Hi readers! Shayla Love here, science journalist and longtime fan of Your Mileage May Vary. I’m honored to be subbing for Sigal Samuel while she’s out on parental leave. I’m diving into your questions as a way to help understand human nature and our choices through multiple lenses: philosophical, psychological, and beyond. Please send in any emotional, body/brain, sociological, perceptual, or other kind of life quandaries you might have.

I’m swimming in information. I have tracking apps to keep tally of my daily steps, minutes online, my calories, my sleep. Throughout the day, I am awash with data — some “actionable” and some useless. I find it a struggle to prioritize. I find myself looking up the latest betting odds for a Senate race in a state where I don’t live. (I didn’t bet on the race.) What I want to know is: What should I know less about? I’ve heard that ignorance is bliss, though I don’t often find that to be the case. But maybe I know too much, or…too little about how much to know?

Dear Un-blissfully Aware,

As a fellow know-it-all, I relate to your impulse to gather as much information as possible. I used to obstinately reject the idea that ignorance was bliss. Even if I learned something that was unpleasant, wouldn’t it be much worse not to know it? 

But, as you may suspect from sharing my temperament in this arena, this approach to life can lead to hoarding knowledge like a frantic animal preparing for winter. You’re acquiring information as if it’s a scarce resource (which it’s not) and as if choosing to know something is neutral (it isn’t). What helped me understand the implications of this sort of approach was learning about the cases when people decided not to know, or the study of “deliberate ignorance.” 

Several years ago, a psychologist, Ralph Hertwig, and lawyer, Christoph Engel, who both work at the Max Planck Institute in Berlin, examined what happened in the early 1990s, when the archives of East Germany’s secret police, the Stasi, opened to the public. Any person who had been living in the German Democratic Republic could check if they had been spied on. There was a pretty substantial catch, though: The spies were often “unofficial collaborators” — friends, family, teachers, or lovers who had been tasked with covertly collecting information. When the files were opened, many elected not to look. Hertwig and Engel estimated that potentially more people chose not to know what their files contained than those who did. 

This goes against what we think we know about humans and how you have described yourself. Even Aristotle seemed quite certain that “all men naturally desire knowledge.” In the 1980s, the psychologist George Miller followed along in this line of thinking. He described humans as informavores: creatures with minds that constantly seek out and consume information. So, it can feel surprising to hear about occasions when people didn’t start grabbing for every available datapoint like squirrels dashing for acorns as the first winds of fall arrive. 

But, as Hertwig and Engel — who collaborated on an entire book called Deliberate Ignorance: Choosing Not to Know — point out, we’re surrounded by people choosing ignorance all the time. They avoid looking at their bank statements, they skip doctor’s appointments, and they cover their ears and say “no spoilers” if someone is talking about a movie they haven’t yet seen. 

Even Nobel Laureates do this. When James Watson, one of the co-discoverers of DNA’s double helix, had his own genome sequenced, he requested that a specific gene be left out: ApoE4, which can reveal an increased Alzheimer’s risk. Watson’s grandmother had Alzheimer’s, and her experience clearly made an impression on him. (Then, many in the scientific world tried to remain ignorant to Watson’s increasingly misogynistic and racist comments, until it was unignorable.) 

Why do people choose not to know? The most common reason: Ignorance can be an extremely effective way to regulate any emotions that might crop up in response to knowledge. You can minimize negative feelings by, for example, not knowing that your otherwise friendly neighbor had been reporting on your comings and goings. 

In a study about romantic relationships, a majority of people said they didn’t want to know if their partner had ever thought about cheating on them (but never acted on it). Other research showed that most people wouldn’t want to know the exact time of their death. Alternatively, someone could cultivate the feelings of joy and surprise by waiting to find out the sex of a baby until it’s born.

Deliberate ignorance can also be used to protect us from our biases. Scientists do blinded studies, because the knowledge of what drugs are being used can unwittingly change the outcomes or research. When orchestras implemented blind auditions, more women musicians were accepted. 

Of course, deliberate ignorance can be problematic when it causes harm to yourself or others, like failing to gather basic information about your financial or physical health. In some cases, for instance, about 10 percent of people who got tested for HIV didn’t come back for their results — which could lead to further spread of the disease. 

But when skipping out on knowledge doesn’t endanger you or those around you, it’s worth asking: How would this information make me feel? 

This sounds like a question that’s missing from your information-ingestion habits. You don’t have to — and shouldn’t — ignore everything that comes across your desk. But your deliberate ignorance filter is turned entirely off; seemingly anything passes through it. To take just one of your examples, you mentioned fitness wearables. It can be useful to be aware of your general activity levels and your sleep, but honestly, don’t you already know enough from your memories of a workout class and how rested you feel in the morning? A quest for more detailed knowledge like this can backfire, making people more anxious, and disconnected from their actual physical experience. 

It’s not just about how much knowledge to take in, it’s also about what kind. The breadth of information that you’re seeking out makes me wonder if you’re not already using knowledge to regulate your emotions by favoring superficial knowledge over the meaningful. When we face difficult tasks (even if they’re important, and we want to get them done), that’s usually when, suddenly, a Senate race in a far-off state starts to become interesting, or you find yourself scrolling a high school acquaintance’s wife’s Instagram. 

In the 1990s, two technology researchers proposed the concept of “information foraging,” which was inspired by early user behavior on the web. A few years later, Webster’s dictionary announced that their word of the year was “infosnacking,” or mindless grazing for useless knowledge online in order to pass the time. 

Snacking sometimes is fine, but you’ll start to suffer if you only eat chips for every meal rather than something more nutritious. I suspect you might be avoiding the slightly more challenging task of taking in other, more nutrient-dense knowledge. If you cut out the step tallies, screen minute totals, and news headlines scrolling, what could you choose to know instead? 

What I’ve learned about myself is that I will always lean towards being an informavore. I can’t help it. I am hungry to know, and there is no need to totally overhaul this valuable part of who you are (as I also tell myself!). This means you don’t need to replace your infosnacking with zenfully staring at the ceiling or emptying your mind through meditation. You can still put new things into it! But you could worry less about your daily information calorie intake and spend more time thinking about the nutrition content of your knowledge diet. 

Take a lesson from our many deliberately ignorant friends, and try disregarding some of the little stuff — the body tracking, the random factoids — for a period of time. But, at the same time, increase your knowledge about other subjects: a neglected hobby or a nonfiction book collecting dust on your shelf. Have a long conversation with your best friend and ask each other questions you’ve never asked before or interview an older relative about their childhood. 

And remember that all of this knowledge relates back to your emotional life. Rather than asking yourself what you should or shouldn’t know, examine how you might be using knowledge to alter how you feel. Knowledge changes us. It can make us happy, anxious, excited, or sad; it impacts our decisions and how we see ourselves and other people. 

