Hi readers! Shayla Love here, science journalist and longtime fan of Your Mileage May Vary. I’m honored to be subbing for Sigal Samuel while she’s out on parental leave. I’m diving into your questions as a way to help understand human nature and our choices through multiple lenses: philosophical, psychological, and beyond. Please send in any emotional, body/brain, sociological, perceptual, or other kind of life quandaries you might have.

I’m swimming in information. I have tracking apps to keep tally of my daily steps, minutes online, my calories, my sleep. Throughout the day, I am awash with data — some “actionable” and some useless. I find it a struggle to prioritize. I find myself looking up the latest betting odds for a Senate race in a state where I don’t live. (I didn’t bet on the race.) What I want to know is: What should I know less about? I’ve heard that ignorance is bliss, though I don’t often find that to be the case. But maybe I know too much, or…too little about how much to know?

Dear Un-blissfully Aware,

As a fellow know-it-all, I relate to your impulse to gather as much information as possible. I used to obstinately reject the idea that ignorance was bliss. Even if I learned something that was unpleasant, wouldn’t it be much worse not to know it? 

But, as you may suspect from sharing my temperament in this arena, this approach to life can lead to hoarding knowledge like a frantic animal preparing for winter. You’re acquiring information as if it’s a scarce resource (which it’s not) and as if choosing to know something is neutral (it isn’t). What helped me understand the implications of this sort of approach was learning about the cases when people decided not to know, or the study of “deliberate ignorance.” 

Several years ago, a psychologist, Ralph Hertwig, and lawyer, Christoph Engel, who both work at the Max Planck Institute in Berlin, examined what happened in the early 1990s, when the archives of East Germany’s secret police, the Stasi, opened to the public. Any person who had been living in the German Democratic Republic could check if they had been spied on. There was a pretty substantial catch, though: The spies were often “unofficial collaborators” — friends, family, teachers, or lovers who had been tasked with covertly collecting information. When the files were opened, many elected not to look. Hertwig and Engel estimated that potentially more people chose not to know what their files contained than those who did. 

This goes against what we think we know about humans and how you have described yourself. Even Aristotle seemed quite certain that “all men naturally desire knowledge.” In the 1980s, the psychologist George Miller followed along in this line of thinking. He described humans as informavores: creatures with minds that constantly seek out and consume information. So, it can feel surprising to hear about occasions when people didn’t start grabbing for every available datapoint like squirrels dashing for acorns as the first winds of fall arrive. 

But, as Hertwig and Engel — who collaborated on an entire book called Deliberate Ignorance: Choosing Not to Know — point out, we’re surrounded by people choosing ignorance all the time. They avoid looking at their bank statements, they skip doctor’s appointments, and they cover their ears and say “no spoilers” if someone is talking about a movie they haven’t yet seen. 

Even Nobel Laureates do this. When James Watson, one of the co-discoverers of DNA’s double helix, had his own genome sequenced, he requested that a specific gene be left out: ApoE4, which can reveal an increased Alzheimer’s risk. Watson’s grandmother had Alzheimer’s, and her experience clearly made an impression on him. (Then, many in the scientific world tried to remain ignorant to Watson’s increasingly misogynistic and racist comments, until it was unignorable.) 

Why do people choose not to know? The most common reason: Ignorance can be an extremely effective way to regulate any emotions that might crop up in response to knowledge. You can minimize negative feelings by, for example, not knowing that your otherwise friendly neighbor had been reporting on your comings and goings. 

In a study about romantic relationships, a majority of people said they didn’t want to know if their partner had ever thought about cheating on them (but never acted on it). Other research showed that most people wouldn’t want to know the exact time of their death. Alternatively, someone could cultivate the feelings of joy and surprise by waiting to find out the sex of a baby until it’s born.

Deliberate ignorance can also be used to protect us from our biases. Scientists do blinded studies, because the knowledge of what drugs are being used can unwittingly change the outcomes or research. When orchestras implemented blind auditions, more women musicians were accepted. 

