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The real “electability” question is about Donald Trump

18 August 2026 at 21:00
President Donald Trump speaks as Rep. Lisa McClain (R-MI) claps at General Motors’ Milford Proving Grounds on July 27, 2026, in Milford, Michigan. | Andrew Harnik/Getty Images

Welcome to The Midterms, Actually. Every week I’ll be writing about two things: one big idea or trend I see forming across the 2026 primaries, and one thing I’m hearing from a voice on the ground. Let’s get into it.

One Big Idea: The electability conversation we should be having

Here’s something you wouldn’t know from most of the coverage of this year’s midterm elections: The biggest electability problem belongs to President Donald Trump and the Republicans. 

GOP candidates in the midterm elections must contend with defending an unpopular president leading an unpopular war, not to mention $4 gas (if they’re lucky). The administration has upset its own base at various moments — first tariffs, then the release of the Epstein files, now a worsening war — and the party has followed Trump into backing scandal-plagued candidates in the general election, including Ken Paxton in Texas and Max Miller in Ohio. To top things off, more than six years after the January 6 insurrection, any Republican who wants to remain in the president’s good standing cannot acknowledge the fact that he lost the 2020 election, an issue that helped cost the party major races in 2022 and could still bite in 2026. 

Tom Tiffany, the Republican Senate candidate in Wisconsin, has stood side by side with Trump’s efforts to overturn the 2020 election, as my colleague Zack Beauchamp wrote about recently. Just this weekend, Tiffany said he did not regret his efforts at all, even after events like the Jan. 6 insurrection. And Trump has done nothing to help candidates move past these concerns; his pardons for January 6 defendants and (so-far failed) attempts at creating a government fund for payouts have kept the issue fresh.

Yet still, the focus of Politics World (and to some extent this Substack) has often been the story that’s more dynamic: the changing nature of the Democratic Party. In doing so, “electability” has become synonymous with the ideological battle between moderates and progressives, and specifically the idea that left-wing candidates, in particular, are electoral underperformers.  

Take the latest edition of the New York Times political newsletter by chief polling correspondent Nate Cohn, which asks, “Could El-Sayed Cost Democrats Michigan?

These candidates of the activist left often seem to fare much worse than mainstream progressives, even though they may not be very different on the issues. The members of Justice Democrats, which includes the Squad and many of their congressional allies, fare about five points worse than other Democrats. Elizabeth Warren, who might count as part of that broader group of activist-backed progressives who aren’t democratic socialist, has underperformed the Democratic baseline in Massachusetts by as much as 10 points on net.

On one hand, Cohn’s point is real — there is a trend of electoral underperformance among the most activist progressives worth analyzing. But the sample size is small (there are only nine members of Justice Democrats) and there are some complicating factors — mainly that the most progressive candidates often compete in uber-blue areas, so their organizing efforts are more focused on the primary than the general. 

There is also the reality of identity: Candidates of the left are often from a marginalized background — a woman, a person of color, maybe even both — and while the piece doesn’t mention the reality of things like racism, sexism, and (especially lately) Islamophobia, I’d argue that it’s a force multiplier in these conversations about progressive electability. What was Andrew Cuomo’s closing message against Zohran Mamdani if not dripping in Islamophobia? Prominent “Squad” members like Ilhan Omar and Rashida Tlaib continuously face even uglier rhetoric and conspiracy theories, and few politicians in America get more gendered attacks than Alexandria Ocasio-Cortez. Would Democrats have been so willing to discard Francesca Hong as unserious if she weren’t a woman?  

These are ultimately questions batted around between political insiders that will be resolved in November, but the conversation also does the work of flattening just how unpopular Trump’s second-term MAGA agenda has been. That Democrats have a shot at retaking the House — much less the Senate — seemed far from certain in early 2025, considering the tough election map and partisan gerrymandering advantages. The president has upended the landscape through his sheer unwillingness to moderate, and there are no signs he’s hit his electoral floor. 

As we turn to November, it’s important for political coverage to reflect the main character of these elections (Trump). The president’s drag on electability should be front and center, with Republican candidates pressed about the administration’s actual policy at least as much as Democrats have been asked about Zohran Mamdani or Hasan Piker. Whichever party wins control of Congress, Trump will have far more power come January 2027 than any of the Democratic factions we’re discussing.

