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Why the right turned on Indian Americans

12 October 2026 at 14:30
Vivek Ramaswamy, wearing a suit and tie, walks up to a podium on stage; behind him, supporters hold American flag signs.
Vivek Ramaswamy, the Republican candidate for governor of Ohio, at a campaign event in Vandalia, Ohio, on October 3, 2026. | Jessica Phelps/Bloomberg via Getty Images

In early October, Vivek Ramaswamy, the Republican candidate for governor of Ohio, went for a classic “politician on the stump” move: He picked up a kid. Or at least he tried to. Ramaswamy fumbled the boy a bit, producing a clip that quickly went viral on social media. 

The next day, Ramaswamy posted a picture of himself with his son in his arms on social media. It was a cute retort. But many of the responses were ugly — racist attacks against Ramaswamy that drew on anti-Indian stereotypes.

It was the latest example of a broader shift on the right, where Indian Americans and Indian immigrants have become a conspicuous target of online conservative anger.

“The people who had negative stereotypes about Indians in their mind said, ‘Hey, look, the guy can’t even pick up a kid…he can’t even act like a normal American family man,’” freelance journalist Zaid Jilani told Today, Explained co-host Noel King.

Jilani, who recently wrote about the surge in anti-Indian racism for Vox, joined the podcast for a conversation about how he sees the bigotry as rooted in status envy, how Indian Americans and Indian immigrants are responding, and his surprisingly hopeful outlook for the future. 

Below is an excerpt of their conversation, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get podcasts, including Apple Podcasts, Pandora, and Spotify.

American racism is very interesting, always has been. And there is a type that says, immigrants are dirty, they come here, they’re uneducated, they leach off the government, they’re taking our resources. 

The stereotype of Indian immigrants to America and Indian Americans is people who go to college, people who often have advanced degrees, people who often live in nice neighborhoods, make good money, are family-values people. 

Why do you think these values that seem as if they mesh with what Republicans want are so triggering to people these days? Is it just yes, but they’re brown?

I think that is a component of it. I spoke to one Indian American advocate who told me that Indians and South Asians more broadly are visible minorities, right? If you think about other minorities who are highly successful, that’s not always the case. 

For instance, I think that Jewish Americans have been known since the late 20th century as being a successful minority group, but they’re not necessarily highly visible. You can’t always identify someone. If [Texas Railroad Commissioner candidate] Bo French saw a bunch of white people in the stadium with the Longhorns, I’m not sure he would be picking out who’s Protestant, who’s Catholic, who’s Jewish. But with Indian Americans, they are highly visible.

That being said, I think you have to think about where Indian Americans are in society and the kind of feelings that can create among everyone else. If you look, for instance, at Silicon Valley, the major tech companies, Microsoft, Google — the head of [Microsoft’s] Xbox division is an Indian American woman now.

You have a group of people who I think are in many ways a very micro minority — we’re talking about 1 percent to 2 percent of the United States — visibly rising into so many positions that I think a lot of people have typically associated with white folks. White people generally run the Fortune 500, white folks run the universities, white folks are the most successful doctors and engineers. And that was true for the 20th century. 

But when you start seeing a much larger influx of Asian immigrants, starting with liberalization of immigration laws in the ’60s, but also when there was a rapid growth of the technology sector in the early 2000s, you start to understand a little bit more where the resentment comes from because it’s more, I would say, analogically similar to antisemitism than it is to the racism that Mexican Americans face or the racism that Black Americans face. 

“It’s a much larger anti-globalization backlash on the right, not only when it comes to things like immigration, but also trade and tariffs and restrictions like that.”

It’s not that Indian Americans are necessarily being stereotyped as antisocial, criminal, coming here illegally, so on and so forth. It’s more that they’re being seen as a status threat to a lot of particularly middle-class Americans, people who want their kids to rise to the top of their school, who want their kids to have the corner office. They want their kids to be able to get the most prestigious positions. 

I think in the minds of a lot of these people, not only now does their kid have to compete with all the other normal white kids in their community, they have to compete against the entire world. It’s a much larger anti-globalization backlash on the right, not only when it comes to things like immigration, but also trade and tariffs and restrictions like that.

When you talked to Indian Americans for this piece, what did you hear from them that surprised you?

Probably the most surprising thing was how much pragmatism they responded to all of this with. Nine times out of 10, when you have stories about racism, the victims of racism are outraged — understandably and justifiably outraged. Nobody wants to be mistreated. Nobody wants to be denigrated. They certainly don’t want to see restrictions on the right to immigration, or other things to limit their numbers, which is the end point of a lot of this.

At the same time, I think a lot of the people I spoke to were very upfront. They’re like, “Hey, look, we have found a lot of success in America. We got the golden ticket to be able to come here, for our kids to study here, to be able to really seek these opportunities, but we understand what’s happening in the economy. We understand there’s a lot of people who are struggling and then they see us rising to the top of all these organizations. They see us with our kind of well-ensconced place in the economy. And I think it’s important for us not to flaunt our success that much.” At least a couple people said something to that respect. They almost empathize with the people who were hating on them.

It struck me as such a classic immigrant pragmatism that you see from the first or second wave of immigrants: people who realize that they are newcomers to a society or maybe their parents were newcomers to a society, and that there is a certain level of grappling they have to do with, “Hey, how can we continue to have success? How can we continue to grind and resist this racism, but also not rub it in people’s faces that we’re doing well because the more they do that, the tougher it can be?”

A number brought up Vivek Ramaswamy in the sense that Vivek happened to go on social media and talk about what he felt like were deficiencies in American culture when it comes to studying, when it comes to working hard.

I think that in bringing that up, they were saying that that wasn’t particularly helpful because whatever positive aspects there may be to Indian immigrant culture, we shouldn’t talk about them in ways that denigrate other people because that’s obviously going to rub people the wrong way.

You’re making the point that some of the surge in anti-Indian racism on the right is about status anxiety. I was listening to this podcast that Chris Rufo and Jonathan Keeperman did. These are two influential right-wing activists. They called it “The Indian Question” — a lot of people’s eyebrows shot up — and they seem to be making the argument that it is about status anxiety. 

They also were making less coherent arguments about how it’s un-American to study for the spelling bee, which is what South Asian kids do, and that white kids are more American because they play football, then they go to a party and get drunk, and then they get 1,500 on the SAT. 

I’m not saying any of this makes sense. I’m saying it was fascinating. I’m assuming you watched that exchange. What did you make of that?

There’s a certain level of coping mechanism being deployed there in the sense that they are trying to explain the success of Indian Americans as a deficiency: “Maybe they’re getting to the top schools, but that’s because they’re shut in all day studying.”

But it’s not really true that Indian Americans are necessarily cloistered into unhealthy habits. They’re actually finding success across society. For instance, I’ve tutored kids for five, six years. I just really enjoy working with kids. And something you’ll find with a lot of the Indian American kids, they are actually getting increasingly well-rounded. 

Part of that is because you have to, to have success, to get college admissions and so on and so forth. They almost always play sports. They’re involved in extracurriculars. You’re seeing a lot more Indian Americans go into the arts, into cultural fields, into Hollywood. I think that’s actually a very normal path for immigrants.

I think the first or second wave of immigrants has to be very pragmatic. They have to keep their heads down. They have to grind, study, and their parents encourage them to do the same thing. Indian American parents are always like, “You got to be a doctor. You got to be an engineer. Don’t be foolish and try to be a journalist or go to Hollywood.”

But as they establish themselves, as they build nest eggs, they have a little more breathing room, and so they can do different things. I know that Christopher Rufo, for instance, is an Italian American, and I believe I read one time that he even speaks Italian at home because he really values that culture so much and he wants to raise his kids in that. The first wave of Italian immigrants were no different than that. They cloistered into a few sectors where they felt they could find success that was necessary for their integration into the economy and to get their footing. But now we don’t think of Italian Americans as stereotyped into just a few parts of the country or a few parts of society — we barely notice, unless maybe you notice from someone’s name that there even are Italian Americans. 

What they’re describing about Indian Americans is very normal. It’s actually very normal for first waves of immigrants to cluster in a few areas and then they spread themselves out as they’re able to get that a little bit of breathing room and room to ground to stand on.

Your kid wants to go vegan. Should you let them?

11 October 2026 at 15:05
illustration of a family opening a fridge; the child is choosing vegan options, while the parents look on concerned

Hi readers! Shayla Love here, science journalist and longtime fan of Your Mileage May Vary. I’m honored to be subbing for Sigal Samuel while she’s out on parental leave. I’m diving into your questions as a way to help understand human nature and our choices through multiple lenses: philosophical, psychological, and beyond. Please send in any emotional, body/brain, sociological, perceptual, or other kind of life quandaries you might have.

My child, age 9, has decided she’s vegan. Neither of her parents are even vegetarian — we’re “free range chicken/grass fed beef” types. She has learned about veganism from friends at school, and seems to have come to her position more or less on her own. I want to encourage her ethical choices, but her mother and I agree that children should be introduced to new foods and flavors at this age. She has no allergies or intolerances that we know of. I worry that making accommodations for her dietary restriction may lead to a lifetime of picky eating, even if hers is a reasonable and ethical approach. She seems to be uncomfortable when her mother or I cook meat for meals we share, even if we make her another option. What should I do to support my daughter?

Dear Hold the Beef, 

When I was around your daughter’s age, I went to Hawaii with my parents. One night, we ate dinner on the beach, and we watched as a pig was dug up from an underground steam oven. I was horrified to see its face and nose; most of the meat I had eaten so far in my life didn’t resemble the animal it came from. A few years later, I became a vegetarian, and then in my 20s, a vegan. 

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I share this story to reveal my slight bias in answering your question, but also my understanding of the ethical awakening your daughter might be experiencing. As you figure out how to talk to your child about what she decides to eat, we can at least table discussing the pros and cons of veganism itself. Instead, you should think about what amount of autonomy your child should have, and whether the moral decision-making she wants to engage in matches with her current stage of development. 

People don’t turn 18 and then suddenly start engaging morally with the world. As we grow up, we try to understand right and wrong in fits and spurts. Lawrence Kohlberg, a 20th-century American psychologist, is best known for attempting to track a person’s moral development throughout their life. 

Kohlberg presented people with hypothetical dilemmas in order to come up with six moral stages. In one example, he asked people of different ages about a dying woman who could be cured by a drug that was cheap to make, but that a manufacturer was charging an exorbitant fee for. The woman’s husband ends up stealing the drug. Is that right or wrong?

Kohlberg observed that in answering questions like this, young children have what he called a “preconventional morality”: Their notions of right and wrong are dictated by what their parents think, and the avoidance of punishment when breaking those rules. For instance, the main reason not to throw your dinner on the ground or hit your brother was to avoid consequences from parents, not a feeling that there’s something wrong about that action. 

Kohlberg thought this stage lasted until around age 9, and in the next period, children began to understand that there isn’t just one correct action, but that people could have different moral ideas based on their social context. To sum up the rest of the stages quickly, each one progresses to encompass more views — like the moral agreements necessary to make a society function — and more complexity — like the realization that a seemingly immoral action can ultimately be moral, like stealing medicine for one’s wife. 

It’s useful to pinpoint where your daughter finds herself on Kohlberg’s timeline. It sounds like she’s in the shift from the first stage and into the later ones. What you’ve decided — that it’s okay to eat meat if it’s free-range or grass-fed — is no longer sufficient for your daughter in terms of guiding her own actions. That can be a jarring moment for a parent, but at least, according to Kohlberg, it’s a sign of maturation. Your child should, at this age, start to consider her friends, as well as the experiences she’s had without you, when making an ethical choice. 

But I’m her parent, you may protest. That doesn’t necessarily mean that your job is to exclusively provide black-and-white directives. 

Alison Gopnik, a psychologist and philosopher at the University of California Berkeley, has written about the unique perspective and personhood of children (including babies). In her book The Gardener and the Carpenter, she questions how people have come to define the act of parenting as having specific goals in mind for their children. This approach is like being a carpenter, she writes, who follows instructions to assemble a predetermined piece of furniture. She argues that parenting is more like gardening: You cultivate the soil and the environment and realize that you could produce any number of different flowers, fruits, or vegetables. Growth is the point, not a by-the-book final product. 

I see Gopnik in alignment with Jean-Jacques Rousseau, the 18th-century philosopher whose novel Émile, or On Education surprised its readers by advocating for a freer and child-centered approach to teaching. Émile, a young wealthy boy, is tutored — in high contrast to the expectations of the day — without strict rules. Rousseau thought you couldn’t make a child turn into an adult any faster, and it was foolish to try. He also thought that children had to learn by having their own experiences out in the world, and learning from those, rather than just overly didactic lessons. 

As your daughter dips her toe into the morality of eating meat, Rousseau would also remind you not to expect her to have the most mature ideas about veganism or her meal plan. She is still young, and may just have come across an idea that feels ethically important to her. Your role as her parent is to help her develop her nuanced morality, a process Kohlberg suggests will continue, and not steer her towards one way of eating over another. Be Gopnik’s dietary gardener, not carpenter. 

Of course, parents do have rights over their children, and an obligation to keep them safe. When we’re young, we’re not always equipped to make the right choice (some would argue this continues into adulthood, too). If your daughter decided to take up smoking cigarettes, for instance, you would step in because her choice would negatively affect her health. As her parent, you should still guide her to build healthy habits. 

You say you’re worried about your daughter becoming too picky, or not being exposed to enough foods if she becomes a vegan. But rather than push back on the choice itself, you can explain what else her choice entails. You can do so in an age-appropriate way. Talk about the nutrients that she might be missing out on if she stops eating meat, dairy, and eggs, and find books or videos about what foods might be a good substitute. 

For me, becoming vegan actually exposed me to all kinds of foods that I might not have eaten otherwise: from Asian and Indian cuisines that are very veggie-friendly to many other protein- and iron-rich plant-based foods. You could collaborate with your daughter to cook vegan meals for the whole family; no challenge sparks a budding home cook more than making delectable tofu. 

I should add that I’m no longer a vegan. I learned a lot from committing to a diet that wasn’t always convenient or tasty, in support of my values. Then, after more than a decade, I incorporated eggs and fish back into my diet. It’s likely that your daughter will continue to change the choices she makes as she tries to align her actions with her maturing moral views about the world. 

Whether or not she eats grass-fed beef with you in her teens, you should be glad that she seems to care about what impact she’s having in the world. It means you’re raising a person whose ethics are developing strongly, even as what’s on your dinner plate may change while she figures it all out.  

Bonus: What I’m reading

  • Speaking of tofu, I revisited an essay that George Stiffman (a self-proclaimed “tofu guy”) wrote for Asterisk Magazine about how soybean curds are prepared in China. Warning: This article will make you hungry! He dives into all the creative culinary preparations of tofu that are tragically absent in the West. 
  • Several years ago, I bought a plant-based cooking book especially for children, The Vegan Cookbook for Kids: Easy Plant-Based Recipes for Young Chefs. It was a present for a non-vegan family, but the kid in question was interested in learning how to cook, and when kids cook vegan, parents don’t have to worry about them handling raw meat! Looking over these snacks and meals again, I see several tasty things that I wouldn’t mind making for myself, even as a non-vegan, and non-child. 
  • When I was a vegan in New York City in the 2010s, I wasn’t constrained to sad tofu and sprout sandwiches. It seemed like every week a brand-new vegan restaurant opened up, covering every cuisine, and with star chefs at the helm. But lately, all my favorite vegan restaurants have been closing. Turns out I’m not imagining it, as Vox’s Marina Bolotnikova wrote in her article: “Where did all the vegan restaurants go?” She investigates why these establishments have become rarer, and what we’ll miss out on if they completely disappear. 

The company behind Skittles might be to blame for your big vet bills

11 October 2026 at 15:00
A woman holds an Australian shepherd puppy with a purple leash on a steel table at a vet clinic while a man in scrubs and latex gloves prepares to administer a vaccine.
Nova, a 6-month-old Australian shepherd, gets vaccinated at the Community Animal Medicine Project, a low-cost veterinary clinic in Northridge, Los Angeles, on July 7, 2026. | Hans Gutknecht/MediaNews Group/The Los Angeles Daily News via Getty Images

Whenever I have dinner with friends, the conversation always ends up on one of three topics: how hard dating is, the hunt for affordable housing, or an update on everyone’s pets. The last on that list includes cute photos and veterinarian updates. I love hearing about my friends’ cats and dogs. But I also have to admit that I just don’t get it. I don’t have a pet. I never have. (We won’t discuss the ill-fated caterpillar in elementary school.)

I’m in the minority: Over half of American households have pets. Which means that over half of American households have also seen the cost of pet care go up in recent years.  

Helaine Olen is the proud pet parent of a Havanese poodle mix named Barney Rubble. She’s also the managing editor at the American Economic Liberties Project, an antitrust organization, and she says people often aren’t prepared for how expensive it can get. 

Some of it is inflation, Olen says, but veterinary care is a major factor. “The same medical advances that have kept us alive longer and we consider miracles — whether it’s cancer drugs or stem cell therapies or various pharmaceuticals — the same is true for your cats and dogs,” Olen says.

Decades ago, a cat having an MRI was unheard of; now, it’s common. But it’s not just expanded access and improved technology that’s driving prices up. Olen says that who’s behind that healthcare is a factor. “Big corporations and private equity have seen all of this, know that people say they will do anything for their pets, know that they think of their pets as children, and they have rushed into the sector,” she told Vox.

So how did private equity get involved in the lives of our pets? And what happens when the prices keep climbing? We discuss that and more on the latest episode of Explain It to Me, Vox’s weekly call-in podcast. 

Below is an excerpt of my conversation with Olen, edited for length and clarity. You can listen to the full episode on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’d like to submit a question, send an email to askvox@vox.com or call 1-800-618-8545.

What kind of costs are we talking about?

When your pet is young, you’re probably spending several hundred dollars a year for various vaccines, spay and neuter, annual checkups. But the real costs start coming in as they get older and they need maintenance. 

For tooth cleaning, pets need to be put under anesthesia. You’ll spend a minimum of $1,000. That will be even higher if a pet’s tooth has to be removed. 

I’ve spoken to people whose pets have back legs that have collapsed or disc herniations. You can easily be out over $10,000 on a surgery. You can easily spend four figures on a 24-hour overnight. I spoke to somebody who was quoted $3,500 a night for just an observational overnight.

You mentioned that some of this comes down to who owns pet clinics and how that’s changing. Who owns them now?

Traditionally, it was an independent practice. But in the past 10 to 15 years, big corporations and private equity have moved into the space. The largest owner of vets in the United States right now is a group called Mars. And if Mars sounds familiar to you, that’s Mars as in Skittles. 

They own around 2,500 vets under the names of VCA, Banfield, and Blue Pearl. I’d say somewhere between a third and 50 percent of vet clinics are owned by corporations. It was 10 percent or less than 10 percent a little over a decade ago.

What caused this spike and why is a candy company behind it?

As people realize how much can be done to help their pets, the corporations and private equity basically saw what one analyst described as low risk, high reward. I’ve spoken to employees of some of the larger chains who have told me that prices went up routinely every six months or every nine months or once a year. 

In Britain, there was a recent government investigation into all of this by the Competition and Markets Authority, their equivalent of the Federal Trade Commission. They determined that private equity and corporate ownership is responsible for a billion pounds spent on pets over a five-year period that otherwise wouldn’t have been spent, and that people were paying about 16 percent more at vets owned by large corporate outfits versus independent vets.

How are people paying for this if it’s so expensive?

I live in Los Angeles, and I wrote a piece for New York magazine a few months ago about all the people here who are now driving their pets down to Tijuana because it is so much less expensive down there. 

Pet insurance is a very mixed bag. It is extremely expensive in many cases. It goes up at very high rates. My own pet insurance increased by 30 percent from last year to this year. And by the way, my dog Barney Rubble is 2 and a half years old.

Wow. He’s still so young.

He has had no issues that I am aware of that would account for a 30 percent increase. 

The other thing with pet insurance, unlike human health insurance, is there is no preexisting [conditions] clause. I have lost count of the number of people I’ve interviewed over the years who discovered too late that their pet health insurer deemed something a preexisting condition.

What do people do when they get to the point where this costs too much? 

In some cases, they run up debt. Buy now, pay later services are increasingly moving into the veterinary area as well.

In other cases, they surrender the animal. If you talk to people at shelters, they will say that they believe that part of the uptick they’ve gotten in surrendered animals has to do with the increase in costs of veterinary care.

I imagine that just feels like such an impossible choice, like choosing between this money you don’t have and the quality of life for something that you love.

The emotions are huge. This is in part why private equity and corporations have moved in: They know people are going to feel very emotional about their pets and that they’re going to want to do anything they can to keep them alive or keep them healthy or keep them pain-free, and that they will pay almost any price. 

When my last dog was diagnosed with heart disease, I was determined to keep her going for a couple of years. I had her on one medication that cost $300 a month. I was like, “I can’t lose my Katie.”

The tragic thing about pets is they are both better than us — in my opinion — and they live shorter lives. You are going to lose your pet eventually. It’s just the most heartbreaking thing in the world.

What color is a tennis ball?

5 October 2026 at 14:00
a photo of a hand holding a tennis ball

A while back, I was at physical therapy, and the topic of tennis came up. Someone said something about yellow tennis balls, and I was like… “What? They’re green.” And then someone else chimed in, “No, they’re yellow!” And then someone across the room hollered, “No, they’re obviously green.”

There was basically a physical therapy uproar. And when I started asking other people how they saw them — yellow or green — they told me they couldn’t even believe there was a debate. So I called up Bevil Conway. He’s a neuroscientist who heads up a lab at the National Eye Institute. He’s working on a book called Color Coded, which is due out next year. And he’s also a working artist — which is actually how he got into studying color in the first place. 

Conway told me there’s a pretty good reason for why so many people disagree about tennis balls. He said it’s simple: “There’s no such thing as a color.”

In the latest episode of Unexplainable, I talked with Conway about what color even is, the viral dress fight (black and blue or white and gold?), and why we get so upset when people don’t see color the same way we do. Below is an excerpt of our conversation, edited for length and clarity. Listen to the episode anywhere you get your podcasts or you can watch on Netflix.

