Maddie Kowalski is a student at the University of Florida. Last November, someone found nonconsensual intimate images and videos of her, stitched them together, and uploaded them to X, where they were viewed millions of times.

“Can you imagine?” asked Ej Dickson, a senior culture writer at Wired who reported on Kowalski’s story earlier this month. “You’re 19 years old and a video that you don’t even remember shooting, let alone consenting to, goes viral nationally along with your name and your sorority, and your parents, your grandparents, everybody in your life sees it. It’s a humiliation and a privacy violation that is kind of incomprehensible.”

The video was followed by a campaign of intimidation and harassment. Kowalski and her parents received threatening phone calls and texts. People on the internet posted old photos of her, her father’s LinkedIn, and even his golf handicap. Kowalski sought help from the police, from the university, and from X. But the video was being shared faster than the posts could be removed, and her name became a trending topic on X.

What made the video go viral, Dickson explains, is something called the “burnerverse”: a loosely connected network of anonymous “burner” accounts on X. The community mainly exists to discuss college sports, but sometimes it disseminates videos and rumors aimed at shaming young women and ruining their lives. The burnerverse has harassed Kowalski and her family for nearly a year, sometimes encouraging her to kill herself.

Today, Explained co-host Noel King spoke with Dickson about the online network that targeted Kowalski, and why it’s been so difficult to do anything to stop it. 

Below is an excerpt of the conversation, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get podcasts, including Apple Podcasts, Pandora, and Spotify.

Your story describes how Maddie has, without even realizing it, entered into something called the burnerverse. This is something I think a lot of us, prior to your piece, had not heard of. What is the burnerverse?

I hadn’t heard of it either. The burnerverse is an online community of anonymous accounts, and ostensibly these are college sports fan accounts. They talk about the coaches, the players, new recruits, they share memes after their team loses, but there’s a corner of the community that has emerged that is pretty violently racist and misogynistic and antisemitic. And one of the things that they’ve started doing in recent years is doxxing young college-age women like Maddie.

Why is it called the burnerverse?

Because it consists of burner accounts, anonymous accounts.

Okay. So the reason that whoever is spreading these videos of Maddie and others feels comfortable doing that is because they’re anonymous. Nobody knows who’s behind them?

Yes, exactly. And I also want to be clear: This is a small segment of the college sports burner community. 

There are a lot of these accounts that are pretty innocuous and would never dream of doing something like this to a young woman. I would say probably the vast majority of these accounts are not like that, but it is a sizable enough segment that they’re able to make these types of narratives go viral.

What do we know about who is part of the burnerverse? Who is likely to be a part of this?

That was one of the most shocking things that I learned from my reporting, actually. I had assumed that these were largely frat kids. I assumed that they were largely SEC frat kids because a lot of these young girls who have been doxed were students at SEC schools. But when I actually started looking into these accounts and who was behind them and who was sharing these images and making these jokes about Maddie, I learned it was way more wide-ranging than that. 

There are a lot of college students who are involved in the burnerverse, but it’s also men who are 10, 20, 30 years out of college. Sometimes they have wives. Sometimes they have children. Sometimes they have grandchildren. They’re from all over the country. It’s not limited to one race or economic demographic. It’s really very wide-ranging, which is kind of what makes it so terrifying.

And it is not just Maddie Kowalski. What did you learn about other young women who are targeted by this?

No, it’s not. So perhaps the most well-known case is this girl named Mary Kate Cornett, who was a student at Ole Miss in February 2025 when this salacious campus rumor about her sex life started going viral. And the rumor was false and it was clearly defamatory, but it went so viral that it kind of escaped containment from Ole Miss and went viral among SEC schools and then went viral nationally, to the point where her name was trending nationally on X. 

This very famous ESPN personality, Pat McAfee, talked about her without using her name, but talked about her and the details of this rumor on his podcast. And a lot of these athletes and college sports personalities tweeted about it as well. What started as an unverifiable and false rumor about a college girl’s sex life was just blown up and amplified to the degree that it was a national news story within a couple of hours. 

The speed with which this happens — [Cornett]she was telling me that basically a few hours after she learned that she was going viral, her parents’ house was swatted. The speed with which this community works toward making these women’s lives a living hell is really, really rapid.

Did you come away with an understanding of how an online community that is meant to be talking about college sports descends into this?

Part of it is just a consequence of how internet subcultures work. Even fairly innocuous, large internet subcultures and communities, there’s always going to be a small part of any online subculture that splinters off and forms its own community that is going to skew a little bit more extremist. 

That’s not surprising in itself, but I do think that there is something about the discourse surrounding college sports, particularly the media ecosystem that’s represented by Barstool, that does create a space for this type of rampant misogyny to foment. 

I don’t think it’s a coincidence that some of the accounts that I have seen posting really horrible defamatory content about Maddie are smaller Barstool accounts that are associated with individual colleges. I do think that has definitely played a role.

