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IRS Audit Revenue Has Plummeted Under Trump, Watchdog Finds

The I.R.S. lost roughly a quarter of its employees since President Trump took office, hampering the agency’s ability to conduct audits.

© Haiyun Jiang/The New York Times

President Trump has moved to reduce the size of the federal work force in his second term, including at the Internal Revenue Service.
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Death Toll Rises in Grand Canyon Flood as Search Continues

Officials announced a second death and said that more than a dozen people remain unaccounted for after heavy rain.

© Craig Sanderson, via Associated Press

Grand Canyon National Park in Northern Arizona on Sunday, after heavy flooding a day earlier.
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What Is Phantom Ranch? Inside the Grand Canyon Lodge Hit by Flash Flooding

Phantom Ranch, the only lodge within the Grand Canyon, has drawn adventurers and dignitaries, including Theodore Roosevelt, for more than a century.

© Craig Sanderson, via Associated Press

The Colorado River winds through Grand Canyon National Park in northern Arizona, a day after heavy flooding struck the park.
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One Dead and 15 Potentially Missing at Grand Canyon After Flash Flood

At least 62 people were evacuated on Saturday after flooding destroyed footbridges and damaged a campground and cabins near Bright Angel Creek in Arizona, the National Park Service said.

© National Park Service, via Associated Press

The Bright Angel Canyon and the Phantom Ranch areas of the Grand Canyon National Park were damaged in flash flooding on Saturday.
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Trump Administration Looks to Give a Swath of Yosemite Park to Developer

The proposed land swap would allow easy access to the crown jewel of the national park system. Democrats and former Park Service officials are incensed.

© Mike Kai Chen for The New York Times

Visitors walk through Yosemite Valley in Yosemite National Park.
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National parks under strain from Trump's construction projects and political pressure

Americans continue to flock to the national parks, with more than 320 million visitors in the last year alone. But that broad appeal is facing new political pressures, from orders to revise exhibits to President Trump's construction projects. Amna Nawaz discussed the state of national parks with Tiernan Sittenfeld, the president and CEO of the National Parks Conservation Association.

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National Park Service backs Trump's arch, despite its impact on key Washington sightlines

A new National Park Service report backs President Donald Trump's proposed arch, despite what it says are adverse effects to the sightline between a host of iconic landmarks in Washington, including the Washington Monument and Lincoln and Jefferson memorials.

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Сайт в топе, а кликов нет: при чём тут микроразметка услуг

Владелец сайта по остеклению смотрит отчёт и злится. Позиции есть, страницы держатся в топе, SEO-работы идут не первый месяц: тексты переписывали, блоки добавляли, кейсы оформляли, фотографии меняли. А кликов всё равно меньше, чем он ожидал.

Вопрос к подрядчику в такой ситуации возникает простой и довольно неприятный: «Вы вообще что делаете? Если сайт уже в топе, почему люди не переходят?» На эмоциях это звучит как обвинение, но сама проблема реальная. Позиции в отчёте есть, а бизнес не видит того эффекта, который привык ждать от этих позиций.

И тут не всегда помогает ответ «надо ещё поработать над текстами». Иногда текстов уже достаточно. Блоков тоже достаточно. Страница видна, но плохо объясняет машине, что именно она предлагает: услугу, регион, исполнителя, условия, цену, замер, гарантию, филиал.

Вот здесь и стоит вспомнить про микроразметку. Не как про волшебную кнопку, которая вернёт клики. Не вернёт. А как про способ сделать страницу менее мутной для поисковиков, агрегаторов и других машинных потребителей.

С сайтом услуг это особенно заметно. Интернет-магазин размечать проще: товар, цена, наличие, доставка. У услуги всё грязнее.

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Judge lifts major obstacle for Trump mail voting order as states file new challenge ahead of midterms

Democratic-controlled states on Wednesday filed another lawsuit challenging President Donald Trump's executive order seeking to limit mail voting in this year's midterm elections.

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Nothing changes yet with the Supreme Court's order on mail voting. But it could open door to 'chaos'

Rather than saying that President Donald Trump's order is legal, the high court said Monday it was too early for Democratic-run states to challenge it in June, when they convinced a federal judge in Boston to freeze the order for November's election.

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