Due to its ubiquity in fast fashion, gen Z are pushing back against the synthetic material and using it as an insult

In 2015, Kate Moss called an easyJet pilot a “basic bitch” and a catchy new insult meaning obvious and uncool hit the mainstream. Had it happened in 2026, Moss might have used the word “polyester”, reportedly gen Z’s new favorite diss, levied at cheap-looking videos on TikTok, and sometimes at other users’ taste.

But its use as a figurative insult also echoes a literal backlash against polyester, now the most-produced synthetic fibre on the planet.

Looking for an alternative to fast fashion, Eve Ogden Schaub decided to create a garment from homegrown flax

From crop tops to shorts and brightly patterned dresses, many of today’s clothes are the result of fast fashion. But one woman is taking a radical approach to challenging this trend by growing her own dress.

Eve Ogden Schaub is in the midst of a project to create a linen garment made from flax she is growing at home, documenting the process in videos shared on her Instagram account.