Democrats have been emphasizing lots of issues in the runup to the 2026 midterms: The Iran war. The state of the economy and healthcare. Corruption. And…hotness.

Specifically, their candidates: The internet is awash in clips of Michigan candidate Abdul El-Sayed pumping iron and podcasters proclaiming that “America deserves a hot president” in a video interspersed with photos of Georgia Sen. Jon Ossoff.

Having a good-looking candidate is by no means a new tactic — famously, it may have helped John F. Kennedy win election over Richard Nixon — but the online left is adapting that strategy for the internet and fandom age. 

Grace Panetta, a politics reporter for The 19th, wrote about how “thirst edits” of Ossoff in particular are proliferating online. Panetta says the organic origins of a lot of these videos are of particular interest to Democratic operatives, who see it as a way to gain back ground they lost on the internet after the 2024 election. 

Panetta spoke with Today, Explained co-host Sean Rameswaram about who’s thirsting over Democratic politicians in the first place, how 2026’s hot candidates are different from those of yore, and whether it’s actually giving them a boost. 

Below is an excerpt of their conversation, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get your podcasts, including Apple Podcasts, Pandora, and Spotify.

Where are these edits coming from?

Regular online creators. And it’s important to note at the outset that these are not paid partnerships. The campaign is not paying these influencers to make edits about how they think their candidate’s really attractive. 

That’s partly why I wanted to dig into it, because it’s organic. These are just online creators wanting to draw visibility and attention to a candidate that they really like.

Jon Ossoff is currently running for reelection in these midterms. How do we know for sure that he isn’t somehow behind the campaign?

I spoke to several creators who make these videos and they said that they’re doing it for the love of the game and they’re just supporters. His campaign did not give me a quote or a statement for this story. So it’s fair to assume that he’s not directly involved and he doesn’t repost these videos. 

But as people pointed out to me, his campaign knows that they have an attractive, compelling candidate. And they’ve previously been vaunted for their digital strategy this cycle of putting out very high-quality livestreams of his rallies. There’s a lot of material for an enterprising TikToker who wants to make these edits or clips. They have a lot to work with. 

His campaign, as one person put it, is definitely playing into that, but not directly engaging. It’s a fine line to walk.

Is it just an Ossoff thing or is this going on with other candidates? I do recall that Abdul El-Sayed hits the gym.

Famously so. Yes, he hits the gym. I just watched so many videos for this story. I also came across a fair number of Gavin Newsom edits. There are people who think he gives sort of a Patrick Bateman, American Psycho vibe.

There are also official Democratic accounts, including the TikTok account for the DNC, the headquarters account, which was formerly Kamala HQ, who have been posting edits of Ossoff and also Abdul El-Sayed, who kind of leans into this gym-bro persona. 

The headquarters account posted a side-by-side of Ossoff and Abdul El-Sayed with the caption, “There are 69 days until election day.”

Nice.

Yes. There are also lots of edits of Mamdani, and former President Barack Obama. Obama nostalgia content goes hard on the internet. So you’re seeing these more official side Democratic campaign accounts leaning into it and playing up their candidates.

Having an attractive candidate is nothing new. You mentioned Obama. JFK was famously dashing. What feels different about what you’re seeing now on social media?

I think this is really a culmination of a lot of different things happening right now in politics and specifically within the Democratic Party. 

After their loss in 2024, there was a lot of conversation about the gerontocracy, how we’re governed by a lot of really old people, for the most part, in this century. And also about Democrats’ digital strategy and the aftermath of 2024. 

One thing that a lot of people in that digital space have been talking about is how Republicans and the Trump campaign really capitalized on getting that organic engagement on platforms like TikTok and Instagram, where a lot of Americans are now going to get at least some of their news, and also engaging with and encouraging the creation of this kind of organic content on platforms and from creators that are not always expressly political or official-side. 

“A candidate’s messaging strategy is only as good as the content and only if it meets people where they are and actually speaks to a real need people have.”

