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Karoline Leavitt and the trap of MAGA womanhood

13 August 2026 at 22:00
Trump with Karoline Levitt
President Donald Trump and press secretary Karoline Leavitt, among others, attend an event on July 22, 2026, for US service members killed during operations in the Middle East. | Saul Loeb/AFP via Getty Images

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Karoline Leavitt, the 28-year-old firebrand who became the nation’s youngest-ever press secretary in 2024, is stepping down to “spend more time with her beautiful young children.”

President Donald Trump announced the news on Wednesday night in a Truth Social post, adding that Leavitt would remain an adviser and “an influential voice within the Republican Party.”

It feels fitting that Leavitt — whose public persona required her to perform both her job and her role as a wife and mom — is stepping down to parent. In MAGA’s conception of womanhood, there can be no higher calling. Not even serving the president. 

For more than two years, however, Leavitt made a show of trying to do both. She returned to work on Trump’s reelection campaign only days after the birth of her first child and regularly shared photos of herself working while holding her son. 

Leavitt also welcomed a daughter over the spring, amid what Fox News dubbed a White House “baby boom.” Officials and conservative media quickly turned the new mothers into advertisements for the pro-natalist movement: Proof that women could, and should, have both careers and children. 

Leavitt is still being held up that way, even — perhaps especially — as she departs. “She’s been a role model to millions and millions of young women,” deputy chief of staff Stephen Miller told Fox News on Wednesday. “A mother, a family woman, a press secretary, a patriot.”

MAGA’s rules for women

The MAGA movement tends to glorify traditional female roles — wife, mother, homemaker — while simultaneously (and confusingly) elevating ambitious, career-driven women like Leavitt. 

At first glance, her prominence — and that of other women in Trump’s administration — would seem to rebut the charge that the movement is misogynist. In fact, that’s a line of defense that Trump himself has advanced

But look a little closer, and you’ll see the structural contradiction at the heart of MAGA femininity: Female power is only legitimate when it’s exercised on behalf of Trump, and by women who conform to traditional expectations around gender, marriage, motherhood, and physical appearance.

To Trump, a female White House correspondent was a “piggy,” for instance. But a female press secretary who defended the slur was “knocking them dead.” 

A female employee at a Trump golf course was asked to sign an NDA after reporting harassment. But the female attorney who allegedly pressured her to sign it was, according to Trump, “a rocket ship.”

A female politician rose to prominence championing the president’s deportation agenda. But to get there, she had to find her “Mar-a-Lago face” — and she was ousted after showing signs of personal ambition. (In fairness, she was also very bad at her job.) 

It’s a very tricky little tightrope to walk. And lately, that strain has begun to show. While Trump began his second term with an unusually high number of female Cabinet members for a Republican president, women now hold only four of 23 Cabinet or Cabinet-level positions. 

Trump’s support is also down among young women. In Congress, a bloc of prominent conservative female lawmakers recently broke from their party to censure Republicans accused of misconduct. Now, the MAGA movement is losing one of its fiercest female proxies in Leavitt. 

Even at the height of her powers, however, Leavitt never really got her due. The luxurious office traditionally reserved for the White House press secretary instead went to another White House staffer. A dude.

One link for later

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Before you go…

  • Did you know…that the US attempted to assassinate longtime Cuban dictator Fidel Castro by poisoning his ice cream? And that’s somehow not even the weirdest or most far-fetched Castro assassination scheme. 
  • Today’s trivia: Who was the first woman to perform hip hop at the White House? (You can find this and other brain puzzles in Vox’s daily crossword. Look for the answer in tomorrow’s edition.)
  • Yesterday’s trivia: Yesterday we asked you for the German philosopher who wrote Critique of Practical Reason. That would be Immanuel Kant, whose work also arguably inspired one of the core conflicts in the Avengers films.