So you are an artist. You are also a neuroscientist. You study color. You’re also working on a book about color. Are there still color mysteries? Are there things science doesn’t know about color? 

There are lots of mysteries about color. For a long time, people thought that color was a little bit like a filter, that everything that’s really important is in black and white, and then there’s a color filter you put on top of it. 

But a bunch of years ago, my lab were blown away to discover that there’s as much brain involved in processing color as there is in face recognition.

bevil conway portrait in grayscale sitting in front of a whiteboard

The same amount of processing power?

Yeah, there’s tons and tons of tissue [and] pretty fancy bits of brain that are doing pretty high-level things — parts of brain we think of as being involved in social cognition and in high-level reasoning and visual memory. Color must be more than just this little add-on. It’s doing something much deeper. So we’re trying to understand what those bits of brain are doing.

So what is color? How does it work? How do our brains and eyes perceive it? 

The classic definition would be: Color is the visual feature that you get from wavelength properties of the light entering your eye. People typically see the long wavelength end as red light, and then going through short wavelengths, you know, following ROYGBIV: red, orange, yellow, green, blue, indigo, violet.

If color were just wavelength, then an object under blue light would look blue, and the same object under yellow light would look yellow. And that wouldn’t be very helpful — because what you want is a signal that tells you about objects, immune to the lighting condition. You want them to always have that color. 

A perfect example is a peach. If you look at a peach outside and you look at it inside, it’s always gonna look like a peach color. But if you looked at the pattern of wavelengths that are coming off of the peach, they’re very different under different lighting conditions. They should be different colors if color were just wavelength, but they’re not. Those two different compositions of wavelengths look the same color. 

illustration of a peach in outdoor lighting and indoor lighting

What I think is so cool about color is it’s so fundamental for how we need to experience the world — but the mechanics of how it does it teaches us a lot about the brain.

What we’re talking about is color constancy. That is, an object’s color is constant despite the viewing conditions. 

So if the peach is fundamentally a different color inside and outside, and our brains are telling us that it is still, you know, peach colored, how are our brains deceiving us?   

So it’s not fundamentally a different color. It’s the same color. That’s the cool thing. The problem is that you are carrying around, Noam, in your head an idea that color is wavelength, and that is the mistake.

Color is not wavelength! And we’ve known this for a long time. But the problem is that we want something that is an empirical, measurable number that’s outside of an observer, that’s a thing out there in the world, that would be the same number regardless of who looks at it. And color, at its core, is not that. 

Color is dependent on your own visual system interacting with the world. And that doesn’t mean it’s any less real. It just means that its reality is dependent on psychological neural brain processes. And that’s what makes color fascinating. 

Color is, you’re saying, something that is essentially created in the brain. 

Absolutely, yes. Color is a generative product of the brain that gives us reliable, useful, true, meaningful, objective information, but it itself is not [those things].  It’s some generative product of  your brain in order to come up with this information that’s useful and meaningful about the world.

[Your brain is] actually creating that thing that is a color. Colors don’t exist out there in the world independent of a viewer to see them. 

Is this related to “the dress” — you know, like 10 years ago when that photo of a dress went viral, and a bunch of people on the internet thought it was blue and black, and a bunch of other people thought it was white and gold, and everyone got super upset? Is this the same type of thing, of seeing something in different lighting or different contexts and perceiving a different color? 

It is. So the dress was fascinating because people with normal color vision looking at exactly the same thing were asserting very different perceptions. 

And, you know, from a deep kind of philosophical point of view, it’s important because they weren’t saying, “Yeah, it kinda looks different to me, but I understand how you could see it as different.” They were like, “No, it is white and gold.” And other people were saying, “It is different colors.” That was, for me professionally and personally, a really big deal because it underscored this fact that color is this generative, constructive thing that your brain is doing, making all kinds of assumptions, filling in the gaps about lighting, about what you think you’re seeing.

In the case of the dress, it’s such a crappy little photograph, very blurry. It doesn’t give you a lot of context. And your visual system, your own brain, has to make a guess about what the lighting is. And if your brain guesses that the lighting is nice, warm, direct sunlight, then it implicitly subtracts out a little bit of the yellow from the image, and you see it as blue and black. Whereas other people looking at exactly the same pixels on the same monitor who assume that the lighting is cool, indirect, shaded light from blue sky, their brains color-correct the image, subtract out some of the blue, and they see it as white and gold. And so you have these two groups of people whose brains have just made different assumptions. 

Why do you think that left people feeling so unnerved? When this happened, people could not possibly believe someone else could look at that dress and see a different color. 

It was amazing! And, you know, it’s still, to date, I think, the most viral image in the history of the internet. Right when it came out, my initial reaction too was like, “Huh, that’s weird. I wonder what’s going on there.” And a lot of my colleagues thought, “Well, maybe it’s got to do with proportions of rods and cones, or people are looking at different displays, or maybe people are just silently color blind.” 

But I think the idea that your own brain could play such a fundamental role in determining what the pattern of wavelengths means, even for vision scientists, wasn’t sitting front of mind. 

I think the reason that it played so deeply, if I could wax poetic, it’s that our contemporary society depends on a shared experience, right? Our laws depend on a common idea of what’s right and wrong.

Yeah, like whether my red is your red; we still need to be able to point at something and agree that it’s red. 

Yes, and here was an example where it was like: “That isn’t white and gold, that’s blue and black, clearly. Do we live in a shared reality?”

And if you can’t trust your eyes, what can you trust? I think people genuinely felt like, “Is this the beginning of the end?” Like, “Is our whole society collapsing?” I mean, look at Twitter, there were all sorts of expletives flying around. 

Have you ever gotten into an argument about a color? I once got into an argument about tennis balls and what color they were. 

Yeah, what color are they? I’m curious. 

I couldn’t believe anyone thought they were yellow! I always thought they were green.

They’re totally yellow. I mean, we can get into one now. You’re wrong. It’s so funny — I really thought that they were definitionally yellow.

So what is going on with tennis balls? 

Tennis balls are funny. I mean, if you ask people to pick their best example of green and blue and red and orange and yellow and so on, there’s a lot of variability. Green and blue is the most variable. Some people’s best example of green is another person’s best example of blue. 

Meaning, you could ask me  to pick a color that would be perfectly green, and then someone else would be like, “No, that’s blue.”

Yeah, exactly. And this isn’t language-based. This is true across all cultures. 

We just perceive blues and greens kinda badly or vaguely? 

Yeah, and one of the ideas that we have about that is that blues and greens aren’t really the colors that are tied to objects.

So if I ask you what colors are objects, it’s a weird question! It’s like, objects can be any colors. But it turns out, if you actually go and measure, you know, the colors of things that you choose to label in the world, most of them are, like, yellow, brown, red, pink, some purples, not many.

Yeah, I guess green and blue is the background. Like green’s the forest, and blue is the sky. 

Yeah, exactly. And, and even in nature, there are very few natural blue objects, and that’s partly what made blue as a pigment so desirable. So what’s weird about yellow is that yellow, if you just ask people in the rainbow to pick where yellow is, people are incredibly consistent.

So people really know yellow. 

They really know yellow. And I think what’s going on with the tennis ball is that it is a little bit fluorescent. It’s actually emitting a little bit more light than it’s taking in because it’s reprocessing it, short-wavelength light in the visible spectrum.

So they’ve picked this bright yellow, which is right at the peak of our visual system sensitivity. So the color of the tennis ball is the optimal wavelength that we can detect with our eyes, and it’s right in that range where it’s technically probably closer to green than it is to yellow. But because it’s so bright, and yellow is considered a bright color, the brightest color, people could be persuaded to see it in a yellow direction.

What I hear you saying is that I’m right — and it’s green. 

Yeah, yeah. Although, I still like it as yellow.

When does trying to have a healthier baby become eugenics-y?

4 October 2026 at 15:00

Editor’s note, October 4, 8 am ET: We’re bringing you some of our best-loved Your Mileage May Vary columns while Sigal Samuel is on parental leave. The one below was originally published last year.

This unconventional advice column offers you a unique framework for thinking through moral dilemmas. It’s based on value pluralism: the idea that each of us has multiple values that are equally valid but that often conflict with each other. Submit your own question here.


My partner and I did IVF recently and luckily we ended up with several embryos. One of those will be implanted in me so I hopefully get pregnant. But which one?

My fertility clinic is encouraging me to do PGT-A testing, which would screen for things like Down syndrome and would also let me see the sex of each embryo so I could potentially choose whichever I want. (And to be honest, I really want a girl!) I’m also hearing about these new companies that can test embryos for all kinds of things — like how smart the kid might be, how tall they’ll get, and whether they’ll have a lower chance of getting breast cancer, diabetes, mental illness, stuff like that.

I don’t know how to feel about any of this. On the one hand, it feels weirdly eugenics-y to do so much tinkering with embryos, and I can’t help feeling a little pressured into overmedicalizing everything with these expensive tests. But then again, if I could do something to make my baby healthier and happier, don’t I kind of have to do everything in my power? What does a parent owe their child?

Dear Expecting,

This is such an exciting — and also confusing — time. You’re about to have your first kid, and that comes with all sorts of fears and insecurities and hopes and dreams. You want to do the right thing — no, the best thing! — for your child. It’s a beautiful impulse. Unfortunately, it makes it easy for companies to prey on you.

So let me walk you through what these companies can and can’t really provide. After we talk about the science, we can talk about the ethics. 

The simpler test you mentioned, PGT-A, has been around since the 1990s. It can indeed screen for conditions like Down syndrome and let you see the sex of each embryo. Mind you, that doesn’t predict what gender your child will ultimately end up identifying with — more on that soon.

The newer testing you mentioned is called polygenic testing. The conditions it screens for are complex ones, influenced by thousands of genes. We’re talking about everything from breast cancer to depression. Some companies even offer screenings not for disease prevention, but for genetic enhancement — so you can select for a taller kid or a kid with higher IQ.

Polygenic testing companies claim to predict each embryo’s risk for each condition, and the potential reduction of risk you’ll get if you choose one embryo over another. As the statistical geneticist Sasha Gusev explains, it’s very, very easy to be misled by this claim. If the company claims to lower absolute risk of Type 2 diabetes by 12 percent, you might think this means, “The chance of my kid ever developing diabetes just went down by 12 percent — great!” But really what it means is that, all else equal, a kid who would’ve developed diabetes is likely now at the high end of pre-diabetes instead, or just develops diabetes a few years later. The same holds true for other conditions, like breast cancer. Sure, if your kid is going to develop diabetes or breast cancer, you’d rather they develop it later — but it’s not the bill of perfect health customers might imagine.  

“Typical risk reduction estimates tend to exploit statistical assumptions to overstate their benefits and lead to confusion,” Gusev writes.

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It’s also important to note that there’s a difference between a physical disease like cancer, which is straightforwardly and universally negative, and a complex mental health condition like depression. For one thing, polygenic scores don’t perform as well in psychiatry, as the psychologist Eric Turkheimer notes. Plus, most mental health conditions come in mild to moderate to severe forms, and it’s not clear that we should want to get rid of mild or moderate manifestations. 

“Sure, it would be nice if no one ever got depressed, but what would that actually mean?” Turkheimer writes. “People are going to be sad, and the most modern models of psychiatric disorders view most of them as extremes on continuous dimensions of normal behavior. I don’t think we want some kind of genetic version of Soma.”

To give a personal example: I have generalized anxiety with some obsessive tendencies. Is that a major pain in the butt sometimes? You bet. But if I could wave a magic wand and get rid of it, would I? No. In my experience, this trait is linked to another trait I deeply value: my creativity. The same thing that propels me down rabbit holes of worry also propels me down rabbit holes of getting super curious about some topic, researching it into the wee hours of the morning, and then writing a novel or children’s book about it.

That brings me to one other scientific issue: pleiotropy. It’s a fancy term for a simple truth, which is that genes can have an effect on more than one trait. When it comes to behavioral polygenic testing, we actually know very little about which genes cause what — a gene that’s correlated with depression or anxiety may also be correlated with a bunch of other things. So, if everyone were to start selecting embryos to try to protect their kids from depression or anxiety, what would happen? We don’t know! 

Pleiotropy is a scientific issue, but it’s also a moral issue, because in trying to protect your kid from a negative outcome, you could also be accidentally barring them from a positive one.

And that’s just the tip of the moral iceberg.

Another issue is the potential psychological harm that can result from commodifying our kids — treating them like consumer objects with selectable parts. Let’s say you use polygenic testing to try to select for high IQ. Even if the company’s predictor is right 80 percent of the time, that means it’s wrong 20 percent of the time. What happens if it’s wrong about your kid, and they end up with a low IQ instead of a high one? How will your kid feel? Unless you hide the truth from them, they’ll know that they are not what you wanted, that they failed to live up to the vision you went out of your way to chase.

The same goes for sex selection via good old PGT-A. I know you really want a girl. But what would happen if you select for a girl, and then your child grows up and turns out to be trans? They may feel an extra sense that they’re letting you down by not conforming to the gender expectations you had for them.

Then there are the ethical questions around unequal access. Polygenic testing isn’t cheap. (One company, Orchid, charges $2,500 per screened embryo. Test 10 embryos and that’ll cost you $25,000.) So, at least in the short term, that raises the specter of entrenching a caste system, where the gap between rich and poor expands dramatically as the rich get smarter and stronger.

Technologies tend to get cheaper over time, so maybe everyone will ultimately be able to afford polygenic testing. But that raises another problem: implicit coercion. If more and more of us make ourselves smarter and stronger, we may create a society in which everyone feels pressure to alter their child’s biology — even if they don’t want to. To refuse embryo selection would mean to put a child at a huge professional disadvantage, or to face moral condemnation for making “suboptimal” kids when optimization is possible. Society may no longer offer health insurance benefits or accommodations for kids with disabilities (or even non-enhanced IQ), reasoning that “it was the parents’ choice.” 

Some philosophers, like Julian Savalescu, already argue that parents have a “moral obligation to create children with the best chance of the best life.” Polygenic testing companies love that argument; Orchid founder Noor Siddiqui tells parents that “the responsible decision” is to “protect their children” from disease, using language like, “What if you could have stopped it…but chose not to?” And we generally live in a culture that’s obsessed with optimization. 

So it’s no wonder that you find yourself asking, “If I could do something to make my baby healthier and happier, don’t I kind of have to do everything in my power?” 

It’s a view that will be very appealing to utilitarians, who believe the right action is the action that maximizes well-being or happiness. But maximizing principles can be dangerous. If we’re laser-focused on maximizing one value, however noble it may be, that can lead us to overlook a host of other important values. Think about diversity, for example; polygenic testing could lead to a less diverse world. 

And it’s not even clear how to maximize well-being given that each embryo will have some downsides: How would you choose between one embryo with a slightly elevated risk for schizophrenia, another with a moderately elevated risk for cancer, and a third with a high risk for Alzheimer’s? You’d have to decide how to rank the importance of each condition, which would require a dizzying bit of moral math: How much weight do you put on the longevity associated with each condition, how much on patient-reported quality of life for each condition, and how much on your own ability to cope with each — and society’s ability (which will change over the years)? Plus, even if the screening does end up optimizing life for your individual child, it could have negative effects on the population level, for the reasons we covered above.

As the Nobel laureate Herbert Simon pointed out, many problems contain way more variables and way too much uncertainty for maximizing along a single axis to be feasible or even desirable. So it often makes sense to just go with an option that’s “good enough.” He coined the term “satisficing” — a portmanteau of “satisfying” and “sufficing” — to describe opting for this good enough choice.

What would satisficing look like in the context of embryos? If there’s a very serious condition that runs in your family — like Tay-Sachs or the BRCA mutation that markedly increases cancer risk — then I do think there’s a strong case for screening for that. These conditions are debilitating and can lead to early death. Nobody wants them. Genetic testing that lets us prevent them is an awesome gift. 

Then there are conditions that can include suffering, like autism, but can also be very compatible with a happy life. Mental health conditions in particular are heavily socially constructed — a lot of the associated suffering comes about because society constructs a certain biological reality as a problem and doesn’t support the people who have it. In these cases, if you want to give your child a “good enough” or even “optimized” life, remember that you don’t have to achieve that by biological means; working to change the social environment can be just as important, and it doesn’t carry the societal risks associated with polygenic testing. 

Ultimately, when considering what counts as a “good enough” life, each parent will draw the line in a slightly different place. And there’s a part of that that can’t be boiled down to objective facts about disease, because this is also about how well-resourced the parent feels — emotionally, socially, and financially — to deal with a certain condition. What feels manageable to one parent may feel crushingly hard to another. 

So, I can’t tell you exactly which screenings to do and which to forgo. What I do want to tell you is to resist being bullied or shamed by others, especially those with a profit incentive to push you in a certain direction.

As the epidemiologist Abby Lippman has noted, genetic testing is supposed to offer parents more choice, but it too often has the opposite effect. When someone like Orchid’s Siddiqui says about a disease, “What if you could have stopped it…but chose not to?” — well, that language preys on parents’ worst fears and insecurities. It holds parents hostage while pretending to be giving them more autonomy. 

You are nobody’s hostage. You are a moral agent free to look at the many different relevant factors, weigh them all in the balance, and then make the choice that works well enough for your family.   

Bonus: What I’m reading

  • Silicon Valley is obsessed with IQ, so it’s no surprise that tech execs there are using polygenic testing in hopes of creating supersmart babies. This article shows the kind of mental pretzels customers get into when trying to figure out whether to select the embryo with the highest predicted IQ or that with the lowest risk of disorders. One couple asks: “How much additional risk of ADHD cancels out against 10 extra IQ points?”
  • Rereading “The Last Children of Down Syndrome,” Sarah Zhang’s 2020 Atlantic feature on prenatal testing, it struck me that when people think “prenatal testing,” Down syndrome is often the first condition that comes to mind, even though it’s not the most severe or straightforwardly negative (it’s compatible with a happy life). It’s just that Down syndrome was easy to test for, so we started testing for it early. I wonder if that built up the condition as a bogeyman in the expectant parent’s imagination — if the fact that we could screen for it shaped the public’s perception of Down syndrome as something that should be screened for and potentially screened out.
  • One trait that many people assume we should select for is a great memory. But I highly recommend the short story “Funes the Memorious” by Jorge Luis Borges. It’s a reminder that having too good a memory is not always a benefit.  

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AI can make you smarter. Here’s one hack to get there.

3 October 2026 at 13:30
Human and digital hands solving glass cube with text bubbles

For many people, using AI chatbots is incredible at first. It makes them feel productive, confident, maybe even smarter. But later, there’s a hangover. Perhaps there are problems with their memory, or certain skills, like writing or coding, don’t seem to be as sharp as they once were. Maybe they feel like they can’t solve problems or make decisions or remember facts as well as they could before they had the help of AI. 

Susette Brooks, a marketing director living in Philadelphia, said she started using AI tools reluctantly but ultimately relented. She let AI write some of her emails, which lightened her workload, but then the dulling effects sank in. “I felt my writing and thinking decline as it was happening,” said Brooks, who has an MFA in nonfiction writing. “I had a harder time recalling information and synthesizing ideas.”

When you use external tools to reduce the cognitive effort required to do a task, you’re doing something called cognitive offloading. If you’ve ever used a calculator to do a math problem or used a calendar to remember an appointment, you’ve engaged in cognitive offloading. Tools like Claude and ChatGPT can do math problems and remember your appointments, but they can also write your term papers or create your work presentations. This is cognitive offloading at a scale we’ve never seen before.

Cognitive offloading isn’t necessarily bad. It’s actually what makes it possible for humans to be so productive. But as you outsource more and more cognitive tasks, you can start to become forgetful or see certain skills, like writing, start to decline. 

There’s a term for this: de-skilling. This is an old economics term that has emerged as a bit of a buzzword used to describe the perceived downward spiral of competency that’s accompanied the proliferation of AI tools. And it certainly sounds bad, especially if you’re a novice who needs to build skills. De-skilling can affect your critical thinking, your writing abilities, and your creative process. It can also affect your recall, as relying too heavily on AI tools can make it harder to remember things. 

Key takeaways

  • AI can make you more productive while quietly making you less capable on your own.
  • Offloading more tedious or mind-numbing tasks is less likely to make you feel dumber.
  • The long-term solution isn’t necessarily less AI. It’s being more intentional about the tasks you use AI for.

Young people, at least, are worried about the long-term consequences of frictionless thinking. A recent survey by Gallup and researchers from the University of Pennsylvania found that 68 percent of Gen Z adults in the United States are concerned that offloading too many cognitive tasks is robbing them of important skill-building. About the same percentage of those surveyed worry that AI discourages them from critical thinking and social learning. Some 37 percent of US adults under 30 say that AI will have a negative effect on them personally, according to a Pew Research Center study published in June. And yet, more than half of Gen Z Americans use AI on a weekly basis. 

The paradox of AI is that, even if we feel like using these tools is bad for us, saving time and avoiding the friction of thinking is too tempting. We’re hardwired to seek out the path of least resistance, according to Daniel Willingham, a psychology professor at the University of Virginia, because cognitive activity is so taxing, and may or may not get you to the right solution. Memory, on the other hand, is efficient and effective — you know that something worked in the past, and it will work again.

“Our mind is really set up to save you from having to think,” Willingham told me. “Thinking is what you do when you’re in trouble.”

The good news is that experts say it’s possible to use AI in a way that helps you save time and protects your cognitive abilities instead of diminishing them. Here’s their advice.

It’s not your imagination — too much AI use can erode your skills over time

Derek Salyers, a content creator in Ohio, started using AI to get more done, faster. But over time, two things happened. First, the work got worse. “A lot of what I was putting out became AI slop, for lack of a better term,” Salyers told me. And then, his brain got worse, too. 

“When you get used to the AI making the decision, you stop pausing to actually think about things,” Salyers said. “And if you were never really present with it, you don’t remember it later. I wasn’t forgetting things because my memory got worse; I was forgetting because I was never really thinking in the first place.”

