In 2024, Donald Trump’s victory was powered in large part by massive gains with Latino voters. He won 48 percent of those voters that year, up from 36 percent in 2020 and 28 percent in 2016. But now, that support is plummeting; Trump’s approval rating among Latinos who voted for him recently fell from 93 percent to 66 percent, where it was at the beginning of his second term.

Why? It has a lot to do, as with everything these days, with the economy. 

It was the same in 2024. During that election, voters were experiencing rising costs and stagnant wages — the same trend that has continued until today. In 2024, though, Joe Biden and his administration — which also meant Vice President Kamala Harris — took the blame from all voters, and particularly Latinos. Today, the blame is falling on Trump. 

America, Actually host Astead Herndon caught up with Stephanie Valencia, who co-founded Equis Research, a political research firm that specializes in Latino voters, to unpack some of these recent shifts and explain them. 

“I think one important data point to understand about the Latino voter is Latinos make up more of the wage workforce than any other part or any other racial subgroup,” she said on the podcast. “And so what that means is when wages are down and inflation is high, Latinos feel it more.” 

That’s why, when the economy is bad, this group is primed to be a “swinging giant” in US politics, Valencia explains — and right now, it appears to be swinging hard against Trump. 

Below is an excerpt of the conversation, edited for length and clarity. There’s much more in the full show, so listen to America, Actually wherever you get your podcasts or watch it on Vox’s YouTube channel.

Equis has called Latinos one of the last great wild cards in American politics. Is that because of some of the double-digit swings that we’ve seen among this voting group over the past few elections?

Yes, it absolutely has to do with that. Latinos often get given the title the “sleeping giant,” which I just want to get rid of from everybody’s vocabulary. 

We should be called the “swinging giant” based on how much shift we have seen election to election. A third of Latinos consider themselves kind of independent or apolitical, and that swinging middle really is deciding every single election.

Your playbook gets into messengers and particularly how we reach folks where they are. It makes a Spanish-Spanglish distinction talking about the different types of media that Latino voters consume. 

I wanted to ask, in that vein, what’s the single biggest mistake campaigns make in terms of not reaching folks where they are?

Oh man, how long do we have so I can tell you how many mistakes? They’re really simple unforced errors. I’m going to give a very concrete and simple example that I think illustrates that. 

Look, I’m Latina. I grew up speaking mostly English, but I listen to Spanish-language radio. I watch a lot of YouTube, and on YouTube I’m watching people like Karol G and Carin León. A lot of people — a lot of Latino swing voters — have the same media consumption habits that I do.

The first problem or challenge that a lot of candidates make is they just simply translate their English ad into Spanish. And that is, to me, one of the biggest mistakes because there are a lot of things that people want to be communicating in Spanish that don’t translate word for word. There are sayings in Spanish that don’t translate directly from English or more direct ways you can communicate.

I’m sure it immediately reads Google Translate rather than an original message for said community.

Exactly. So that’s mistake No. 1. Mistake No. 2 is when they’re deploying that ad digitally, as a proxy for talking to people, they’re going to use Spanish-language browser settings. So they say, “We don’t want people who speak English to see the Spanish-language ad.”

So the way they find that set of voters is just by going to people who have Spanish-language browser settings. 

Like I said, I don’t have a Spanish-language browser setting. Everything I consume online is set in English on Chrome, but I still watch a lot of content in Spanish on YouTube.

So you’re missing a voter like me who’s going to see a Spanish language ad from a James Talarico or a Manny Rutinel and be turned on by it because I’m going to say, “Hey, that candidate’s speaking to our community. That candidate has enough respect to develop a Spanish-language ad.” 

We did some testing a couple of years ago that showed that over 70 percent of Latinos who see an ad in Spanish think that party or candidate cares more about Latinos. It matters that much.

Let’s stay in 2024 for a second longer. Your research found that Project 2025 and Trump’s mass deportation plans were not top of mind for most people, and that they were thinking about the economy. I wanted to ask about that because I remember the RNC signs at the convention saying, “Mass deportations now.” One number says that 62 percent of Latinos now think that Trump wants to deport undocumented immigrants broadly. 

Why did it take till post-election to realize those threats of mass deportation were real considering they were so front and center during his campaign?

I think this is really important for us as avid news consumers to understand the kind of news that the average voter, and especially that voter who’s coming in and out of elections, is consuming.