As one Democrat I talked to put it, she thinks it’s a way for Democrats to win back the internet and to really create a contrast with the Republicans. And she said to have fun on the internet because Republicans are having fun on the internet and it appears to be working for them, or at least it was in 2024.

Is there something about this being something on the left that makes it sort of tricky? This is, broadly speaking, objectification, right?

It is a fine line between thirst and objectification. And there is also a gendered element to it that it is mostly men that these types of videos are being made about. 

Now, granted, a lot of people make sort of hype edits or positive content about AOC because she’s a very popular female politician on the left, but it’s true that women candidates are held to higher standards in terms of how they present themselves and how their supporters portray them. 

It is a very real dynamic that you could have all these videos about Jon Ossoff, and it’s not seen as detracting away from his overall message or his seriousness as a politician.

Is there a drawback of focusing on looks? Does it make the Democratic Party or these candidates seem superficial or not that serious?

President Trump has been the defining figure in our politics for 10 years now. And he is famously very, very image focused and image obsessed. We live in a very image-obsessed society, and I think there’s kind of a bipartisan acknowledgement of that. 

And looks matter to people in all kinds of ways. They do matter in politics, they do matter to voters. Whether you like that that’s the case or not, it is the reality. And I think the way that a lot of people on the left see this is, people want to look at attractive people. People take attractive people more seriously and are more willing to listen to them. So we should play into that and play that up. 

That’s also been the case on the right. President Trump famously loves people out of “central casting.” There’s been this whole movement on the right about making conservatism sexy again. And especially at the beginning of the second Trump term, you had all these influencers talking about how the second Trump term was going to usher in this great age of hotness, which is of course very based on sort of stereotypical male-centered Eurocentric beauty standards. 

I think the genie’s out of the bottle on this one in terms of the fact that our politics and society is very image-obsessed. And I think the left, being locked out of power, realizes they have to play on those terms and they have fun doing it.

You could look at it as giving “Kamala is brat,” which famously did not work. Is it working in any tangible way for Ossoff, for Abdul El-Sayed, or anyone else?

I think a lot of the time in politics, the success of a message is really dependent on the broader political situation. I think a part of the reason that the Kamala’s brat thing didn’t work is people were like, “Okay, that’s great, but my gas is too expensive and prices are too high and I’m not happy with how things have gone under the Biden administration, so I don’t really care.” I don’t know that specific digital strategy makes or breaks a campaign or candidate, but it feeds into a bunch of larger factors. 

Something that a lot of people I spoke to said they liked about Jon Ossoff is how he is incredibly serious in Senate hearings. He doesn’t grandstand. He really holds Trump administration officials’ feet to the fire. He’s been very focused in his role in the Senate and on the campaign trail about calling out corruption. He’s a very, very gifted speaker and orator.

So I think a candidate’s messaging strategy is only as good as the content and only if it meets people where they are and actually speaks to a real need people have. And I think people are really unhappy with the second Trump term and politicians being super old and out of touch, and it’s a perfect storm of factors that makes it work for him.

Barring a catastrophic midterm polling miss, Democrats are on track to win a majority in the House of Representatives next month. Come the new Congress in January, that will mean a new House speaker — and if all goes to plan, that will be current House Minority Leader Hakeem Jeffries. 

If elected, Jeffries, from New York, will be the first Black speaker of the House. Though Jeffries has been in Congress for nearly 14 years now — and many of those years have been spent in Democratic leadership — he also remains something of an enigma. 

The New Yorker’s Jason Zengerle profiled Jeffries back in May. He spoke with Today, Explained co-host Sean Rameswaram about who Jeffries really is, his path to what would be a historic speakership, and what he really stands for.  

Below is an excerpt of their conversation, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get your podcasts, including Apple Podcasts, Pandora, and Spotify.

In your profile of potential future Speaker of the House Hakeem Jeffries, you start with a story that people might find surprising. And I was wondering if you could tell us said story.