This effect is showing up in classrooms, too. One study of nearly 1,000 high school students found that those using ChatGPT scored 48 percent higher on a math test than their peers who didn’t have access to the AI tool. But when they were tested again without the chatbot, their scores were 17 percent lower than the students in the control group who had never had ChatGPT access. Similarly, researchers at the University of California Irvine looked at longitudinal data from online tests starting in 2015, and found that students spent less time and performed better on the text-based questions after the introduction of ChatGPT. (ChatGPT is very good at helping with text-based questions.) But when those students were later given offline tests, without the ability to use AI help, they performed worse. 

All of these students, it appears, were offloading the cognitive work to AI, which provided short-term gains. But in the long term, their thinking skills suffered.

Your basic cognitive abilities, like your working memory and selective attention, are quite resilient.

Evan Risko is a psychology professor at the University of Waterloo in Canada who co-authored the foundational paper on cognitive offloading a decade ago. He recently told me there’s not a lot of research into what’s going on in our brains when we’re cognitive offloading, but scientists are gaining a pretty clear picture of the pros and cons of doing it. The advantages vary depending on the task, but in general, cognitive offloading allows us to extend our imperfect memory systems, which you’ve probably done if you’ve ever set a reminder for yourself. The downside, Risko said, comes in offloading mental processes that are important. “Then we risk compromising our cognitive performance,” he said.

Your basic cognitive abilities, like your working memory and selective attention, are quite resilient. But as Risko and his colleagues explained in a paper this year — bluntly titled “Is AI making us stupid?” — other skills, like doing arithmetic and flying planes, are learned behaviors. You first have to acquire them and then, in order to retain them, you have to practice. AI use can compromise both the acquisition and retention of these skills — and people might not even realize this is happening to them, because AI makes them believe they’re more capable than they really are.

“People may have difficulty realizing that their skills are decaying or that they are failing to learn when using AI tools because the output and their performance with AI is at a high level,” said Brooke Macnamara, a psychology professor at Purdue University who co-authored the “Is AI making us stupid?” paper. “They may not realize that if the AI tool were unavailable how low their independent performance might be.”

Be intentional about the tasks you use AI for

The most important step to preserving your cognitive performance is to ask yourself if you should be using AI for a given task at all.

“Just because AI is a tool that’s available to us and it can accomplish a lot of tasks for us, it doesn’t mean that we should always use it,” Anjali Singh, a human-AI interaction researcher at the University of Texas at Austin, told me. Writing, for example, is something that a lot of people are now using AI for. But offloading that work means that you lose out on the independent thinking and reasoning that goes into expressing your thoughts. You also miss the chance to improve your writing skills if you don’t actually write. 

“We keep outsourcing these kinds of skills to AI over time and do not engage in those activities ourselves, then the de-skilling occurs,” Singh told me. “And that is I think probably one of the main reasons people could be feeling that they’re getting dumber as they’re using AI over time.”

“We are not getting these moments to reflect.”

Anjali Singh, Univeristy of Texas

It might seem counterintuitive, but it’s actually best to use AI for things you’re already pretty good at, the tasks you’re fully capable of performing yourself. A recent working paper by MIT economist David Autor and his colleagues (note: Several of them work for Google, who funded the study) describes how giving AI tools to 133 patent lawyers and then taking away those tools led to different outcomes, depending on the lawyers’ level of experience. All lawyers saw performance gains while using the AI tools, but those gains disappeared for the younger lawyers when the tools went away. Experienced lawyers, however, performed better afterward than their counterparts who never had access to AI tools. 

A similar effect showed up in a recent experiment by Middlebury College researchers. In the first session, more than 200 undergraduates learned about an unfamiliar topic and then wrote an analytical essay, some with the help of an off-the-shelf AI tool. They performed a similar test a week later, except this time none of the students had access to AI. The students who had AI access improved across the board, but what’s telling is that there appeared to be two types of AI users: augmentation users, who used AI to improve their work, and automation users, who just had AI do the work for them. The augmentation group performed better than everyone.

“Using AI to deepen or develop one’s own thinking on or understanding of a topic, rather than letting AI do all of the thinking, seems like the best way to use these tools,” Lauren Richmond, a cognitive science professor at Stony Brook University in New York, told me.

Tell your chatbot to treat you like a student

If you, like me, have ever fallen down a rabbit hole while trying to understand the geopolitical nuances that led to the outbreak of World War I and ended up staring blankly at a mountain of text feeling more confused than when you started, you know that using AI to learn doesn’t always go as planned. You may have also had the experience of writing prompts or asking questions and then receiving a long, overly detailed response. That can initially seem satisfying, but it’s often too much text to digest at once, so maybe you ask another question — and get back another wall of text. 

Older ways of accessing information, like reading books or even using Google to do research, happened more slowly, and that gave us time to process the information, Singh from UT Austin said. But that’s gone now. “We are not getting these moments to reflect,” she said.

If you find yourself drowning in content, that’s also a sign that you’re probably not expert enough in the material, or you’re not being intentional enough about your approach. 

It starts in the settings. Here, you should explain that you’re trying to build skills, not offload them, and instruct the AI to challenge you and engage with you. If you’re using ChatGPT, you can plug in custom instructions by going into the personalization tools. Claude has similar options called Instructions for Claude. 

If you’re explicitly trying to learn something new, you might also try some of the tools these companies have designed for this. OpenAI has study mode in ChatGPT. Anthropic offers Claude for Education. Google has Gemini for Students. Instead of simply providing answers, these tools act more like tutors, by asking questions, working through problems, and encouraging you to come up with solutions on your own.

Slow down and embrace friction

Something that’s both tempting and dangerous about AI is how fast it can do work. Vibe coding an app can take minutes, rather than days of manual coding. That’s very appealing if you have too much on your plate and want to get through it all quickly.

“The workload was so heavy and crazy, you have no time to think,” Joei Chen, a former brand director at a tech company, told me. “So you just throw stuff into AI and say, ‘What do you think?’”

At the same time, creating more code does not necessarily lead to more finished software, according to a recent Wharton School study. That increased productivity also doesn’t necessarily lead to happier workers. And the faster you move, the more critical thinking you’re going to offload. “Your boss asks you, ‘What does Claude think of this?’” Chen said, so AI “inadvertently becomes the final boss.”

Slowing down and forcing yourself to do more critical thinking is an easy way to hold onto some agency — not to mention some brain power. One easy way to do this is to make your interactions with AI more collaborative than transactional. For example, if you are going to use AI to help you write something, ask for five options of a draft instead of one, and then read each of them yourself and decide which is the best.

“Ask for feedback, hints, examples, explanations, advice, practice questions.”

Evan Risko, University of Waterloo

“Just the simple act of comparing things stimulates a great deal of the critical thinking processes that we kind of care about,” said Advait Sarkar, an AI researcher at the University of Cambridge, “and has beneficial effects for things like developing your judgment, your own awareness of what you don’t already know, and stimulating your recall.”

The word that came up again and again as I talked to experts about how to use AI without getting dumber was metacognition, or thinking about thinking. A lot of AI users let metacognition take a back seat to whatever content is flowing freely from a chatbot. And it can happen fast. 

While letting AI do all of the thinking for you is tempting, Matt Beane, an associate professor at the University of California Santa Barbara and author of The Skill Code: How to Save Human Ability in an Age of Intelligent Machines, told me that approaching AI this way “is your worst enemy.” To counteract this, you have to introduce more friction.

“You must be very aggressive about how you experiment with it,” Beane said. Risko, the cognitive offloading expert, echoed this advice. “Ask for feedback, hints, examples, explanations, advice, practice questions,” he said.

The best test for judging whether you’re offloading too much thinking to AI and the technology is chipping away at your skillset: Stop using AI and use your brain, and see what happens. You don’t have to stop forever, but you should, for example, spend a day writing emails without AI’s help to see if you’re as fluent as you used to be. Or revert to using Google for research and confirm that you can still find facts without a chatbot finding them for you. Build an app with your own code and see if it flows naturally. 

You might be troubled to find that AI made you worse at something. But you’re not actually dumber than you were before, and you can rebuild your lost skills the old-fashioned way: read, write, do arithmetic. If something requires thinking, go ahead and think.

Anthropic vs. the pope

3 October 2026 at 01:10
Anthropic’s Christopher Olah, a dark-haired, clean-shaven man in a suit, shakes hands with Pope Leo XIV.
Anthropic’s Christopher Olah shakes hands with Pope Leo XIV at the Vatican on May 25, 2026. | Alberto Pizzoli / AFP via Getty Images

This story appeared in Today, Explained, a daily newsletter that helps you understand the most compelling news and stories of the day. Subscribe here.

Hi readers, happy Friday! It’s been a big week for the AI debate — not the one about whether it will cause the robot apocalypse, though there’s still plenty to worry about there, but instead about whether the technology is conscious. 

The folks at Anthropic, the AI company behind the large language model Claude, certainly seem to think it is — or at least, they’re extremely open to the possibility. 

As the New York Times reported earlier in the week, the company has spent the last year grappling with the question by speaking with religious thinkers from many faith traditions in an effort to chart a moral course for the LLM (that is, to keep it from killing us all, so maybe it is all one big debate). 

In the process, the Times reports, some of those thinkers observed that members of the Anthropic team were “relating to [Claude] like a conscious being” and even, according to it, a degree of “moral status.” 

On the flip side of this debate is Pope Leo XIV, who decidedly does not seem to buy into AI consciousness arguments. His “Magnifica Humanitas” encyclical earlier this year argued that AI will never be able to replace humanity — and reportedly “alarmed” Anthropic’s co-founder, Christopher Olah.

Since then, Pope Leo has continued to emphasize the differences between humans and machines this week. “There is an ontological difference, even before an aesthetic one, between art and what a machine can generate through statistical calculation based on millions of images created by others,” he posted on Friday. “Algorithms lack the spark of humanity.”

Loneliness machines

Conscious or no (and that’s a no from me), it’s hard to argue that tech companies don’t want you to interact with their models like people. That includes OpenAI and Meta, both of whom introduced “cute” new AI agents — called Dots and Muse, respectively — last month. 

As my colleague Adam Clark Estes reported this week, though, the promise of a companionable, always-there AI might not be the best idea in the world — especially for children. A new study, still under review, suggests that AI use may be causing loneliness in middle schoolers. 

Adam spoke with the lead researcher on the study, UNC Chapel Hill professor Anne Maheux, who explained that “middle school students using AI for emotional intimacy and companionship developed greater loneliness over time.” 

According to Maheux, one big point where AI chatbots fail compared to human beings is “friction,” or the complicated push-and-pull dynamic of any connection with a real human being. By contrast, chatbots are “sycophantic, highly agreeable, anthropomorphized,” she says, which can lead to kids “developing expectations or understandings of interactive relationships that are actually fundamentally at odds with a normal human relationship.”

People, in other words, still matter, no matter how much the AI companies want us to build our lives around machines instead.

One link for later

➨ Why is horror so fun? It’s October, which means you might be planning a horror movie marathon or a trip to a haunted house/forest/corn maze/what have you in the near future. It’ll probably be a great time — but why? Terrifying yourself doesn’t intuitively sound like fun, but humans love to seek out frights, whether that means ghost stories or a rollercoaster. In 2024, Vox’s Unexplainable podcast spoke with some researchers trying to figure it out.

Before you go…

  • Did you know…that Disney’s “Magic Kingdom” in Florida is way, way better than most of the US at managing a complex network of underground cables and pipes? My colleague Sara Herschander dug into why, and whether other American cities can catch up.
  • Today’s trivia: What musical note is equivalent to a G sharp? (You can find this and other brain puzzles in Vox’s daily crossword. Look for the answer in Monday’s edition.)
  • Yesterday’s trivia: Yesterday, we asked you which constellation contains the North Star and the Little Dipper. That would be Ursa Minor, the Little Bear. 

AI found a way to make middle school worse

2 October 2026 at 14:30
an illustration of a sad girl interacting with a happy robot holding an ipad

There’s a lot to be anxious about as AI agents and bots get more integrated into every aspect of our lives. Meta, which recently agreed to pay over $17 billion to settle a lawsuit related to harming kids, now wants you to hand over all your online accounts to an inexplicably cute “agent” named Muse that might give a stranger your home address. OpenAI just introduced little blobs called Dots that can supposedly automate routine tasks, like planning dinner and ordering it from your favorite neighborhood spot. AI companies don’t just want you to talk to their chatbots; they want their agents to be an indispensable part of your daily routine.

As a parent, however, I think that perhaps the worst thing AI could do is be my kid’s friend. 

AI companions have been around longer than ChatGPT, and they’re growing in popularity with young users. More than half of teens have interacted with AI companions at least a few times a month, and one in three decided to talk about a serious issue with AI companions instead of real people, according to a Common Sense Media survey conducted last year. In certain groups and situations, a chatbot could offer some benefit — a lifeline for, say, LGBTQ youth who don’t have any in-person support networks, one study found. But even so, there are important caveats and risks.

Meanwhile, other experts are telling parents never to let their kids access AI companions, warning them that these chatbots have a history of offering dangerous advice and engaging in sexualized conversations. Sixteen-year-old Adam Raine died by suicide last April after developing a relationship and discussing his plans with ChatGPT.

If you have kids, these are horrifying stories to hear. It’s reasonable to wonder how widespread the issues are, and who they are affecting most. As of right now, the majority of younger kids aren’t using AI for companionship (phew!). But for those who are, where do the issues arise? And how do they go from using ChatGPT for help with their homework to opening up to it about their problems to preferring it to their human friends? 

Some answers are starting to emerge from research. 

Why I wrote this

My first daughter was born not long after ChatGPT hit the scene, and as someone who’s covered tech for years, I knew the technology’s effects would be profound, especially for young people. So when I came across Anne Maheux’s study on middle schools and AI companions, I had to know more about how things are going.

For even young adolescents, there’s a direct link between AI companion use and mental health issues, according to a new study by researchers at the University of North Carolina at Chapel Hill. Their paper, which is still under review, is the first longitudinal study in the US that has looked at the bidirectional association between AI companionship in adolescents and mental health issues, according to one of the researchers. It charted AI use among 2,300 middle schoolers and found that about one in five used AI for emotional companionship. Those who used AI more reported higher levels of loneliness.

“It’s not just that the lonely kids are using AI, and they’re otherwise unharmed,” said Anne Maheux, an assistant professor of psychology and neuroscience at UNC Chapel Hill and the lead author on the study. “It is that using AI comes first, and middle school students are increasing their sense of loneliness following the use of AI.”

I recently spoke to Maheux about her research and the role of technology in young people’s lives. We discussed how much parents and teachers know about what is going on, what kids get out of human relationships that AI can’t provide, and whether she’d let a child under her care use an AI chatbot. While she said there is a lot to be scared of right now, there is some evidence that, when designed with the intention of promoting child learning and development and under the supervision of a caring adult, AI can offer some benefits, and, ultimately, she’s optimistic that we can design a better future for kids. 

The conversation below has been lightly edited for length and clarity.

How do so many kids end up with an AI companion? Do kids start using AI for homework help and end up in an emotional relationship with the technology? 

At a high level, AI companions — in our darkest vision of what that might look like — would be a kid calling an AI chatbot their best friend. That phenomenon is still quite rare. There are certainly plenty of kids who are experiencing that, but it’s not to say that it’s all kids or even most kids. I think that’s good news. 

But it’s also true that the line between opening up AI to ask a question about your homework and a full-blown AI companionship relationship involves a lot of gray areas. There’s evidence, mostly preliminary and anecdotal evidence, to suggest that very few people open up to AI with the primary initial goal of developing an intimate friendship or relationship. 

Most people open it out of a curiosity, sense of novelty, or seeking an answer to a question that’s very pragmatic. Then that can potentially evolve into something more akin to seeking personal advice or help making a decision or help making sense of one’s recent experiences with other humans. And that can potentially evolve to something that’s a bit more emotional.

What did your latest study on adolescents, AI companions, and mental health reveal?

Some kids seek out AI for certain purposes in different ways than other kids. For some kids, AI companionship is particularly attractive, especially the kids who maybe don’t have close friends or social networks in their offline life and who are already lonely. 

It’s a chicken-and-egg problem. Is it that these kids are seeking out AI companions or is it that having an AI companion is exacerbating those potential vulnerabilities or exacerbating risk for mental health problems? What we found is that interacting with an AI companion in a way that’s akin to emotional intimacy among middle school students is longitudinally associated with increases over time in loneliness. So the kids who are seeking out these companions, who are presumably already lonely, are also experiencing an increase in loneliness over time. 

There is this potential directionality question that we’re starting to answer here: It’s not just that the lonely kids are using AI, and they’re otherwise unharmed. It is that using AI comes first, and middle school students are increasing their sense of loneliness following the use of AI. In other words, middle school students using AI for emotional intimacy and companionship developed greater loneliness over time.

Do you have a sense of how often these kids are using the chatbots? 

In our sample — so again, these are US middle school kids — about 15 to 20 percent say that they’re using it at least a few times a week for any purpose. We don’t have specific rates of use for companionship because the questions that we asked were just not framed in a frequency measure, but more in how emotionally intimate they felt with the chatbot.

What else could have been causing that loneliness?

There are almost definitely many causes, and I think that our data suggests that AI companionship may be one cause. It certainly isn’t definitive. Obviously, I have to say that. I’m a scientist and trying to be hesitant about these things, but the reality is that whether or not AI use causes loneliness in this particular case, there are definitely other things that are also causing loneliness. 

That could be a myriad of things about the kid, maybe they have a lot of social anxiety, maybe they struggle with social skills, maybe the kid has had struggles in their family life and doesn’t have a strong sense of connection and belonging at home. It could be structural things. The kid just doesn’t have enough access to appropriate resources. So certainly there’s other things that are at play here, and typically technology use is one of many factors that can influence a kid’s mental health. 

And how much do you think that parents and teachers know about what’s going on, and how well-equipped do you think they are to intervene or to just be more involved in how these kids are using this technology? 

It’s a very slippery technology. The way kids are using it has changed rapidly in just the last year or two years. I would expect that parents, teachers, people who care about kids are probably struggling with the rapidity of change. But it’s also true that all the things that we have known for a long time about supporting kids and helping them thrive, those things are still true and they’ll be true with whatever technology comes after AI that kids are exploring. 

Those things include being curious, asking kids questions about their lived experiences online and offline, having conversations with kids so that they can understand the implications of different technology use. They can understand how, for example, AI is embedded within a broader system of social and political and economic factors, including the fact that many companies are trying to exploit kids’ attention in order to make money, which many kids are quite interested to hear about. 

Supporting kids also means providing a warm and supportive space for them to learn, to make mistakes, to be kids in the offline world, to have the frictionful, challenging, awkward conversations and first dates and all of the things that parents are sometimes trying to protect kids from by providing a safe container for them to explore those things. All of that can also provide avenues for kids to learn what they need to learn and develop — all the resources for a long life of thriving, even in the context of AI or other new technologies. 

What do kids learn from having these kinds of conversations with other humans that they can’t get from AI? 

Kids need to engage with other people, period. That’s true for all of us. We’re an incredibly social species. Simply being around other people and talking to strangers, let alone having strong social bonds, is really good for us. And all those things are uniquely important during adolescence, when kids have this neurobiological sensitivity to social information and reward. That’s when kids learn how to engage in conversation, they learn how to maintain eye contact, how to read body language, how to read emotions and perceive the world from the lens of someone else, to take their perspective. That’s not to mention other things, like being a member of one’s culture, what is valued, and what is expected. All of that is learned in the context of other human social relationships or relationships with broader social groups that a kid might be a member of. 

AI obviously can’t and never will be able to offer some of those things. It can’t actually experience empathy or care. It can’t engage in a true mutual human relationship. It may be able to simulate some of those things, and there’s some evidence that it can serve as a source of social practice. It can help kids work through the potential for difficult conversations and then serve as a bridge to engaging with other people. But there are aspects of AI that just simply can never replace the core sacred aspects of humans. 

Can you be more specific? What is it about human relationships that can’t AI simulate?

The way that AI systems are currently designed, which is not an inherent feature, but is a design choice, is to be sycophantic, highly agreeable, anthropomorphized, and all of those things can lead to kids developing expectations or understandings of interactive relationships that are actually fundamentally at odds with a normal human relationship. Some of the most consistent things that I’ve seen in the educated hypotheses on this topic and also in the emerging empirical research is that people need the friction that comes with human relationships. 

Human relationships are just hard and messy, and they’re also really beautiful. They’re what make so much of human life valuable and worth living. And with AI that’s always agreeable, that’s always available, that has no needs of its own, that can’t care or be cared for, it just doesn’t serve the same context to help kids learn things like conflict resolution or negotiation, being pro-social or caring for someone else who has needs. So many of those aspects that can feel uncomfortable in the moment, dealing with another person or a person who’s not responding right away, those things are actually important in the building blocks of developing the skills and capacities to be a functioning and thriving person in the social adult world. 

This is a problem with AI in general, isn’t it? It makes things effortless, but if you choose this path of least resistance, you’ll avoid the friction that causes you to learn and develop and build skills you need to exist in the world. 

Absolutely. And I think that all these things are connected too. AI offers this effortless, frictionless solution to our day-to-day problems, whether they’re social problems, whether they’re problems doing our homework, and those immediate solutions feel really good in the moment, so they’re quite tempting to keep coming back to. But there’s this real possibility that in the long term, that erodes our capacity for not only social relationships or cognitive skills, but just a general ability to withstand the momentary day-to-day distress of being a person living a normal life. And so I think every domain of human psychology comes together at that point, whether it’s social, emotional, mental health, or cognitive. 

Do you think that there are interventions that legislators could make or even that tech companies could make that would improve outcomes for kids, maybe make them a little less lonely? 

There are a million specific design changes that I would recommend. I think at a very minimum, AI systems can afford a pretty phenomenal amount of access to information, but there’s been no benefits that I’ve seen of them acting as friends. Kids need other human friends, full stop. Designing systems that are intended to exploit kids’ vulnerability or sensitivity to human social information and relationships, I think, is bad for kids. 