This is not to say we should “ignore the polls” — Trump’s plummeting approval ratings and voter discontent with issues like Iran and inflation are also derived from surveys, after all. But, as we saw in some surprising results in primaries this month in Michigan, Wisconsin, and Minnesota, the polling side of the midterms should also not be treated as predictive gospel — and that goes double for platforms like Kalshi and Polymarket that have become integrated into mainstream media coverage and narrative-setting platforms like X. I’d also add that only bettors care about the spread — to most voters, who won is all that matters. 

Cohn and other top polling analysts like Nate Silver acknowledge the limits of predictive certainty in their writing, of course, and discuss Trump as well. But I do worry whether focusing on these kinds of small-bore distinctions between candidates risks getting ahead of things, especially after the primaries — a time when voters do consider electability as a factor — are over. 

It reminds me a bit of 2016, when the poll-driven anticipation of a Hillary Clinton victory pushed political coverage beyond the actual questions facing the public at the moment. That year, it sometimes felt like the press wanted a head start on holding Future President Hillary accountable, which presented a false balance between her inconsistencies and Trump’s overt extremism that — in my opinion — helped change the expected result in the process. 

This November, there’s a risk of repeating the same cycle. And in overfocusing on the supposed unelectability of the progressive left, we underplay the central story of this midterms: the massive delta between the actions of this administration and the voting public, and whether Republicans can either find a way to reframe that agenda or push Americans to weigh other issues instead. That’s what this election will be about. 

Last month, I was re-reminded of all this after reporting for a recent episode on gas prices for America, Actually. We stood outside of a Speedway in Allentown, Pennsylvania  — the heart of the state’s Seventh Congressional District, a key battleground in the midterms — and asked people about the most important issues for them heading into the general election. There, it was clear that people were mostly wrestling with their own financial struggles, but also their feelings about Trump, and the gap between his promised priorities on the campaign trail and the current reality. 

“I voted for him with his promises to the American people. And I think he’s let us down,” one Allen voter told me in our episode. I asked what the biggest broken promise was. “The prices…it’s skyrocketed. … My main objective is a roof over our head, pay our bills, and then what’s left? There’s hardly anything left.”

So consider this a coverage corrective. I have tracked the changes within the Democratic Party in our election coverage (and will continue to!), but I think this portion of the calendar requires us to update our language. The most toxic and consequential bromance in politics isn’t between a mayor and a Twitch streamer — it’s between the president and the party he’s reshaped in his image. 

What I’m hearing

This week, we’re back in Michigan! I asked a few questions to Orlando Bailey, executive director at Outlier Media, the Detroit-based newsroom that focuses on finding innovative stories in Black communities and beyond. ​​He is also the co-founder of the award-winning podcast, Authentically Detroit, and a regular contributor to WDIV-TV and Detroit PBS. 

Abdul El-Sayed will likely be the most-watched Senate race in the country this fall, after he survived a bruising primary against Haley Stevens. What’s one thing about that campaign you’ve seen on the ground that’s been less visible in the national coverage? 

The national conversation has largely focused on two fronts: first, trying to understand and define the values of the Democratic Socialists of America while assigning El-Sayed to that wing of the Democratic Party — a label he rejects, noting that he considers himself a “capitalist.” Second, his call for the United States to stop funding weapons for Israel in its current conflict with Hamas, a position that has also been incorrectly conflated with holding antisemitic views. 

What has been less visible in the coverage I’ve seen on the ground is the multiracial, multigenerational progressive coalition across the state that is supporting El-Sayed because they feel aligned with his message. I was on the west side of the state in Saugatuck, and my waitress was wearing an Abdul for Senate button. That surprised me because Allegan County tends to be more conservative. His lawn signs were everywhere, too. His message is connecting in ways I didn’t expect, and in places I didn’t expect.   

Part of the reason the margins were closer than expected is that progressive candidates still seem to lag behind moderate Democrats in Black communities. Why do you think some Black Democrats preferred Stevens to El-Sayed — and can he improve with those voters ahead of the general? 