What they were seeing on mainstream media, perhaps even Fox News at the time, was a focus on people or Trump surrogates who said he was going to focus on serious criminals, securing the border, and violent criminals.

And so that’s what people bought. Fast-forward to 2026; the people who feel most regretful who voted for Trump in 2024 are most regretful because of immigration. They feel like there was a broken promise there. 

They were told he was going to focus on the border, which everybody agreed was chaos, and he was going to focus on violent criminals and serious threats, and at the end of the day, he has not complied with that.

And then add that to the litany of broken promises.

I’m hearing a distinction between a focus on the border, which Republicans did try to prioritize rather than the interior deportations that may have been more attributed to Stephen Miller than Donald Trump. But we have certainly seen that be a focus of the administration once they came back into office.

You mentioned the shift that has happened since 2024, and that’s really important, of course. Trump’s approval rating with Latinos is now worse than with non-Latinos, a stunning reversal in 18 months. 

You mentioned the factors that have contributed there, but is this really just the economy?

It’s the economy, it’s the war, and it’s immigration. It’s those three things. 

One thing that is really interesting to note about Trump’s approval, other than that it’s at basement levels — and he’s very much pulled down the GOP with him broadly and with Latino voters — is that in Trump 1.0, his approval on the economy and the cost of living was actually better than his everyday approval on his total job.

And he has been underwater with Latinos almost this entire term so far on the cost of living and the economy. It’s almost been a complete and total reversal.

Listen, you tell people you’re going to fix egg prices and gas is going to go down, and then you do the opposite, and we’re hearing that story universally across different electorate groups. 

You’re saying that’s still the main story when it comes to Latinos also?

Yes, it’s still the main story. I think one important data point to understand about the Latino voter is Latinos make up more of the wage workforce than any other part or any other racial subgroup. What that means is when wages are down and inflation is high, Latinos feel it more. 

We have less savings. We have lower rates of home ownership. So the safety nets that other people might have, we just don’t have. 

That really has exacerbated the kind of impact that people are feeling right now as they’re trying to make ends meet.

You mentioned the exponential growth in the terms of people who now regret or are disappointed with their vote for Donald Trump. Does that mean a preference for Democrats? How should we think about the binary choice between D and R versus what is a clear story about a backlash to Donald Trump’s actions?

I think it is a huge mistake for Democrats to rest on their laurels and think that because of what people are feeling about Trump and Republicans and the sense of disappointment and promises broken that that is automatically going to translate for them as a party and as a brand.

Right now, the Democratic brand has suffered a repeated set of blows among Latino voters. Twenty years of comprehensive immigration reform hasn’t been delivered. It’s a thing that comes up in almost every focus group. 

And part of what the build-up to 2024 was, was not only 20 years of a promise undelivered; it was the chaos at the border, it was feeling like Democrats were focused on everything but Latinos and their families, or everyday Americans and their families, and that they had lost that thread.

This story appeared in The Logoff, a daily newsletter that helps you stay informed about the Trump administration without letting political news take over your life. Subscribe here.

Welcome to The Logoff: With fewer than 50 days until the midterm elections, President Donald Trump is hitting the campaign trail. 

What’s happening? Trump was in North Carolina last night for his first major post-primary season rally of the 2026 midterms (setting aside the GOP’s unusual midterm convention last week, which wasn’t not a Trump rally). 

Republican Michael Whatley will face former North Carolina Gov. Roy Cooper in November for an open US Senate seat.

Speaking near Charlotte, Trump urged voters to “pretend I’m on the ticket, because essentially I am.” It’s becoming a familiar refrain for the president, but not necessarily a promising one — polls suggest Trump is deeply unpopular with voters right now, more likely to drag a ticket down than boost it.

How else is Trump getting involved in the midterms? Last week, we noted that Trump was beginning to spend from his vast super PAC account to support Republican candidates. Now, we’re getting a better idea of what that spending looks like: As of earlier this week, Trump’s MAGA Inc. super PAC and related entities had booked ads to the tune of $138 million, a number that could continue to grow.

MAGA Inc. has around $400 million in the bank, though as the Washington Post reported earlier this month, Trump has a long list of other things he could choose to spend that money on instead of the midterms (such as legal fees, travel, or even his eventual presidential library).