Why did Maddie become the target of these people in the burnerverse?

Because she’s young and she’s attractive. Basically, the criteria is these women are young, attractive, they’re usually white for some reason, and they are perceived to have departed from a sexual norm in some way. 

They’re either subject to some sort of rumor about their sex life or their sexual behavior or maybe a text message leaks about them or a photo. Then these guys take it and they blow it up and it goes viral nationally. 

They’re very purposeful about it too. I can’t tell you how many tweets I’ve seen that are just tweets of a girl’s name and they’re like, “Make her famous, make her go viral.”

In an ideal world, this kind of thing would be stopped before it even happened. So, knowing that there is not much that victims can do, what are the methods of preventing this?

That’s a very complicated question. I know that there are platforms developing various AI tools in order to prevent nonconsensual intimate images from spreading. But I imagine that would be pretty difficult to regulate, especially with the rise of deepfakes and with the rise of-AI manipulated nonconsensual images, so I don’t have a lot of faith in that. 

Honestly, I think that the biggest path toward prevention is — can I say this? Parents raising their sons to not be pieces of shit.

You can say that. You can absolutely say that.

I think that the biggest course of prevention is parents raising their sons to not be pieces of shit, honestly. To just set a clear line and say, “It’s not okay to view women as commodities. It’s not okay to talk about women like this. It’s not okay to view social media engagement as the ultimate goal without thinking about the lives that you’re impacting by spreading this content.” I think that parents need to have conversations with their kids about that. 

I think that there needs to be education within fraternities and sororities and universities because it’s not like what happened to Maddie Kowalski is an isolated incident. I was able to identify almost a dozen other young women who have been targeted by the burnerverse in this way. 

I think that there needs to be more discussion of this in general because it’s not just the burnerverse. It’s this larger ecosystem that is socially ordained at this point of men saying horrible things and doing horrible things to women with impunity. That’s the real problem.

There is a kind of terror-tinged embarrassment that comes from dozing off on your beach towel on the sand, only to find a rising tide intrude upon your mid-nap bliss, lapping at your toes and sweeping away your sunglasses.

It is a truth I relearn every June, one that arrives like the season’s first sunburn: The ocean is inevitable, and Poseidon always reclaims his own. Actor Nicolas Cage learned a far more serious — or more expensive, certainly — version of that lesson earlier this month, when a furious high surf siphoned the ground beneath his Malibu, California, mansion, collapsing his driveway and front porch into a gigantic 30-foot-by-30-foot sinkhole. The cave-in ruptured a gas main, swallowed an access road, and forced dozens of locals to evacuate. In the process, it put into stark, cinematic relief the unyielding threat of coastal erosion in every community in the nation with a view of the sea.

It’s impossible not to imagine Cage standing on the edge of that yawning pit as he might in one of his films, bombastic in his bafflement, every outsize gesture a pantomime of confusion. But no one should have been surprised. As far back as 1976, the California Coastal Commission denied a proposal to build a home on the lot where Cage’s Malibu home now teeters over the void, citing “concerns over wave hazards.” In 1986, the same commission rejected another residential proposal on the land, deeming it an “extremely hazardous area” threatened by waves and erosion. 

So why, just a few years later, was a home built there anyway, one that would eventually come to be owned by a certain Hollywood eccentric? A few years after their initial rejections, the waterfront lot’s original owners were able to convince the commission that with enough clever engineering, including a sea wall and concrete stilts, the home, its septic system, driveway, and access road could be protected from the sea god’s wrath. But much like Odysseus before him, Cage has found the hard way that the lord of waves does not easily forget his due. “What is the Grail but Earth itself?” he once told the New York Times, characteristically mythologizing his real estate acquisitions. “The divine object is Earth.”

In this case, at least, Cage chose the wrong cup. But Cage is hardly alone in laying out his home atop the wrong stretch of sand. Nearly all of the nation’s coastal communities — from ritzy enclaves like Malibu to working-class quarters of the Rockaways in New York — rely on coastal engineering to remain inhabitable, dumping sand or erecting sea walls to put off a perpetually and increasingly rising tide. 

To put this into perspective, almost one-third of Americans live along a coastline, and while few of us have the kind of luxury oceanfront views that Cage and his neighbors enjoy, our beachside apartment complexes, utility lines, and coastal highways suffer from the same risks his driveway does. Most of us, however, lack the benefit of a second home or a private island to flee to if something goes catastrophically wrong. 

When a sinkhole opens underneath a celebrity’s driveway, or a stilted home collapses into the sea, it is a reminder that we have built huge swaths of our beloved coastal communities on land that was never meant to sit still. If we want them to survive, we will need to learn to embrace new ways of packing our beach towns up and wheeling them further upshore. Logistically implausible as it may sound — difficult as, say, stealing the Declaration of Independence — it’s a process that several American communities have become much better at in recent years. 