At the federal level, it seems that regulation is not coming, but at the state level, there have been many state regulations intended to protect kids, intended to create safer systems, to put in guardrails, to modulate different aspects of the models, the design, the user interface. These things could potentially make a real difference, I think.

What do you recommend parents do with regard to AI and their kids? Should they let them use chatbots? 

In short, no. But I am not a parent, and it’s much easier to dole out advice than it is to enact it. Parenting decisions about technology are not one-size-fits-all. Kids, parents, family dynamics, technology, and the context in which it is used differ, and in so many cases are personal choices (parents must weigh various potential opportunities and risks). Decades of research indicate what conditions a child needs to thrive. Extremely minimal research addresses the effects of AI on youth, and what we have so far suggests that the risks outweigh the benefits. 

I would not give a child under my care AI chatbots of any kind to use without me or another trusted adult present. I would talk to them openly about AI and its risks and benefits, but to me AI, like all technology, should be a tool used to promote human thriving, and when the evidence is unclear or suggestive of harms, I think it’s best not to experiment on kids. Currently, the off-the-shelf AI chatbots most kids are using appears more likely to undermine well-being for vulnerable users, especially children. 

Well, as a father of two daughters, I’m definitely terrified of what’s to come in the next few years. 

There’s a lot to be scared of, but there’s a lot to be hopeful of too. I think that everyone wants kids to thrive. Some of us are under different incentives, and some of those incentives might be perverse. But most of us are working really hard to design a better world for kids. 

A guide for raising boys to be resilient men

2 October 2026 at 14:00
An illustration of two figures, arm in arm in a grassy field with a tree in the background.

In 1995, gender studies researcher Judy Chu found herself chauffeuring around her 13-year-old brother and his friend. The boys’ curiosity got the better of them, and they asked what she was learning: adolescent girls’ development, she told them. 

One of the boys looked at her and said, “‘You should study boys. You can start with me,’” Chu recalled. So she did. That fall, she spoke to 13-year-old boys from home for her clinical interviewing class.

In the years since, Chu has researched boys between the ages 12 and 18 — their wishes, their desires, what they wanted from their friendships and romantic relationships — and discovered some felt largely unknown. There was a gap between what the world expected of them — the stoic, strong, independent stereotypes that have persisted for centuries — and how they saw themselves, but had internalized so many messages for so long that they felt like they had no choice but to accept this version of masculinity. Chu theorized that these beliefs must have taken root during their childhood, and she later published a book on the subject.

Key takeaways

  • By many measures, including academic achievement and labor force participation, men are behind their female peers.
  • Rather than address these issues in adulthood, many therapists and gender studies researchers agree that pushing back against rigid gender stereotypes in childhood could help foster more resilient men.
  • Parents, teachers, coaches, and other adults in boys’ lives should empower boys to be in touch with their emotions, to encourage open conversation, and develop deep friendships, according to experts.

When toddlers enter school, she discovered, they begin learning the rules of boyhood. “Regardless of what their parents had encouraged or enabled at home, they were learning that at school, if you wanted to be seen as and treated as one of the boys and you wanted to be with the boys, you wanted to play with the boys, be friends with the boys, there were rules you had to follow,” Chu said. “It was kind of like a microcosm of our society, which is if you want people to see you as and treat you as a quote unquote real boy or real man, you need to prove yourself.”

Since Chu’s work on the subject, American culture has changed to address gender inequities — the ones that negatively affect girls. As a part of this movement, girls were empowered to be more autonomous and pursue careers and financial independence to build a life beyond marriage and childrearing. (Though it should be said, women still trail men in earnings, outpace them in household responsibilities, and have higher rates of anxiety, depression, and PTSD.) 

But boys are still stuck in place. 

Across the country, lawmakers have promoted policies and legislation aimed at helping men reach their potential. In California, Gov. Gavin Newsom signed a 2025 executive order outlining education, career, and mental health initiatives targeting men. Maryland Gov. Wes Moore created the state’s Young Men and Boys Initiative, focusing on men’s health, employment, and community connections. But these programs are reactive, attempting to disrupt decades of socialization. At the same time, the rise of the manosphere and misogynist online spaces and increasingly right-leaning voting trends among men signal a cohort of young men at a turning point.

Recent studies have found that boys are less likely to graduate high school on time compared to girls — that gap is even bigger for Black and Hispanic boys — and fewer young men obtain bachelor’s degrees compared to their female peers. And as fewer men graduate from college, fewer participate in the labor force, too. The suicide rate among men is nearly four times higher than that of women. While men and women report similar rates of loneliness and number of friends, men are less likely to turn to their social networks for support. Out of the over 750,000 jobs created since Donald Trump took office in 2025, men have gained none of them. 

So what will it take to help men get unstuck? If we are truly committed to ending the male loneliness crisis, to tackling suicide and gun violence — society has the power to change things for the next generation, experts said. Rather than aiming to reach men after the constraining masculine worldviews have already taken root, we can prevent them from warping boys’ sense of self in the first place: To help men, we must change how boys are raised. 

Reject the myth of the “real boy” 

In 2023, psychologist Michael Reichert conducted a nationally representative survey of more than 2,000 American men, asking them questions about their lives, relationships, internet habits, and sources of social support. One finding was particularly staggering: two-thirds of young men between the ages of 18 and 23 felt like no one really knew them well. (In a follow-up report two years later, in which women were also surveyed, equal percentages of men and women — about 50 percent — said they were not truly known.)

The conclusion Reichert came to, he told Vox, was “boyhood is failing at the most important task.” American society is producing young adults who feel like they’re on their own, “a tragic outcome of a boyhood that’s not preparing our males for a resilient life in a world where things are harder, more complicated,” said Reichert, the executive director of the Center for the Study of Boys’ and Girls’ Lives at the University of Pennsylvania.

Because the idea of what a man looks like and how a man behaves is so ingrained, boys are taught to conform from an early age, experts said. From their earliest years, as evidenced in Chu’s work, boys are taught to adhere to stereotypical gender norms reinforced through comments like “boys don’t cry,” “toughen up,” and “don’t be a girl.” 

“It starts with mothers having a fear of turning their son into a mama’s boy, so they push them away at young ages — 3 and 4 years old. Go play with your dad, go play with your older male siblings,” Joseph Derrick Nelson, an associate professor in the department of educational studies at Swarthmore College, told Vox. Fathers, for their part, tend to emphasize self-defense, goal pursuit, and overcoming adversity with their sons, Reichert said. Black boys in particular are perceived as older and less innocent than their white counterparts, only pushing them further toward rigid gender roles, Nelson said. If they don’t conform, they may be teased by other boys.

A large part of proving yourself as a “real boy” means rejecting anything deemed feminine, including emotional vulnerability and relationships. As babies and young children, boys and girls are equally emotionally expressive, but by the time they start school, boys show fewer emotions and use less emotional language. When boys are taught that showing their feelings or forging deep friendships is girly, they stop prioritizing those relationships. That shift happens during the teen years, when boys go from reporting having best friends with whom they can share their deepest secrets, to feeling like they’ve drifted apart from these very connections by the end of high school. And it’s not for lack of desire, Chu said, or some inherent biological difference: Boys have simply learned not to show their need for affection, to hide their sadness, to not be tender. 

A new paradigm for raising boys, experts said, begins with how masculinity is first presented at home and in school. 

To encourage boys to be better in touch with their emotions means adults should not pit masculinity against femininity, Christopher Reigeluth, an associate professor at Oregon Health and Science University, told Vox. This goes beyond simply telling boys not to conceal their feelings, but making clear that confiding these feelings in a friend and fostering platonic connections isn’t girly: it’s a universal human need. 

In schools, specialized emotional education in curricula can help boys express their emotions and embrace vulnerability. 

Simply talk to them 

One of the easiest ways to do this is to allow and encourage boys to engage in an activity traditionally seen as more feminine: talking.

Reichert, the psychologist, has led an emotional literacy program in a boys’ school for over 30 years. In that time, he’s seen the sentiment among students shift from skepticism to genuine interest. “It has become, by 2026, the most popular program in the school,” Reichert said, due to an increased cultural awareness of emotional health. In the group, students discuss their daily stressors and hardships, and they learn that letting their peers see them for who they are — connecting with them — benefits their well-being. 

Before joining Reichert’s peer counseling group, high school senior Chris Burnetta expressed his emotions on the field. “You’re almost allowed to be emotional when you’re playing sports, and you’re not allowed to be emotional when you’re not,” Burnetta, 18, told Vox. In middle school, he attended a co-ed school and found himself performing aspects of masculinity to impress his female classmates. But once he met older classmates who he respected and wanted to emulate, he discovered many of them attended the counseling group and encouraged him to go, too. “I don’t want to speak for everyone, but I think for guys in general, looking up at people above you gives you a big impression and a big influence on how you want to live your life and what you want to be like,” he said. 

Seeing his peers so enthusiastically discuss their struggles and triumphs helps foster maturity and gives him permission to show his emotions, Burnetta said, an outlet he never had before.

Adolescence, a time when many behavioral health patterns are forged or discarded, is the time to engrain healthy social habits in boys — and for parents to be explicit, Matt Englar-Carlson, a professor of counseling and the director of the Center for Boys and Men at California State University Fullerton, told Vox. Now is the time to have dedicated phone-free time as a family, to give them opportunities to share how they’re feeling without fixing their problems, to listen to them even when they’re frustrating you. When his own son was younger, Englar-Carlson thought he knew all the tricks: showing empathy, trying to help. “Me doing that with him actually was making him feel worse, I think,” he said. Instead, Englar-Carlson took a lighter touch. He would acknowledge when his son was upset, but wouldn’t press a conversation. Whenever his son was ready to talk, he was available.

One easy way to do this? Talk to them when you’re driving. As my colleague Rachel Miller previously reported, not having to make direct eye contact can make it a little easier for kids to be vulnerable. 

And if you’re a man, make sure you’re leading by example: Be willing to share your own moments of embarrassment, disappointment, and sadness, so they know it’s okay for them to do the same.  

Help them foster non-romantic intimacy 

While in school, boys have ample avenues for connection through classes and sports, even if they aren’t interacting with others on a deeper level. It’s when they lose access to these organized outlets for socialization in adulthood that they slide into isolation or start looking to their romantic partners to fulfill all of their social needs. 

The idea that emotional intimacy is reserved for your significant other is how society gets to a point where 15 percent of men say they don’t have any close friends. Those without a partner are even more adrift: Men are less satisfied being single than their female counterparts. “We teach boys to not ask for help…figure it out on their own,” Nelson said. “I don’t know why we’re surprised when they become adult men and struggle with building relationships and close and connected communities, because all they’ve been taught, even since they were young children, was about figuring it out on their own and denying emotions, suppressing emotions, that then leaves you not in relationship and quite lonely.”

In the absence of in-person friendships, digital spaces provide an attractive alternative. While not altogether negative, some online forums — interactive video games, sports gambling, the manosphere — enable young men to further retreat from society. While pursuing community, boys may find their way to adult-centric spaces, which can be rife with misogynistic and patriarchal messages, feeding the belief that the only way to advance is through hyperconsumption, materialism, looksmaxxing, and dominating women, Nelson said. “They’re quarantining themselves to their rooms and their tech devices and these online communities where they play video games, they gamble on sports, and they have conversations with other boys and young men online about somehow feeling disadvantaged as men in our society,” he said.

Burnetta, the high school senior, said he and many of his classmates’ feeds are populated with “super masculine” content that sometimes pokes fun at men who open up about their feelings, which can further add to the stereotype that men should not be emotional. 

Even if boys don’t necessarily agree with these sentiments, they often don’t have other alternatives online. “I don’t think a lot of boys go on to YouTube…and say, ‘I really want to find the most misogynistic content I can find. That’s what I’m looking for,’” said Englar-Carlson, the director of the Center for Boys and Men. They may have simply wanted to watch a video about sports but were fed an ad for betting and then fell down the rabbit hole. Because traditional masculinity content is often fed to boys via their social media feeds, a brief introduction to these themes only leads to more. 

By young adulthood, they will have a fairly concrete idea of what’s expected of them as a man. In a 2017 study, young men largely agreed that the cornerstones of masculinity are self-sufficiency, toughness, physical attractiveness, being a financial provider, heterosexuality, hypersexuality, aggression, and control. Notably, they said they feel external pressure from family, friends, and society to meet these ideals.

If adults start with the understanding that boys are emotional and they have the same social needs as girls, they can encourage them to make friends before they learn otherwise. 

Teachers can recognize the signs of loneliness in young boys (resisting authority, talking back, and challenging boundaries) and use it as an opportunity to connect with their students instead of reprimanding them — because when they feel heard, their behavior softens. “What are these behaviors communicating to me from this boy about a met or unmet need, and how can I be responsive to it in my classroom? How can I help them facilitate close and connected friendships with not only their peers, but also with me as their teacher, like a primary adult in their lives?” Nelson said. When young boys simply get kicked out of class, they might fall behind and internalize a “bad boy” persona, he said, a cycle that enforces stereotypes and comes at the cost of their education. 

The story of masculinity online and from political leaders is that men must be protectors, high earners, and muscular and strong, and when boys fail to meet that standard (which they inevitably do because they are children), they are made to feel inadequate. “They’re struggling in school, they’re having a difficult time finding work, but everything about what they’re learning about to live in America is about the dream, the aspirations, acquiring, hitting these life milestones,” Nelson said.

Demonstrate an alternative masculinity

But for some young men, the most impactful interventions take place while they’re young. Growing up, Michael Dean looked to his father and his friends’ fathers for how to be a man. These men often spoke of the importance of providing for a family, being decisive, and being a stable force. Dean thought everyone was raised with these values and had similar upbringings until he reached high school and joined Reichert’s peer counseling program.

His junior year, one of Dean’s teammates on the football team suggested that some of the young men check out the group to discuss any problems at school, issues with parents, friends, or partners. Dean was frustrated with his performance on the field and decided to attend. Hearing from his classmates — their grief, their struggles — helped give him perspective. He also learned how to be an emotional outlet for the people he loves, including his younger brother. 

“I never felt that I had to be some kind of way or be some kind of man based on traditional values of being that strong, tough guy and to keep persevering through. I could definitely see that through my dad, and I did have that belief for a little while as I was in middle school and in the beginning of high school,” Dean, now 21, told Vox. “I learned that that’s not necessarily what it means to be a man, and I can make my own judgment through my own experiences and listening to other people to help me figure out what it means in my own belief to be a man.”

For Dean, learning how to be a man began when he was a child, but his path to adulthood was punctuated by formative adults — his mother, Reichert, and yes, even his dad — who fostered a safe environment to be vulnerable and emotional. Now, when he’s lonely, he knows he can call his family, friends, or his girlfriend for support. These are the outlets experts hope men feel empowered to call upon.

“If we’re really going to make a bigger difference with having healthier men who have connected friendships, who are emotionally expressive and connected in their friendships,” Reigeluth said, “it’s got to start with boys.”

The free, lightly feral hobby that will help you stop doomscrolling

30 September 2026 at 13:00
an illustrated aerial view of a woman arranging colorful collaged pieces of paper and ephemera into an open journal

Sifting through my pile, I feel the crisp edges of the glossy, technicolor marker that was previously nestled in the dirt of a bonnie green bell sweet pepper plant I bought from the farmers market this summer. I feel a pristine black-and-white receipt for one order of steamed dumplings and one dumpling soup; a thick bundle of political mailers; a Hadestown program that is gently shriveled from the torrential downpour on the night I saw it; a cellophane mailing envelope with Japanese postage. It’s garbage; it’s art supplies; it’s memories; and it’s all mine for the taking for use in my junk journal. 

A junk journal is a collaged scrapbook that you fill with literal scraps, the ephemera of your everyday life: business cards, ticket stubs, fliers, price tags, labels, product packaging, mail, printed photos (you remember those, right?), stickers…anything, really. The basic idea is that these items can be rescued from the garbage or recycling bin and turned into a physical, visual record of a given moment in time. That it’s made from trash is key; the abundant, inexpensive materials mean that junk journaling has a really low barrier to entry, which reduces the pressure and ultimately infuses it with a fun, feral energy that is perfect for 2026.   

So many slow-moving existential threats have accelerated and consolidated this year: climate change, inflation, war, surveillance, the erosion of free speech, oligarchs operating with impunity, the institutional collapse of both the humanities and science. At the same time, we live in an increasingly remote, digitized world, where we constantly have to question our reality thanks to AI, and where most everyone feels like their brain is a little broken. There are a lot of possible solutions to these interconnected crises, but experts agree that most involve being in the physical world. And your little pile of stuff is undeniably concrete. 

How to start a junk journal in three easy steps

  1. Grab a notebook (ideally one you already have) or an old book, aiming for something with decently sturdy pages.
  2. Collect ephemera as you go about your day: Receipts, ticket stubs, product packaging, fliers, stickers, etc.
  3. Tear, cut, tape, collage, and remix the ephemera in the notebook, using it to tell whatever story you’d like.

Girija Kaimal, a professor and the chair of the Creative Arts Therapies Department at Drexel University, said that junk journaling can help us feel hopeful — which is important when you’re mired in digital malaise and existential dread. “Everything is getting more expensive or more difficult, or AI is going to take away all your jobs, and oh, these are all the diseases coming at you. It can really give you a sense of helplessness,” Kaimal told me. But generative acts, where you make something out of nothing, can help you push through that despair and remind you of your own agency. 

“Even the smallest act of creating is sending a signal to your brain: Hey, I got this…” she said.

“I can bring a little beauty and meaning into this world,” Kaimal said. “I’m not this helpless pawn being tossed around by powerful forces. I mean, in a way I am, but I have something to give to this world.” 

As a longtime diarist, former scrapbooker, and big fan of this new iteration of it, I’m all in favor — and the experts I spoke to all agree that it’s a hobby that is really well suited to this particular moment. So if you need a creative outlet or just want something to do with your hands that’s not scrolling through AI slop, here’s why you should give junk journaling a try. 

The barrier to entry is incredibly low (and incredibly cheap)

Every form of entertainment, novelty, and inspiration right now is so, so expensive: concerts, live theater, movies, sports, travel, dinners out…the list goes on and on. Hobbies have gotten pricey too. Joann’s went under at the same time that tariffs started driving up the cost of yarn, art supplies, and so many other consumer goods. This is a real problem when it comes to both creative stimulation and human connection; a 2025 survey of 688 young people in Scotland found that cost was a significant barrier to engaging with a hobby for nearly half of respondents. That’s not good! 

But even folks who can afford to spend $300 on a beginner ceramics class might still prefer to have the option to do something creatively stimulating for free. That’s why a hobby that anyone can cobble together from the garbage pile is so thrilling. (And many of us are already hanging onto the basic materials for sentimental reasons, hoping to do…something…meaningful with it all…someday. Instead of letting it collect dust in a drawer for years, you can give it a more permanent home!) You don’t even need to buy a journal to get started; you can use whatever notebook you have lying around (including your current daily planner!), or tear half the pages out of an old book (to create more room for everything you’re going to put in it) and use that as your base. 

a photo of a travel junk journal in progress, with scraps, receipts, and souvenirs. There is tape, rubber cement, and Instax photos on the table next to the journal

While some people’s junk journals include supplies they purchased specifically for it (i.e., the $30 “junk journaling kits” that craft retailers have started pushing), I strongly encourage you to resist the urge to shop, as I think this hobby works best when it’s done using stuff you already have or naturally acquire in your everyday life. Buying a bunch of preselected supplies adds pressure — because once you’ve invested money in something, there’s a desire to not just do it, but to do it right. It also turns the junk journal from a creation that’s really authentic and personal, akin to a diary, to something more curated and outward-facing; when you start with materials designed (often with faux-nostalgia undertones!) by someone else, you remove a fundamental bit of yourself from the process. It shifts from being personal, messy, and maybe even a little ugly, a place where you can make “mistakes” and change your mind, and becomes more about having a coherent aesthetic. That’s something to be very wary of in a moment in which every experience feels like fodder for social media. When you have an audience in mind, the blank page starts to feel like a subpoena instead of an invitation, leading to a paralysis that makes it harder to get started and more difficult to enjoy the process. 

So not only is junk journaling a hobby that can be affordable, I’d argue it’s one that should be. The less cash you spend on supplies and the more you rely on a pile of detritus, the better off you’ll be. Speaking of which… 

Junk journaling is a beautiful invitation to turn trash into art 

Back in July, the air in New York City was thick with haze due to wildfires in Canada; it was dangerous to be outside, but I didn’t really want to go out anyway, thanks to the concurrent heat emergency we were dealing with. Meanwhile, more than 2.3 million acres across the state of Oregon burned between mid-July and mid-August, which also happened to be the hottest month ever recorded in the United States. At the same time, Europe was boiling. Nearly 3,000 people died in England’s heat waves in May and June. 

While we need major systemic change to stop the progress of climate change, it’s hard to read all of this news and not feel a moral obligation to do something, or at least not directly contribute to the problem. Knowing that penguins are dying certainly makes me want to reduce my own consumption — and that includes trying to curb the amount of new hobby supplies I’m buying. Junk journaling dovetails perfectly with this. 

And just on a creative level, there’s real value in the whole “turning trash into treasure” thing. Having limited resources is a really helpful starting point for imaginative thinking. Looking at a pile of garbage and being able to see art (or even just something lightly coherent) is really energizing and exciting, especially when you’ve been feeling bored and a little stuck. I’ve found that looking for items for my junk journal has helped me notice color, shape, texture, and artistry more in my everyday life, which ultimately makes me feel more connected and creative. 

The trash element of junk journaling meets the demands of our current moment: “There’s a huge shift, and I kind of love it, towards being sustainable,” Kaimal said. “Everybody is talking about AI, this, that, but the new generation is really thinking about the environmental cost.” 

My friend Ryan Swedenborg recently got her MFA in Studio Art from Maine College of Art & Design, where she focused on sculpture. She wrote her thesis on assemblage (kind of a 3-D version of a junk journal), arguing that it’s not just an art form, but that it’s a way of navigating complex systems — “just trying to stay alive while living with others,” as she put it. She said that instead of trying to master something, assemblage is an iterative way of working with what is already around you — “I mean, that’s how you stay alive,” she said. 