Will it make a difference? It’s a whole lot of money. But with not much time left until voters go to the polls and some mail-in ballots already going out — North Carolina voters began receiving theirs earlier this month — the map is looking fairly dire for Republican hopes. 

Trump, meanwhile, isn’t doing himself any favors. The fuel shortages caused by the Iran war are only getting worse, as my colleague Caitlin Dewey explained today. Polls suggest he’s picked the wrong side of the AI issue. And voters are still extremely mad about inflation.

And with that, it’s time to log off…

It’s not every day we get to write about a new cat — in fact, it’s the first time in more than 100 years. But that’s just what scientists found in the Bolivian Yungas Forest, according to a new study published today. The cat, Leopardus tilcayo, is a type of tiger cat, smaller than your average house cat. It’s also quite cute, and you can see pictures of it here.

Thanks for reading, have a great evening, and we’ll see you back here tomorrow!

This story appeared in Today, Explained, a daily newsletter that helps you understand the most compelling news and stories of the day. Subscribe here.

The recent history of mail voting in the United States has more twists and turns than an Emmy-winning drama. But for the cause of democracy, at least, yesterday’s ending is a happy one.

On Monday, the Supreme Court definitively blocked President Donald Trump’s many attempts to sabotage voting by mail — opining, in a three-sentence brief, that Trump can’t implement his new rules for the 2026 midterms. Or for any election, probably. 

Those last-minute rules, you may recall, would have required states to adopt new ballot envelopes and upload absentee voters’ names and envelope barcodes to a still-nonexistent online platform. Many officials argued they couldn’t possibly adopt the new measures before midterm voting starts, which would essentially cancel mail-in voting in their jurisdictions. 

The Supreme Court, of course, has been broadly sympathetic to Trump’s legal antics, even when they appear to clearly flout law or precedent. But shutting down voting just before the midterms? That’s one bridge too far for them.

Go a little deeper

Hobbling vote-by-mail was just one of Trump’s plots to meddle in the midterms, however — and several of the others are still underway. Here’s where some of the president’s most significant election maneuvers stand today: 

How worried should you be going into the midterms? That, my friend, is a question to answer in your own little heart. But I’m taking my cues from Vox’s politics editorial director, Benjy Sarlin, who recently reminded listeners of our America, Actually podcast that there are many, many institutional and logistical barriers to many of Trump’s more concerning legal machinations. 

“We’re taking it very seriously here…and nothing’s guaranteed,” he said. “But it is still a very difficult path [where] so far he has had zero success.”

One link for later

➨ Skip the shrimp. A new analysis by researchers at the University of Bath and Faunalytics, an animal welfare group, attempts to quantify the amount of animal suffering required to produce different factory-farmed foods. They concluded that eating smaller animals = causing greater suffering, simply because you have to eat — and, by extension, farm and kill — so many more of them.

Before you go…

• Did you know…that American founding father Thomas Jefferson was obsessed with mastodons? It’s actually one of the reasons that he sent Lewis and Clark on their famous expedition.
• Today’s trivia: Which English-language remake of an older French film won the Academy Award for Best Picture in 2022? (You can find this and other brain puzzles in Vox’s daily crossword. Look for the answer in tomorrow’s edition.)
• Yesterday’s trivia: Yesterday we asked you for the former pro hockey player who founded a major Canadian restaurant chain. That would be Tim Horton, whose eponymous cafes have occasionally gotten snarled in the trade spat between Canada and the United States.

Anti-Muslim messaging has been on the rise among Republican elected officials for a while, and last week it took center stage at the GOP’s midterm convention in Dallas, where speakers warned that leftists and “Islamists” were joining forces.

“We are witnessing a new and dangerous red-green alliance. Communists and Islamists coming together and sweeping over the Democrat Party,” Sen. Ted Cruz (R-TX) told attendees. “They are united because they share the same enemies. They hate Christians. They hate Jews. They hate capitalism. They hate the Constitution. And they hate America.”

Former Rep. Mike Rogers, the Republican Senate candidate in Michigan, attempted to link his opponent, Abdul El-Sayed, to the 9/11 attacks: “I never imagined that 25 years after 9/11, I would be running against somebody that campaigns with Hasan Piker, who thinks America deserved it,” he said. “Together, they attack America. They excuse extremism. They treat our country like it’s the villain.”