“This is not a problem that is unique to Malibu, which just so happens to be some of the most spectacularly beautiful and spectacularly expensive real estate in America,” said Kara Murphy Schlichting, an environmental historian at Queens College in NYC. “This is a question that is coming for all of America’s coastal communities.”

Say it ain’t sinkhole

The void that swallowed Cage’s driveway with the gusto of the actor chewing scenery in one of his films was no ordinary sinkhole. In fact, if you asked a geologist, they would tell you that it was not, technically speaking, a true sinkhole at all. 

“It’s not what I typically would consider a sinkhole,” Michael Sukop, a hydrogeology professor at Florida International University, told me. That’s because most sinkholes form when rainwater or a leaky pipe slowly seeps into the porous bedrock beneath our highways, homes, and soccer fields, creating a cavern that screeches open during a heavy downpour or when the infrastructure above it becomes too heavy to bear. 

There is no accurate accounting of every sinkhole in the US, but geologists widely believe that they have become more frequent globally, driven by extreme weather linked to climate change, aging infrastructure, and what Sukop calls “people moving into sinkhole country,” meaning places like Florida where the bedrock is highly soluble. Some of the worst places for sinkholes in the country are in landlocked states like Missouri, whose unique landscape boasts upward of 16,000 sinkholes, which often open after heavy rainfall.   

But Cage’s sinkhole was formed not from hidden cavities in the bedrock, but from a high surf strong enough to slip under his sea wall and wash away the soggy soil beneath his asphalt and, presumably, his Rolls-Royce Phantoms. It was spurred not by rainfall or a leaky pipe but by a tidal force akin to the one that can put a damper on — or literally dampen, anyway — a beach spot that seemed perfectly sandy when the surf was low. 

@accuweather

A homeowner on North Carolina’s Outer Banks paid to move their beachfront home away from the shore to prevent it from collapsing into the ocean, as several neighboring homes have.

♬ original sound – AccuWeather

But while I can learn to lug my sodden towel and cooler a little further upshore, the same cannot easily be said for Cage’s $10.5 million abode, built — like much of Malibu — atop a constantly shifting coastline. Which isn’t to say that it wouldn’t be a good idea to try.

“It’s a fiction that we can keep a coast in a single place,” said Schlichting. And it is a fiction upheld by hundreds of millions of dollars spent each year on temporary solutions meant to hold the ocean still, and protect the luxury homes and boardwalks we’ve built along it. 

The pristine, sandy beaches that most of us think of when we think of the word “beach” are often heavily manufactured for our pleasure, much like an urban park might be seeded with carefully cultivated trees and brush. In fact, the federal government spends hundreds of millions of dollars each year to dump sand atop eroded coastlines, a process known as beach renourishment, in addition to many more billions spent on sea walls and other structures that can keep a coastline in place for a little while. 

“The most endangered species on the coast is not a turtle or a piping plover; it’s an unengineered beach,” said Robert Young, director of the Program for the Study of Developed Shorelines, who has been tracking beach renourishment projects since the 1980s. “And it’s unsustainable because as sea level continues to rise, we are having to pump that sand more and more frequently.”

How to save coastal neighborhoods

Earlier this year, Malibu released a long-awaited Coastal Vulnerability Assessment that twice called out the acute dangers that erosion poses for Sea Level Drive, a small stretch of private road, upon which a gaping crater now sits where Nicolas Cage’s driveway used to be. As this year’s goliath El Niño gets into full swing, his misfortune is unlikely to be the city’s last. 

Already, the spectacular seafront Pacific Coast Highway faces a gauntlet of exigencies, among them landslides, wildfires, and, of course, a coastline that simply won’t sit still, creeping further and further inland each year. Just this weekend, officials in Malibu issued a warning about hazardous conditions at local beaches, with “severe beach erosion” exposing steel and concrete debris sticking across the coastline.  

“Nature itself does not destroy the coast. It moves the coast,” said Young, but if infrastructure like the Pacific Coast Highway lies in the way of that movement, then there is only so much that building a sea wall or dumping 300,000 cubic yards of sand every five years will do. “No matter where you are, whether you are in California or South Carolina or New Jersey, we are still building in dumb places.”

Much like laying a log in front of your beach towel won’t hold the tide back for very long, these measures are often only a temporary balm. But there is another way, one that involves moving the proverbial towel — or permanent infrastructure — away from the shore, a process known as managed retreat.

As implausible as it may sound, when you take into account just how much money has gone into keeping the coast still, lugging a few celebrity mansions, a beachside school, or a sliver of highway across town might be a Herculean labor worth attempting. 

