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The Price of Happiness: Americans Feel Guilty After Spending on Things That Bring Them Joy

26 August 2026 at 03:00
A consumer purchases a coffee using their credit card. —The Good Brigade/Getty Images

Paying for a fancy coffee, a trip to the cinema, or a dinner out can trigger a burst of happiness—that is, before the guilt sets in.

Nearly three-quarters of Americans said they feel guilty when they spend money on things that give them a little joy, according to a new Cost of Life Today report by Ally Bank.

The YouGov survey, which polled more than 5,000 American adults, found that financial pressures are making happiness harder to afford, with the average American adult scoring 54.2 out of 100 on Ally’s “Joy Index,” which measures people’s ability to afford and prioritize happiness, how frequently they experience it, and how resilient it remains under financial stress.

The report comes during a cost-of-living crisis that has squeezed household budgets around the world. In the U.S., home prices have risen around 45% since 2020, while outstanding credit card debt remained at near record highs at $1.26 trillion in the second quarter of this year. Those pressures have intensified as President Donald Trump’s war against Iran has disrupted shipping through the Strait of Hormuz, driving up gas prices and the costs of fertilizers and other commodities.

Affordability appears to be a defining concern for American voters, with both progressive Democratic candidates and Republicans campaigning on promises to lower everyday costs.

Why rising costs are making Americans feel guilty about spending

Rising costs are creating a squeeze on how much people can enjoy their non-necessary purchases.

Although 68% of respondents report spending on "joy" every month, just 15% said that joyful purchases and experiences are easy to afford, and only 20% said it is easy to afford essential expenses.

Seventy-seven percent of respondents said they reduce, delay, or avoid spending on joy at least occasionally because of financial pressures or other priorities. Around 70% of respondents feel stressed at least monthly by balancing joy with financial responsibilities, and 69% feel overwhelmed by financial responsibilities at least monthly.

Women are more likely to experience guilt around spending. Three-quarters of women respondents felt some guilt when spending on personal joy and 25% felt a lot of guilt, compared with 68% and 15% of men, respectively.

Having more money could also bring you more joy. Higher incomes were associated with stronger overall Joy Index scores.

Still, mindset made a difference. Respondents with a “joy mindset” were nearly twice as likely to experience joy at least weekly, and reported experiencing it at virtually identical levels across income groups.

How different generations experience joy

Guilt was also more common among younger respondents. Around 77% of Gen Z and 76% of millennials reported feeling at least some guilt over joy-related purchases. That includes 23% of millennials and 22% of Gen Z who felt a lot of guilt. The report did not specify examples of joyful purchases.

Baby boomers reported the lowest guilt levels, with 63% feeling some amount of guilt. Nearly a third of boomers said spending on joy was “completely worth the cost.” Boomers were the happiest generation, scoring 57.1 out of 100 on the Joy Index. Boomers on average spend the most on joy each month, at $298.

Gen Z came second in terms of happiness, with a score of 55.2. Unlike other generations, a majority of Gen Z respondents—56%—said they have a dedicated budget for joy.

Gen Z respondents reported spending an average of $295 per month on things that bring them joy, compared to $287 among millennials and $259 among Gen X.

When money is tight, 47% of respondents seek lower-cost or free ways to experience joy, while 42% save up before spending. Some make steeper trade-offs: 20% cut back on necessities, and 13% take on debt or use credit.

In the previous three months before the survey, 38% of respondents cut back on dining out, 34% on shopping, 27% on entertainment, 25% on travel, and 21% on their hobbies. People were less willing to sacrifice time with or money spent on loved ones. Just 17% cut back on social time with friends, 11% on spending to help others, and 9% on their pets.

For many Americans, luxury looks less like extravagance and more like breathing room. When asked what counts as luxury today, 56% of respondents said vacations. But that was followed by half of respondents who said having money left after paying bills was a luxury. Around 47% of respondents said being able to save and still enjoy life, and eating out without worrying about the bill were also luxuries.

Other luxuries included free time, hobbies, and high-quality groceries.

‘9 to 5? She was full-on round the clock!’ Dolly Parton celebrated by kd lang, Peggy Seeger, Annie Lennox and more

Musicians and performers pay tribute to the country legend who managed to be a generational talent, a formidable entrepreneur, a dedicated philanthropist and a truly kind person

Shirley Collins, singer-songwriter

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© Photograph: Richard E Aaron/Redferns

© Photograph: Richard E Aaron/Redferns

© Photograph: Richard E Aaron/Redferns

Nepal Flash Floods Leave Over 300 Dead and Hundreds More Missing, Including Foreign Nationals

26 August 2026 at 18:14
Flooding in the Bhotekoshi River affects riverbanks and houses in Nuwakot, Nepal, on Aug. 26, 2026. —Ambir Tolang—Getty Images

More than 300 people have been killed and at least 900 are missing after devastating flash floods swept through the Himalayan region along the Nepal-Tibet border, local officials confirmed Thursday.

