Campaign for California’s Billionaire Tax Pins Its Hopes on Influencers and Social Media NYT > Top Stories By: Laurel Rosenhall 29 October 2026 at 12:02 Supporters of a California wealth tax are short on cash and are relying on cheaper campaign methods to get their word out. © Minh Connors for The New York TimesIfeanyi Ifediba usually creates videos about sports, anime and campus life. But he recently agreed to make a political ad to support the billionaire tax.