“It’s totally doable,” said Young. “We can move just about everything.” On the coast of North Carolina, the Cape Hatteras Lighthouse, one of the tallest brick lighthouses in the world, was moved in 1999, a feat that Young helped pull off. At the time, he said, locals  “wanted to shoot us over” the effort, sure that the centuries-old structure would fall down. “And you know what? It’s safe now,” he said, noting that just down the beach in Buxton and in nearby Rodanthe, dozens of homes have collapsed into the ocean since 2020.

But even in places where such coastal relocations were once commonplace, it’s still not an easy sell for most coastal policymakers and their constituents, especially in places like Malibu, whose density and geography make it all but impossible to move things nearby. But sooner or later, they might not have a choice. 

“I can’t tell you how many coastal elected officials have said to me, ‘Rob, you know, retreat is not an option from this place.’ And I’m like, well, actually, you are retreating here, here, here, and here,” Young told me. “It’s just you’re doing it in the worst way possible. You’ve got septic tanks rolling around in the sea. That is not a great Chamber of Commerce moment.”

At the Venice Film Festival earlier this month, the documentary NAZA received a 25-minute standing ovation. In Israel, it’s all anyone’s talking about, even though few have actually seen it. 

Made by two Israeli filmmakers, Rachel Szor and Yuval Abraham, the movie takes place on the rooftops of Tel Aviv, where 24 anonymous Israeli intelligence agents and soldiers discuss things that they did in Gaza and how they did them.

As Bilge Ebiri writes in his Vulture review of NAZA, “One officer recalls blowing up a building with 500 people in it to go after one target. They admit to knowingly wiping out entire neighborhoods, fully aware of the catastrophic human toll.”Another interviewee agrees that Israel is committing a genocide in Gaza. 

Since its reception in Venice, the film has faced harsh criticism from the Israeli government — with at least one politician issuing a call to revoke the filmmakers’ citizenship. 

Shany Littman is a journalist for Haaretz in Israel and has been reporting on the film’s reception. She spoke with Today, Explained co-host Noel King about the conversation around the movie in Israel. 

Below is an excerpt of the conversation, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get podcasts, including Apple Podcasts, Pandora, and Spotify.

Have you seen the documentary NAZA?

I haven’t. I asked the PR person of the movie to send me a link and it’s not possible. I mean, considering the huge storm that came out, they’re probably rethinking how to handle the distribution of the film.

What I hear you saying is it’s safe to assume most people in Israel have not actually been able to see the movie. Is that right?

Yes, that’s correct.

But they are aware of what is in it. Let’s talk about the conversation around this movie in Israel. What’s the reaction been like?

You can find many different types of criticism from all sides of a political range. It’s not only right-wing people or people who are supporting the war. The claims are first that maybe the film itself is not verified. They have witnesses that are anonymous that they didn’t verify well enough. But I think most people — they just feel that this is an opportunity for all the pro-Palestinian, anti-Israeli, and [antisemitic] people in the world to attack Israel. Israelis from all sides are afraid of the way the world is seeing us at the moment. 

Is anybody in Israel saying, “Hey, we’re glad that they did it. We’re glad that they made this movie”?

Yes. There are people who are supporting Yuval and Rachel, the filmmakers, supporting their right to criticize, to investigate. As a liberal country, we should be able to investigate ourselves, to criticize ourselves. They are doing their work as journalists. 

There has also been a reaction from the Israeli government at a more official level. What has the Israeli government said about this film?

“There’s a really long history of films that were criticized, especially by different culture ministers. But I haven’t seen anything like this, like what is happening now. This is really frightening.”

The first person to react was the minister of culture. He said that the nationality of Yuval and the filmmakers should be revoked. That they should not be Israeli citizens anymore. There’s a really long history of films that were criticized, especially by different culture ministers. But I haven’t seen anything like this, like what is happening now. This is really frightening. I’m completely horrified by this. 

I already saw some clips on social media by people who were filming themselves where…you could see a house [in the background] and someone was saying, “You can all come here. This is the house of Rachel Szor’s parents. They live here and you can come and do whatever you want. I invite you all to come here and take revenge.” And there were several clips with the same message. 

I’m guessing they’re not coming back to Israel at the moment. I think it has become really dangerous for them to be here, and it’s a new level. I published an article about this. I didn’t do the movie. I just published an article supporting them in Haaretz and my mother is afraid that someone will attack me. The echoes of this event, they’re going very far now.

Are you frightened for the filmmakers if they choose to return? Do you fear for their safety?

Yes, absolutely. Especially because the elections are coming in a month. Many Israelis see this day as like the red line or the moment where we will be able to know if we can still live in Israel as a democracy, as a liberal democracy, or that the country has changed in a way that many [civil] rights and liberties that we think we have are gone. And that this country is not a democracy anymore. And so I think this is also why the blood is boiling.

This is a very, very tense and fragile moment. And for them I assume it is even more crucial and I hope they will not do anything that will put them in danger.