In some of your newfound spaces of intentional ignorance, you may find just some surprising moments of bliss.

Bonus: What I’m reading

• The ostrich may be famous for its head-burying ignorance, but that’s actually a myth dating back to the ancient Romans. Ostriches don’t hide their heads, but, rather, bury their eggs underground. I highly suggest flipping through the book Ostrich by Edgar Williams, professor of cardiopulmonary science at the University of South Wales, for a natural and cultural history of our largest living bird that is way more interesting than it needs to be. 
  
• In a moving essay in the China Books Review, poet and writer Zhang Er remembers growing up during the Cultural Revolution and receiving “torn books,” or sections of forbidden books, to read from a family member. Even with incomplete knowledge, “my world expanded with each torn book,” she writes. 
  
• Not a book, but a powerful story on the ripple effects of being exposed to new information in East Germany: the 2006 movie The Lives of Others, from director Florian Henckel von Donnersmarck, which I recently saw for the first time. A Stasi officer listens into the life of a playwright, whose own fragile ignorance about his situation in the GDR is becoming challenged.

It’s the act that’s defined a generation, an experience so common it’s become memeified: canceling plans. Bailing is a litmus test of sorts; who and what events you back out of says a lot about you as a person. Are you the type who commits and only bails when absolutely necessary? Or are you a frequent flake looking to change their ways? (No judgment here: The occasional canceling of plans is acceptable, and you shouldn’t feel guilty about it.)

Call it a byproduct of overscheduling, a facet of introversion, or a condition of mild social anxiety, but bailing is a popular tool in our social arsenal. Regularly deployed mere hours ahead of a previously scheduled engagement we’ve come to dread, canceling was once considered a get-out-of-obligation-free card. In recent years, though, general consensus around bowing out has seemed to shift, perhaps spurred by the growing attention paid to the dangers of social isolation or simply because being consistently bailed on feels like garbage. All of which is to say, canceling requires much more tact than simply rattling off a text 30 minutes before you’re supposed to meet up with a friend.

There are, of course, valid reasons to skip a movie night (you’re sick, for instance) and very few excuses good enough to justify not showing up to a wedding you RSVP’d to. But rather than giving in to the impulse to flake when the urge hits, it’s important to make a more considered choice based not on how much you think you’ll enjoy a social event but on the consequences of skipping. 

Consider this your canceling checklist, a bailing thought experiment, a toolkit for bowing out. Taken together, the following five questions will help inform your decision on whether to skip a social engagement.

Who are you bailing on?

Before flaking, take your audience into consideration — namely, whether this is a person you’d be comfortable inconveniencing. Because we’ve already invested significant time and energy into close relationships with family and friends, we’re more likely to want to preserve those relationships by upholding plans. This past history can influence how comfortable we are with bailing.

“How important is this person?” Julian Givi, an associate professor of marketing at West Virginia University, tells Vox. “Do I value this person’s friendship, or are they someone that I’m okay with canceling on? Have they canceled on me?”

Close friends are complicated. In a study, William Chopik, an associate professor in the Department of Psychological and Brain Sciences at Washington University in St. Louis, found that participants reported being most upset when a best friend canceled on them, compared with when a good friend or acquaintance canceled. Ironically, though, that closeness gives us latitude. People also tend to be more forgiving when close friends cancel on them, Chopik says. By virtue of knowing someone so intimately, we understand the constraints on their time and can intuit they’d only cancel for a good reason. It’s also safe to assume we’ll likely see them again soon, too.

We may feel less obligated to those we don’t know well. The participants in Chopik’s study said they’d only be “a little” upset if an acquaintance canceled plans. So, if this is someone you don’t know very well, and don’t necessarily plan to, you might feel more comfortable ditching them.

What’s the occasion? 

A monthly game night and a funeral don’t carry the same significance. You can probably guess which one is acceptable to skip. The formality of the event will give you a signal on whether it’s alright to bail. “People are more likely to cancel informal things,” Chopik says.

It’s fine to bail on a coffee hang, but think twice before ditching a wedding, funeral, retirement party, or other event of importance where someone might’ve paid money for you to be there, even if you don’t necessarily deem it a monumental occasion. “If it’s super important to this person, I’ll go, I’ll move mountains, I’ll traverse seas, I’ll travel as much as possible or inconvenience myself a lot,” Chopik says. “But then if it’s more informal or you don’t know them very well and the burden to get there is high, those things are the things that’ll lead you to likely cancel.”

While it may seem acceptable to ghost on a group occasion — who would notice you’re missing anyway? — your absence might alter the vibe. Take a bachelor or bachelorette party: If five of seven invitees back out, the celebration has shifted from a group affair into an intimate gathering. “Those last two left are in such a weird situation where it’s like, now I don’t want to go as much because it’s a smaller bachelor party,” Givi says. Your bailing signals to the stragglers that the event isn’t fun enough for everyone to attend.

How annoying is it for you to attend?

How often do we schedule a hangout only to remember later how much of a burden it’ll be to get there? The costs — financial, logistical, and energetic — all factor heavily into which plans we see through. A long and expensive commute for a short, casual hang when you’re already exhausted may not seem worth it. 

The problem is, we’re bad at predicting how much fun we’ll have. We tend to overestimate the costs and underestimate how enjoyable the event might be, which leads us to cancel plans. In reality, our worst fears almost never materialize. “If you’re really anxious about it, it’s probably not going to be as bad as you expect. And that’s a pretty consistent finding,” Ella Moeck, a lecturer at Adelaide University in South Australia, tells Vox.

Everyone’s bar for what constitutes “too far” or “too much effort” varies, though. Your canceling over a 15-minute drive across town runs the risk of pissing off a friend who doesn’t consider that a hassle at all. 

Concerning money, when people have already paid up front, they’re more likely to stick with plans. In that case, canceling would create more problems instead of quelling them. “That’s why anytime I’m planning anything, especially if it involves money, I make people Venmo me weeks in advance,” Givi says, for, say, a show or concert. 

What’s your excuse?

In his study on canceling plans, Chopik found the most reasonable excuses for canceling were being sick, dealing with a family emergency or childcare issue, or having a work obligation. The worst justifications were mentioning something better came up, not being interested in the activity, and straight-up lying. 

Surprisingly, participants weren’t sympathetic when someone canceled because of financial constraints. Chopik suspects the framing matters more than anything else: “I bet if you communicated that ‘I would’ve loved to go to this concert and spend time with you…but I just really can’t squeeze this right now,’ that’s a way more understanding excuse than being like, ‘That’s too expensive. I’m not going,’” he says.