[Jeffries] was in Florida, raising money, which is one of his central responsibilities as a minority leader. And he was being driven to a Democratic donor’s house in Palm Beach. And while he was being driven there, he got an alert on his phone letting him know that Donald Trump had posted a message to Truth Social in which he rehashed a bunch of the 2020 election conspiracies. More significantly, [Trump] had included a depiction of Barack Obama and Michelle Obama as apes. 

Jeffries has this reputation for being a very calm, deliberate, not angry person, oftentimes to his detriment. I think a lot of Democratic partisans wish he would be more angry. But the way he told me the story, he was legitimately pissed off. And he realized that he needed to respond in some way. And he didn’t think that a tweet would be sufficient. 

He wanted to do an Instagram post, and he looked into his aide’s iPhone, and he said, “Fuck Donald Trump.” And as soon as he was done recording the video, I think he started to have second thoughts. And they sent the video up to Washington for a social media team to edit, and he told them, “Let’s bleep out the word fuck.” And for him, it was a smashing social media success.

I was in his office in the Capitol six days later, and he was telling me this story and basking in some of the reflected glory and talking about all the social media love and talking about the real-world love. But then he kind of paused, and he said something like, “You know, but I still haven’t heard from my mom, and I’m a little worried about that.” Which I thought captured him pretty well.

“I don’t think you’re going to see a new Hakeem Jeffries if he’s speaker. I think he’s going to, especially rhetorically, perform the same way he has before.”

Why did you want to start your profile of him with that story? What does it tell us about who this individual is?

I thought it captured the dilemma he faces in some ways, just in the sense that he is this very deliberate, calculated political figure, very conventional. And he is operating in a political space these days that doesn’t really reward or appreciate that approach. 

Oftentimes that approach is not successful. I think he’s trying to adapt to the new rules of the road, and he’s kind of doing it in fits and starts, and sometimes he’s more successful than others. But I still think, even when he is successful, he has some qualms about it. 

How long has Hakeem Jeffries wanted to be speaker of the House?

When he got to Congress, in 2012, he definitely wanted to become a player. He wanted to be in leadership, chair a committee, whatever. He was someone who had his eye on that. 

But at the same time, the Congressional Black Caucus had started to think a little bit differently about what they could achieve in Congress. For a long time, they wanted their members to get chairmanships and things like that, or maybe be majority whip. But by the time Jeffries got there, they started to think that we could actually get a speaker. And his arrival kind of coincided with this realization on the part of the CBC. And I think a lot of CBC members viewed Jeffries as a potential future speaker, and they started to groom him for that. 

Pretty soon after that, Nancy Pelosi started to think of him as someone who would be a good member of her leadership team. And I think by 2018, that’s when it really became apparent that he was going to be someone who could potentially be speaker. 

What does he actually stand for as the most powerful Democrat in the House?

I think, quite intentionally, he doesn’t stand for anything. I think that in some ways has been key to his success. He has managed for the most part to avoid being kind of pigeonholed or put anywhere on the ideological spectrum. He is very critical of the far left of the party, especially the DSA. He views the DSA as college-educated young white people who are coming to Brooklyn and displacing older Black working-class people. 

I was talking to this former Democratic congressional aide and basically asking this person the question you’re asking me: What does he stand for? And this person was trying to explain it and finally just was sort of exasperated, and he said he’s intentionally trying not to stand for anything. He’s sort of like hotel art. He just is, and it’s satisfactory.

We don’t have a lot of case studies for how he manages his caucus because they haven’t been in power. But I think maybe one of the most telling examples was the shutdown, because Democrats were, in a way, the power brokers there. Tell us how Hakeem Jeffries managed that.

That was probably his greatest success as minority leader.  When Trump took office for the second time, especially for those first few months, I think all of the congressional Democrats, and Jeffries especially, were really on their heels. They could not figure out how to deal with this guy and what they were going to do to stop him. Jeffries was even complaining that he didn’t have any leverage. But then he eventually realized that a shutdown would be at least a little bit of leverage. 