I always take polls with a grain of salt, of course. I knew he wasn’t going to win the primary by double digits based on what I had been watching play out on the ground and online. El-Sayed actually lost Detroit to Stevens. I want to draw a distinction between Detroit’s large Black population and the Black electorate — the two are not synonymous. Black voters are still holding his feet to the fire over his participation in the Uncommitted movement during the last Democratic presidential primary, although he eventually came around to support Vice President Harris’ bid for office. Harris also endorsed him [after] the most recent primary.

There’s another issue, and I’ll say the quiet part out loud: There is a fraught relationship between Black communities and Arab American communities in southeastern Michigan. There is a history of conflict and mistrust between the two. Arab Americans own many of the commercial establishments that Black residents frequent, and tensions can reach a boiling point when people feel surveilled, cheated, or otherwise mistreated. Those tensions have, at times, escalated into violence, including incidents involving gas stations. El-Sayed is now being forced to have that hard conversation. He will also have to localize his policy priorities and explain plainly to people who are struggling how his agenda will affect their bottom lines.

I’ve found the Donavan McKinney race interesting. He’s a Black candidate near Detroit associated with DSA, and he’s maybe flown under the national radar. Tell me about McKinney and his race? 

McKinney started as a community organizer on Detroit’s east side, which is where I’m from. He was elected to the state House in November 2024 and has aligned himself with the progressive caucus in Lansing. He regularly holds town halls in his district and shows up when residents and advocates call on him. 

A little bit of history: Charles Diggs was first elected to Congress in 1954, and until Shri Thanedar’s election in 2022 — after the independent redistricting commission redrew the congressional maps — Detroit had always had Black representation in Congress. Since then, there has been a longing for Black representation to return to Detroit, and McKinney proved to be the right candidate at the right time. What’s interesting is that he and El-Sayed agree on a lot, but El-Sayed didn’t win Detroit. 

How the Supreme Court could use Trump’s ballroom to gut environmental law

18 August 2026 at 20:50
Donald Trump stands next to two easels featuring photos of the White House
US President Donald Trump speaks to the media alongside posters of his proposed White House ballroom. | Chip Somodevilla/Getty Images

The question of whether President Donald Trump may, without seeking permission from Congress, demolish much of the White House and replace it with his own projects is now before the Supreme Court. 

Last fall, construction crews acting under Trump’s orders abruptly tore down the East Wing of the White House, the first step in Trump’s plan to replace the historic building with an enormous ballroom. A conservationist organization, the National Trust for Historic Preservation, soon sued to stop the construction on the ballroom in a case that is still ongoing. Lower courts have thus far agreed with this plaintiff that the ballroom is illegal. 

Last week, Trump formally asked the justices to greenlight his ballroom while the challenge works its way through lower courts. The case is known as National Park Service v. National Trust for Historic Preservation

Trump’s claim that he may tear down large sections of the White House and replace them with the ballroom is not supported by law. A federal statute provides that “a building or structure shall not be erected on any reservation, park, or public grounds of the Federal Government in the District of Columbia without express authority of Congress.” Although Trump’s lawyers claimed that two separate statutes allow him to get around this provision, the federal appeals court that heard National Park Service thoroughly dismantled that claim in a 101-page opinion

That said, the Court could potentially hand Trump a victory by prohibiting anyone from bringing a lawsuit against his ballroom to begin with. Should this argument succeed, it could have major ramifications for a wide range of laws that seek to conserve environmental resources or preserve sacred or historical sites. 

Under current law, a plaintiff who alleges that a defendant’s actions will illegally damage such a site may file a federal lawsuit so long as they can demonstrate that they plan to visit the site in the near future and will find the site less attractive if it is altered. This is exactly what happened in National Park Service: A member of a conservationist group — the National Trust for Historic Preservation — who often went by the White House said the new construction would diminish the beauty of the site.

More broadly, the Court has long held that plaintiffs who wish to observe something beautiful may often sue to enforce environmental statutes that seek to preserve that beauty. As the Court said in Lujan v. Defenders of Wildlife (1992), a seminal case that is often cited because it laid out limits on who is allowed to bring federal lawsuits, “the desire to use or observe an animal species, even for purely esthetic purposes, is undeniably a cognizable interest” that can be asserted in federal court.