Creative practices like assemblage and collage tend to flourish in times of instability, Ryan said; the irreverent and absurdist Dada movement was a direct response to World War I, machine culture, and mass media. The neo-Dada movement immediately followed World War II, and, like the earlier version, heavily featured collage. After 9/11, assemblage surged again, often as a direct response to the attacks. “I feel like, especially in New York…people [were] just literally taking these objects that live within the streets and building something new,” Ryan said. 

Consciously or not, people want to feel a sense of control when it feels like the world is falling apart, and junk journaling is a very literal way of picking up the pieces. 

Junk journaling is something creative to do with your hands

If you want to be on your phone less (and who among us doesn’t want that?), it’s important to find something else to fill your time. And a low-stakes project that’s both creative and tactile is a great alternative. (It’s also something that a lot of people are gathering to do together in person — Google your city plus “junk journaling events” to see what’s going on near you — which is a really fun bonus if you’re looking to get out and meet people.)

First, creativity is really, really good for your physical and mental health. According to a review of various scholarly studies of the topic published in the Journal of Creativity in 2024, art and other creative acts help with emotional regulation, reduce stress, and build self-esteem; they can also help you build community and cope with grief, chronic illness, pain, and loneliness. Journaling, too, is great for your mental health; a 2022 meta-analysis showed it helps with anxiety and PTSD, and another study found it “reduces intrusive and avoidant thoughts about negative events and improves working memory.”

The way you use your fingers to sort through, arrange, cut, layer, and paste the materials can also serve as a balm for your weary brain, said Mark Paterson, a sociologist at the University of Pittsburgh who studies touch (and all five senses) in history and philosophy, as well as material culture and consumption. “We are manipulating machines. That is what we do. Everything from picking fruit, grabbing a branch of a tree and swinging in our early history, and so on. But also the feel of a typewriter, the tactile feel of a typewriter — all these things were part of the absolute background buzz of everyday life,” Paterson told me. “And it’s so strange in such a short time that it’s just become absent really, really quickly. And so things like scrapbooks, notebooks, that type of thing, are bringing us back to something which is a little bit more considered.” 

Since talking to Paterson — and after reading my colleague Sara Herschander’s deep dive on how humans are losing our sense of touch — I’ve been focused on finding ways to consciously engage with my sense of touch every single day. And in combining this with other creative acts, I’ve found a really satisfying alternative to scrolling that I genuinely look forward to every day. 

Kaimal, the creative arts therapies professor, said that having these tactile, creative experiences is good for our brains and our sense of self. “To me, doing things with your hands, using your hand-eye coordination, the sensory aspects…the choices you are making, all those reinforce a sense of confidence and a sense of valuing yourself like, ‘Hey, my vision really matters. I have something to say and do in this world that nobody else is saying or doing.’ And to me, having that space is a big part of creating a sort of mental respite.”

A junk journal is proof of something real

I’ve always been drawn to keeping diaries and scrapbooks, for reasons I can’t fully articulate. 

But this deep, often-inexplicable desire isn’t unique; it spans cultures and millennia. “I think there’s a very human, timeless urge to just be like, ‘I was here.’ You think of archeologists digging up graffiti in Pompeii or other locations around the world where someone just wants to say, ‘I am a person, I existed, I am in this context, and I’m going to anchor myself to the physical,’” Mallory Furnier, a special collections and archives librarian at California State University Northridge, told me. “I think there’s a need to feel remembered.” 

In more recent history, this desire took the form of things like commonplace books, yearbooks, and slam books. But in the past decade, we’ve taken this urge to social media, which feels the same, but just isn’t; Furnier said posting online is often more about status, about performance — I went to this event, I hung out with these friends. We all kind of agree that the things we see on social media aren’t real.

A junk journal, on the other hand, offers you literal, tangible proof that your experiences were real, along with an authenticity you simply don’t get when you’re posting for an audience. Technically, you could still lie or obfuscate reality in your junk journal, as 58-year-old Jane Hemmer did in The Onion’s “Local Woman’s Life Looks Bearable In Scrapbook,” but you probably won’t! So collecting and arranging your ephemera in this way serves as a nice antidote to the cozenage of both Instagram and AI slop, and the way that we now all have to constantly question our very reality. 

Paterson, the sociologist, told me that humans have long seen a connection between our sense of touch and the idea of deeper truth and understanding; he pointed to noli me tangere, which comes from a scene in the New Testament in which Christ’s followers reach out to try and touch his wounds following his resurrection to confirm that he’s real. Shuffling through your pile of ephemera isn’t quite the same as rooting around in your buddy’s stitches, but it’s an instinctive, almost unconscious way that we validate what’s true nonetheless. 

A junk journal is a way to make meaning out of your life, whether you use it to record things that are positive, negative, or neutral. “To track your life every day and to document it is to be more intentional about your personal narrative,” Furnier said. “Otherwise, you’re just going through life as a robot and not really making sense and making meaning and celebrating your little wins every day, processing what didn’t go well.” Furnier added that collaging takes this to an even deeper level because you’re deciding what to keep and how to position it. She told me that when scrapbooks are too old and fragile to handle, archivists sometimes have to disassemble them to preserve the individual elements, but they always take photos and scans before they do to keep a record of the original arrangement: “There is this meaning-making of juxtaposing different objects from different places together. There’s an authorship and a reimagining of these disparate, seemingly unconnected items that happen in a scrapbook when they’re brought together like that.”

Future historians will appreciate your junk journal

Archivist Mallory Furnier says your everyday life might feel mundane to you, but keeping a record can help shape a broader understanding of what life was like in a given moment. Here’s why:

  • Looking at official institutional records and history books is akin to only hearing part of a story. To truly understand the past, experts need to understand people who were directly affected.
  • Digital records aren’t inherently safer. Both Furnier and sociologist Mark Paterson said that a printed photo is one of the most durable and enduring pieces of media, while things stored in the cloud are vulnerable.
  • Experts are thinking a lot about how to verify sourcing now that AI has become so prevalent. Furnier said a junk journal is “immediately and more easily recognizable as authentic.”

My friend Ryan said that the ability to create a document that feels somewhat permanent in a moment of upheaval is a big part of what makes this such an appealing medium. “It is like an archival process,” she said. “You are putting a time and a place when you’re making these pieces, because you’re using objects that exist today. So it’s putting a timestamp on it. … Things that are seen as mundane in the moment really get to become part of the record. And I think that’s really exciting, especially as we look back at the lineage of assemblage and we can see how that played out.” 

While you might get into junk journaling with future history in mind, you could also come at it from the opposite perspective, and try it precisely because things feel so unstable. “Today, with so much uncertainty in the world, I’m not sure that people — young people especially — imagine a scenario in which their story and their labor survives intact, unsullied for generations,” Danille Christensen, a professor at Virginia Tech who studies scrapbooks, folklore, and material culture, told me in an email. “Maybe an ethic of noticing and reusing or incorporating small incidents and things — ‘making beauty from ashes’ (to modify a phrase from Isaiah) — is the kind of hope that people can muster right now.” 

A junk journal is a way of creating something that is yours and yours alone

Americans are awash in mass-produced crap: Influencers are constantly peddling fast fashion; gadgets and products we don’t need and that are destined to end up in landfills; furniture and other home decor that is both cheaply made and weirdly expensive. While pushing back on this can be hard, my junk journal has served as a really nice reminder that it’s possible to resist the commodification of everything and just make whatever we want, using whatever we have, simply because it feels good. In that sense, it can be another version of craftivism, which has been popular for generations and is currently having a renaissance.

Paterson drew a connection between junk journaling and bricolage, a French term that generally is used to mean “DIY project,” but has come to be associated with mixed media and using whatever materials you have on hand. “It’s this idea of an everyday art, of making do, of coping. So it’s not simply about the arts, but it’s actually about coping with everyday life and so on…” he said. “Maybe commenting on mass consumption and trying to do something about that.” He said that remixing widely available items, turning them into something new and personally meaningful isn’t a trend; in fact, it’s something that tends to cycle in and out of the culture as people discover it — and perhaps remember their need for it — anew. You see this in things like ripped jeans, punk, or, more recently, appliquéd or embroidered Trader Joe’s bags (another current project of mine). “Consumption is not just passive, but it can be a very creative act,” he said. The junk journal, then, is “an artistic statement. It’s very much ours. And maybe it means nothing to anybody else. Maybe it actually just looks just like a little junk, clearly. But of course it’s deeply meaningful for the person who puts it together.” 

Furnier, the archivist, pointed out that as our lives have become more digital, they’ve also been commodified and sold back to us — you post a picture from the theater and then start getting Broadway-related ads. A nice memory that’s related to your identity and your relationships has been turned into a marketing opportunity. “It’s almost like we’re reclaiming our data by making it physical,” Furnier said. “And there’s something that feels almost radical and liberating with the idea that you can create something and you can share it in person or you can keep it for yourself, and you’re not going to get a targeted ad.” 

When ownership writ large feels very out of reach and every moment in our lives is a new opportunity for both consumption and for performance, you can still have agency in this very small way. The fact that it doesn’t require you to enrich a billionaire in the process makes it even more appealing. “It’s no great mystery in many ways, especially with the acceleration and the frictionlessness of everyday life and the goal-orientedness…we need these speed bumps, these forms of friction to slow us down,” Paterson said. “And so I can see junk journaling as one of the most accessible ways of slowing the world down and making it slightly more one’s own.” 

What should you do if your friend is in love with you?

20 October 2026 at 13:12
a drawing of a person putting on rose-colored heart glasses and squinting with concern at a another person

Hi readers! Shayla Love here, science journalist and longtime fan of Your Mileage May Vary. I’m honored to be subbing for Sigal Samuel while she’s out on parental leave. I’m diving into your questions as a way to help understand human nature and our choices through multiple lenses: philosophical, psychological, and beyond. Please send in any emotional, body/brain, sociological, perceptual, or other kind of life quandaries you might have.

My best friend confessed his love for me one year ago and I rejected him because I was unhappily in love with another man, and I was never really physically attracted to my best friend. He was devastated. I am happy our friendship survived.

Over a year later, I find myself thinking about how it would be like to be in a relationship with my best friend. He is the only man who ever showed me genuine love and support, and I wonder what if I try…maybe I will fall in love with him. However, I am concerned about hurting his feelings again. Is it selfish of me wanting to try this love out because it promises security and appreciation?

Dear Fanning the Flame,

I can’t blame you for being curious about the common “friends to lovers” storyline. It’s often portrayed as the best kind of pairing: Two people have the foundation of their friendship plus a newfound love; the romantic relationship is like a soaring addition to an existing sturdy house. 

But real life is not always like the movies, and it sounds to me like you haven’t actually had an awakening of desire for your friend. In fact, it’s the opposite: He once expressed feelings for you, and you confronted a lack of physical attraction for this person. Now you’re wondering if it would be possible for you to fall in love if you tried. I think you’d agree that your timing is suspect. After a breakup, it’s common and understandable to seek out comfort and intimacy. Still, I detect a philosophical streak in your question beyond the issue of whether or not this would simply be a rebound. 

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If your friend has always appreciated you, made you feel safe, and loves you — could that be a form of love that’s better than what you had in your last relationship? Maybe that is what love is.

Is it? Over a long night of drinking some 2,400 years ago, one group of thinkers allegedly debated the true nature of love, as Greek philosopher Plato describes in The Symposium. 

Aristophanes, a playwright, tells a story that most closely aligns with the love we see in the rom-coms of today. He said that humans used to be larger creatures with four arms and four legs. After annoying the gods, Zeus cuts all the humans in half, creating the two-limbed bodies we have today. The result is that people wander the world looking for the one person who used to literally complete them. If you followed Aristophanes’s fable, you shouldn’t try to be with your friend unless you felt that deep longing that one has when meeting their other half. 

The rest of the dinner party companions have more circumspect ideas. Phaedrus, a Greek aristocrat, thought that true love inspired people to become the best possible version of themselves. Pausanias, a military man, thought that love driven only by attraction to someone’s body was “vulgar love”, and that “noble love” was the love of someone’s values. Eryximachus, a doctor, asserts that love is also about moderation, and it needs order, much in the way the natural world does. Finally, Socrates says that even if you start out with physical infatuation, you can eventually transcend that and end up loving wisdom itself, the highest form of love. As I read it, the men are grappling with how to make love make sense, while acknowledging that it can make us lustful and impulsive. Shouldn’t its best manifestations instead be practical and virtuous?   

You could easily justify trying to date your friend with these theories that try to wrangle and tame love. For example, if your friend inspires you to be the best version of yourself, you could decide that’s enough to go for it. You could also decide that because you admire your friend’s character, and not his body, that’s a noble love, and better than the vulgar love of attraction. 

German philosopher Arthur Schopenhauer wrote in his 19th-century essay “The Metaphysics of Sexual Love” that he distrusted the feeling of being desperately in love. He considered romantic love to be a biological drive disguised as a real emotion — one whose goal is to trick us into procreating. You could even see your lack of attraction as an indication that you’re able to act more rationally, and not be deceived by that cunning trickster, passion. 

I know you’ve recently gone through a breakup, but I hope you can feel how bleak these views can become: to see love only as the window dressing for the propagation of a species, or as just a bridge to the love of wisdom. 

This cynicism has other consequences. Wondering if you could redefine love in a relationship with your friend isn’t like a wine-fueled dinner party bouncing around thought experiments. It involves your best friend and his own feelings too, and could risk not only hurting him, but also robbing him of a better romantic partner. 

For Simone de Beauvoir, the 20th-century existential philosopher, the most important aspect of life was freedom: We are technically free to do whatever we want, and it’s the choices we make with that freedom that determine our authenticity, or lack of it. De Beauvoir worried about forms of love that stole freedom from other people. In narcissistic love, she wrote in The Second Sex, a partner doesn’t love the other person, but loves the fact that the other loves them. It’s a relationship built on the self-interest of one of its members. 

I want to gently point out that it sounds like there may be aspects of the narcissistic relationship in your dilemma. While it may be intriguing to consider what it’s like to date a friend, you don’t seem to be as romantically interested so much as you are interested in his interest in and support of you. Actually involving yourself in such a dynamic could take his freedom, as well as your own capacity to learn from your break-up, then find a partner you’re genuinely drawn to for their own merits.  

I’m not saying friendship isn’t an important ingredient in love. Many of the most successful, very long-term partners I know have developed a deep friendship with one another. This friendship helps them stay kind to each other and have fun over many years when work, health, or stress can interrupt more passionate times of connection. But those same couples also had the undeniable spark of attraction at the start of their relationships too. They didn’t have to try. Sometimes they tried not to feel as strongly as they did, and still weren’t able to stop. 

Even in cases when a relationship first launches platonically, if something more is there, the undeniable, reciprocal pull tends to emerge soon thereafter. In H.G. Wells’ 1911 novel, The New Machiavelli, which was largely based on a real-life affair Wells had, he writes about a college graduate called Richard who meets a young woman, Isabel. The two become friends and are entranced with each other’s minds. But they quickly start to notice more between them, despite trying to push such thoughts away.

They fail at this attempt. Richard has a moment of realization, when he turns to look at Isabel’s face one day. “And something — an infinite tenderness, stabbed me,” Wells wrote. “It was a keen physical feeling, like nothing I had ever felt before. …From that time forth I knew I loved Isabel beyond measure.” I think you owe it to yourself, and your friend, to pursue connections that have this quality, especially at the start. 

You should also make room for and appreciate your friendship. If it never becomes romantic, that doesn’t make it a lesser relationship. The couples therapist, Esther Perel, calls friendships their own kind of love story. She once described a simple exercise to help appreciate that bond. Take a few minutes and think about a friend who isn’t a family member or romantic partner. “Recall a time when that friend reflected you back to yourself, created space for joy, or helped you remember who you are,” Perel suggests. Then, send a message to that friend about that moment, and thank them. 

Having a good friend by your side in the aftermath of a breakup is a gift. Work on maintaining and nurturing that friendship, and make sure you spend some time helping him with his life too. Don’t fixate on whether you should attempt to fall in love. The truth is, for better or for worse, if you love him, you won’t have to try.

Bonus: What I’m reading

  • I’ve always been interested in the history of love, by which I mean the differences over time in how love has been expressed and discussed. William Reddy, a historian of emotion, has an excellent book called The Making of Romantic Love; you can also check out a syllabus for a class at Duke University he taught on the subject. 
  • For a deeper dive (and refresher!) on Plato’s Symposium, I found that there was no better person to turn to than Melvyn Bragg and his guests on the BBC In Our Time episode on the philosophy of love. 
  • Arranged marriages are an interesting window into understanding the growth of love. Mansi Choksi’s nonfiction book, The Newlyweds, follows three couples in India who attempt to marry for love; here’s an excerpt that was published in Harper’s Magazine. 

This story was originally published in The Highlight. To get access to member-exclusive stories like this every month, become a Vox Member today.

Wait, what are the rules around cellphone etiquette now?

27 September 2026 at 14:30
People, standing and sitting, look at their phones in a crowded New York City subway car.

Recently, while taking the metro to work, I encountered something that shocked me. The train was pulling up, just as the man in front of me tapped to pay to go through the gate, and a woman pushed past me to cut me in line. I still made the train (after I briefly considered acting in a way that would have made us both late for work), but as I passed each stop I got angrier and angrier. Why did she think her commute was more important than someone else’s? We learn to wait our turn when we’re children — why was that lesson lost all these years later? 

I’m not the only one irritated by this kind of thing. Almost half of Americans say that they’ve noticed people are ruder in the wake of the Covid pandemic. Whether it’s poor behavior at the airport or blasting music from your phone with no headphones in public, it’s like people don’t know how to act anymore. 

Kirsty Sedgman is a professor at the University of Bristol and the author of the book On Being Unreasonable: Breaking the Rules and Making Things Better. She argues that while people might not mind them as much anymore, manners are important. 

“They encourage us to think about others and to behave in ways that are not antisocial and potentially even dangerous,” she told Vox. “How can we have these conversations so that we figure out what we all want social life and public space to be like in a way that benefits everybody and doesn’t accidentally exclude [anyone]?

While some etiquette rules are pretty self explanatory (let’s not cut in line!), others are more difficult to navigate. “I always try to make a point and I’m not perfect, believe me,” Sedgman said. “I’m not saying that I know how to behave in every single circumstance and I’m always right. I’m no Emily Post.”

Post was the socialite who literally wrote the book on the subject: Etiquette in Society, in Business, in Politics and at Home was first published in the 1920s. More than a century later, her family is still in the business of teaching us how to mind our manners.

Lizzie Post is Emily Post’s great-great granddaughter and co-president of the Emily Post Institute. That’s a title and pedigree that could come with a lot of pressure. But Post says it’s all about your audience. “A lot of times, as long as I don’t get the sense that they would prefer a very formalized version of me, I try to reassure people: laugh, joke, swear, it’s okay,” Post said.

Audience isn’t the only thing that’s changed — the times have too. How has etiquette shifted over the years? And how do we navigate newer things — like our phones? We find out that and more on this week’s episode of Explain It to Me, Vox’s weekly call-in podcast.

Below is an excerpt of my conversation with Post, edited for length and clarity. You can listen to the full episode on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’d like to submit a question, send an email to askvox@vox.com or call 1-800-618-8545.

For a long time etiquette has just been something that’s agreed upon. You have to have certain manners to socialize in certain circles and within certain classes. But I think that’s changed. Why do you think that’s happened?

My great-great-grandmother wrote from 1922 to 1960. While she talked about the standards of the day, she also allowed those standards to change. Think about 1922 to 1960 — there were huge swings in how people behaved. Chaperones were gone from the book by her second edition. Life was changing and evolving and she changed and evolved with it. 

Etiquette is a French word — it sounds fancy. I think that it can very easily have these connotations of being something that is about a secret society, or it’s only about formality, or it’s only for people who are very wealthy. It can also start to feel a lot like judgment. 

One of the reasons etiquette can feel so out of sorts, particularly right now, is because times are changing and they’re just changing really quickly. 

I think phone etiquette is really, really emblematic of that. One thing that is so common is people playing music or having their phone on speaker, no headphones. Do we just not know how to act when it comes to our phones? 

There are definitely rules of courtesy and blaring anything out of your phone, whether it’s a phone call, it’s a FaceTime call, it’s your TikTok feed, or that movie that you’re watching, is all inappropriate when other people are a captive audience and haven’t asked to be. 

It’s this mindful moment where people forget where they are. They’re so used to being in their own world with their phone six inches from their face that they forget that anyone can even hear what it is that they’re doing on their phone at that particular moment. 

It’s really hard to correct this behavior because generally, we don’t correct other people’s behaviors.

I admit, especially in public spaces, I am Team Mind My Business. But at what point do you step in?

It’s a really tough judgment call, and it’s going to be different for every situation. 

I think that when I am in a space that I’m only going to occupy for a short time, I am telling myself, “Mind my own business, don’t worry about it.” When it’s that train ride that we’re starting, or that four-hour flight that you’re on, I think we start to have to say something and to ask, “Hey, could you put some headphones on while you’re enjoying that or watching that or on your call?” 

I say, “Could you,” because they might not have headphones with them, but even if they don’t, it’s a reminder. It’s like that check of awareness that, “Oh, this thing I’m doing is impacting people around me.”

Here’s the rub: You can’t control other people’s behavior. You cannot control if this person is going to get defensive. If you’re going to ask the question, be prepared for rudeness in return. And I hate saying that, but it is the reality. We can’t control other people’s behavior.

So there’s clearly a wrong way to use speakerphone and FaceTime. What’s the right way to use them? 

We do a lot of talking on our speakerphones, even in our own homes. You might be moving from one room to another, passing through the living room where people are watching TV or you’re in the kitchen and all of a sudden a roommate has come into the room while you’re on a call that’s on speakerphone. You really want to let the person on the other end of the phone know that there’s other people present now. 

