, from director Florian Henckel von Donnersmarck, which I recently saw for the first time. A Stasi officer listens into the life of a playwright, whose own fragile ignorance about his situation in the GDR is becoming challenged.

Over the next 20 years the United States will see a massive transfer of wealth as boomers leave trillions of dollars to their children as they pass away. A contingent of those children are asking, “What if we got that money, now?” Millennials and Gen Z want to be able to take advantage of the money they stand to inherit before their parents pass away. While a majority of parents actually do help their kids, many with the means are surprisingly reluctant. 

Bill Perkins argues that these parents should let it all go. Perkins is an entrepreneur and the author of the book Die with Zero. He argues that the money would be better spent while your children are young adults rather than in their 60s when they may already be set up financially. Perkins joined Today, Explained co-host Noel King to explain the philosophy behind his book and why the best time to give is now. 

Below is an excerpt of their conversation, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get your podcasts, including Apple Podcasts, Pandora, and Spotify.

What you’re essentially saying is before you pass on from this earth and leave your kids a big inheritance, maybe instead give that inheritance away sooner.

If you’re going to leave money to your kids, you should be thinking about what’s the right amount. That’s probably the first thing that people think about. But one of the things that people don’t think about is when is the right time? And I argue ferociously that it is not when you die. It is actually well before you die. So that gift makes the maximum impact on their lives.

So you would be agreeing with the millennials who are feeling some kind of way about their parents sitting on the inheritance for now and waiting until they pass on. You think that the youths have a point?

Oh yeah. I’m their best friend. I am definitely their best friend. When you leave an inheritance to someone, you’re trying to have maximum impact on their lives so that they may be able to enjoy it. And that time is not at 86 or 60. The time that they can convert that capital into meaningful experiences at the greatest rate without that much decay is between 28 and 33. 

Why is that? What’s happening between 28 and 33?

The sharpest and the biggest calculator you will ever be is at 28. And you reach physical maturity at 33 and then it plateaus and declines. And so what that means is that your mental acuity is declining and your physical abilities are declining at various rates, which means that your ability to convert that money into experiences that you enjoy or can do decline as you age. Most of your life is still ahead of you. At 60, most of your life is behind you.

Are you literally advocating “die with nothing”? Or are you saying, “Hey boomer, maybe have a responsible cushion and give your kids the rest.” What are the mechanics of this?

I am arguing to get as close to zero as possible. Knowing that there are uncertainties in life, that’s going to be probably an impossible goal — especially the biggest uncertainty, when you’re going to die. The uncertainty around what things will you be doing later in life besides hanging out and maintaining yourself. But this is an iterative formula, and if you are not on autopilot and you deeply think about it, you can be more efficient with the allocation of your resources and how you split those things up.

There’s a mathematical reality to some of this. If you’re a boomer and you’re sitting on money, you invest it. Having that money compound over 15 or 20 years, you could be giving your kid, when they are 60 or 65, just an enormous sum of money versus a much smaller sum based on how investment works when they are 33. What do you think about the argument that it’s better math to wait?

I would say that they’re not truly understanding the purpose of the money. Would you give your kid who’s 30 a rattle or a binky? So the understanding of the purpose of the money is for them to have a fulfilling life, not to have a bunch of zeros. And so what matters is how do they convert those zeros into a fulfilling life? And so because you decay — that’s the unfortunate part of having a human body — and then you eventually die, the ability of you to convert that money into the adventurous life or fulfillment that you choose declines with age. And you could just have a thought experiment. How much would you pay of your net worth to be 30 again? 

Jesus. One hundred percent, and I’m not 65.

Exactly. And so you can easily see that I’m not going to make enough capital to make up for the difference in age, right? Because that money helps make the life.

We know that this is a very hard conversation to have. It’s hard for parents to talk about not being here. It’s hard for kids to approach this without seeming greedy. How do you suggest families broach this conversation?

The one thing I don’t tell people is whether you should be leaving an inheritance or not. That’s up to you. There are some people who are just like, “All my money is for me. The kids, I gave them an education or gave them whatever they need, a shot in life, and they have to go make their own way.” That’s one. But those who intend to leave a gift, once they’ve thought deeply about it, I think they will come to the logical conclusion that it’s not a bequest. It’s an inheritance and that there’s a better time. And so in my mind, it’s a gift of love. It’s a gift of opportunity. It’s like, “Here you go. I’ve been fortunate in my life to be able to pass on the gift of choice. And here’s this capital and here’s some wisdom that comes with that.” But again, that’s me, not you.