The excuses themselves carry weight, but what they signal is also crucial. By telling a friend you’re bailing on them because you’d rather hang out with someone else, you’re communicating that they might not matter to you. But if you provide clarity about why you can’t make it and try to reschedule, that’s a sign you value the relationship. “If it’s just like, ‘I’m tired,’ come on, you committed already,” Givi says.

What are the consequences?

Canceling plans comes with potential fallout. Bowing out of a recurring group event isn’t likely to ruffle many feathers, but sending a “Sorry, can’t make it!” text minutes before a dinner reservation with out-of-town family members might not fly. Think about the position you’d leave the other party in, Givi says. “You could imagine it’s probably more acceptable the more time that there is before the event, the less meaningful the event, the less it’s putting them in a bind,” he says.

But recent research suggests these social consequences may be overblown. In an unpublished study, researchers found cancelers tend to overestimate how upset others are when they back out and underestimate how much canceling impacted others. “Realizing that canceled-on persons are more understanding than expected can reduce social stress,” the authors write. 

However, this isn’t permission to back out of events with abandon. If you do leave people in a tough spot — they need to cover your concert ticket, they’re scrambling to find another way to get to an event you said you’d drive to — be prepared for scorned parties to share some choice words about you behind your back. “There’s this social penalty, too, that sometimes if you bail, people aren’t crazy about that,” Givi says.

Being in a relationship with someone — friends, family, romantic partners — requires us to honor our commitments. To be there. If we fail to uphold that simple promise, the invites will inevitably dry up. Who wants to keep making plans with someone who seemingly doesn’t value them? How can a friendship blossom when you don’t see one another? 

“If you want a friendship, you have to honor those commitments and show up,” Chopik says. “You have to honor the non-important stuff.”

When I first heard about the new Apple Upgrade program, which lets you lease devices like iPhones and MacBooks for a monthly fee, I was offended. It amounts to paying a tithe to one of the world’s richest companies just to borrow devices for a couple years, rather than buying them outright. You could then choose to purchase the device, which is outdated at that point, or upgrade and keep paying that monthly fee. You may never own an iPhone again.

Then, as my mind wandered to the stack of old phones in my closet, it occurred to me: What’s so great about owning these things to begin with? 

Apple, of course, would love to sell you a new iPhone for keeps. Its most advanced model, the iPhone 17 Pro Max, will set you back $1,200, a price that’s expected to rise soon due to the global shortage of storage and memory chips. You can sign up for an installment plan — most carriers offer these, as does Apple through its credit card — and pay it off in two to three years. Or you could lease the thing for $35 a month under the new Apple Upgrade program. You can pick a 12-, 24-, or 36-month lease, depending on the device, and you don’t get to keep the phone at the end of the term unless you decide to buy it by paying off the remainder of the retail price in one lump sum. (This is similar to the controversial rent-to-own model you find at places like Rent-a-Center.) 

For the financial side of the new program, Apple has partnered with none other than Klarna, the “buy now, pay later” giant. When you go to lease a new device, Klarna runs a soft credit check and decides if you’ll be able to cover the monthly payments. When I asked Klarna, the company did not tell me where it draws the line here, but it’s worth noting that critics have accused Klarna of a lack of underwriting and of lending to people with subprime credit scores. If you miss three consecutive payments, Klarna will terminate the lease agreement and possibly send a collection agency after you.

“How do I know people aren’t getting a good deal here? If they were, Apple wouldn’t be offering it.”

Aaron Perzanowski, University of Michigan law professor

While there was some speculation last week that Apple might lock people out of leased devices if they failed to pay their bill, Apple confirmed to me that it will not put limitations on device functionality due to missed payments or default. If you want to cancel the lease, you face an early termination fee. If you choose to keep paying the monthly fee, you can keep upgrading with new lease agreements for new devices every few years, existing in this cycle indefinitely.

“I don’t think people are getting a good deal here,” said Aaron Perzanowski, a law professor at the University of Michigan and author of The End of Ownership: Personal Property in the Digital Economy. “How do I know people aren’t getting a good deal here? If they were, Apple wouldn’t be offering it.” 

Buy an iPhone? In this economy? 

If you’re someone who likes to get a new iPhone or MacBook on a regular basis, Apple’s new leasing option might make a lot of sense. The monthly fee to lease these devices is cheaper than the payment plan to buy them, and electronics are depreciating assets. If you own one, you can sell it or trade it in for credit toward a new device, but they’re all worth less and less as time goes on. Furthermore, Apple eventually stops supporting old devices through software updates, so they might just stop working at a certain point. Put another way: You may own the phone, but you’re still just licensing the software that makes it work.

Renting an iPhone does sound bleak, though. The United States is suffering through an affordability crisis as prices across the board rise in the face of new tariffs and new wars. Meanwhile, AI is promising to transform the way we work if it doesn’t simply steal our jobs first, adding further insecurity, and the data center boom is making electronics more expensive. This era of economic anxiety is pushing people to use “buy now, pay later” services like Klarna and Affirm to pay for groceries or a tank of gas. (These companies faced scrutiny by state attorneys general a few years ago for operating like predatory lenders.) And now Apple, surely suspecting that many people can’t afford to pay full price for new phones, is inviting us to rent our devices at a monthly fee that undercuts the path to ownership. 

Apple could have just called this the Apple Rental program, by the way. Lease sounds nicer, though, like something you do with a car. 

“It is funny that they frame it as not a loan but as a lease,” Louis Hyman, a history professor at Johns Hopkins University and author of Debtor Nation: The History of America in Red Ink. He added that “leasing” has class implications, suggesting that you’re either someone who needs to have the newest things but can’t afford them, or that you’re so wealthy, you’re indifferent to money.

Suffice it to say, the bulk of people who will soon be leasing their iPhones are probably not the ones who are indifferent to money.

Apple adopts its final form

The new Apple Upgrade program is the company’s latest customer acquisition strategy. As the rising price of hardware has made cheaper Android devices or the refurbished market more attractive, Apple is offering upgrade enthusiasts and budget-minded users, including people who simply couldn’t afford to buy Apple products in the past, a deal to join the company’s ecosystem. After all, keeping people supplied with new iPhones and MacBooks also helps keep them subscribed to Apple services, like iCloud, which now makes the company more money than Mac, iPad, Apple Watch, and other accessories combined.

If Apple’s financial future hinges on getting more and more people to subscribe to these services, it’s only natural that the company would want to lower the barrier to entry. So Apple is betting that by letting people use but not own its products, it will extract more profit in the long run through lease payments and subscription fees. After all, it wasn’t that long ago that it seemed like nobody was interested in upgrading their iPhone, since the new phones looked so much like the old ones. Now, Apple is just trying to get everyone on autopay, effectively subscribing so that they get the latest devices when they come out.