Trump’s brief, however, rejects this longstanding rule. Without it, numerous environmental, conservationist, and historical preservation laws could effectively cease to function, because no one would be able to file a lawsuit enforcing them.

The stakes in National Park Service, in other words, are far greater than whether Trump can replace the East Wing with an eyesore. And they are even greater than the question of whether Trump can remake one of America’s most cherished landmarks without congressional authorization. If Trump prevails in National Park Service, he could fundamentally wound America’s environmental protection regime in the process.

Trump’s ballroom is illegal

Recall that federal law bars new construction on federal lands within the District of Columbia “without express authority of Congress.” So, unless there is some existing statute that allows Trump’s ballroom to move forward, the ballroom is illegal.

But Trump cited no such law in his brief. Instead, he relied on two statutes that might be read to authorize parts of what Trump needs permission to do.

The first is a provision that permits Congress to appropriate money that the president may use to pay for “the care, maintenance, repair, alteration, refurnishing, improvement, air-conditioning, heating, and lighting (including electric power and fixtures) of the Executive Residence at the White House.” But, as the appeals court that ruled against Trump explained, there are numerous reasons why this statute cannot be read to permit the ballroom. 

The most straightforward reason is that Congress only gave the president a $2.475 million budget to spend under this statute. But Trump’s lawyers claimed this project will be funded by “approximately $400 million in private donations.” So, even if Trump’s ballroom counts as an “alteration” or “improvement” of the existing “Executive Residence at the White House” — and all three of these points are contested — Trump cannot use his White House maintenance budget to fund a $400 million project.

To get around this problem, Trump’s lawyers argued that the National Park Service is allowed to accept private donations, so it can use donated money to build the ballroom.

But, while it is true that the Park Service may accept donated funds, that doesn’t mean that it can use these funds to tear down an historic federal building and replace it with something completely different. The relevant federal law permits the Park Service to “promote and regulate the use of the National Park System by means and measures that conform to the fundamental purpose of the System units, which purpose is to conserve the scenery, natural and historic objects, and wild life in the System units and to provide for the enjoyment of the scenery, natural and historic objects, and wild life in such manner and by such means as will leave them unimpaired for the enjoyment of future generations.”

This law could not be clearer that it calls on the Park Service to “conserve” historic objects such as the East Wing and to leave them “unimpaired for the enjoyment of future generations.” So, if anything, this law prohibits Trump from using Park Service funds to build his ballroom. Tearing down an historical structure and replacing it with a different, much larger, and architecturally distinct structure is the opposite of conservation.

Still, there’s one big reason why Trump’s argument might win over the justices anyway. According to Trump’s brief in the case, the ballroom will sit on top of an enormous bunker that extends five stories underground and that includes “bomb shelters,” “secret military structures and equipment,” and “state of the art hospital and medical facilities.” The lower courts have already permitted construction on this bunker to continue; its legality isn’t before the justices. 

Trump’s lawyers’ attempt to characterize the ballroom as part of what their brief calls an “integrated military complex” is savvy, as the courts often defer to the other branches on questions of national security. And Trump’s Justice Department also makes an argument that plausibly could persuade this Supreme Court to rule in Trump’s favor despite the fact that the ballroom has no legal support. 

The most significant legal issue in National Park Service is whether anyone is allowed to sue in order to challenge the ballroom

As a general rule, no one is allowed to file a federal lawsuit unless they have been injured in some way by the defendant that they are suing; this requirement is known as “standing.” But the Court has long held that plaintiffs may challenge illegal practices that might alter the aesthetic beauty of a site that is protected by law. As the Court said in Friends of the Earth v. Laidlaw Environmental Services (2000), “environmental plaintiffs adequately allege injury in fact when they aver that they use the affected area and are persons ‘for whom the aesthetic and recreational values of the area will be lessened’ by the challenged activity.’”

Friends of the Earth does not permit literally anyone to challenge any alteration to protected lands or buildings. Such a plaintiff only has standing if they can show that they will visit the site at issue in their lawsuit and that the planned alterations to that site will actually reduce their aesthetic enjoyment of it — but that’s enough.