Of course, deliberate ignorance can be problematic when it causes harm to yourself or others, like failing to gather basic information about your financial or physical health. In some cases, for instance, about 10 percent of people who got tested for HIV didn’t come back for their results — which could lead to further spread of the disease. 

But when skipping out on knowledge doesn’t endanger you or those around you, it’s worth asking: How would this information make me feel? 

This sounds like a question that’s missing from your information-ingestion habits. You don’t have to — and shouldn’t — ignore everything that comes across your desk. But your deliberate ignorance filter is turned entirely off; seemingly anything passes through it. To take just one of your examples, you mentioned fitness wearables. It can be useful to be aware of your general activity levels and your sleep, but honestly, don’t you already know enough from your memories of a workout class and how rested you feel in the morning? A quest for more detailed knowledge like this can backfire, making people more anxious, and disconnected from their actual physical experience. 

It’s not just about how much knowledge to take in, it’s also about what kind. The breadth of information that you’re seeking out makes me wonder if you’re not already using knowledge to regulate your emotions by favoring superficial knowledge over the meaningful. When we face difficult tasks (even if they’re important, and we want to get them done), that’s usually when, suddenly, a Senate race in a far-off state starts to become interesting, or you find yourself scrolling a high school acquaintance’s wife’s Instagram. 

In the 1990s, two technology researchers proposed the concept of “information foraging,” which was inspired by early user behavior on the web. A few years later, Webster’s dictionary announced that their word of the year was “infosnacking,” or mindless grazing for useless knowledge online in order to pass the time. 

Snacking sometimes is fine, but you’ll start to suffer if you only eat chips for every meal rather than something more nutritious. I suspect you might be avoiding the slightly more challenging task of taking in other, more nutrient-dense knowledge. If you cut out the step tallies, screen minute totals, and news headlines scrolling, what could you choose to know instead? 

What I’ve learned about myself is that I will always lean towards being an informavore. I can’t help it. I am hungry to know, and there is no need to totally overhaul this valuable part of who you are (as I also tell myself!). This means you don’t need to replace your infosnacking with zenfully staring at the ceiling or emptying your mind through meditation. You can still put new things into it! But you could worry less about your daily information calorie intake and spend more time thinking about the nutrition content of your knowledge diet. 

Take a lesson from our many deliberately ignorant friends, and try disregarding some of the little stuff — the body tracking, the random factoids — for a period of time. But, at the same time, increase your knowledge about other subjects: a neglected hobby or a nonfiction book collecting dust on your shelf. Have a long conversation with your best friend and ask each other questions you’ve never asked before or interview an older relative about their childhood. 

And remember that all of this knowledge relates back to your emotional life. Rather than asking yourself what you should or shouldn’t know, examine how you might be using knowledge to alter how you feel. Knowledge changes us. It can make us happy, anxious, excited, or sad; it impacts our decisions and how we see ourselves and other people. 

In some of your newfound spaces of intentional ignorance, you may find just some surprising moments of bliss.

Bonus: What I’m reading

• The ostrich may be famous for its head-burying ignorance, but that’s actually a myth dating back to the ancient Romans. Ostriches don’t hide their heads, but, rather, bury their eggs underground. I highly suggest flipping through the book Ostrich by Edgar Williams, professor of cardiopulmonary science at the University of South Wales, for a natural and cultural history of our largest living bird that is way more interesting than it needs to be. 
  
• In a moving essay in the China Books Review, poet and writer Zhang Er remembers growing up during the Cultural Revolution and receiving “torn books,” or sections of forbidden books, to read from a family member. Even with incomplete knowledge, “my world expanded with each torn book,” she writes. 
  
• Not a book, but a powerful story on the ripple effects of being exposed to new information in East Germany: the 2006 movie The Lives of Others, from director Florian Henckel von Donnersmarck, which I recently saw for the first time. A Stasi officer listens into the life of a playwright, whose own fragile ignorance about his situation in the GDR is becoming challenged.

When I first heard about the new Apple Upgrade program, which lets you lease devices like iPhones and MacBooks for a monthly fee, I was offended. It amounts to paying a tithe to one of the world’s richest companies just to borrow devices for a couple years, rather than buying them outright. You could then choose to purchase the device, which is outdated at that point, or upgrade and keep paying that monthly fee. You may never own an iPhone again.