There’s not necessarily any harm in giving people a cheaper way to access expensive but useful products. For more than a century, installment plans have enabled people to buy modern conveniences like sewing machines, radios, and eventually, televisions. Leasing is a popular way to keep yourself in a new car, sometimes with free maintenance. Meanwhile, cellular carriers have a long history of helping their customers buy phones. Nearly two decades ago, you could get an iPhone 3G for $199, thanks to subsidies from AT&T, which the company recouped in service fees over the course of your contract. Sprint and T-Mobile have even offered unlimited upgrades through leasing programs of their own in years past.

Apple previously worked with Citizen One Bank to offer loans to customers who wanted the option to upgrade their iPhones every year. The payments were higher and they included a fee for AppleCare, but every year, you could trade in your current phone for a new one. If you didn’t want to upgrade, you could simply keep paying the installments, and you’d eventually own the phone. Most carriers now give you the option to set up a payment plan to purchase a new device that simply amounts to the retail price of the gadget divided by the number of months you’ll need to pay it off, usually 24 or 36, with zero interest. That makes it easier to get your hands on an iPhone Pro Max, and if you pay it off in full, it’s yours for life — or until Apple convinces you to buy another new iPhone.

The difference between paying those monthly installments and paying a monthly lease agreement, of course, is that the former puts you on the path to ownership. The latter simply puts you on a path to make a decision: Do you want to buy the thing and recoup some of the money you’ve already spent, or do you want to keep making payments?  

“What ownership ideally gets us is independence,” Perzanowski said. “It gives us autonomy. It gives us the ability to function in the world without relying on third parties.” He went on to explain how moving from owning a product to leasing it means you’re stuck with that third party. “I’m tied to that manufacturer in a way where they get to exert a fair amount of control over my behavior,” Perzanowski said. “Historically, we’ve been primed, especially in the United States, to resist and reject that kind of control.”

One great thing about owning an iPhone or a MacBook outright is that if you lose your job to AI, you don’t have to come up with a monthly payment in order to keep using those devices to apply for new jobs. Another great thing about ownership is that should you need a couple hundred bucks, you can sell that old phone or laptop and pocket the cash. Maybe the best thing about owning these devices is that you can repair them and keep using them for many years — or at least until Apple stops supporting them. 

That doesn’t mean leasing never makes sense. If your digital life revolves around always having the newest devices and you upgrade every year or two no matter what, you might actually save money by doing so through Apple’s leasing program. If you need an iPhone or MacBook right away but can’t afford to pay full price or even cover the monthly payments on an installment plan, a one-year lease could be a good solution. 

Invariably, when you lease anything, you’re entering into a contract, one that comes with consequences if you break it. Leasing an iPhone means you’re tied not only to Apple but also to Klarna for the next 12 to 36 months. If something goes wrong — you lose your job, you lose or break your phone, or you simply don’t want the device any more — you’re subject to the terms and conditions of these big tech companies. If you keep renewing your lease, you may very well end up spending more on a phone than you would have if you’d bought it outright. That would be fine with Apple, of course. It has shareholders to please.

Correction, July 30, 1 pm: This story originally misstated how the previous Apple upgrade loan program worked; it allowed phone trade-ins every year, not every two years. 

Hi readers! I’m Shayla Love, a science journalist and longtime fan of Your Mileage May Vary. I’m honored to be subbing for Sigal while she’s out on parental leave. I’ll be diving into your questions as a way to help understand human nature and our choices through multiple lenses: philosophical, psychological, and beyond. Please send me any emotional, body/brain, sociological, perceptual, or other kind of life quandaries you might have. 

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My mother is religious, and I can tell that it brings her peace of mind to think I share some of her religious views. For this reason, I currently attend church with her on Sundays. However, I hesitate to tell her directly that I do not necessarily share her beliefs, as this would likely upset her and would not substantially improve my own quality of life. 

At the same time, attending church while knowing I do not fully believe feels somewhat disingenuous. I am unsure whether continuing this practice is the more ethical choice or whether honesty, despite its potential emotional cost, would be the better path. On the other hand, would it not be selfish to prioritize my own sense of integrity over my mother’s peace of mind, especially when the “cost” to me is relatively small: attending church once a week in order to preserve this tacit understanding? 

Dear Pew-Warmer,

Your question raises two interesting issues: whether to tell your mom that you don’t share her religious beliefs and whether to still attend church with her, even if you don’t share the faith. They might seem to be part of the same quandary, but teasing them apart a little more, we’ll see that your church attendance doesn’t necessarily require as much dishonesty as you may think. 

First, no matter what you decide, it could be helpful for you to know that you’re far from alone in managing different beliefs within a family. The amount of mixed-faith families has been steadily increasing, often because — like you — children grow up to have different beliefs from their parents. And this includes people who decide to no longer follow any prescribed religion at all. A Pew Research Center survey done in 2007, for example, found that 44 percent of Americans had changed or left the religion they were raised in. Relationships between people of different religious leanings are common now, too. A different Pew survey from 2015 found that 39 percent of couples married after 2010 identified as mixed-faith (again, including people who identify as non-religious). 

How do all of these people deal with being married or related and believing such different big things? It’s not easy. In a more recent Pew survey from 2023, more than a third of parents said it was extremely or very important that their children have the same religious views as them, which is in line with your sense that your mom would like to share her faith with you. And this is where much of your tension seems to lie. But, perhaps, I can bring you some solace by sharing that the overall data on all of this is more nuanced. I reviewed some qualitative studies — which include interviews — on religion in families to hear from people on both sides of precisely what you’re grappling with. 

In general, parents do seem to wish for their kids to have the same faith as them. As a highly religious Christian father said in one study: “How to pass our belief to our next generation is a burden to me. … We want them and their next generations to have God’s blessings.” And that makes sense, especially for a parent who belongs to a faith tradition that comes with everlasting consequences for people depending on their beliefs and behaviors. 

But, of course, religion is more than a narrow set of rules and consequences. Each contains an elaborate offering of traditions, beliefs, and values. Many very religious parents responding to the same survey said they understood it was up to their children to choose whether to continue in the tradition or not and that what truly important to them was knowing that their children shared the same values. Religion served as a proxy for that. That same 2023 Pew survey referred to earlier found that the majority of religious parents thought it was more of a priority to pass on ethics and values, as well as traits like ambition and being hardworking, than religious belief alone. 

There can even be upsides for relationships when some core beliefs differ, as one 2022 study suggested. Interfaith families — by having to accommodate multiple beliefs — have the opportunity to actually become stronger. The authors concluded that such “families are not more turbulent or problematic than other family relationships” but actually had many additional strengths, like improved communication skills. 