The real question was, what was the shutdown going to be about? And there were a lot of Democratic members of Congress who wanted it to be about authoritarianism or corruption. They wanted it to be at all these different issues. And Jeffries was really insistent that we need to make this about one issue, and we need to make it about healthcare. 

The Democrats were the ones who caused the shutdown. And normally, the way shutdowns have worked in the past, it’s the party that causes the shutdown that gets the heat from the public. But this time around, I think because Democrats were so consistent in saying that this is about healthcare, and Republicans were so scattered in their own messaging and their own explanations of what was going on, Democrats’ polling numbers went up, Trump’s and Republicans’ went down, and that was a real victory for Jeffries.

Did that whole incident put Jeffries on the president’s radar in a way that he wasn’t? 

It comes, and it goes. For a long time, he wouldn’t mention Jeffries at all. 

I guess the way to tell if Trump is thinking about you is if he posts about you on Truth Social, and he started to post about Jeffries a lot — all the usual kind of insults he lobs, especially at Black politicians, that Jeffries was low IQ and a thug. But yeah, he does seem to be paying a little bit more to Jeffries now than he was before.

And do we think Jeffries is ready to go toe to toe with the president of the United States if that’s what voters decide he’s to do this November?

In his mind, he’s ready. And I think in his own stilted, rehearsed, steady fashion, he will go toe to toe with Donald Trump. He will talk about affordability, and he’ll talk about corruption, and he’ll talk about the “so-called president.” 

I don’t think it will necessarily be satisfying for a lot of Democratic voters out there and Democratic partisans, but I don’t think you’re going to see a new Hakeem Jeffries if he’s speaker. I think he’s going to, especially rhetorically, perform the same way he has before. But I think it’s going to take him a little while to figure out how to do the job.

With 28 days until the midterms, polling suggests that Democrats have an excellent chance of taking back the House in November. Flipping the Senate, once considered a long shot, is starting to look realistic. Come November, the party may have majorities in both chambers that will give it far more leverage than in the first half of this Donald Trump presidency. 

If voters entrust them with power, though, how will Democrats use it? Their legislative options will be limited, with Trump still in the White House, but party leadership has gestured at a platform focusing on affordability, healthcare, and investigations into the Trump administration. 

Still, many of the particulars are missing — which Puck News congressional correspondent Marianna Sotomayor says is by design. As Sotomayor explains, House Minority Leader Hakeem Jeffries of New York, the likely next speaker of the House, will want to present a unified front ahead of the election, which means no infighting over the messy details of policy. The real work can start after they take the House.

To break it all down, Today, Explained co-host Sean Rameswaram spoke with Sotomayor about how Democrats are feeling ahead of the midterms, the prospect of a Speaker Jeffries, and the Democratic to-do list.

Below is an excerpt of their conversation, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get your podcasts, including Apple Podcasts, Pandora, and Spotify.

What are the vibes in the House around these midterms?

The vibes, if you ask Democrats, are incredibly strong. If anything, it’s mostly Democrats trying to tell each other, “Don’t oversell how amazing of a night we’re going to have.” Genuinely, in the number of conversations that I’ve been having with strategists, lawmakers, those seeking office themselves, the question isn’t, “Will Democrats flip the House majority?” anymore. It’s “Democrats will flip the House majority. How big is that majority going to be?”

They want to play in deep Trump districts, and they’ve been doing that in Trump +5, Trump +10 districts that he won in ’24. Now they’re like, “What about Trump +21 districts?” And some people are like, “Whoa, whoa, whoa, guys, let’s not get too overly excited” because everybody kind of has some PTSD from the ’22 midterms — that’s when Republicans ended up taking up the House. 

[In 2022], Republicans were in the same place around this time where they were like, “Oh my gosh, we’re going to flip 30-plus seats.” And then they only gained a five-seat majority. And we saw how difficult that [majority] was for Republicans, and frankly, it continues to be.