Then, as my mind wandered to the stack of old phones in my closet, it occurred to me: What’s so great about owning these things to begin with? 

Apple, of course, would love to sell you a new iPhone for keeps. Its most advanced model, the iPhone 17 Pro Max, will set you back $1,200, a price that’s expected to rise soon due to the global shortage of storage and memory chips. You can sign up for an installment plan — most carriers offer these, as does Apple through its credit card — and pay it off in two to three years. Or you could lease the thing for $35 a month under the new Apple Upgrade program. You can pick a 12-, 24-, or 36-month lease, depending on the device, and you don’t get to keep the phone at the end of the term unless you decide to buy it by paying off the remainder of the retail price in one lump sum. (This is similar to the controversial rent-to-own model you find at places like Rent-a-Center.) 

For the financial side of the new program, Apple has partnered with none other than Klarna, the “buy now, pay later” giant. When you go to lease a new device, Klarna runs a soft credit check and decides if you’ll be able to cover the monthly payments. When I asked Klarna, the company did not tell me where it draws the line here, but it’s worth noting that critics have accused Klarna of a lack of underwriting and of lending to people with subprime credit scores. If you miss three consecutive payments, Klarna will terminate the lease agreement and possibly send a collection agency after you.

“How do I know people aren’t getting a good deal here? If they were, Apple wouldn’t be offering it.”

Aaron Perzanowski, University of Michigan law professor

While there was some speculation last week that Apple might lock people out of leased devices if they failed to pay their bill, Apple confirmed to me that it will not put limitations on device functionality due to missed payments or default. If you want to cancel the lease, you face an early termination fee. If you choose to keep paying the monthly fee, you can keep upgrading with new lease agreements for new devices every few years, existing in this cycle indefinitely.

“I don’t think people are getting a good deal here,” said Aaron Perzanowski, a law professor at the University of Michigan and author of The End of Ownership: Personal Property in the Digital Economy. “How do I know people aren’t getting a good deal here? If they were, Apple wouldn’t be offering it.” 

Buy an iPhone? In this economy? 

If you’re someone who likes to get a new iPhone or MacBook on a regular basis, Apple’s new leasing option might make a lot of sense. The monthly fee to lease these devices is cheaper than the payment plan to buy them, and electronics are depreciating assets. If you own one, you can sell it or trade it in for credit toward a new device, but they’re all worth less and less as time goes on. Furthermore, Apple eventually stops supporting old devices through software updates, so they might just stop working at a certain point. Put another way: You may own the phone, but you’re still just licensing the software that makes it work.

Renting an iPhone does sound bleak, though. The United States is suffering through an affordability crisis as prices across the board rise in the face of new tariffs and new wars. Meanwhile, AI is promising to transform the way we work if it doesn’t simply steal our jobs first, adding further insecurity, and the data center boom is making electronics more expensive. This era of economic anxiety is pushing people to use “buy now, pay later” services like Klarna and Affirm to pay for groceries or a tank of gas. (These companies faced scrutiny by state attorneys general a few years ago for operating like predatory lenders.) And now Apple, surely suspecting that many people can’t afford to pay full price for new phones, is inviting us to rent our devices at a monthly fee that undercuts the path to ownership. 

Apple could have just called this the Apple Rental program, by the way. Lease sounds nicer, though, like something you do with a car. 

“It is funny that they frame it as not a loan but as a lease,” Louis Hyman, a history professor at Johns Hopkins University and author of Debtor Nation: The History of America in Red Ink. He added that “leasing” has class implications, suggesting that you’re either someone who needs to have the newest things but can’t afford them, or that you’re so wealthy, you’re indifferent to money.

Suffice it to say, the bulk of people who will soon be leasing their iPhones are probably not the ones who are indifferent to money.