I won’t try to predict your mom’s response based on others’ replies in a study. Nevertheless, I think these findings suggest, at the very least, that it’s not automatic that parents cannot handle it when their children don’t follow their own faith. From the experience of these families, I suggest, if you decide to be more honest with your mom about this, you should emphasize the moral qualities you have in common — and that you plan to maintain. It could be helpful to stress that your decision is a genuine one; taking any other position wouldn’t be true to what you really feel. 

No matter the outcome of this conversation, though, your quandary about whether you should go to church at all won’t be solved. You say that it might feel disingenuous or pose a problem for your integrity to attend church services if you don’t believe. That assumes that your presence at the church is endorsing a belief in God, or in the theology of that religion, or that the latter are required for the former. 

I wasn’t raised with religion, and, instead, grew up around several atheists who worked as scientists. A few had a pretty disparaging view of the belief in God, which they saw as empirically unsound. Yet, as I got older, I began to notice some streaks of religiosity in their positions, like a dedication to the idea that science is the only tool with which to understand the world, a view that’s sometimes called “scientism.” Science is an excellent way to figure out how the world works, but there are other aspects of life — like art, music, spirituality — where it can fall short. I bring this up to say that religious thinking can rear its head even in the non-religious. And within a religious framework, you may discover non-religious elements too. A sociologist from the late 19th and early 20th century, Emile Durkheim, would push back on the idea that going to church means you believe in God, which helps me understand what I saw in my family.  

Durkheim wanted to understand how religion functioned in society. He dismissed the idea that religion, at its core, was about supernatural events and God (or gods). In his 1912 book The Elementary Forms of Religious Life, he examined Australian Indigenous religions to come up with theories about what all religions had in common. He argued that religion emerges when a group of people get together and agree upon what is sacred and what is profane, and then they act in ways that support those categories.

I’ll add that Durkheim’s views on religion have been questioned over the years. For starters, he vastly oversimplified the Indigenous religions he focused on. Yet, I think one of his central ideas — that religion is primarily an expression of agreement within social groups — is useful in making the act of your going to church less about your individual endorsement and more about participating in a group with shared values. 

Durkheim didn’t think that the concepts of “sacred” and “profane” applied only to those within organized religions; it was a more general principle in how societies were organized. Secular groups like sports fans and political parties also gathered together to perform rituals about their shared definitions of what is sacred. Following Durkheim, you could see your choice as less a theological one and more a social one. There could be plenty of values at your mom’s church that mean something to you, like community, taking care of others, and acting morally. 

Durkheim’s theory does require you to be a participant, however, in upholding these values. If that doesn’t apply to you, there is still a way to engage with those with differing beliefs with curiosity, like the psychologist William James. 

His book, The Varieties of Religious Experience, was based on a series of lectures he did at the University of Edinburgh. He was assigned to do 20 talks, and he thought he would dedicate the first 10 to describing “man’s religious appetites” and the rest on various philosophical interpretations. Instead, he became so engrossed with recounting people’s religious experiences that the subject took up all of his lectures. 

James was not a very religious man himself, and so, his thirst for learning about religion is remarkable. In the introduction to The Selected Letters of William James, the novelist and literary critic Elizabeth Hardwick wrote how James’s tolerance for “nuts and cranks, his mediums and table-tappers, his faith healers and receivers of communications from the dead” sometimes confused his peers. How could a man of science be so interested in visions and conversions? 

Like Durkheim, James wasn’t focused on whether religion was true. He had very little interest in theology itself; he fixated on the psychological — the feelings that came with being religious. 

James thought that these feelings — which we all share — were the deeper source of religion. All organized religions came later; they were emotions transformed and organized. He recognized that there were true emotions at the heart of religious conventions, and that people turned to religion to solve human concerns: melancholy, uncertainty about the future, morality, the need for community, expressions of joy. Yet, he was an outsider. He didn’t require himself to be a convert in order to be curious.

James and Durkheim have different approaches, but they both offer clues as to how to turn toward shared social values and how to be curious about others’ emotional lives while not having to commit (or pretend to commit) yourself to beliefs that you don’t have. 

You say that the cost of going to church once a week would be relatively small for you, and, so, I’ll assume that your concerns don’t include participating in a religion that is openly hostile to you or your identity. It would be difficult to participate in shared sacred-making with a group of people that places you in the “profane” category. And being curious about others is a highly generous act that, if not reciprocated, feels dismissive. I hope that by opening yourself up to your mom’s emotional life that underpins her faith, she can do the same in return, even if your own interior landscape isn’t transmuting into religious belief. And it may well be that a genuine connection is what she wants — not a false one. 

A final thought related to Durkheim: He came up with a lovely concept called “collective effervescence”: when many people have the same big feelings together, and the emotions crash together into one big collective firework of expression. To see an easy example of this, watch videos of what happens at events like World Cup matches as teams and fans celebrate big wins. This experience comes about by shared feelings of any kind. If it still feels discomfiting to go to church with your mother, perhaps you can find another way to share ecstatic emotions together and come up with a new definition of the sacred.  

Bonus: What I’m reading

• Speaking of family, Jonathan Weiner writes in this ethereal piece in the American Scholar about how his robust memory skills compare with his brother’s patchier recollections as they both remember their father. 
• In Harper’s Magazine, Katie Thornton tries to learn the utopian, universal language of Esperanto. 
• And my favorite thing I read last week: an older piece of prose from the poet Elizabeth Bishop that I came across in a used bookshop in London, called “The U.S.A. School of Writing.” (It was originally published in The New Yorker.) Bishop takes a scammy job as a writing tutor over the mail and finds surprising connections with oddball students and co-workers.

This story was originally published in The Highlight, Vox’s member-exclusive magazine. To get early access to member-exclusive stories every month, join the Vox Membership program today.

Editor’s note, July 26, 8 am ET: We’re bringing you some of our best-loved Your Mileage May Vary columns while Sigal Samuel is on parental leave. The one below was originally published in December 2025.

This unconventional advice column offers you a unique framework for thinking through moral dilemmas. It’s based on value pluralism: the idea that each of us has multiple values that are equally valid but that often conflict with each other. Submit your own question here.

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I’ve worked in communications for the past decade helping get important ideas out to the public. I’m good at what I do, and I think it’s useful, but I don’t really feel like I’m having a grand impact on the world.

Meanwhile, some of my friends have built their entire careers around the goal of having the biggest positive impact possible. They’re busy pulling big levers — doing global health work that saves lives, shaping federal policy that protects the environment, etc. I feel like my contribution is tiny in comparison.