The plaintiff in National Park Service is a conservationist organization whose members include a professor emerita of architectural history who said that she travels “to the White House neighborhood frequently”; that she “regularly view[s] the White House”; and that she believes that Trump’s proposed ballroom would render the White House less attractive because it would “diminish the primacy of the White House,” because “no longer would the eye be drawn to the jewel of the building at the center,” aka the residential section of the White House complex.

Thus, because organizations are typically allowed to sue on behalf of their members, this conservationist group has standing. They have at least one member who clears the low bar the Court set in Friends of the Earth.

Trump’s brief, however, dismissed this “seeing-is-standing theory,” claiming that the professor’s mere discomfort, produced by “‘observation of conduct” that she disagreed with is “not an injury sufficient to confer standing.” Trump, in other words, is effectively asking the Court to overrule Friends of the Earth, along with many other cases establishing that plaintiffs may often sue over aesthetic injuries.

If that gambit succeeds, the consequences for conservationist laws of all kinds would likely be catastrophic. As the appeals court explained, Trump’s “cramped standing theory would deem no one injured by a decision to raze the Statue of Liberty, to obscure the names on the Vietnam War Memorial, or to install a political billboard atop Mount Rushmore.” It could also prevent private lawsuits against a company that dumps foul-smelling chemicals in a national park.

The whole point of many environmental and historical preservation laws is to ensure that something that Congress believes is beautiful will remain beautiful. If no plaintiff can assert an aesthetic injury, that means that laws intended to preserve pristine, sacred, or historical sites will go unenforced — and may become completely unenforceable.

So, the stakes in National Park Service are quite high. While Trump’s statutory arguments are meritless, this case is potentially an existential threat to numerous environmental laws. The question is whether the justices will be persuaded by some combination of Trump’s attacks on Friends of the Earth and his allusions to national security to upend many decades of established law.

America's Top Venture Capital Firms of 2026

18 August 2026 at 15:13
—Photo-illustration by TIME; Lari Bat/Getty Images

The U.S. venture capital industry is one of the most impressive economic growth engines this country has. Seven of the top ten companies by market capitalization today were VC-backed when they were young, innovative, and very risky. My research with Will Gornall shows that companies that received VC funding and subsequently went public now account for nearly half of the U.S. market capitalization and 94% of R&D spending among all public companies founded in the last 50 years. Today, global VC assets under management stand at nearly $3.5 trillion, spread across more than 11,000 institutional VC firms. Those firms have backed a quarter of a million companies, including almost 4,000 unicorns.

Yet the industry remains shrouded in mystery. Many capital allocators struggle to select fund managers and manage their VC portfolios, and many founders are uncertain which VCs are the best fit for them. In this light, TIME is publishing its second annual ranking of America’s 350 Top Venture Capital Firms.

Methodology: How TIME and Statista Determined America's Top Venture Capital Firms of 2026

The 2026 methodology is a weighted average of four factors, some quantitative, others more subjective: fundraising (30%—how much capital the firm attracted over a one- to ten-year span, and the trajectory of that growth); investments (20%—how much capital was put to work, including deal volume); performance (40%—the scale of outcomes, including IPOs and highly valued private companies, along with the consistency of follow-on investments, with early-stage bets weighted more heavily); and leadership (10%—leading rounds and winning board seats).

Each of these four factors is relevant, though how they are combined and measured of course matters and can dramatically affect which firms come out on top. The combined 50% weight given to fundraising and investments by the TIME methodology can reflect size. Size matters: many investors have minimum check sizes and pass on smaller VC funds, and many funds have grown dramatically in recent years. But capital allocators have yet to see whether greater size delivers similarly attractive returns and profits. Academic work also is not conclusive. Two factors balance TIME's methodology: deal volume favors firms making a great many bets, and the follow-on measure again rewards firms that invest early and then continue to back their winners. Performance is the critical consideration; at the end of the day, it is the ability to back home runs repeatedly and at scale that separates the greatest VC firms from the rest.

Taken as a whole, the methodology rewards what can be observed from the outside. Capital raised, deals done, and marquee portfolio names are all visible; the money actually returned to limited partners, for the most part, is not. Firms that are big, busy, and prominent will therefore do well, and on the whole they deserve to.