A messy lesson for the post-woke left

12 August 2026 at 23:30
An Asian woman with long dark hair and wearing a bright blue blazer raises her hand while standing behind a podium
Francesca Hong during an election night watch party at Atwood Music Hall in Madison, Wisconsin, on August 11, 2026. | Talia Sprague/Bloomberg via Getty Images

This story appeared in Today, Explained, a daily newsletter that helps you understand the most compelling news and stories of the day. Subscribe here.

Wisconsin won’t be the very first state to get a socialist governor, after all. In Tuesday’s gubernatorial primary, Democrats there narrowly selected David Crowley, a moderate county executive, over the democratic socialist and reformed Thanksgiving-hater Francesca Hong. 

This contest was widely seen as a test of the progressive movement’s strength beyond deep-blue cities…and a bit of a mess. Two candidates dropped out amid scandal just weeks before the election. Crowley himself suspended his campaign and endorsed another candidate, only to reenter the race with less than a month left. That teed up a chaotic, last-minute showdown between establishment Democrats and the party’s upstart left-wing contingent.

That contingent was expected to win in Wisconsin, where Hong campaigned on practical issues like universal childcare, free school meals, and opposition to new data centers. But she also struggled to explain controversial positions that she staked out at the height of the pandemic — positions that both pro-Crowley groups and Republicans pilloried in well-funded attack ads. 

The furor certainly riled up Wisconsin Democrats: They turned out in huge numbers on Tuesday. And while Hong performed well in Madison and other liberal strongholds, voters in both Milwaukee and most rural counties went for Crowley. 

Go a little deeper

The Wisconsin primary was weird and messy, so I wouldn’t generalize its results too much. But there’s little doubt that Hong suffered from her association with “Woke 1” — a strain of early-2020s social justice activism that many on the left now want to disavow.

You’d probably recognize Woke 1, even if you haven’t heard the term. More than a movement or a policy agenda, it was a strident, binary way of talking about race, class, and social justice that peaked after the racial reckoning of 2020…and that ultimately alienated many centrist and working-class voters, including some in minority communities. 

“Defunding the police” = classic Woke 1. So are calls to abolish police or prisons — or, as Hong proposed in one infamous 2020 tweet, to cancel Thanksgiving.

Many Democratic voters agreed with the impulses behind these slogans — police and prisons need reform; colonialism bad — but felt alienated by the rhetoric around them. And even in Woke 1’s heyday, issues like immigration and racial justice mattered less to most Americans than things like healthcare and inflation. 

As left-wing candidates attempt to build new and broader coalitions, many seem to have gotten that message. Politicians like New York City Mayor Zohran Mamdani and Michigan Senate candidate Abdul El-Sayed have both walked back comments about defunding the police, for instance. 

Instead, they’ve centered issues like affordability and healthcare and begun openly discussing how their positions changed. “There was a huge opening of the Overton window” during the pandemic, New York Rep. Alexandria Ocasio-Cortez said Sunday. “Rhetoric in that time is not rhetoric that we would use today.”

One link for later

➨ Spend more intentionally. Frugality was all the rage in the wake of the Great Recession, when a generation of popular, thrift-focused bloggers taught Americans to do more with less. Pop culture has since turned on frugality, as a value — in part because people feel so pessimistic about their long-term economic prospects — but it’s still worth mining the old-school frugalsphere for relevant lessons

Before you go…

  • Did you know…that since 1980, the number of fires in the US has fallen by more than half? Thank more effective smoke alarms, automatic sprinklers, and fire-resistant furniture and finishes. 
  • Today’s trivia: Which German philosopher wrote Critique of Practical Reason? (You can find this and other brain puzzles in Vox’s daily crossword. Look for the answer in tomorrow’s edition.)
  • Yesterday’s trivia: Yesterday we asked you for the country whose capital is Vientiane. That would be Laos, which — together with China, Cuba, North Korea and Vietnam — has one of the world’s only one-party communist governments. 
❌