I know life’s not a competition, but I grew up being told I was smart and had so much potential to change the world, and I worry I’m not living up to that. On the other hand, I also value work-life balance and relationships and experiences outside of work. Should I consider switching careers to something more impactful? Do I need to have an extraordinary career, or is it okay to just do an average amount of good and live a small(ish) life?

Dear Impact-Minded,

How do you feel about the fact that you’re going to die one day?

That might sound like a weird place to start, but I ask because I think fear of our mortality is what drives a lot of our modern quest for extraordinary careers. 

In fact, the American anthropologist Ernest Becker argued in his 1974 Pulitzer Prize-winning book, The Denial of Death, that one of the main functions of culture is to offer effective ways to manage the terror of knowing that we’re going to die and eventually be forgotten. 

The prospect of absolute annihilation is so terror-inducing, Becker argues, that we come up with all sorts of ways to convince ourselves we can achieve immortality. In the pre-modern era, most people looked to religion for this. It promised us literal immortality, in the form of an eternal soul that could enjoy a happy afterlife in heaven or maybe a nice reincarnation here on Earth. 

In the modern era, as religion’s dominance waned, we’ve had to come up with new types of “symbolic immortality.” That can come in the form of publishing an autobiography, being part of a great nation, or — especially popular starting in the 18th century — achieving social progress “at scale.” As the Industrial Revolution propelled globalization, and it became possible to think about affecting people halfway around the world, utilitarian philosophers argued that our actions are good to the extent that they create “the greatest happiness for the greatest number.”

The idea that we could use our working lives to maximize the good gave people a new way to be extraordinary and thus achieve a lasting legacy — that is, a sense of immortality. By belonging to the grand project of social progress, we could live on well past our physical death.

On the one hand, the tacit promise is comforting. If we all chase these superlative lives, we can participate in the great forever! But on the other hand, it creates a crushing amount of pressure. There’s a sense that you need to be engaged in a maximally heroic quest; otherwise, your life is basically meaningless. 

Not everyone, however, sees things this way. 

For an alternative, consider Saint Thérèse of Lisieux. Born in France in 1873, she only lived to the age of 24, and the last nine years of her life were spent cloistered in a convent. She was an extremely pious young woman who prioritized kindness. But she was acutely aware of her own imperfections and limitations. She didn’t believe she was a great soul capable of great, heroic deeds. She definitely didn’t think her vocation was to have a positive impact “at scale.” 

Instead, she developed a very different approach to goodness, which she called her “Little Way.” It wasn’t about trying to reach a wide swath of people. It was about trying to go deep on little, daily actions, infusing every glance and word with the purest love. 

When the other nuns in the convent annoyingly interrupted her with chit-chat while she was trying to write, she made sure “to appear happy and especially to be so.” When one made exasperating clicking noises during prayers, she worked so hard to conquer her irritability that she broke into a sweat. She made lots of sacrifices lovingly, and trusted that through that, she could achieve holiness — and, yes, eternal life. 

Saint Thérèse compared people to flowers. Although most people want to be a big, showy flower like a rose or lily, she wrote, she was content to be a little flower at the feet of Jesus:

If all the lowly flowers wished to be roses, nature would lose its springtide beauty, and the fields would no longer be enamelled with lovely hues. And so it is in the world of souls, Our Lord’s living garden. He has been pleased to create great Saints who may be compared to the lily and the rose, but He has also created lesser ones, who must be content to be daisies or simple violets flowering at His Feet.

Saint Thérèse became known as the Little Flower. After she died of tuberculosis, her spiritual memoir grew famous. People fell in love with her theology of the Little Way, and she ended up being one of the most popular saints in Catholic history.

I suspect she struck a chord with people because she offered them a strong counterpoint to the idea, which was gaining traction at the time, that it’s not enough to do good — we have to do the most good possible.

But, personally, I’m satisfied neither by the utilitarian perspective nor by Saint Thérèse’s perspective. Both are extremes: one says “you absolutely must do the most good,” and the other says “don’t even bother trying to help more people — just give the few people in your cloister the deepest love possible.” 

Yet, it’s a feature of our modern life that the fortunate among us have the capacity to go both wide and deep — to consider both scale and other dimensions of value. People who go all-in on just one of these tend to feel regret, whether it’s the effective altruist who’s so focused on helping at scale that he ignores everything else or the monk who spends decades in deep contemplation but doesn’t do a thing to help others.

So, when you consider your own potential, I’d encourage you to consider the full picture. I don’t think you should obsess over finding a career that’ll allow you to do “the most good.” But doing “more good”? Sure! If you can find a job like that, why not? 

But, as you look around to see whether there’s a job where you could have a bigger positive impact, you have to be mindful of a few things. For one, there are many different kinds of “good,” and you can’t always run an apples-to-apples comparison between them. (Is your current job doing more or less good than, say, being a journalist or an educator? Hard to say.) Also, there’s more to life than just “doing good” — a life well lived includes reveling in other precious things, like art or relationships, so you don’t want a job that’ll bar you from that. Plus, you don’t want a job that’ll be unsustainable for your physical or mental wellbeing or that’ll wreck your integrity by contravening other values you believe in. 

Ultimately, what’ll probably work best is settling on a career that lets you achieve a decent balance among multiple criteria: doing substantial good, allowing for a pluralistic enjoyment of all life’s riches, feeling sustainable, and fitting with your values. (And after scanning the landscape, you just might find that the best career for you overall is the one you’ve already got!)

You’ll notice that this doesn’t sound as “grand” as either the utilitarian recommendation or the Saint Thérèse recommendation. But that’s the point: Those are extreme visions of life, and if you ask me, they’re not even really about life at all. They’re about death and achieving a legacy that you think will earn you a kind of eternal life after death. The assumption is that you need to do something “grand” in order to make your time on Earth not worthless.  

There’s a radically different starting assumption available to you: What if life is just a gift, and the time you have on this mysterious, weird, wondrous Earth is inherently precious, even if it’s temporary? When you get a gift — like, say, a box of candy — the point is not to try to make it last forever. The point is to appreciate the candy! To savor it yourself, and also savor the pleasure of sharing it with others. 

If we embrace this view, then we don’t feel like we need to do something grand or extraordinary. Life is extraordinary, and living it well means relishing all the goods it offers us — and extending those goods to other beings so they can relish them too. Not out of fear that we’ll be worthless and forgettable otherwise, but simply because we realize we’ve been given talents and resources and, feeling grateful for them, we naturally want to share those gifts with others.

Bonus: What I’m reading

• Were people in the past just like us, with emotions just like ours? Or did sadness, say, feel very different to a medieval peasant than it does to us? In this article, Gal Beckerman explores the fascinating idea of “experiential relativity.”

• “How did choice become a proxy for freedom in so many domains in modern life?” asks this Aeon article. There might be better ways to make people freer than giving them a huge array of choices. 

