Я наткнулся на историю Old Baby Vintage и сначала подумал, что это очередной кейс про маленький бизнес, который не пережил публичный скандал. Но чем больше я смотрел на ситуацию, тем сильнее становилось ощущение, что владельцы упустили гораздо более интересную возможность.

Да, они могли просто не вести себя так, как повели. Могли вовремя извиниться, признать ошибку, нормально поговорить с сотрудницей и сохранить лицо. Могли даже спасти сам бизнес.

Но был и третий вариант: превратить собственную ошибку в PR-машину.

Nominated in three previous years, the rambunctious standup – one half of The Delightful Sausage – wins the prize for his show Rewilding while Marty Gleeson is named best newcomer

The annual Edinburgh comedy award has been won by the standup Chris Cantrill, two years after his comedy partner Amy Gledhill – in the raucous northern double act The Delightful Sausage – won the same prize.

Cantrill, 42 and from Bradford, received the so-called “Oscar of live comedy” for a show, Rewilding, about his new life in rural Northumberland, where an act of vandalism shocks the local community – and a spoof whodunnit ensues. It builds on the foundations laid in 2024 by Easily Swayed, which documented his move to the countryside and secured what was then Cantrill’s third nomination (but first as a solo act) for the award.

Есть готовый сайт, написанный на Laravel + Vue. Руководство попросило сделать его мультиязычным. Зная, что для Laravel “есть все”, я сходу без чтения документации назвал кратчайший срок. Но когда зашел на страничку Vue I18n то понял, что ошибся. Мультиязычность Vue происходит на клиенте, файлы переводов по формату отличаются от файлов Blade. Другими словами, если брать все «из коробки», то переводы придется дублировать и держать в разных местах, js приложение раздуется от подключения плагина I18n и к тому же на клиента придется загружать словари переводов... очевидно же, что надо делать переводы на сервере, то есть все хорошо, но без Vue I18n.

ТЗ формулировалось так:

‘At a time when Russia is trying to spread gloom and darkness … it is important to create something beautiful,’ says combat medic Tetiana as she weds army captain Oleksandr

In the bright early afternoon sun of Kramatorsk’s central and now ironically named Peace Square, Tetiana, in her bridal dress, and Oleksandr, in his military uniform, are holding up their phones at the ready. It is a public holiday, 35 years since Ukraine’s declaration of independence, and a popular day for a wedding, though the open-air location is not obviously ideal.

Three days earlier, Kramatorsk, perhaps Vladimir Putin’s principal target, was formally designated part of the combat zone, the front inching towards the city as Russia closes in on the parts of the Donetsk region it does not control. It is quiet at 2pm though; the ceremony brief. There are no guests other than the Guardian team.

Tetiana and Oleksandr pose for a wedding photo on Mount Karachun, near Sloviansk, the scene of fierce fighting in 2014.

Monkey Barrel Comedy, Edinburgh
Cantrill shares his struggles descending into middle age and his awkward interactions with fellow villagers in a fun show

Now a four-time nominee for the Edinburgh comedy award, Chris Cantrill is bearing down on James Acaster’s always-the-bridesmaid record – unless 2026 proves to be his year. Would it be merited? Well, there are few comedians in whose company it is more reliably fun to spend time. And that’s resoundingly the case with Rewilding, the follow-up to 2024’s Easily Swayed, in which Cantrill gave an uproarious account of turning 40, moving to the countryside and having (the male, northern, emotionally stunted equivalent of) a breakdown.

The sequel is scarcely less entertaining, but it’s not as well constructed, and its story is less resonant. It begins with this ebullient Bradford native explaining how bad he is at introducing himself, with reference to “drinks and nibs” his wife has coerced him to attend in their Northumbrian village. Cantrill is chronic at small talk, he tells us, yet adept at code-switching – as demonstrated in the company of the “gen Z girls and gays” who love him, rural workers whose opinions he meekly opposes in the pub, and the private-school boys who (as per one gloriously indiscreet section) call the shots where Cantrill works, on Saturday Night Live UK.

At Monkey Barrel Comedy, Edinburgh, until 30 August

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