You would think that the Democrats would be trying to sell themselves based on, “Here’s what we’re going to do if we flip the House and the Senate.” But I don’t hear a ton of that. What are this party’s priorities if they take back the House?

You’re totally spot-on. It’s more or less vague. I’m sure Democrats would argue, no, we’re being really specific. And sure, we do know that if they take the majority, there’s three planks, and this is what Jeffries outlined even a year ago, and [Senate Minority Leader Chuck] Schumer, to some extent, has also adopted these planks. They want to tackle affordability, healthcare, and corruption.

Affordability means a number of different things. And the way that Jeffries is looking at it is you have your first 100 hours, your 100 days, and then your first year. And we don’t really know what is going to come up in those 100 days and in the first year, but within those 100 hours, he’s starting to give us some hints. 

There are some issues where they could easily, probably very quickly, pass. Those Medicaid tax credits that are going to expire just in the next couple of months because of the one Big Beautiful Bill, [for example].

You also have the corruption part of this where a number of committee Democrats have been taking notes. It’s like, oh, the Trump admin did that? Okay, going to write that down so I can remember to circle back when we have the majority. 

I’ve been told to expect subpoenas to start being sent out to administration officials, to Cabinet officials, to potential corporations that have cozied up too close to the Trump administration, pretty much after the House majority is declared.

Is it all but certain that Hakeem Jeffries will be Speaker if the Democrats win?

From inside of the Capitol, all that I’ve heard is that he is going to be speaker.

That being said, a number of progressives like Alexandria Ocasio-Cortez, Delia Ramirez, a number of those members are already talking to a number of the progressives who are coming in, who are kind of being a little coy with whether they’re going to vote for Jeffries. 

Their message has been, look, Democrats need to stay united. We have differences of opinions on a number of fronts, but we need to be united, we need to govern, and we can’t get to any of that until we elect a speaker.

I remember Nancy Pelosi didn’t really want to spend the years of Trump’s first term investigating and impeaching, but the nature of Trump forced her to ultimately do that. Do you think Jeffries has learned anything from how his predecessor approached the president? 

To your question about impeachment, it is fascinating to see where House Democrats are right now versus where they were back then. I do not hear “let’s impeach Trump” that much from the 200 and something Democrats that are currently in office. And the reason why is because, one, there is the thinking that, okay, the Constitution says he can only be a two-term president, and probably the Supreme Court’s going to rule that he can’t run again [if he tries]. So let’s not get into that. 

But because Democrats are already thinking, planning, strategizing all of their investigations, I think we should expect possible impeachments against Cabinet officials. [Defense Secretary] Pete Hegseth is a name I keep hearing a lot, because there’s a number of Republicans who are incredibly upset with him. 

Democrats are thinking a little bit more strategically in terms of if we are going to impeach, or if we’re really going to try to subpoena or hold people in contempt of Congress, will we have Republicans backing us up in those certain cases? 

These three planks — affordability, healthcare, and holding the crooks accountable — those could have been the planks in month one or month two of the second Trump term. 

I wonder how much motivation there is in the caucus to take on some of the issues that have come up in the last year or so. ICE comes to mind, Iran, spending billions of dollars on vanity projects around DC, making billions of dollars off of his own name and brand while in office. How much are Democrats pushing for the issues that maybe have struck a chord more recently?

Behind the scenes, actually, they’ve been pushing those things a lot. But my understanding is that Jeffries doesn’t necessarily want to broadcast anything that could show any divisions among Democrats right now. He really just wants to project that Democrats are united on these three issues. 

Everybody else is like, okay, but there’s so many more things that we have to prove, and we should get done and we should show contrast with Republicans moving forward. And my understanding is his idea of it is we will get to those issues after the election. They’re not even worth debating pre-election because first we have to win.