My cousin is so good about this. He always tells his daughter when she gets into the car, “Hey, Aunt Lizzie is on the phone. Say hi to her.” Then I know to watch my language. She knows to say hi to her auntie. And that’s just so much nicer than all of a sudden having a voice pop up and realizing, “Oh my gosh, I was just telling a really personal story and I didn’t realize there was a bigger audience for it.” 

What about having your phone on the table you’re at dinner? People feel very passionately about that one.

I am so bad about this one. I often have mine face down on the table. The funny thing is, I’m not looking for someone to call with an interruption, but it’s not good etiquette. 

It is really best to have that phone put away, to make sure that it’s on silent and it’s not going to interrupt your time together. To have it there, especially face up where any message that comes in is now going to catch the attention of everyone at the table, that’s an unnecessary distraction. 

Is there an obligation when you need to text someone back? Does it have to be within a certain time? You go about your day and the next thing you know, you look at your phone and you have 80 unread texts and it’s like, “Oh no, what do I do? My friends will all be mad at me.”

I wish there was, but it depends on the text itself. 

The ones I don’t think you should wait on is when friends or potential romantic partners offer a time to get together. Don’t let that sit. If there’s a reason why you’re letting it sit, talk to someone about that. Say, “Oh, I’ve got to check with my partner about that. I know we had talked about doing something else Saturday at that time.” 

Give them some kind of an understanding, because it’s a really beautiful thing to be invited to go spend time with someone. I think we want to treasure that a little more than we do in today’s age.

The online “burnerverse” trying to ruin young women’s lives

25 September 2026 at 14:00
A man in a dark room is starkly backlit by the laptop and iPhone in front of him.

Maddie Kowalski is a student at the University of Florida. Last November, someone found nonconsensual intimate images and videos of her, stitched them together, and uploaded them to X, where they were viewed millions of times.

“Can you imagine?” asked Ej Dickson, a senior culture writer at Wired who reported on Kowalski’s story earlier this month. “You’re 19 years old and a video that you don’t even remember shooting, let alone consenting to, goes viral nationally along with your name and your sorority, and your parents, your grandparents, everybody in your life sees it. It’s a humiliation and a privacy violation that is kind of incomprehensible.”

The video was followed by a campaign of intimidation and harassment. Kowalski and her parents received threatening phone calls and texts. People on the internet posted old photos of her, her father’s LinkedIn, and even his golf handicap. Kowalski sought help from the police, from the university, and from X. But the video was being shared faster than the posts could be removed, and her name became a trending topic on X.

What made the video go viral, Dickson explains, is something called the “burnerverse”: a loosely connected network of anonymous “burner” accounts on X. The community mainly exists to discuss college sports, but sometimes it disseminates videos and rumors aimed at shaming young women and ruining their lives. The burnerverse has harassed Kowalski and her family for nearly a year, sometimes encouraging her to kill herself.

Today, Explained co-host Noel King spoke with Dickson about the online network that targeted Kowalski, and why it’s been so difficult to do anything to stop it. 

Below is an excerpt of the conversation, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get podcasts, including Apple Podcasts, Pandora, and Spotify.

Your story describes how Maddie has, without even realizing it, entered into something called the burnerverse. This is something I think a lot of us, prior to your piece, had not heard of. What is the burnerverse?

I hadn’t heard of it either. The burnerverse is an online community of anonymous accounts, and ostensibly these are college sports fan accounts. They talk about the coaches, the players, new recruits, they share memes after their team loses, but there’s a corner of the community that has emerged that is pretty violently racist and misogynistic and antisemitic. And one of the things that they’ve started doing in recent years is doxxing young college-age women like Maddie.

Why is it called the burnerverse?

Because it consists of burner accounts, anonymous accounts.

Okay. So the reason that whoever is spreading these videos of Maddie and others feels comfortable doing that is because they’re anonymous. Nobody knows who’s behind them?

Yes, exactly. And I also want to be clear: This is a small segment of the college sports burner community. 

There are a lot of these accounts that are pretty innocuous and would never dream of doing something like this to a young woman. I would say probably the vast majority of these accounts are not like that, but it is a sizable enough segment that they’re able to make these types of narratives go viral.

What do we know about who is part of the burnerverse? Who is likely to be a part of this?

That was one of the most shocking things that I learned from my reporting, actually. I had assumed that these were largely frat kids. I assumed that they were largely SEC frat kids because a lot of these young girls who have been doxed were students at SEC schools. But when I actually started looking into these accounts and who was behind them and who was sharing these images and making these jokes about Maddie, I learned it was way more wide-ranging than that. 

There are a lot of college students who are involved in the burnerverse, but it’s also men who are 10, 20, 30 years out of college. Sometimes they have wives. Sometimes they have children. Sometimes they have grandchildren. They’re from all over the country. It’s not limited to one race or economic demographic. It’s really very wide-ranging, which is kind of what makes it so terrifying.

And it is not just Maddie Kowalski. What did you learn about other young women who are targeted by this?

No, it’s not. So perhaps the most well-known case is this girl named Mary Kate Cornett, who was a student at Ole Miss in February 2025 when this salacious campus rumor about her sex life started going viral. And the rumor was false and it was clearly defamatory, but it went so viral that it kind of escaped containment from Ole Miss and went viral among SEC schools and then went viral nationally, to the point where her name was trending nationally on X. 

This very famous ESPN personality, Pat McAfee, talked about her without using her name, but talked about her and the details of this rumor on his podcast. And a lot of these athletes and college sports personalities tweeted about it as well. What started as an unverifiable and false rumor about a college girl’s sex life was just blown up and amplified to the degree that it was a national news story within a couple of hours. 

The speed with which this happens — [Cornett]she was telling me that basically a few hours after she learned that she was going viral, her parents’ house was swatted. The speed with which this community works toward making these women’s lives a living hell is really, really rapid.

Did you come away with an understanding of how an online community that is meant to be talking about college sports descends into this?

Part of it is just a consequence of how internet subcultures work. Even fairly innocuous, large internet subcultures and communities, there’s always going to be a small part of any online subculture that splinters off and forms its own community that is going to skew a little bit more extremist. 

That’s not surprising in itself, but I do think that there is something about the discourse surrounding college sports, particularly the media ecosystem that’s represented by Barstool, that does create a space for this type of rampant misogyny to foment. 

I don’t think it’s a coincidence that some of the accounts that I have seen posting really horrible defamatory content about Maddie are smaller Barstool accounts that are associated with individual colleges. I do think that has definitely played a role.

Why did Maddie become the target of these people in the burnerverse?

Because she’s young and she’s attractive. Basically, the criteria is these women are young, attractive, they’re usually white for some reason, and they are perceived to have departed from a sexual norm in some way. 

They’re either subject to some sort of rumor about their sex life or their sexual behavior or maybe a text message leaks about them or a photo. Then these guys take it and they blow it up and it goes viral nationally. 

They’re very purposeful about it too. I can’t tell you how many tweets I’ve seen that are just tweets of a girl’s name and they’re like, “Make her famous, make her go viral.”

In an ideal world, this kind of thing would be stopped before it even happened. So, knowing that there is not much that victims can do, what are the methods of preventing this?

That’s a very complicated question. I know that there are platforms developing various AI tools in order to prevent nonconsensual intimate images from spreading. But I imagine that would be pretty difficult to regulate, especially with the rise of deepfakes and with the rise of-AI manipulated nonconsensual images, so I don’t have a lot of faith in that. 

Honestly, I think that the biggest path toward prevention is — can I say this? Parents raising their sons to not be pieces of shit.

You can say that. You can absolutely say that.

I think that the biggest course of prevention is parents raising their sons to not be pieces of shit, honestly. To just set a clear line and say, “It’s not okay to view women as commodities. It’s not okay to talk about women like this. It’s not okay to view social media engagement as the ultimate goal without thinking about the lives that you’re impacting by spreading this content.” I think that parents need to have conversations with their kids about that. 

I think that there needs to be education within fraternities and sororities and universities because it’s not like what happened to Maddie Kowalski is an isolated incident. I was able to identify almost a dozen other young women who have been targeted by the burnerverse in this way. 

I think that there needs to be more discussion of this in general because it’s not just the burnerverse. It’s this larger ecosystem that is socially ordained at this point of men saying horrible things and doing horrible things to women with impunity. That’s the real problem.

It’s not your imagination — dating has gotten way more combative lately

23 September 2026 at 13:30
An illustration of two sea monsters fighting.

Lisa Marie Wilson matched with a man on a dating app who claimed to be 5-foot-10 and to live on the beach. Only one of those facts turned out to be true. When she showed up to the date, Wilson observed that she and her date were the same height — and she isn’t 5-foot-10. She wasn’t planning to mention it, but her date did: “He told me I wasn’t really 5-foot-9,” Wilson, a 51-year-old author, told Vox.

Even though he accused her of lying about her height before he even said hello, Wilson told Vox she still gave the man the benefit of the doubt. But as they continued on with their planned walk along the beach, Wilson sensed her date was suspicious of her. “The whole time it was like he was an investigative reporter asking me questions, but kind of like if you were interviewing someone you didn’t like,” she said. 

By the end of the date, Wilson was sure she didn’t want to see this guy again, so she turned down his offer to give her a massage and left. She couldn’t get past his accusatory comment about her height. “I was like, ‘I’m not a liar,’” Wilson said. “But I think he was — because he obviously wasn’t as tall as he was saying he was.” (To add insult to injury, Wilson’s date emailed her the next day breaking things off with her.)

Why I reported this

Lately I’ve noticed an outright antagonism among singles, online and off. They want to find love, but have been so burned by past relationships (or situationships) that they have a pessimistic view of dating. As a result, some singles cast blanket judgments about the very people with whom they hope to foster a relationship: They’re all bad. It turns out the reason why dating is so negative now is the pressure we put on strangers to fulfill our every fantasy, when that’s not how people have historically become attracted to one another.

If you’ve been on a date recently, the phrase “love is a battlefield” might seem a fitting descriptor for the sordid state of romantic affairs. 

According to this year’s Kinsey Institute Singles in America Survey, the percentage of singles with a “checklist” of what they’re looking for in a partner rose from 25 percent in 2021 to 34 percent in 2026. Dating has also become even more partisan this year, another survey found: A date’s political affiliation, especially if it conflicts with their own, is a major dealbreaker. This year, traditional gender roles and values have made a return, hardening some people’s idea of what romance looks like — a dynamic where a woman is pursued by a man with an absurdly strong jaw — and warping the expectations that women have of men and vice versa. Daters are also increasingly using AI to chat with matches on apps and bots’ infiltration of dating apps might have you questioning who you’re even chatting with in the first place. 

It stands to reason that we’ve forgotten how to be human — and some of the basic rules of human decency — in our love lives. Relationship experts, historians, and critics agreed: Dating feels different now.

TikTok has only added fuel to the fire. A popular outlet for singles to share their gripes, the platform has given rise to new dating vernacular — rosters, breadcrumbing, goblintimacy. These new dynamics seeped into the dates themselves, with people openly antagonistic and confrontational from the jump. 

Experts say that if your goal is to find love, or even just have a night of fun, assuming the worst of others — as so many seem to do right now — isn’t an effective strategy. “If you’re eternally suspicious, that tends to be a boundary to attraction,” Paul Eastwick, a psychology professor at the University of California Davis and author of Bonded by Evolution: The New Science of Love and Connection, told Vox. 

The consequence of such hostility in dating is less tolerance — for ordinary friction, for learning lessons, for romance itself. So, what’s a single in 2026 to do?

The problem with dating right now

Most of modern dating followed a predictable pattern: Two singles met at church or at school or at work or at a party hosted by a mutual friend or through family. They might continue to see each other in social settings, gradually growing accustomed to one another’s personality, quirks, interests, until one person (usually the man, if they were straight) asked out the other on a date. Because they had mutual friends or coworkers in common, there was someone to vouch for them, to give some context to their life. 

Since the early 2010s, the most popular way to meet a potential romantic partner has been through online dating. App users are exposed to swaths of people they might not have ordinarily met without having to leave the comfort of their homes, meaning they are going on dates with virtual strangers. The sussing-out phase — where your perception of a person grows from simply “hot woman” to “Amy, the funny blonde from my dodgeball team” — has been condensed or eliminated altogether. “It’s not like, I got to know this person naturally,” Eastwick, also the co-host of the podcast Love Factually, said. “When somebody is a stranger, it’s maybe a little easier to come in with whatever negative assumptions you’ve gleaned from these online spaces.”

Life as a whole in the US has become more combative and tense in the past decade, from political polarization to increasingly rude behavior. At work, our labor and time is extracted until we’re laid off; at home, we’re suspicious of our neighbors. And dating is inherently vulnerable, rife with rejection and negative consequences. 

Dating apps have played a huge role in this dramatic shift in tenor. While effective at connecting users with multiple eligible singles, apps don’t encourage slow-burn connections, which is how humans have historically grown attracted to one another. And when a date goes awry, terrible tales can be mined for engagement online, where commenters are quick to validate a unique experience as universal, often reinforcing gendered stereotypes, like “all men are toxic” and “all women are shallow.”  

People have historically commiserated over their romantic lives as a way of bonding: Think of men in bars with their buddies bemoaning the old ball and chain, women lamenting their husbands not shouldering their share of household labor. During the feminist movement of the 1970s, women gathered to validate each other’s experiences and consider political responses to sexist issues, according to Rebecca Davis, a professor of history and women and gender studies at the University of Delaware. Social media now fulfills many of the same functions as these in-person conversations, Davis told Vox; people can take to TikTok or Reddit to share their frustrating or traumatic experiences, and comment sections are populated with others sharing their own similar stories. But unlike in the relatively private spaces of the past, these gripes now spread from individual to individual with little context, follow-up questions, or nuance.

Instead, posts beget more posts. Algorithms reward extreme content and creators may embellish details to encourage engagement. Whether intentionally or not, TikToks about how coffee dates signify low effort and Reddit threads parroting misogynist language perpetuate harmful stereotypes. “People are good at finding a reason to externalize the difficulty of dating,” the writer Asa Seresin told Vox. It’s much easier to assume the people you date are altogether bad than it is to assess your own actions.

In a viral essay published in 2019, Seresin gave the outward disdain with heterosexuality a name: heteropessimism. Since then, dating culture has only gotten more dismal, he said, in large part due to a national regression toward conservative views of gender and sexuality. The overturning of Roe v. Wade, contentious debates over transgender rights, and a generation of young men who believe a woman should obey her husband have become a dark cloud over the world of romance.

Some of these more traditional beliefs have filtered into 33-year-old Brittni Kristine’s dating life. After only a few weeks of dating, a man Kristine had met on an app asked her to be exclusive, but his actions suggested he wasn’t fully invested. Whenever Kristine inquired about their plans for the week, the guy would get irritated. “His defense mechanism was essentially like, ‘Well, I didn’t tell you I wasn’t seeing you next week, so why would you assume?’” Kristine told Vox.

Over the course of the month they dated, Kristine and the man got into multiple arguments of this nature until she’d grown exasperated with his stonewalling. His antagonism, Kristine suspected, stemmed from a puritanical view of sex and romance, where casually dating is seen as a moral failure. “I’ve had so many people tell me, ‘If I go on a first date with you and I find out that you have gone on another date in the past two weeks, basically I would never talk to you again because you’re promiscuous,’” she said.

These off-putting experiences fuel heteropessimism. A key aspect of heteropessimism, the pervasive embarrassment with which some young women express being attracted to men, only adds to a cycle of shame that makes people feel guilty for who they’re attracted to, Davis said. This has led some to internalize the idea that queer relationships are easier or more ideal. “When women talk about division of labor…it makes sense that there’s a longing for a relationship where the gender division of labor isn’t at play,” Seresin said. “I actually do think that is one way in which queer relationships are a lot easier, but I wouldn’t say that overall queer relationships are easier.”

Negative stereotypes and preemptive defensiveness plague queer relationships, too, Seresin said. “A lot of gay men also say, ‘I wish I wasn’t into men,’ and will blame a culture of very casual intimacy on being unable to find a boyfriend,” Seresin said. “A lot of lesbians will blame there not being enough queer women out there or enough of their type.”

The result is a population of singles, regardless of who they’re attracted to, walking into dating scenarios with strangers who they might already be suspicious of.  

Dating with walls up

As soon as his date walked through the coffee shop doors recently, Alex Alberti told Vox he sensed an air of negativity. “Literally from the jump, he kind of felt on the defensive and a little bit guarded from just buying coffee,” the 35-year-old education researcher said. Even a change of scenery on their walk around a nearby lake did not help matters. Alberti remembered his date venting about his dating troubles: how shallow and rude and awful the men were. About halfway through the get-together, Alberti decided there would not be another.

It was clear to Alberti that his date was letting past negative experiences color his current one. But instead of protecting him, drawing attention to bad behavior only pushed Alberti away. “I think people believe that if they can just beat the bad thing to the punch by calling it out, they’re going to make themselves safer,” he said. “When someone approaches a first date being highly skeptical and highly guarded and even a little bit combative, they think that it’s going to serve as a helpful filter.”

When you approach other people with distrust and ire instead of openness and curiosity, forging genuine connections turns into a monumental undertaking. People tend to like folks they feel comfortable opening up to, and the gradual revelations and bits of your interior life you show each other are what foster attraction. Fearing someone will weaponize your vulnerability against you turns dating into a surface-level endeavor at best, or, at worst, a contentious battle no one can possibly win.

The walls people put up are meant to be protective: You can’t hurt me if I never let you in to begin with. And the youngest prospective daters are dating even less in 2026: One recent study found that more than half of single young adults, ages 22 to 35, said past breakups made them more reluctant to pursue new relationships. Those are just the ones who’ve had previous romantic experiences. A Pew Research Center survey found that about a third of singles who have never married have never been in a committed romantic relationship to begin with.

When daters lack experience and are primed to see the worst in each other, the very normal aspects of courtship — negotiating boundaries, establishing trust, navigating conflict — are seen as dealbreakers. “There’s a growing discomfort with the normal friction, that if you say or do the wrong thing, it’s cringe, it’s disqualifiable; there’s no appetite for any kind of misstep,” Daniel Cox, the director of the Survey Center on American Life and author of Generation Uncoupled: America’s New Gender Divide and the Crisis of Human Connection, told Vox.

This is an impossibly high bar to clear and runs contrary to how many relationships form, Eastwick, the psychology professor, said. Most people’s affection for another person grows the more they get to know them. But if you’re meeting a stranger from an app who you assume has nefarious intentions, that first date isn’t likely to turn into a second.

Letting your guard down

Trauma and past negative experiences, both your own and others, can be a helpful teacher, a useful framework for what to avoid, and what lessons could be gleaned from pain. But it can also be distorting, Seresin, the writer, said. One bad relationship or date doesn’t mean all future relationships and dates with a similar type of person will be doomed. “It’s almost like if you’ve had a bad experience and you want to protect yourself, that’s almost morally good,” Seresin said.

Instead of focusing on avoiding any bad feelings (an impossible task), singles should question their own assumptions and operate from a place of curiosity. Resist the urge to cast judgment based on what little you know of someone. Even couples who have been married for decades can still discover new things about their partner. “It’s very easy to think, ‘I know exactly how this person thinks. I know what they want. I know how they’re trying to manipulate me,’” Seresin said.

The process of getting to know someone is a risk. All relationships come with potential disappointment; there will always be a person who ghosts or makes a bad joke or minimizes your accomplishments. But it doesn’t mean that person represents all men or all women, that they’re the enemy, that these connections are inherently toxic or not worth pursuing in the first place. 

To find love, we have to turn down the instinct to protect ourselves and open ourselves to the possibility that the person across the table might also be a flawed human who’s been hurt before. And they might want the same thing, too.

Obsessing about being a good person can backfire. There’s a better way.

20 September 2026 at 15:00

Editor’s note, September 20, 8 am ET: We’re bringing you some of our best-loved Your Mileage May Vary columns while Sigal Samuel is on parental leave. The one below was originally published last September.

This unconventional advice column offers you a unique framework for thinking through moral dilemmas. It’s based on value pluralism: the idea that each of us has multiple values that are equally valid but that often conflict with each other. Submit your own question here.


The Jewish High Holidays are coming up, and that includes Yom Kippur. It’s a holiday that encourages people to reflect on their behavior and make amends. That’s all well and good, but I’m someone who struggles with scrupulosity — constantly worrying about my morality and if I’m doing The Most Possible Good™.

In practice this is far more paralyzing than motivating. Fixating on the ethical implications of all possible decisions makes it harder to take any action, and I’ve lost hours scouring my memories of my past behavior for immorality like a football player watching footage of their games to analyze what they could do differently. Guilt simply isn’t serving me, but I worry that saying to hell with all that means I’ll stop striving to be a better person and become morally complacent.

I’ve observed Yom Kippur for decades, and don’t want to simply avoid the day. But the holiday is a moral scrupulosity trigger. How do you think I should approach this? I want to stop feeling guilty for letting guilt get in my own way.

Dear Scrupulous, 

Have you ever heard the story about what happened when God decided to give the Bible to flesh-and-blood human beings? According to the ancient rabbis, the angels hated the idea. They argued that humans were deeply flawed mortals who didn’t deserve such a holy scripture; only angels could be worthy of it, so it should stay up in heaven. 

It fell to Moses to rebut the angels’ argument. He asked them: What do you angels need the Bible for? The Bible says not to murder, not to commit adultery, not to steal — do you have jealousy or other emotions that could lead you to do those things? The Bible says to honor your father and mother — but you don’t have parents, so how could you ever do that? And the Bible says to sanctify the Sabbath — but you never do any work, so how could you even honor the Sabbath by resting? 

The angels saw that Moses was right. Angels are really great at one thing: being perfect. But perfect creatures are static. They don’t experience painful challenges, they don’t grow, and they don’t make choices that add beauty to the world. We humans do those things. God gives the Bible to humans not to make them into angels — but to make them better at being the unique thing they are: human animals, with feelings, flaws, and all, that can learn to use their capabilities in more beautiful ways.

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I think there’s a lot of wisdom in this story. And I want you to notice how far it is from demanding that humans do “The Most Possible Good™.” That language suggests a maximizing ethical theory like utilitarianism, which says that we have to do the action that produces the greatest good for the greatest number. In other words, we have to optimize. 