Every ranking methodology reflects the objectives of its creators. In my research, my partner and I have also assessed VC firms, with an emphasis on the economically relevant portions of the net profits generated by individual VCs’ investments. Both our assessment and TIME's ranking put the same handful of firms, which have been prominent for a decade or more, at the very top; firms such as Sequoia, a16z, and Lightspeed. That agreement is real: the elite of the American VC industry is very select, relatively stable, and well capitalized. Below that, of the roughly 110 firms in TIME's top 200 that do not appear in our research, only fifteen are ones we ruled out by definition: accelerators such as Plug and Play, angel networks, corporate vehicles, asset managers. We included some VC firms that are ineligible for TIME’s ranking (Meritech, Dragoneer, Addition, and Inflection Ventures all place in our top 100). We agree on the other firms: we simply score some lower. In other words, the industry has reached consensus on its top performers but not on the tier beneath it. For a founder or an allocator, that is the practical lesson: past the first twenty names, "top firm" is a claim about which yardstick you picked.

What our research makes plain is that VC no longer has clean edges. Capital comes from crossover funds, sovereign investors, corporations, and firms that would not have called themselves VC a decade ago, while the earliest support often comes from accelerators, angel networks, and solo investors. A list of top American VC firms is a useful map of the industry's core. The interesting question is how much of the action has moved to its edges.

Strebulaev is a professor at Stanford Graduate School of Business, focusing on startups and investors.

See TIME's full ranking of America's Top Venture Capital Firms of 2026 below.

Firms looking to submit data for consideration for the 2027 ranking can pre-register here.

How to be irresistible on dating apps, according to science

18 August 2026 at 15:00
An illustration of a woman holding a smartphone in front of her face. She leans on a large phone screen. Behind her is another woman holding a phone sitting on a pop up window and a man leaning out of a text bubble.

Some professors might recoil at the idea of looking at their students’ dating app profiles. Not Gurit Birnbaum, a professor of psychology at Reichman University. She saw it as an opportunity. 

Some of the young people in Birnbaum’s classes, as well as close friends, asked for her advice and turned their phones over to her. After poring over their bios and photos, she had some opinions. 

What stood out were a few commonalities in how they presented themselves to potential partners: “Some profiles revealed almost nothing, others revealed too much. Some relied heavily on sexualized images, while many simply blended into a sea of interchangeable, generic profiles,” Birnbaum told Vox in an email. Many people seemed unsure of how to uniquely introduce themselves, instead offering a laundry list of qualities. She wondered which profiles sparked genuine interest and what characteristics these singles successfully transmitted. So she decided to research what more dating app users choose to reveal about themselves and how they go about it.

The results of those studies allowed Birnbaum and her collaborators to zero in on a few concrete strategies for crafting a dating profile that is not only authentic, but would get people to swipe right. Her findings, along with those from other researchers, can help everyday singles put their best foot forward. 

“The goal shouldn’t be to turn yourself into a product,” Birnbaum said. “The real challenge is getting the right kind of attention without losing yourself in the process.”

Get creative — but don’t exaggerate

One of the biggest misconceptions when it comes to online dating is that you must impress people and sell yourself, Liesel Sharabi, an associate professor in human communication at Arizona State University, told Vox. That mindset can lead you to present a slightly exaggerated or more idealized version of yourself. “That can be effective for getting a date or starting a conversation, but then by the time you actually end up meeting, it can lead to a lot of disappointment and even feelings that someone’s been misled, even if that’s not actually the case,” Sharabi said.

Instead of embellishing the details of your life, use your creative skills to package reality in an attention-grabbing way. Research shows daters value originality in dating app profiles — it signals intelligence and sense of humor. The profiles that were perceived as original contained vivid descriptions and imagery, metaphors, and frequent uses of adjectives and adverbs. Think: “I’m a star in the kitchen.” (They also contained elements of self-disclosure — more on that later.)

These specifics give daters an opening to start a conversation with you. Instead of simply saying you like running, you can express that same information with a cheeky call to action: “Tell me about your favorite running trails.”

When in doubt, Sharabi said, ask a friend to look over your profile to see if you’re being authentic or bending the truth — and take their feedback seriously.