The convention’s rampant Islamophobia isn’t a one-off: It fits a trend of Republican lawmakers attacking Islam and Muslims in the runup to the midterms. 

Rep. Andy Ogles (R-TN) said on X that “Muslims don’t belong in American society.” Rep. Randy Fine (R-FL) said “we need more Islamophobia, not less.” Rep. Chip Roy (R-TX) said, “No more Muslims.” Indiana Lt. Gov. Micah Beckwith said that “I hate Islam; it’s a demonic death cult.” 

The attacks have gotten specific: High-profile Muslim figures like El-Sayed, Piker, New York City Mayor Zohran Mamdani, and Reps. Rashida Tlaib and Ilhan Omar have all been targets of anti-Muslim rhetoric, and the GOP is also pushing anti-Muslim legislation.

A new “Sharia Free America Caucus” in the US House now includes dozens of members, all Republicans. Texas Republicans made banning and investigating cases of sharia law an official plank in their party platform. Texas Gov. Greg Abbott has called for a federal probe of Muslim washing facilities at Texas airports.

To break down the disturbing uptick in Islamophobia this midterm season, what’s driving it, and where it could be headed, Today, Explained co-host Noel King spoke with journalist Rozina Ali, author of the new book Seasons of Fury. 

Below is an excerpt of their conversation, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get podcasts, including Apple Podcasts, Pandora, and Spotify.

Do you think that we are partly seeing a rise in Islamophobic rhetoric because this year we have high-profile Muslims like Abdul El-Sayed, Zohran Mamdani, and Hasan Piker criticizing US foreign policy?

We have had really prominent Muslim politicians in the last several years. The same year that President Trump was elected, we also elected Ilhan Omar to the Minnesota House of Representatives. And then we had the [2018] election of Rashida Tlaib. These are remarkable because not only were they Muslim politicians, but they were also critical of US foreign policy and the government. 

What’s actually been a turning point has been the post-October 7 period because, one, we had a lot of politicians, especially from the Republican Party, starting to label this entire war as a religious war. Sen. Lindsey Graham (R-SC) immediately said, “We’re in a religious war,” which is astonishing, quite frankly, because that’s not even the rhetoric the Bush administration used after 9/11. 

What also happened is that a lot of Muslims — Muslim experts, Muslim scholars, Muslim journalists, and Muslim politicians — started being very vocal about US foreign policy. And that wasn’t necessarily the case after 9/11. A lot of Muslims who did criticize US foreign policy back then were sidelined or monitored or seen as suspicious, but they are so vocal now. The younger generation that has come up — Abdul El-Sayed, Zohran Mamdani, and others — they’re so vocal. 

And it’s not just foreign policy. What they say is that the way we conduct US foreign policy actually has direct ties to what’s happening at home. They’re very critical of the inequality they’re seeing at home, the rising costs, inflation — there’s so much to criticize about what’s happening at home. And I think this is one of the reasons we see so much backlash against them — because they’re unapologetic in their criticism.

The US has always had these fights over who gets to criticize the United States of America. I wonder why you think, at this moment, they feel safer launching those criticisms. 

Do they feel more free because the wars were such disasters? What opened the door to allow younger Muslims running for office to run in part on, “The United States is a really imperfect country and we’re not going to stop talking about what we’ve done overseas and at home”?

I think they’re able to do that because so many Americans do that. A lot of politicians and policymakers are openly critiquing what has happened abroad and what is happening here. One of the marked differences between the post-9/11 period and now is that there was widespread support for the Bush administration’s “war on terror” from policymakers on both sides of the aisle, from media, from the public at large. The few scholars and Muslim community members who did critique what the Bush administration was doing were often shunned. 

In later years, it became very clear that we were not winning the wars in Iraq, in Afghanistan, or even the war on terror. There was a lot to be critical of, not just with the Abu Ghraib scandal and Guantanamo, but also what was happening at home. There was mass surveillance, [and] then we had the rise of the NSA. 

I think, ultimately, we have reached a point in this country that we actually have a society that has deep, profound distrust of its institutions. That larger landscape allows politicians like Zohran Mamdani, like Dr. Abdul El-Sayed, but also any other politician to critique the government and feel comfortable doing so. 