Moral optimization may be possible for angels, but not for humans. We each hold multiple values, and sometimes those values are in tension with each other, forcing us to strike a balance as best we can. We’re not omniscient beings who can know with certainty how best to strike the balance. 

What’s more, sometimes different kinds of moral good straight-up conflict with each other. Think of a woman who faces a trade-off: She wants to become a nun but also wants to become a mother. She can’t balance between those options — she has to choose. And what’s the better choice? We can’t say because the options are incommensurable. There’s no single yardstick by which to measure them so we can’t compare them to find out which is greater.

Given that this complexity is baked into the human condition, it’s impossible to be a perfect optimizing machine. And the more you try to force yourself to be that, the harder it’ll be for you to actually help others, because you’ll just be so burned out. As you’ve already discovered, the optimizing mindset is exhausting — you end up expending a lot of precious mental resources that you could be spending on something else. It can even lead to paralysis. And a lot of the time, there’s no knowably best decision.

So instead of trying to optimize everything, you can adopt a goal that’s humbler but more realistic: to live in line with your values as best you can. 

I know that can feel scary. Optimizing makes being human feel less risky. It provides a sense of control, and therefore a sense of safety. The unspoken premise is that if you optimize, you’ll never have to ask yourself: How could I screw up that badly? 

But there’s another way to feel safe. It’s about leaning into the fact that we are imperfect and vulnerable creatures and that even when we’re trying our hardest there will be some things that we do not do optimally.

Of course, we should still try to live in line with our values. But in those moments when we fall short, we shouldn’t berate ourselves, thinking, “I sinned!” In Hebrew, the word we typically translate as “to sin” (lachto) actually means “to miss the mark.” It’s the same word we’d use to describe someone with a bow and arrow who’s targeting the bullseye but misses it slightly. This is a useful image, because it reminds us just how normal it is to miss the mark. Just as the archer’s arrow is buffeted around by the wind, we’re buffeted around by all the physical and psychological conditions acting upon us — naturally we won’t always hit the bullseye! And when we do miss the mark, we deserve compassion.

I know what you’re thinking: What if adopting this mindset means you’ll become morally complacent and let yourself off the hook too easily? This is one of the most common objections to practicing self-compassion. But research shows it’s not well-founded. In fact, psychologists have found that more self-compassionate people are better able to acknowledge when they’ve made a mistake. They’re more likely to want to apologize and make amends to others when they mess up. And they try to do better the next time around. Why? Because, to them, mistakes don’t feel so psychologically damning. That allows them to take more — not less — responsibility for their actions.

Yom Kippur can feel terrifying when any mistake you’ve made over the past year seems damning. But according to the ancient rabbis, Yom Kippur is not meant to be a somber day — it’s one of the happiest days of the year! After all, it was on Yom Kippur that Moses descended from Mount Sinai carrying the second set of tablets inscribed with the Ten Commandments, ready to gift them to the people. 

You probably know what happened to the first set of tablets: Moses shattered them after seeing the Israelites engaged in idol worship. What’s less known is that, according to one rabbinic story, God’s response to the shattering of those tablets was to actually congratulate Moses. Why did God think breaking them was the right move? And what was different about the second set? 

While the first tablets had been fashioned by God and God alone, the second tablets were a human-divine collaboration: Moses carved the stone and God inscribed the words. And while the first tablets contained only the words of the Ten Commandments — a black-and-white, rule-based morality — the rabbis tell us that the second tablets contained within them all the stories and interpretations that Jewish sages would later develop.

In other words, God recognized that you can’t just give humans a list of moral rules and call it a day. Maybe that would work for angels, who live in a simplified, disembodied world, but our ethical life is just too messy and multifaceted to be captured by any single set of universally binding moral principles. Yet God chose people over angels anyway, inviting us into the collaboration and embracing our humanness rather than rejecting it.

So, to the rabbis, Yom Kippur was a happy day because they fully expected that God would accept and embrace messy humans. 

Please, don’t try to be more zealous than God.

When you’re taking action, by all means, aim your arrows as true as you can — try to hit the bullseye, the place that captures as much of what you value as possible. But once you’ve released the arrow from your bow, let it be. 

If it turns out that you missed the mark, that you acted suboptimally, I put it to you that that is okay. You are not an angel. You are not a perfect optimizing machine. You do not have access to a magical mathematical formula that can consider countless incommensurable variables and spit out the very best move with certainty. You are human and you do the best you can with what you’ve got. 

The wisdom of these millennia-old stories is that that’s good enough for God. Let it be good enough for you, too. 

Bonus: What I’m reading

  • Writing this column reminded me of The Mindful Self-Compassion Workbook, written by the psychologists Kristin Neff and Chris Germer. It really helped me develop a self-compassion practice, which has in turn helped me get a grip on my own scrupulosity. I also strongly recommend the eight-week self-compassion course run out of Neff and Germer’s nonprofit, the Center for Mindful Self-Compassion.
  • I’ve always associated the philosopher Thomas Nagel with questions about consciousness, but I recently learned that he’s also super interested in questions about religion. In a great essay called “Secular Philosophy and the Religious Temperament,” Nagel asks: What, if anything, does secular philosophy have to put in the place of religion? More specifically, can it answer the question: What is the underlying nature of the universe, and how can the human individual live in harmony with it? 
  • In this Aeon essay, philosopher Elad Uzan argues that AI will not be able to solve ethics for us, despite what some people hope. Drawing on the mathematician Kurt Gödel’s famous incompleteness theorems, Uzan writes, “just as mathematics will always contain truths that lie beyond formal proof, morality will always contain complexities that defy algorithmic resolution.” 

Why we should all be partying more

20 September 2026 at 14:00
An illustrated crowd of people dressed in cocktail attire, dancing in a ballroom.

We are in the midst of a loneliness epidemic: More than half of Americans say they feel isolated, and we’re getting together less and less. In 2023, only about 4 percent of adults said they went to a party on a weekend or holiday. 

According to Imogen Willetts, a party historian and author of the book Up All Night: A History of Going Out, this moment is an outlier. 

“For most of human history, the experiences that we associate with nightlife — drinking, dancing, music, hedonism — those experiences were simply part of religion because religion was so all-encompassing,” she told Vox.

If parties are so ingrained in humankind, then, what are we missing when we don’t get out the door on a Friday night anymore? And what lessons can we learn from the turnups of yore? We get into all of that and more — including how to throw a great party and how to be a good guest — on the latest episode Explain It to Me, Vox’s weekly call-in podcast. 

Below is an excerpt of my conversation with Willetts, edited for length and clarity. You can listen to the full episode on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’d like to submit a question, send an email to askvox@vox.com or call 1-800-618-8545.

Can you talk about the role religion played in early nightlife? Because I think we often think of religion and partying as two separate things, but that was not the case for all of history, was it?

[Religion] contained people’s hedonistic instinct. There was nothing really outside of it. And so there’s even evidence, which I love thinking about this, that the churchgoing experience in medieval England was actually quite rowdy and quite raucous. 

On feast days there would be drinking, there would be dancing. And there’s one theory that wooden pews were introduced in Wells Cathedral in England to subdue the dancing because it was so raucous. And so in some sense, it takes us a while to get to nightlife because we sort of didn’t need it for a very long time. Religion contained hedonism quite comfortably within it.

Seventeenth-century Japan, I would say, is the beginning of modern nightlife because we have these commercial party scenes, nightlife environments, which have nothing to do with religion, 

“Whether it’s at a sports match or a concert stadium, and even within religion — that is collective effervescence.”

Crucially, they’re also separate from court. Another part of party scenes is court spectacle — think Louis XIV and Versailles and all of that stuff that was contained within these monarchical structures. So the first real nightlife destination is Yoshiwara, which was built on the outskirts of Edo, which is now Tokyo.

The idea of church being a place to party is so interesting. I do get the same feeling I get at church when I’m on the dance floor and I hear Kaytranada. I can imagine how these religious experiences allowed people to access that feeling of release through music and through dance.

An expression that I came across when researching the book that I think really wonderfully kind of captures the essence of nightlife and partying is this term coined by the sociologist Émile Durkheim in 1912, which is “collective effervescence.” That’s the feeling that we experience during peak communal experiences. 

Whether it’s at a sports match or a concert stadium, and even within religion — that is collective effervescence. That is the same sensation, that surge of euphoria that people feel on dance floors. I think parties and nightlife are such an important way to access this very important human feeling, particularly in societies that are increasingly atheist or increasingly secular. 

We need nightlife to have these communal euphoric experiences and feel part of something bigger than ourselves.

You’ve written about how, yes, parties are fun, but they’re also at the epicenter of some pretty important cultural and societal shifts.

I think nightlife is very uniquely poised to allow for experimentation and innovation and transgression. Also, in a very practical way, if you’re part of the abstract expressionist scene of mid-century New York or something, you need somewhere to meet and talk to people and figure out how you’re going to sell your work that’s like nothing people have ever seen before. 

These social spaces play a really, really important role in culture. The abstract expressionist artists were hanging out in the Cedar Tavern, and then you have things like the Viennese Secession Movement and Cabaret Fledermaus was part of that meeting space.

Similarly, you get things like dance and music that’s very much created for dance floors, for clubbing, for nightlife: the can-can and then disco and then techno. Nightlife has been so crucial to the propulsion of culture.

A lot of this is happening in the club, but what about parties happening in private homes?

One of the great examples of people opening up their homes in a sense of turning the home into a club was turn-of-the-century New Orleans. On Saturday nights, people would host fish fries: Basically, when you would open up your home to the public, you would charge entry at the door. Once inside, people were treated to this amazing spread of food, drink, and there would be bands that would perform. It was often a way for households who were struggling with rent payments to earn some extra cash.

It happened again in Harlem in the 1920s. Langston Hughes writes about the Saturday night rent parties, where people’s apartments would be opened up in the exact same way. He said they were more interesting than anything that was going on in the cabarets and the clubs. He was going to those as often as he could and collecting the invitations for them. 

People would write their address on business cards, leave them in different shops and pubs and hairdressers or whatever, and then you would pick them up and then go to the party. Langston Hughes collected them, and they now are randomly in a Yale archive of all places.

As you think of parties over the centuries, are there elements that all the best parties have in common? 

At their very core essence, you need good music, you need good lighting, and I think also you need to create this atmosphere where the sense that anything can happen. What you want is for the people that are at your party to feel like they can behave differently or do something a little bit wild. 

I think that there’s something very satisfying in experiencing a domestic world upturned. I think seeing the kitchen become a gloomy cocktail bar, the living room becoming a dance floor — there’s something very satisfying in experiencing that.

It goes back to what the heart of nightlife culture or party culture is all about. We want to shed our daily lives. You want that sense of slight disorder that makes people feel alive.

Does my pet have a soul?

16 September 2026 at 15:00
an illustrated portrait of a woman embracing her dalmatian under a starry night sky. Her sweater has dots that mirror the dalmatian’s spots.

Why do I cry when I see a donkey? 

It’s completely involuntary. As if my heart’s defenses are swept aside by a giant wave of compassion and I’m left unnerved by the intensity of love that I feel: raw and a little foreign.

I wonder about this because I’m not a big animal guy. There’s no desire in me to own a pet; I’m allergic to cats and I will actively do what I can to avoid meeting your dog. (Sorry! It’s the nonconsensual licking! The crotch jumping! No thank you.) And yet, there I’ll be: leaning over a fence, arm outstretched to let the donkey nuzzle my open hand, feeling a sudden and desperate sadness. 

It’s happened so often that I wonder if these encounters point to something precious. The tears suggest that there’s a mismatch between the way I’ve been taught to understand animals as separate from myself and the connection that actually exists between us. Our paradigm of anthropocentrism distinguishes us from the natural world and puts us on a pedestal of worthiness, forcing us to look at the whole of nature as somehow less real than we are. Each animal and plant, the land and the water, the very air we breathe — all are resources for us to use rather than beings to be in relationship with. 

But the donkeys keep disrupting that notion.

Even if those sad Eeyore-like eyes don’t make you emotional, you have probably experienced some version of it. For many pet owners (and notice how that language of ownership emphasizes the idea of separation!), it may be a creeping uncertainty about the validity of the love that they feel for their pet. You might ask yourself, “Am I crazy to love an animal this much? Is this feeling of mutual friendship and understanding actually real?” 

This week, dear friends of mine had to put down their dog. Like most dog owners, they understood their pup to be a part of their family. And so the intensity of their grief — and the heavy burden of having to decide whether the time had come to say goodbye — opened up not just emotional questions, but spiritual ones, too. Is it wrong to euthanize a family member you love? What happens to a dog when it dies? Does your dog have a soul? 

Your deep connection to your animal companion might also make you question your relationship to and understanding of other animals: How is it that my beloved has a soul, but a pig or a cow or a bird does not? To kill one animal but to love another demands significant mental gymnastics. The modernist, mechanistic view of the world where humans are separate and death is the end doesn’t hold true to my experience. And so perhaps it is wise to look at spiritual traditions that affirm the ways the animate and inanimate are connected.

What religious tradition can teach us about the souls of animals

The idea that animals are not equal to humans is rooted in a dominant refrain in Christian theology — which David Clough, chair in theology and applied sciences at the University of Aberdeen in Scotland, says has done great disservice to animals. Significant church figures like Thomas Aquinas and the philosopher René Descartes have argued that animals don’t have an immortal soul. Other doctrines like predestination (where some people are chosen for salvation and others are damned) have further broken the world into separate spheres. This stratification of significance, where humans sit above everything — from the stones and stars to the pets we share our homes with — has led to a paradigm where we’ve been able to desecrate the natural world and continue to practice cruel factory farming, killing hundreds of millions of animals every day.

But this particular Christian worldview isn’t the only way to think about a spirituality of animals. 

Indeed, says Clough, in the first centuries of Christian life, theologians like Irenaeus and Origen imagined a very different ordering of the world. Rather than envisioning a judgment that separates us, these early thinkers believed God would regather the whole of creation in what Clough calls “a comprehensive redemption.” Here, because God created the world, all of life will one day be regathered together, including the pets we love and the places we live. At the end of time, the thinking went, all of life will be embodied once again, but free from pain and suffering.

Maybe that’s what I long for when I see those donkeys: a union of all living things, free from pain and suffering. 

David Haberman, professor emeritus at Indiana University who studies South Asian religious traditions, tells me that a Hindu worldview sees humans and animals as inherently connected. He points to the concept of Ātman, which dates back thousands of years: “Some translate it as soul, some translate it as self, some translate it as the ultimate essence. I think all those work in various ways, but the notion is that it’s shared amongst all beings,” he says.

This worldview enables us to see “the self present in all beings and all beings in the self. … So whatever happens to a human happens to a dog, whatever happens to a dog happens to a human.” Haberman says that this ontology establishes a “deep connection between all things and a recognition that it’s the same essence.” So, whether canine or human, individual souls are described in the Bhagavad Gita as “eternal, immortal, and ageless. It is not destroyed when the body is destroyed.” 

Other spiritual practitioners are of the same mind. Susan Allen is a medium who specializes in communicating with pets that have died. It wasn’t a career she was planning on, but her intuitive and sensitive nature has meant many grieving dog owners seek her out when their pup passes away. Allen believes animals have a continuation of consciousness that transcends death.

“The body leaves and dies,” she says, “but the soul stays with us.” Allen says she senses messages and emotional states that pets want to share with their former owners — usually feelings of gratitude and love, a message that is especially consoling for those who had to make the decision to end the pet’s life amidst increased suffering. Though there is great sadness when a pet dies, it is, Allen says, “the consequences of living with so much love.”

Maybe that’s what holds me back from welcoming an animal into my home. Sure, there is the hair that gets everywhere and the picking up of poop and the need for walks at all hours of the day — but I suspect there’s a big part of me that recoils from the inevitability of grief that loving an animal so deeply will lead to. I became a vegetarian when I left home and started to cook my own meals and found it difficult to put a knife through the flesh of a chicken or a fish. That decision seemed to open a window into seeing the truth of our interconnectedness. 

Perhaps that’s what so many traditions try to help us realize: that we are part of one another. All living things are inherently bound together. Separation is an illusion that fuels harm. “At its best, a relationship with a companion animal is a sort of anticipation of a sort of redeemed future where humans and other animals will live peaceably together,” Clough says. “A companion animal relationship could be a small anticipation of that sort of restored mutuality of relationship.”

Haberman agrees. “It doesn’t have to stop with dogs,” he says. Though we may start by loving a pet, we must embrace an “ever expanding circle of love.” When we embrace our interconnectedness, we embrace something sacred. The love that exists between a human and their animal can be a bridge to a redemptive love for all living things; for every animal; for the very fullness of life itself.

The Republican Party is all-in on Islamophobia

15 September 2026 at 23:40
Ted Cruz, a bearded man with slicked-back hair wearing a suit and tie, gestures with one hand as he speaks from behind a podium on a stage.
Sen. Ted Cruz (R-TX) speaks on stage on the second day of the Republican National Convention in Dallas, on September 10, 2026. | Justin Sullivan/Getty Images

Anti-Muslim messaging has been on the rise among Republican elected officials for a while, and last week it took center stage at the GOP’s midterm convention in Dallas, where speakers warned that leftists and “Islamists” were joining forces.

“We are witnessing a new and dangerous red-green alliance. Communists and Islamists coming together and sweeping over the Democrat Party,” Sen. Ted Cruz (R-TX) told attendees. “They are united because they share the same enemies. They hate Christians. They hate Jews. They hate capitalism. They hate the Constitution. And they hate America.”

Former Rep. Mike Rogers, the Republican Senate candidate in Michigan, attempted to link his opponent, Abdul El-Sayed, to the 9/11 attacks: “I never imagined that 25 years after 9/11, I would be running against somebody that campaigns with Hasan Piker, who thinks America deserved it,” he said. “Together, they attack America. They excuse extremism. They treat our country like it’s the villain.”

The convention’s rampant Islamophobia isn’t a one-off: It fits a trend of Republican lawmakers attacking Islam and Muslims in the runup to the midterms. 

Rep. Andy Ogles (R-TN) said on X that “Muslims don’t belong in American society.” Rep. Randy Fine (R-FL) said “we need more Islamophobia, not less.” Rep. Chip Roy (R-TX) said, “No more Muslims.” Indiana Lt. Gov. Micah Beckwith said that “I hate Islam; it’s a demonic death cult.” 

The attacks have gotten specific: High-profile Muslim figures like El-Sayed, Piker, New York City Mayor Zohran Mamdani, and Reps. Rashida Tlaib and Ilhan Omar have all been targets of anti-Muslim rhetoric, and the GOP is also pushing anti-Muslim legislation.

A new “Sharia Free America Caucus” in the US House now includes dozens of members, all Republicans. Texas Republicans made banning and investigating cases of sharia law an official plank in their party platform. Texas Gov. Greg Abbott has called for a federal probe of Muslim washing facilities at Texas airports.

To break down the disturbing uptick in Islamophobia this midterm season, what’s driving it, and where it could be headed, Today, Explained co-host Noel King spoke with journalist Rozina Ali, author of the new book Seasons of Fury. 

Below is an excerpt of their conversation, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get podcasts, including Apple Podcasts, Pandora, and Spotify.

Do you think that we are partly seeing a rise in Islamophobic rhetoric because this year we have high-profile Muslims like Abdul El-Sayed, Zohran Mamdani, and Hasan Piker criticizing US foreign policy?

We have had really prominent Muslim politicians in the last several years. The same year that President Trump was elected, we also elected Ilhan Omar to the Minnesota House of Representatives. And then we had the [2018] election of Rashida Tlaib. These are remarkable because not only were they Muslim politicians, but they were also critical of US foreign policy and the government. 

What’s actually been a turning point has been the post-October 7 period because, one, we had a lot of politicians, especially from the Republican Party, starting to label this entire war as a religious war. Sen. Lindsey Graham (R-SC) immediately said, “We’re in a religious war,” which is astonishing, quite frankly, because that’s not even the rhetoric the Bush administration used after 9/11. 

What also happened is that a lot of Muslims — Muslim experts, Muslim scholars, Muslim journalists, and Muslim politicians — started being very vocal about US foreign policy. And that wasn’t necessarily the case after 9/11. A lot of Muslims who did criticize US foreign policy back then were sidelined or monitored or seen as suspicious, but they are so vocal now. The younger generation that has come up — Abdul El-Sayed, Zohran Mamdani, and others — they’re so vocal. 

And it’s not just foreign policy. What they say is that the way we conduct US foreign policy actually has direct ties to what’s happening at home. They’re very critical of the inequality they’re seeing at home, the rising costs, inflation — there’s so much to criticize about what’s happening at home. And I think this is one of the reasons we see so much backlash against them — because they’re unapologetic in their criticism.

The US has always had these fights over who gets to criticize the United States of America. I wonder why you think, at this moment, they feel safer launching those criticisms. 

Do they feel more free because the wars were such disasters? What opened the door to allow younger Muslims running for office to run in part on, “The United States is a really imperfect country and we’re not going to stop talking about what we’ve done overseas and at home”?

I think they’re able to do that because so many Americans do that. A lot of politicians and policymakers are openly critiquing what has happened abroad and what is happening here. One of the marked differences between the post-9/11 period and now is that there was widespread support for the Bush administration’s “war on terror” from policymakers on both sides of the aisle, from media, from the public at large. The few scholars and Muslim community members who did critique what the Bush administration was doing were often shunned. 

In later years, it became very clear that we were not winning the wars in Iraq, in Afghanistan, or even the war on terror. There was a lot to be critical of, not just with the Abu Ghraib scandal and Guantanamo, but also what was happening at home. There was mass surveillance, [and] then we had the rise of the NSA. 

I think, ultimately, we have reached a point in this country that we actually have a society that has deep, profound distrust of its institutions. That larger landscape allows politicians like Zohran Mamdani, like Dr. Abdul El-Sayed, but also any other politician to critique the government and feel comfortable doing so. 