Apple adopts its final form

The new Apple Upgrade program is the company’s latest customer acquisition strategy. As the rising price of hardware has made cheaper Android devices or the refurbished market more attractive, Apple is offering upgrade enthusiasts and budget-minded users, including people who simply couldn’t afford to buy Apple products in the past, a deal to join the company’s ecosystem. After all, keeping people supplied with new iPhones and MacBooks also helps keep them subscribed to Apple services, like iCloud, which now makes the company more money than Mac, iPad, Apple Watch, and other accessories combined.

If Apple’s financial future hinges on getting more and more people to subscribe to these services, it’s only natural that the company would want to lower the barrier to entry. So Apple is betting that by letting people use but not own its products, it will extract more profit in the long run through lease payments and subscription fees. After all, it wasn’t that long ago that it seemed like nobody was interested in upgrading their iPhone, since the new phones looked so much like the old ones. Now, Apple is just trying to get everyone on autopay, effectively subscribing so that they get the latest devices when they come out.

There’s not necessarily any harm in giving people a cheaper way to access expensive but useful products. For more than a century, installment plans have enabled people to buy modern conveniences like sewing machines, radios, and eventually, televisions. Leasing is a popular way to keep yourself in a new car, sometimes with free maintenance. Meanwhile, cellular carriers have a long history of helping their customers buy phones. Nearly two decades ago, you could get an iPhone 3G for $199, thanks to subsidies from AT&T, which the company recouped in service fees over the course of your contract. Sprint and T-Mobile have even offered unlimited upgrades through leasing programs of their own in years past.

Apple previously worked with Citizen One Bank to offer loans to customers who wanted the option to upgrade their iPhones every year. The payments were higher and they included a fee for AppleCare, but every year, you could trade in your current phone for a new one. If you didn’t want to upgrade, you could simply keep paying the installments, and you’d eventually own the phone. Most carriers now give you the option to set up a payment plan to purchase a new device that simply amounts to the retail price of the gadget divided by the number of months you’ll need to pay it off, usually 24 or 36, with zero interest. That makes it easier to get your hands on an iPhone Pro Max, and if you pay it off in full, it’s yours for life — or until Apple convinces you to buy another new iPhone.

The difference between paying those monthly installments and paying a monthly lease agreement, of course, is that the former puts you on the path to ownership. The latter simply puts you on a path to make a decision: Do you want to buy the thing and recoup some of the money you’ve already spent, or do you want to keep making payments?  

“What ownership ideally gets us is independence,” Perzanowski said. “It gives us autonomy. It gives us the ability to function in the world without relying on third parties.” He went on to explain how moving from owning a product to leasing it means you’re stuck with that third party. “I’m tied to that manufacturer in a way where they get to exert a fair amount of control over my behavior,” Perzanowski said. “Historically, we’ve been primed, especially in the United States, to resist and reject that kind of control.”

One great thing about owning an iPhone or a MacBook outright is that if you lose your job to AI, you don’t have to come up with a monthly payment in order to keep using those devices to apply for new jobs. Another great thing about ownership is that should you need a couple hundred bucks, you can sell that old phone or laptop and pocket the cash. Maybe the best thing about owning these devices is that you can repair them and keep using them for many years — or at least until Apple stops supporting them. 

That doesn’t mean leasing never makes sense. If your digital life revolves around always having the newest devices and you upgrade every year or two no matter what, you might actually save money by doing so through Apple’s leasing program. If you need an iPhone or MacBook right away but can’t afford to pay full price or even cover the monthly payments on an installment plan, a one-year lease could be a good solution. 

Invariably, when you lease anything, you’re entering into a contract, one that comes with consequences if you break it. Leasing an iPhone means you’re tied not only to Apple but also to Klarna for the next 12 to 36 months. If something goes wrong — you lose your job, you lose or break your phone, or you simply don’t want the device any more — you’re subject to the terms and conditions of these big tech companies. If you keep renewing your lease, you may very well end up spending more on a phone than you would have if you’d bought it outright. That would be fine with Apple, of course. It has shareholders to please.

Correction, July 30, 1 pm: This story originally misstated how the previous Apple upgrade loan program worked; it allowed phone trade-ins every year, not every two years.