• What a time to be alive! We all have access to the text that sculpted the personality of one of the world’s major AI chatbots. Behold, Claude’s “soul doc.”

Chances are good you live with another person. Over half of American adults cohabitate with their spouse or significant other. Older adults are increasingly living with roommates. Multigenerational households have more than quadrupled over the last decade. And about a third of adults under 35 live with a parent. 

If you’ve found yourself living communally at one point or another, you know that sharing space comes with its quirks and potential headaches. Who gets to use the only bathroom first in the morning? Who’s responsible for taking out the trash? Do you actually need to be friends with your roommates? 

Being a better roommate or family member isn’t just about minimizing daily annoyance — it’s about transforming your relationships and overall well-being. According to the 2025 World Happiness Report, a household of about four members is predictive of higher happiness levels and better relationships. Older adults who cohabitate are more satisfied living with others, and have higher well-being and happiness than those who live alone, research suggests.  

Whether you live with a romantic partner, roommates, parents, grandparents, or other family members, experts (including therapists, authors, friendship experts, and researchers) — who have firsthand experience of their own — have concrete tips for how to communicate, declutter, and split finances with the people you share space with. 

Responses have been edited and condensed for clarity. 

Communicate, communicate, communicate

“I will live and die on the hill of communication being the most important aspect of successfully living with other adults. That comes from my experience living with my parents in adulthood, and from working on my anthology about communal living and interdependence. If good communication can ultimately lead to progress, any challenges that come up around logistics, habits, preferences — the things people tend to think are most important to consider when sharing space with others — can be addressed. Understanding that living with other adults doesn’t require perfect compatibility, but rather a shared willingness to work at it, opens up so many doors.”

—Samantha Paige Rosen, editor of Living, Together: Reimagining Community in the Age of Disconnection

Accept everyone’s unique (and probably wrong) ways of doing chores

“How someone loads the dishwasher is the biggest differing personalities button-pusher ever. Know this. And accept it.”

—Lauren Palmer Jansen, communications coordinator for L’Arche GWDC, a community where people with and without intellectual disabilities live and work together

Get regular meetings on the calendar

“I always recommend having a designated time — weekly, monthly — for house meetings. It feels odd initially because we believe that everything with friends should happen organically. But when you’re sharing something as sacred as a home, you have to be aligned on what creates a safe and joyful experience. This also helps with any anxiety you might feel about bringing up hard topics, like washing the dishes or inviting guests over, because you have the security of knowing that there’s dedicated time to check in.”

—Danielle Bayard Jackson, friendship educator and author of Fighting For Our Friendships: The Science and Art of Conflict and Connection in Women’s Relationships

Mark your territory

“In a shared home, peace isn’t about square footage, but it’s often helped by each person having one space that’s truly their own. That single boundary, like a door you can close, is often what makes the togetherness feel like a choice you’re happy to continue making.”

—Juli Ford, multigenerational living expert and founder of Home After 50

Discuss decluttering

“Clutter is a common household stressor, and our research suggests one reason why is that people living together buy things independently but hesitate to get rid of things independently, often over-involving each other in disposal decisions. Our proposed fix: Set disposal rules up front, the same way you might set buying rules. Let each person freely toss items only they use, or create a ‘staging area’ where items sit briefly before leaving the house. People can weigh in if they want, without letting clutter linger indefinitely.”

—Peggy Liu, professor of marketing at the University of Pittsburgh School of Business, and Theresa Kwon, assistant professor of marketing at the University of Hong Kong Business School

Agree to the “uncomfortable rule”

“Roommates who want to get along will find a way to get along. The second you stop wanting to get along, the dynamics shift. Agree to the uncomfortable rule. The uncomfortable rule says that if anyone is uncomfortable, you all agree to talk about the problem and listen. This way no one needs to hide the truth when uncomfortable situations come up. This also makes it easier to have conversations instead of confrontations.”

—Harlan Cohen, author of Win or Learn: The Naked Truth About Turning Every Rejection Into Your Ultimate Success

Divide chores equitably, not equally

“Don’t divide housework equally, divide it explicitly and equitably. In an intergenerational home, people have different amounts of time, energy, and physical capacity, so the goal isn’t identical workloads but a shared agreement everyone considers fair. Use a shared system to make the work visible. Track what gets done and by whom, then check in regularly before invisible labor turns into resentment.”

—Peter Askjær Drejer, founder of Tody, a chore managing app

Get clear about money up front

“From a financial therapist perspective, one of the biggest sources of conflict in shared living situations is the meaning people attach to money, fairness, and responsibility. Talk about expectations from the very beginning. You want to reduce the possibility of resentment forming, which can often happen if there were no conversations early on discussing what is or is not acceptable behavior and what is expected of everyone within the shared space. Most often people will wait until they’re already frustrated to discuss sharing finances or household responsibilities. But it is highly unproductive to engage in a conversation when it starts emotionally charged. Instead, schedule regular check-in conversations where you discuss not only who pays for what, but also whether the current arrangement still feels fair.” 

—Kiki Jacobson, licensed mental health counselor specializing in financial therapy

Find the good in tough situations

“My best advice is to see good intentions everywhere, even if you’re experiencing bad outcomes. For the most part, no one wants to be a bad roommate, so if someone is acting in a way that’s driving you insane, you want to approach the situation as if both of you want to fix the situation. Offer help rather than accusations. And, importantly, sometimes you can help teach others how to show up to a conversation by modeling good behavior. Sometimes people just don’t know how to have a mature, helpful conversation because they’ve never done it before. Staying regulated goes a long way.”

—Katie Rose, licensed clinical social worker

Don’t compromise, get creative

“Every recurring argument is an invitation to redesign the system rather than blame the person. Stop asking who’s right and start asking, How could we make this easier? The happiest households aren’t conflict-free — they’re creative. They develop rhythms, rituals, and agreements that work for the people actually living there rather than trying to squeeze themselves into someone else’s idea of how a household should function. One person cooks while the other cleans. Mornings become a quiet zone. Everyone gets an hour alone before reconnecting. Creativity is often a far better relationship skill than compromise.”

—Jane Garnett, licensed marriage and family therapist

Invest in a white noise machine

“Get an industrial strength white noise-maker. The app on your phone won’t cut it. It needs to be the kind you find in therapy offices so you can drown out at least some of the annoying sounds around you. Keep it on all day, not just for sleeping. Buy two if needed.”

—Mary McLaughlin, licensed clinical social worker

If you’re looking to wean yourself off social media and replace it with a more productive habit — and who among us isn’t — a lot of the common advice can sound like it’s coming from a drill instructor: Go outside and touch grass. Routine is key. Get your butt in the chair and don’t get up until you’ve done the work. They might as well be telling you to do a hundred pushups while they’re at it.