Tell a story

Birnbaum’s research has shown that narrative presentations — in other words, short stories — are more effective at garnering empathy and interest than a list of likes and dislikes. Storytelling helps people see you as a person rather than a bunch of traits, which encourages perspective-taking and can foster empathy. “Empathy may be less the initial spark of attraction than the bridge from noticing someone to feeling that you might actually connect with them,” she said.

So consider reframing your best qualities in a way where you’re actively doing, experiencing, or reacting to something. In lieu of describing yourself as simply “funny,” Birnbaum suggests something more illustrative like, “I laugh at my own jokes first. It’s a character flaw.” Or instead of “outdoorsy,” try, “Most weekends I disappear into a trail, come back sunburned, and swear I’ll bring more water next time.”

“Those tiny stories bring a person to life in a way that generic descriptions simply don’t,” she said. And avoid using ChatGPT to craft these bios; people can spot AI-generated writing, and no one knows your life better than you do.

Be selective with how much you share

How much you choose to reveal about yourself is an art. Birnbaum found that sharing too little can be a signal you’re not serious about finding a relationship, while exposing too much may be overwhelming to potential dates. “Moderate disclosure seems to strike the right balance: enough information to create trust and a sense of connection, but not so much that curiosity disappears before the first date,” she said.

In the study on originality in dating app profiles, concrete self-disclosures were rated as more original. Think: “I start every day with waffles and ice cream,” over “I’m a foodie.”

Convey your willingness to get to know someone

Research has shown that feeling known by your partner predicts relationship satisfaction. But often, when singles create their dating app profiles, they can be a little too self-centric. You know what you’re looking for in a partner, after all. But it’s also important to communicate that you’d like to get to know someone else. So, how to signal your openness to understanding someone in your dating app profile? 

An expert constructs a dating app profile

Girut Birnbaum, a researcher who has studied successful components of dating app profiles, wrote one for a hypothetical single, a woman in her mid-30s.

  • The photos: A shot of her laughing with friends over dinner, another of her on a hike, an image that shows her in her professional element, and a final picture from a vacation. They should be attractive/flattering, but they shouldn’t all be glamour shots.
  • The bio: Instead of the stereotypical, “I love traveling, cooking, nature, and spending time with friends,” Birnbaum says to punch it up: “Last year I decided I was finally going to learn how to make Thai food properly. Three cooking classes later, I can make a respectable curry, but my smoke alarm still participates in dinner more often than I’d like. On weekends, I’m usually somewhere outside with people I love, preferably followed by good food and a conversation about the meaning of life. Looking for someone curious, warm, and willing to occasionally eat my mistakes.”

In one study, Juliana Schroeder, a professor of management of organizations at the Haas School of Business, UC Berkeley, and her co-author found that dating app profiles that attracted the most interest were those who expressed an interest in knowing the person on the other end. In practice, that might look like expressing how you’re a good listener or your curiosity. Something as simple as, “I’m the kind of person who loves to ask questions. Be prepared,” gets the point across.

“Even if it’s something vague and just a signal that you’ll be the kind of person who will actually try to get to know them and try to support them,” Schroeder told Vox. “That’s what I would think people are missing in their profiles, and that’s what the research suggests that they could put in there.”

Use photos to accompany your bio

Photos are often the first thing other daters see on apps, so you’ll want to make sure they’re an accurate representation of you today. Not five years ago. Not with a hat or sunglasses on.

“A picture that would tell me if I show up somewhere, will I be able to recognize them based on the pictures they’re posting?” Sharabi, the human communication professor, said.

Beyond that, pictures can be a means of augmenting or contextualizing the words in your profile. In her research on storytelling in dating app profiles, Birnbaum found that photos that presented people’s lives narratively were more effective at garnering empathy than a random assortment of images. “Rather than posting a collection of disconnected flattering shots, choose attractive but authentic photos that show different facets of your life and, ideally, work together as a coherent slice of life,” she said. Put simply: If you like rock climbing, you may want to include an image of you bouldering at the gym. 

Dating app profiles, if done correctly, can be a savvy way of presenting yourself to other daters. And, as the science shows, there are ways to be a little more strategic at creating them. Just think of your life as a story a potential partner will want to be a part of.

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