No one is trying to sugarcoat how hard it is going to be to tackle a number of these issues where Democrats aren’t united. And there’s conversations about how the size of the majority affects that, right? Because if you have a bigger majority, that means Democrats flip seats in districts that Trump won by a whole lot. So you’re going to get a lot more centrist Democrats in the caucus. If it’s a smaller majority, that’s really going to help a number of those Democratic socialist candidates coming in have a much stronger voice. 

All of those dynamics are going to be on full display and it all, again, is determinative on what happens in November.

If you haven’t heard of “live shopping,” you might soon. Livestream shopping is already a staple of e-commerce in China, where consumers log onto apps like Douyin and Taobao to buy products from a livestreamer — think QVC. Now, a new app is trying to bring it to the United States.

The Whatnot app features rolling live auctions that can last from three seconds to a minute. Users can bid on everything from trading cards to clothes to steaks. With about 550,000 hours of streaming per week, the site moves an extraordinary amount of product. 

Using Whatnot is fast-paced, and essentially frictionless. Users swipe at the bottom of their screens to place the highest bit for an object. If they win, the object is sent to their house, no confirmation screen needed. 

The system isn’t without its drawbacks. Hanna Krueger, a retail reporter for the Wall Street Journal, investigated how Whatnot has become an addiction for some users. She tells Today, Explained co-host Sean Rameswaram that she spoke to a user who spent over $1 million on the app — and lost everything in the process. 

Below is an excerpt of Krueger’s conversation on the podcast, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get your podcasts, including Apple Podcasts, Pandora, and Spotify.

Tell us about this app, Whatnot.

Whatnot is a live shopping app. Imagine the home shopping network had a baby with TikTok and eBay, and it was on your phone and it was running 24 hours a day. 

You open up the app [and] there’s countless numbers of categories. You can get coins. You can get cards. You can get horse tack, plants, goo, lobsters. I mean, the categories are expanding all of the time. And there are sellers live-auctioning off these goods in real time. 

There’s a countdown clock, and it’s counting down and the auctioneer or the seller is hyping up the chat, as they call it. And that chat is commenting like, “Wow, look at this. What a deal.” In the meantime, there’s some music. Sometimes it’s nice mellow music, other times it’s metal or EDM, depending on the personality of the seller. 

The end result is that the last person to swipe at the bottom of the screen, which is how you bid, gets the item. And once you have swiped and you’re the final person to do that, there’s no real confirmation screen. We’re just onto the next product and you only really find out what you got when it shows up at your door.

It started as a marketplace for Funko Pop figurines, which are these niche, squareheaded figurines in the collectible world, but it quickly expanded. I would say the biggest categories are sports cards and trading cards like Pokémon. And then the other one is women’s fashion and beauty products. 

I spoke to multiple people who found themselves just spiraling into holes of addiction and what they liken to gambling because of that “break format.” 

Tell us about the break format.

Break format typically applies to trading cards. That could be sports cards, Pokémon. It can also happen with rare coins, but the idea is that there is a sealed pack of cards and that sealed pack is pretty expensive to buy outright — say it’s $10,000. Before the show starts, they’ll say, “Okay guys, there are 10 slots that apply to this pack. So I need 10 people to buy in at a price of $1,000.” This is a steal, right? You’re getting a piece of the pie of a $10,000 pie for only $1,000.

The reason that they’re willing to do that is that within that pack, there might be cards that are worth $2,000, $3,000, $10,000. So you recoup quite quickly if you only paid a thousand for that. The other side, the flip side that often does happen is that the cards are worth nothing close to what you bought in for.

People will get a card that’s worth $50, $100, and at the end of it, all you have to show is these small-value cards. And those who have described kind of a cycle of problematic behavior say that when you lose, when you don’t make up the value that you paid, you just buy right into the next one until you get out of the hole. 

It’s this feeling of the high, the thrill, the adrenaline rush, the “Oh my God, look what I just did” when you get a card that’s way over what you thought. And there’s the despondency, this despair, the shame, and that feeling of, “Okay, I need to make my money back on that flip side.”

