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‘It gives Shein’: how did polyester become the world’s most-hated material?

Due to its ubiquity in fast fashion, gen Z are pushing back against the synthetic material and using it as an insult

In 2015, Kate Moss called an easyJet pilot a “basic bitch” and a catchy new insult meaning obvious and uncool hit the mainstream. Had it happened in 2026, Moss might have used the word “polyester”, reportedly gen Z’s new favorite diss, levied at cheap-looking videos on TikTok, and sometimes at other users’ taste.

But its use as a figurative insult also echoes a literal backlash against polyester, now the most-produced synthetic fibre on the planet.

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© Photograph: luanateutzi/Getty Images/iStockphoto

© Photograph: luanateutzi/Getty Images/iStockphoto

© Photograph: luanateutzi/Getty Images/iStockphoto

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Choking is sold to teens as a safe sexual practice. The research says it never is

More and more young people are engaging in sexual strangulation. But experts say there’s no safe pressure – and we have to start talking to teenagers about it

When touching someone’s throat, it can only take the pressure of a handshake to cause serious injury, unconsciousness or death. These injuries, which include brain damage and stroke, are often internal and invisible, showing up days or even months after the initial incident occurred. Experts say many who participate in sexual choking are not aware of the risks.

Choking or sexual strangulation is common among young people, says Prof Heather Douglas of the Melbourne Law School. In a 2024 survey of 4,702 Australians aged between 18 and 35, she and her research team found that 57% reported ever having experienced sexual strangulation; 51% reported ever having strangled a partner and 43.9% reported participating in both.

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© Photograph: Getty Images

© Photograph: Getty Images

© Photograph: Getty Images

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