As valuable as that advice may be when you need a kick in the pants, these imperatives create an uneasy tension between leisure and labor. It’s all well and good to try to turn away from the siren song of your phone, but how likely are you to stick with the alternatives — reading books, drawing, meditating — if they feel like homework? 

It’s a lot more fun, and a lot less arduous, to try to beat social media at its own game instead, and harness your curiosity. 

Social media apps work in part by playing off our natural curiosity. Every time we refresh the endless scroll, they promise to give us new information, capturing the parts of our brains that always wonder what’s about to happen next. But they rarely actually satisfy that curiosity. They just repeat it endlessly: What’s going to happen when I scroll this far? Or this far? Or this far? The answer is almost always: the same thing as last time.

Away from social media, however, the world works differently. If you get curious about a question off the algorithm, it can lead you somewhere new and interesting. 

Even when we begin with a utilitarian goal, curiosity can take us in surprising directions. A few years ago, I got interested in running. At first I would just lace up my shoes, do a few perfunctory stretches, and jog straight out of my front door. But I gradually became curious about the mechanics of what I was trying to do. I began investigating running form, which led me to theories about how you should be doing different kinds of running every week. From there I learned about how strength training was important to support running, and then weight lifting led me to nutrition. I’m still not a particularly fast runner, but I am a data bank on all the ways there are for a person to make themselves just a little bit faster, and I know there’s more for me to keep looking into.

The goal here should be to get away from simple goals (running more, as in my example) to a more open and adventurous experience of what interests and engages us (understanding how I can support my body when I’m running). The experience is simple: Find something that fascinates you, learn a little more about that — whether from your friends, a documentary, or even an old-school internet search — then try to figure out what new questions that opens up and keep asking them. It’s a process that allows us to become our guides, whether we know where we’re headed or not.

In a recent essay, the writer John Paul Brammer explains that that’s exactly how he got himself to read more. 

“Curiosity is a child,” Brammer writes. “When it wants something, when it truly wants something, it’s nearly impossible to keep its hands away.” Brammer found his way to reading by getting curious about David Foster Wallace, which in turn led him to Wallace’s influences: from Donald Barthelme to Thomas Pynchon to Clarice Lispector.

“I read out of strict obedience to curiosity, the desire to know what these words in this sequence might hold,” Brammer writes. “I had to make it fun at first. This was messy. I sipped from this book, then that one. It wasn’t formal or rigorous. I read whenever I felt like it.”

Where habits are mindless and rote, curiosity is something to be indulged: It’s fun, even hedonistic. Embracing curiosity means finding ways to play with art and ideas, as if they’re clay, instead of chipping away at them, as if they’re solid stone.

“The relevant science isn’t something I’m qualified to parse,” Brammer writes in his essay. But when I looked into that very science, I found that his experience aligned with it quite well.  

“If you link curiosity to the accumulation of knowledge, you can actually self-boost your curiosity over time, with the end result of more continued interest.”

Kou Murayama, University of Tübingen

“People have likened the state of being curious about something to an aversive state,” says Celeste Kidd, an associate professor of psychology at UC Berkeley. “It’s unpleasant, akin to something like an itch. When you have that aversive state, when you really want some piece of information, it feels very satisfying to scratch it. There’s all sorts of positive feelings that come with satisfying specific curiosity.” 

The endless scroll of our phone apps can function like a hydrocortisone cream, offering a balm for the irritation without really dealing with the cause. It’s not actually scratching the itch. To do that, you have to get curious about a question that can guide you through an idiosyncratic and looping itinerary that is never fully determined in advance. 

Writer and tech designer Celine Nguyen has written about letting her curiosity guide her down rabbit holes in her essay on “research as leisure activity,” a phrase she borrowed from librarian Karly Wildenhaus. Speaking to me, Nguyen describes getting interested in the way the rise of vibe coding is affecting app design. 

“This idea around shifting design processes made me think of this art historian Claire Bishop,” Nguyen says. Bishop’s most recent book deals with the way technology changes our response to contemporary art, and Nguyen says that “after reading that, I was like, ‘I really like reading about contemporary art and performance. What else can I read in this vein?’” 

Nguyen followed her new interest in dance to a fixation on choreographer Pina Bausch, and soon found herself scouring the internet for still images from Bausch dances. 

“It’s sort of like this pleasantly fizzy, almost like ADHD brain thing,” Nguyen says. “It sort of feels like I’m wandering around this massive information landscape and I’m just coming off all these images or all these reference points or quotes that speak to me, and maybe at the end of this process I can sum up what it is I’m interested in.”

The point at which you satisfy your curiosity can be dangerous. Once the itch is gone, the desire to learn can disappear completely — even if you don’t know as much as you think. 

Kidd describes a study in which she tried to motivate people to learn a new fact about something they thought they already completely understood, but were actually wrong about.

“When we paid them to look up the right answer, they weren’t motivated to seek out more information,” she says. “They did it, but it was like they were out to lunch. They were thinking about something else. That information did not go in.” 

According to Kou Murayama, a professor of psychology at the University of Tübingen in Germany, the best way to maintain your momentum is to marshal your ephemeral curiosity into long-term interest by letting the answer to one question prompt a new one, as if you were figuring out where to eat each meal in a new city by asking your waiters where they like to eat. 

“If you link curiosity to the accumulation of knowledge, you can actually self-boost your curiosity over time, with the end result of more continued interest,” Murayama says. “Curiosity is basically short-lived, but if it’s linked to accumulating knowledge, or if you can link it to your self identity or importance, then you can self-booster interest.”

The trick is to, like Brammer and Nguyen, guide your curiosity toward a topic that can keep surprising you over time. What that usually means is to look for a topic that you already know a little bit about that can keep surprising you.

“We’ve done studies with 7-month-old babies, and they’re seeking out particular kinds of things in the world that violate their expectations, just a little bit but not too much,” Kidd says. “It tends to be the case that people want to elaborate on knowledge they already have as opposed to going into other domains. If there’s some way to relate a desired new set of expertise to something that you already have some background in, that’s a thing that you could absolutely do intentionally.”

So if you want to find some creative outlet for your time — or even if you just want to read more — there are straightforward steps to take: Look for something that excites your curiosity. Look for something that you are uncertain about, something so maddeningly unclear that you can’t help but itch at it. 

This mystery doesn’t have to be about science or philosophy. It could be about what happens to a character in a particular thriller, or how to capture a likeness in charcoal, or what a certain part of your city looks like. The point is that it should be the kind of question that you can’t let go of.

Then indulge in finding the answer — and let that question prompt another one. Then another. Then another.