Severe flooding was reported across the districts of Rasuwa, Nuwakot, Dhading, and Gorkha, north of the Nepalese capital Kathmandu early Wednesday. Much of the flooding occurred along the Trishuli and Bhotekoshi rivers in the north of the country.

The Nepali tourism board said that, based on records from travel and trekking firms, 644 travelers are still out of contact. More than a hundred of those are Indian nationals who were on pilgrimage to Mount Kailash in Tibet, a Nepali tourism official is quoted as telling the Associated Press.

Thursday’s count from the tourism board shows 65 missing travelers are from the U.S., and the State Department said it was aware of the Americans impacted by the floods. Among the others still unaccounted for are foreign nationals from Canada, the United Kingdom, Malaysia, Australia, Japan, and Singapore.

The U.S. embassy in Nepal issued a warning to U.S. citizens in Rasuwa, Nuwakot, Dhading, Gorkha, Chitwan, and Tanahun, urging them to “stay away from riverbanks and low-lying areas, seek higher ground, and follow local instructions.” The embassy added that it was working to account for Americans affected by the flooding.

Nepali Prime Minister Balendra Shah met with local Members of Parliament (MPs) on Wednesday to discuss issues including flood damage, condition of settlements in local areas, rescue and relief work, his office said

“The government has intensified the search and rescue operations by deploying security forces in the flood-affected areas,” Shah’s office added.

What do we know about the floods?

It remains unclear what caused the floods, but Nepal is highly vulnerable to the climate crisis.

The U.S. Geological Survey reported initial shaking as an earthquake, though it later determined that the tremors were caused by “a glacial collapse and debris flow that caused subsequent catastrophic impacts downstream.” That event generated seismic energy equivalent to a 5.2-magnitude quake.

The Kathmandu Post reported, citing the country’s national disaster authority, that an initial analysis of satellite imagery from Planet Labs indicated that an avalanche of ice and rock triggered the flood in the Lhende River, about 20 km (12 mi) north-east of the Rasuwagadhi border crossing between China and Nepal.

Nepal has thousands of glaciers, but with the Himalayan region warming, many of them are melting.

How Nepal is responding to the crisis

Data from the disaster risk reduction agency also showed that of the more than 900 missing, 28 are Nepali police, 44 are from the Nepali Army, and 13 are from its specialized paramilitary Armed Police Force.

Nepali Police published details of 66 people hospitalized due to injuries from the flooding, most of whom are from the Nuwakot and Rasuwa regions.

Video shared by police showed catastrophic flooding, with entire buildings swept away in the powerful currents. Other footage shared shows a bridge and multiple buildings on the banks of the Trishuli River destroyed in the flooding. Officials have since confirmed that 32 bridges and nearly 40 km of road were swept away.

Police also issued a warning that they expect the flooding to continue down the Bhotekoshi River into the regions of Dhading and Muglin in the center of the country. 

The Prithvi Highway, one of Nepal's busiest roads that connects Kathmandu to the second-largest city, Pokhara, passes through these regions along the Trishuli River. Police confirmed Wednesday this section of the highway would be closed.

The flooding has also resulted in widespread casualties at the border between Nepal and China’s Tibet region. A mudslide occurred near the Gyirong checkpoint on the border, resulting in at least three deaths and more than 550 people missing in Gyirong County, according to Chinese state media.

Chinese President Xi Jinping ordered “all-out efforts” for search and rescue operations in response to the mudslide, as well as calling for the strengthening of “monitoring and early warning, ensure scientific rescue operations and guard against secondary disasters,” Chinese media reported.

Footage from the checkpoint shows water engulfing buildings as people flee the oncoming currents. TIME has been unable to independently verify the footage.

Constitutional law professor explains Supreme Court's ruling on mail-in voting

26 August 2026 at 01:45
The Supreme Court on Monday issued an emergency order that allows the Trump administration to move forward, for now, with plans to restrict mail-in voting ahead of the midterm elections in November. Opponents say it will bring chaos to the election process only days before ballots in some states are mailed out. Liz Landers discussed more with Steve Vladeck of the Georgetown University Law Center.

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