This is where this app really begins to look like gambling, to look like addiction, to look like a drug. As does the story of Sean Harding, with which you open your piece for the journal. Tell us about Sean.

Sean Harding is a 45-year-old finance manager from Denver. Sean found himself on this app and he wasn’t spending too much in the very beginning, maybe $100 a day. And then within 40 days he was spending over $1,000, $5,000 a day. Just swiping whenever he could get a free moment — when he was doing laundry, sitting on the toilet. 

It was only when his wife confronted him about this odd behavior, about some missing pages on his credit report, that he really looked at what he had spent and that number was crazy. It was $1.3 million in four months. He had borrowed money from a friend, he had taken out personal loans. And finally, when all that was depleted, he had used his employer’s credit card.

You spoke to the founder of Whatnot. What does he say when you tell him a story like Sean’s?

[Whatnot CEO and cofounder Grant] LaFontaine said that addiction does not register as a problem to them in their internal data, which they look at often. When we presented a story like Sean’s, they repeated that addiction does not register as a problem. When you breach the topic of gambling or people accusing this app of having gambling features, that’s where Whatnot definitely buttons up. They’re under pretty intense scrutiny surrounding that allegation.

They categorially reject that and they say they can’t comment on pending litigation. But they do say that they created an app that had the best user experience possible and that they’re new and they’re learning and they’re scaling and they’re assessing the marketplace in real time.

Are they implementing any guardrails to maybe prevent someone like Sean from ruining his life and his family’s life?

While they say that addiction doesn’t register as a significant problem, they also have introduced optional spending limits and watch time caps. They said that’s not because of addiction concerns, but because some users said that they spent more than intended. That was the distinction that they made. 

They said there’s other safeguards coming, such as “velocity of spend” alerts for sudden spending spikes. Some have PIN locking for categories, so you have to type in a PIN to go to a certain category. Some of these are self-policed. A watch time cap, you could presumably change that yourself, even though you’re the one that implemented it. 

They’re also saying that they’re going to develop some type of birthday reconfirmation option so they could catch underage users, which is coincidentally how I came to know about Whatnot. One of my colleagues’ daughters had spent over $5,000 in one night on Pokemon cards. And he only realized that when he looked at his credit card and was like, “What is this?” And he went to sell those cards at a card shop after the fact to try to recoup, and he could only get back like $300.

Is this just a Whatnot thing, or are there other ways kids and adults can be gambling their lives away on these live auction-type of platforms?

Live shopping has been one of the most predominant ways that Chinese shoppers shop for a long time, and the wave has crested over there a long time before it has here. It really started to take off and gain traction in America in the kind of post-pandemic world.

While Whatnot is definitely leading the charge, TikTok has their own thing called TikTok Shop that has a similar kind of setup. eBay is trying out stuff like this. And then for the card-collecting hobby specifically, Fanatics Live is a major source to get your cards and experience breaks and all that.

Do all of these different platforms, be it on TikTok or eBay, have the sort of gamified countdown clock to make it more intense, more exciting, and perhaps more addictive?

Whatnot’s found a way to create a really engaging and easy-to-interact-with atmosphere. They’ve also successfully merged the parasocial media aspect. There are relationships between the seller and the buyer, so if you keep going back to the same seller, they’ll remember your name, the people in the chat will remember. There are some folks who were like, ‘I found friends in here.’ 

Sean said that the night that he used his company credit card, he was reached out to by a seller and they were like, “Hey man, you got to join this. This break’s awesome. I have a great slot for you. I’ll give it to you at a discount.” And he’s like, “I don’t have any money.” And that’s when he realized that he had a little money. It just happened to belong to his employer.

That kind of shows that there’s this social atmosphere. Whatnot is definitely leading the charge, but other companies are seeing how successful this is, and I think it’s only time before they kind of merge all these aspects together in an attempt to take their market share from them.