I would say this is the Democrats’ side. I think what’s so interesting about the Republican Party now is that so much of their rhetoric and their vision is about who loves America. I was listening to clips of JD Vance at the convention and he kept talking about “America belongs to those who love it, not those who hate it.” And I think this is just a fascinating declaration to make when there is such a disconnect between what the public is feeling right now and what the Republican Party is saying.

I’m glad you brought up JD Vance, because one thing that is true of the vice president is that he too is a critic of America. It doesn’t always come out, but it has come out in the past. There are parts of America, including the wars overseas, that JD Vance has been fiercely critical of. 

Mamdani and El-Sayed are also Americans. It seems to me like some of the pushback they’re getting is rooted in the idea that “you don’t have the right to do this, you’re lucky to be in America.”

Do you think there is something going on here where you can criticize America if you look like JD Vance, but you cannot if you look like Zohran Mamdani?

Unfortunately, yes. And I will say, it’s unfortunate, but it’s not just the Republican Party who perpetuated that narrative. Some of the Democrats in earlier years did the same thing. I very clearly remember Bill Clinton on the DNC stage in 2016, saying, “If you’re a Muslim and you love America and freedom and you hate terror, stay here and help us win and make the future together.”

“I really think that there needs to be a concerted effort to challenge anti-Muslim rhetoric coming from policymakers and from the top that we’re not really seeing yet.”

It placed a conditionality on the way that Muslims would be accepted in the United States. But that was an absurd statement to make because there was a lot to be critical of with the way that the US was fighting its war on terror. 

And that conditionality — we have continued to see it over and over again, except it has morphed and mutated to the extent that someone like JD Vance can say that “we were tired of being called racist for noticing that our country was becoming dirtier and poorer and less safe and less prosperous.” He blames that squarely on immigrants or foreigners or what he considers un-American values. He can say that, but not anyone else who is, perhaps, brown or Muslim. 

I don’t think it’s just targeted towards Muslims. I actually think the problem and fascinating thing about what the Republican Party is doing is combining all of these labels into one. And there’s this narrative that they’re creating that anyone who is against us will be Muslims, will be leftists, will be immigrants, will be people who don’t look like us. 

It’s really creating this cultural, religious, racial divide, which is quite frightening. 

I wonder if you think this fearmongering is about winning the midterms and then it’ll die down in the same way that a lot of political rhetoric gets very heated in the run-up to contested elections and then dies down, or whether you worry that this talk keeps escalating?

I have been wondering about that because I think there are two things happening. 

One is that anti-Muslim sentiment has become a feature of American politics and seems to come out during election season. And I think what the GOP is doing is actually seeing if this anti-Muslim rhetoric is going to be effective in helping them win. This is what they were trying during the Mamdani campaign and it didn’t work. And I think they’re trying this in Michigan and, let’s see if it works. They’re trying this elsewhere too. 

But the other thing that’s happening, which is a bit more lasting, is the effort to change the very structures and laws regarding Muslim expression and the freedom to practice Islam in the United States. For example, in Texas, we are seeing efforts to frame the entire religion of Islam as a political ideology rather than a religion itself. 

There are efforts to, for example, ban sharia, which still makes very little sense because I don’t know if anyone can quite explain that. There is a very concerted effort to try to block signs of visible Islam at a local level. And if they’re successful, we’re going to see that at a national level.

I was in Michigan last month and I interviewed Dr. Abdul El-Sayed. There are a lot of things that make him interesting, but one of them is how easy it is to look at a politician like that and call him “all-American,” right? He’s high-achieving, he’s married, he’s handsome, he’s a jock. He’s got two kids. He is all-American. 

Can you conceive of a world where Abdul El-Sayed being Muslim is not the first line of attack when he makes a point about what the US has done wrong? In short, can you see him occupying, at some point in the future, a place like JD Vance occupies: You get to criticize the country because you are American enough?

There was a time when being Catholic was considered a really big deal. John F. Kennedy was the first Catholic president and it just kept coming up over and over again. Now, no one even remembers. I bet you half the country doesn’t realize he was Catholic. 

I think that could happen to Dr. Abdul El-Sayed, but I don’t think it’s going to be in the near future. I think it’s going to take a generational change for that and it’s not going to come organically. I really think that there needs to be a concerted effort to challenge anti-Muslim rhetoric coming from policymakers and from the top that we’re not really seeing yet.

But you think we might?

I think we might, in decades’ time.