I would say this is the Democrats’ side. I think what’s so interesting about the Republican Party now is that so much of their rhetoric and their vision is about who loves America. I was listening to clips of JD Vance at the convention and he kept talking about “America belongs to those who love it, not those who hate it.” And I think this is just a fascinating declaration to make when there is such a disconnect between what the public is feeling right now and what the Republican Party is saying.

I’m glad you brought up JD Vance, because one thing that is true of the vice president is that he too is a critic of America. It doesn’t always come out, but it has come out in the past. There are parts of America, including the wars overseas, that JD Vance has been fiercely critical of. 

Mamdani and El-Sayed are also Americans. It seems to me like some of the pushback they’re getting is rooted in the idea that “you don’t have the right to do this, you’re lucky to be in America.”

Do you think there is something going on here where you can criticize America if you look like JD Vance, but you cannot if you look like Zohran Mamdani?

Unfortunately, yes. And I will say, it’s unfortunate, but it’s not just the Republican Party who perpetuated that narrative. Some of the Democrats in earlier years did the same thing. I very clearly remember Bill Clinton on the DNC stage in 2016, saying, “If you’re a Muslim and you love America and freedom and you hate terror, stay here and help us win and make the future together.”

“I really think that there needs to be a concerted effort to challenge anti-Muslim rhetoric coming from policymakers and from the top that we’re not really seeing yet.”

It placed a conditionality on the way that Muslims would be accepted in the United States. But that was an absurd statement to make because there was a lot to be critical of with the way that the US was fighting its war on terror. 

And that conditionality — we have continued to see it over and over again, except it has morphed and mutated to the extent that someone like JD Vance can say that “we were tired of being called racist for noticing that our country was becoming dirtier and poorer and less safe and less prosperous.” He blames that squarely on immigrants or foreigners or what he considers un-American values. He can say that, but not anyone else who is, perhaps, brown or Muslim. 

I don’t think it’s just targeted towards Muslims. I actually think the problem and fascinating thing about what the Republican Party is doing is combining all of these labels into one. And there’s this narrative that they’re creating that anyone who is against us will be Muslims, will be leftists, will be immigrants, will be people who don’t look like us. 

It’s really creating this cultural, religious, racial divide, which is quite frightening. 

I wonder if you think this fearmongering is about winning the midterms and then it’ll die down in the same way that a lot of political rhetoric gets very heated in the run-up to contested elections and then dies down, or whether you worry that this talk keeps escalating?

I have been wondering about that because I think there are two things happening. 

One is that anti-Muslim sentiment has become a feature of American politics and seems to come out during election season. And I think what the GOP is doing is actually seeing if this anti-Muslim rhetoric is going to be effective in helping them win. This is what they were trying during the Mamdani campaign and it didn’t work. And I think they’re trying this in Michigan and, let’s see if it works. They’re trying this elsewhere too. 

But the other thing that’s happening, which is a bit more lasting, is the effort to change the very structures and laws regarding Muslim expression and the freedom to practice Islam in the United States. For example, in Texas, we are seeing efforts to frame the entire religion of Islam as a political ideology rather than a religion itself. 

There are efforts to, for example, ban sharia, which still makes very little sense because I don’t know if anyone can quite explain that. There is a very concerted effort to try to block signs of visible Islam at a local level. And if they’re successful, we’re going to see that at a national level.

I was in Michigan last month and I interviewed Dr. Abdul El-Sayed. There are a lot of things that make him interesting, but one of them is how easy it is to look at a politician like that and call him “all-American,” right? He’s high-achieving, he’s married, he’s handsome, he’s a jock. He’s got two kids. He is all-American. 

Can you conceive of a world where Abdul El-Sayed being Muslim is not the first line of attack when he makes a point about what the US has done wrong? In short, can you see him occupying, at some point in the future, a place like JD Vance occupies: You get to criticize the country because you are American enough?

There was a time when being Catholic was considered a really big deal. John F. Kennedy was the first Catholic president and it just kept coming up over and over again. Now, no one even remembers. I bet you half the country doesn’t realize he was Catholic. 

I think that could happen to Dr. Abdul El-Sayed, but I don’t think it’s going to be in the near future. I think it’s going to take a generational change for that and it’s not going to come organically. I really think that there needs to be a concerted effort to challenge anti-Muslim rhetoric coming from policymakers and from the top that we’re not really seeing yet.

But you think we might?

I think we might, in decades’ time.

Is it truly important to have a sense of self?

24 September 2026 at 13:21
an illustration of a chameleon looking into a mirror

Hi readers! Shayla Love here, science journalist and longtime fan of Your Mileage May Vary. I’m honored to be subbing for Sigal Samuel while she’s out on parental leave. I’m diving into your questions as a way to help understand human nature and our choices through multiple lenses: philosophical, psychological, and beyond. Please send in any emotional, body/brain, sociological, perceptual, or other kind of life quandaries you might have.

My wife says I’m a people pleaser. I want to turn over a new leaf (maybe to please her?!) so I’m making a resolution to be less of a weathervane and stand up for myself more. But it’s hard — I love to fit in. I’m a joiner and a collaborator. It’s not that I’m passive, it’s more that I find other people’s “ways of being” contagious. Sometimes I catch myself slipping into imitation of the friends or colleagues I’m talking to.

What’s a chameleon to do? Or, more scarily, who am I when I’m alone? How do I find out who I really am?

Dear Identity Crisis,

At first glance, it’s a bit funny to be accused of being a people pleaser as if it’s entirely a bad thing. It sounds like you have others’ interests genuinely in mind, and that seems like a nice way to build connection.

But I find the term people pleaser to also be a sneaky euphemism. Do you want to know how this sort of behavior is often discussed in the psychological literature? In studies, it’s not always called people pleasing; it’s called lying. 

In fact, wanting to please other people is an incredibly prevalent motivation for lying; it’s more common than lying for personal gain or pleasure. When psychologists evaluated the top reasons that people lied in their everyday life, many wanted to seem more agreeable. Their lies support seemingly magnanimous goals, like complimenting a friend or making sure a social interaction went well. But they were lies all the same, defined by the researchers as a “message that one gives to another in which they are deliberately deceiving them.” 

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I find this shift in perspective helpful, if a little harsh, if you’re looking to break a people-pleasing habit. It’s one thing to think about yourself as dedicated to keeping other people pleased. But when you consider that actually, all of your interactions are suffused with lies, the approach becomes a bit more unsavory. 

Imagine the situation in reverse: What if you found out that all the time you had spent with a close friend, they were keeping their real thoughts and feelings from you? You might feel differently about the time you’d spent together. I can bet it certainly wouldn’t feel as authentic. 

I used to be a bartender, and I would be nice and mildly obsequious to frequent customers. Several of them I genuinely liked. But I’ll never forget the uncomfortable moments of running into a regular elsewhere — and their figuring out that we weren’t actually friends. There’s a distance between two people when one’s main role is to please the other. You are creating that distance, even if you may not realize it, and not even getting tipped for it. 

So for starters, try trusting that the people around you are able to handle your real thoughts and feelings. But what are your real thoughts or feelings? This points to the bigger conundrum you face: Who is your true self? 

You’re in good company worrying about this. Religious figures, philosophers, and scientists alike have been trying to figure out if there even is a continuous self, and if there is, what is it made up of? 

Scientifically speaking, there’s not a part of your brain that’s “truer” than others, or where the true self resides. But your ideas about your true self matter, according to research by Rebecca Schlegel, a social scientist at Texas A&M University. She has found that people have greater well-being and find their lives to be more meaningful if they think that they’ve made choices that align with who they “really” are. 

When people make a decision that they think aligns with their own true self, it regularly leads to feeling more satisfaction with that decision — more so than choices steered by considering what other people want, by religious belief, or by advice from others. 

Doing this yourself can be remarkably simple. In one experiment, Schlegel asked participants to make an arbitrary decision and told some to “use your true self” to make up their minds, and others to “use rational thinking.” Those who framed their choices as being guided by their true self were much happier with their selection. For you, it could be that just introducing the question — what would my true self do? — can start making your life feel more like it belongs to you. 

If it feels odd to ask your true self what to do, defining your truest self as what’s moral about you isn’t a bad place to start. Researchers have found again and again that when they ask people which of their traits feel the “truest,” it’s usually the parts that are morally good. When I call my mother on her birthday, that’s my true self. When I say something hurtful to my friend, that’s a deviation from my true self, who knows better. I wasn’t myself this morning, I might say as an apology. So you could make a list of your best qualities, like your generosity or your creativity. Then, when you ask what your core self would do, you’ll have even more specific guideposts to follow. 

Of course, if having a true self still doesn’t feel relatable, you can turn to an approach I’ve found helpful in my own life from Eastern traditions, like Buddhism and Taoism. They endorse the idea that there is no rigid self at all. In Buddhism, this is called anatman, which translates roughly to “no self.” This teaching emerged in response to an earlier Hindu belief: a concept called “atman,” which asserted that all people had an eternal and unchanging core, similar to a soul. Anatman was a rebuttal to that idea.

I’ve found that anatman relieves some of the pressure around all of this. We feel as if there should be an essence to us, some permanent quality that persists over time that you can point to. But anatman reminds us that there’s no aspect of the self that doesn’t change.  

Life is long, and we transform throughout it. As we grow, we learn new physical skills like playing soccer and the piano, and eventually acquire back problems and wrinkles. Our minds evolve too. We read novels, maybe we can do calculus, and we develop political convictions. Hopefully, we gain the skills of being kind and patient. In all of these developments, change is the only constant. This is why the Buddha thought that you couldn’t find the singular, stable self in any of these places — not the mind, the physical form, our habits, or our perceptions. “What is impermanent, subject to change…cannot be taken to be ‘me,’ ‘mine,’ or a ‘self,’” the Buddha taught. 

You asked what you, as a chameleon, should do? You could frame everything you do as being in service to your deeper self. Or you could try halting the search for a strictly defined, enduring version of you, and start making decisions based on who you want that person to become.   

Bonus: What I’m reading

  • My book club just read Love, Always, a novel by Ann Beattie, about a group of people who start a magazine in rural Vermont. It’s a summery tale, though somewhat frustrating, about what happens when people don’t change themselves, and only follow their worst instincts. 
  • This is a fascinating story of multiple selves in Popular Mechanics by Michael Natale. It documented what happened when seven men confessed to being the culprit of a plane hijacking in 1973 in the Pacific Northwest.
  • Over the course of several nights recently, I watched the 1926 silent movie, Faust, directed by F.W. Murnau. It’s a haunting tragedy about the consequences of wanting to hold onto a quality of yourself indefinitely — in this case, staying young forever. I was amazed by the special effects they pulled off for that era! An evergreen reminder that if someone promises you something that’s too good to be true (especially if he looks like the devil), it probably is. 

This story was originally published in The Highlight. To get access to member-exclusive stories like this every month, become a Vox Member today.

Can you spend your way out of loneliness?

25 September 2026 at 13:22
a collage-style illustration showing one woman looking at three people smiling and making intense eye contact with her. Each of the three people have price tags attached to them.

Over the years, Julianne Holt-Lunstad has fielded many requests from startups looking for her help. These entrepreneurs came to the Brigham Young University professor with the well-meaning goal of “solving” loneliness; they believed their app or company could help consumers build genuine connections, and wanted Holt-Lunstad’s opinion on this feature or that business tactic. 

Across the pond, University College London professor Noreena Hertz was getting the same calls. They wanted her to join their boards, to advise them, to give their proof of concept a stamp of approval. 

“Of the many startups who’ve approached me, and it’s probably about 50 or 60 in the space,” Hertz told Vox, “there hasn’t been one where I felt convinced by their business model.”

That CEOs and founders were clamoring to pick the brains of these two women is entirely predictable — their work may have been the basis on which these startups were founded. Holt-Lunstad is among the most cited academics who study loneliness and social connection. The commonly repeated stat that loneliness is equivalent to smoking 15 cigarettes a day? That came from her research. She was the lead science editor on the Surgeon General’s 2023 advisory on loneliness and isolation. As for Hertz, in her 2020 book The Lonely Century: How to Restore Human Connection in a World That’s Pulling Apart, she coined the phrase “loneliness economy,” at the time, a fledgling market of niche services, like friends for rent and professional cuddling.

In the years since Hertz gave it a name, the loneliness economy has only ballooned. As public attention to loneliness has mounted — despite the fact that research doesn’t consistently show whether a loneliness epidemic exists in the first place — the market stepped in to offer solutions. No longer are the lonely limited to joining a running club, they can now rent friends and cuddlers. They can hire a coach to help vanquish loneliness and build a community. (One charges $3,000 for a three-month program.) They can attend a $1,000 weekend-long summer camp to make friends (with the option to pay in installments via Klarna). They can buy a $250 pendant that listens to their every word and can communicate back via voice or text. They can join a coworking space meant to quell loneliness with a nearly $300 a month price tag. They can enroll in a bootcamp for how to be less shy, hop in a group travel excursion with other solo venturers, download an app where AI pairs you with other strangers for activities. Loneliness is no longer a societal issue with mental and physical costs and structural solutions but one businesses hope consumers can buy their way out of.

But is it possible to disrupt the slow burn that is making a friend? To outsource the intimacies of friendship to AI? To put a price tag on human connection? 

“I would caution developers to really critically evaluate their business model and the barriers to who they’re actually reaching,” Holt-Lunstad told Vox. “Think about ways that [connection] can occur organically without monetizing it.”

The cottage industry of loneliness services is just another example of capitalism wrapping its tentacles around human desire. But in most cases, the cost of the app, or product, or experience is going to be much higher than the possibility of eliminating loneliness.

One person’s loneliness is another’s business opportunity

Since the early 2000s when Harvard political scientist Robert Putnam warned of the decline of civic and social spaces in his seminal work Bowling Alone, we have witnessed the “privatization of community,” according to Sam Pressler, a fellow at the Harvard Human Flourishing Program who studies community, connection, and class. Gathering spaces shifted away from places of worship and union halls to boutique fitness centers and private, members-only clubs. “There was already this dynamic in place where you could, at a premium level, sell people on community,” Pressler said.

The pandemic pushed the loneliness economy into overdrive. Widespread social isolation enabled researchers to study perceived levels of loneliness during lockdowns. Media coverage of loneliness outlined its harms. Although Vivek Murthy, the US surgeon general during the Obama and Biden administrations, first referred to loneliness as a “health epidemic” in 2017, his 2023 report opened the door for other iterations: the male loneliness epidemic, the Gen Z well-being slump, a worsening midlife crisis. Over the past five years, search interest in the loneliness epidemic grew over 600 percent.

Naturally, the startup world began to see a business opportunity, Pressler said. WeWork founder Adam Neumann launched a new residential real estate company with a goal of “solving loneliness” and $350 million in funding from Andreessen Horowitz. The app 222, which uses AI to pair strangers for group activities based on personality-based questions, raised $10 million in funding. “You then get this anchor within startup land that really has an approach of solve customers’ problems and pain points, in that loneliness is a customer problem or pain point to be solved, through productized market solutions,” Pressler said.

Brian Choi had heard of the male loneliness epidemic, but luckily didn’t feel like he fell into that category. He grew up in the Los Angeles area, where he still lives, and has plenty of friends, but he signed up for 222 several years ago as a way to supplement his social life and meet people who might be interested in activities his existing friends aren’t.

“Dance, for me, means a lot,” the 34-year-old video game character artist, told Vox. “For my best friends, hard to sell them on that. So 222 is a good angle on sharing that experience with other people who are presumably also open to dance.”

But most of the platform’s events, Choi found, were centered around dinner and drinks, which didn’t appeal to him. If there was a meetup with an interactive element, like brunch and a pottery class, he was more likely to engage. But despite attending about a dozen 222 events over the years, Choi hasn’t fostered any serious friendships. “It’s dependent on individuals to be proactive about inviting folks into their lives after the 222 event,” Choi said. “And that can be scary for a lot of people.” 

Once a market emerged for loneliness-adjacent services and products, influencers started promoting them. Over the last few years, the content creator Zaid Khan observed his peers hosting “community” events that seemed well-meaning enough until a few common themes emerged: The events seemed to be furthering the creators’ brands, they often came with a ticket price, and they were attended mostly by young, white people. This widespread commodification of community is what Hertz refers to as “WeWashing” — like greenwashing — because an occasional knitting club with a $50 fee does not a community make. 

Charging any sort of premium for a social event or service runs the risk of exacerbating inequities. According to Holt-Lunstad’s research, people with only a high school education or less or those who made less than $75,000 a year were less socially connected than those with higher education and incomes. People who stand to benefit the most from interventions to build relationships often can’t afford a $200 a month gym, or lack the time to swipe for friends. These spaces can then become, like Khan observed, homogenized by race, class, and ability. “I’m sorry, but young, attractive, white, straight, 20-somethings living in New York will have no issue. … You can walk into any West Village bar and meet those people,” Khan said. “It’s excluding the people who, I think, genuinely could need it.”

“Masking” a symptom

There is a contradiction at the heart of the loneliness economy: the need for human connection in the modern world is difficult to solve, let alone value and commodify. In order to make money, companies either have to charge top dollar for their social club or camp, or, they need their product to be used by as many people as possible, as often as possible, which inherently flies in the face of how relationships are fostered. 

“The ethical problem begins when a company intentionally exploits a consumer’s loneliness, insecure attachment, or fear of missing out to pressure that person into purchasing.”

Cindy Rippé, Terry College of Business at the University of Georgia

Relationships are projects of patience. They unfold after repeated interactions in a physical space, after slow revelations and disclosures and laughs. The loneliness economy isn’t built on unhurried bonding. Instead of consistently showing up to a community event and slowly building connections, some apps are effective at connecting users with strangers for one-time events, but are less focused on encouraging users to exchange numbers and hang out again. “We know from the research that relationships take time to develop, and that there needs to be consistency also over time. When you get to know someone, it takes time,” Holt-Lunstad said. “If you’re only doing it sporadically or once, that’s going to be less likely. If it’s all virtual, that’s going to be less likely.”

Just like hunger and thirst cue you to eat and drink, loneliness is a sign to interact. Swiping for friends may feel productive and occupy time, but without actually hanging out, it may just be a distraction, Holt-Lunstad said. “What I worry is that [apps] may be effective in masking that symptom without actually fulfilling any social needs,” she said. “It would be like no longer feeling thirsty, but we’re not actually drinking any water.”

The loneliness economy also fails to take into account the barriers preventing people from making friends in the first place. In recent surveys, the results of which have not been published, Holt-Lunstad has found both internal and external obstacles to connection, including anxiety, a fear of rejection, physical and mental health limitations, the economic cost of participation, and the time investment required with joining a club. “It might be, that’s a great program, but it’s too far away, or that’s a great program, but it costs too much,” Holt-Lunstad said. “And then, of course, there’s the internal barriers where there’s so much shame and stigma associated with this that many people don’t want to feel like I have to have an app or a program to make friends.”

These potentially lonely consumers may be more vulnerable to companies’ marketing efforts, even though the products are unlikely to solve the underlying issue. According to research, when people feel like they are lacking close, intimate relationships, they are more likely to buy themselves things. “One of the things, for instance, could be spending money to go on group activities rather than individual activities,” Aulona Ulqinaku, an associate professor of marketing at Università Carlo Cattaneo LIUC in Italy, told Vox. People could spend money to join a club you aren’t particularly interested in just to feel a part of something. 

Shopping can also serve as a social experience in itself, Cindy Rippé, a senior lecturer in the Department of Marketing at the Terry College of Business at the University of Georgia, told Vox in an email. Employees and other patrons can become familiar and friendly faces, effectively turning a retail space into a third place. A paid social experience, such as a club, could theoretically achieve the same fulfilling effects as shopping, Rippé said. But spending money isn’t what makes people feel better; it’s repeated social interaction, familiarity, belonging.

Because companies can track your activity online, users who search for local clubs or interact with these groups on social media may be repeatedly served ads for other community-centric businesses and thus spend more money on services that may not be effective.

“I hope that we are looking at a world where marketing can be looked at as an instrument for helping people rather than exploiting people,” Ulqinaku said. “The aim should not be, ‘I make money [off] of you.’ The aim should be, ‘I want to make you feel better. I don’t want to exploit you.’”

Putting a price tag on relationships

The pairing of lonely consumers who might be willing to spend money and businesses that definitely want to make it may be good for the bottom line in the short-term, but perhaps not for social health or for revenue in the long-term. (After all, if these products don’t work, people will stop paying for them, and if they do work as promised, people will also stop paying for them.) Friendship isn’t a product you can advertise or put a dollar amount to, Pressler said, and we shouldn’t apply market solutions to non-market goods.

“You can approach it with a consumptive mindset where it’s like, ‘Well, I just need to consume more relationships, and if I consume more relationships, ergo, I will not be lonely or disconnected,’” he said — but that’s not how real-world interactions work. The power imbalance between the companies earning money and the consumer spending it to fulfill a core human need may veer on exploitative, too, Rippé said: “The ethical problem begins when a company intentionally exploits a consumer’s loneliness, insecure attachment, or fear of missing out to pressure that person into purchasing.”

Which isn’t to say communal gatherings with a price tag are inherently exploitative. Live music and events, like concerts, successfully bring people together for shared experiences, according to Hertz, the professor and author. (Of course, tickets have become so expensive that seeing your favorite act perform is becoming a luxury.) Groups centered around an activity have the potential to connect people, too. But buying your own yarn and needles to bring to a weekly craft night at your local knitting shop is different from paying $50 to join a one-off “knitting club” organized by a VC-backed friendship app.

Because social health touches so many aspects of life — the physical spaces we inhabit, the technology that both facilitates and inhibits socialization, the costs of interacting — the path toward connection is more complex than marketable products or individual purchases. It involves government investment in public spaces and low- or no-cost community events; policies that allow everyone to lead a dignified life, which includes the space for leisure activities; and a societal shift that prioritizes slow, intentional relationship building instead of instant connection. 

“The need is real,” Hertz said. “The purported solutions are many. Some of them I think can be part of the solution. Some of them may well end up making us lonelier as a society.”

This story was originally published in The Highlight. To get access to member-exclusive stories like this every month, become a Vox Member today.

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